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The (Mostly) Sad Fates of 32 First-Generation iPad Rivals

harrymcc writes "Back in August of 2010, I rounded up 32 tablets — existing, announced, and rumored — that weren't the iPad. So much has happened to tablets since then that I decided to revisit my list and look at what happened to all 32 contenders. The results aren't pretty, but they do provide plenty of evidence that competing with Apple was far harder than most companies expected."

38 of 270 comments (clear)

  1. Asus Transformer TF101 by symbolset · · Score: 4, Informative

    One of those tablets became the Asus Eee Pad Transformer. It's a gorgeous little Honeycomb tablet (currently 3.2.1) with IPS widescreen display and a docking keyboard option. It uses the dual-core nVidia Tegra 2 processor, 1GB RAM, and has a selection of ports you're unlikely to find all of on most other tablets: SDHC, microSDHC, miniHDMI, dual USB. Build quality is great and the color and texture are very nice. It has Flash and Netflix now, the full Google Android experience. The speakers are just awful, but there's really nothing bad about it otherwise. On Amazon 500+ people have given it an average of 4 stars. It's not been discounted much ever off its original $400, and appears to be selling quite well. I bought one and couldn't be happier about my return on investment - no fiddling with alternative flashing and rooting. It just works.

    The next-gen version is likely to be one of the first quad-core "Kal-El" Tegra 3 tablets out this year, and rumor has it the one dock will work for both and battery life will be even better than the current 8-16 hours.

    So not all of these were disastrous it appears. At least somebody got it right. I hear the Acer Iconia Tab is doing well too at its new $400 price point. Yes, the vast majority of the initial round of iPad challengers were quite wide of the mark. But we seem to be narrowing in on a family of choices that can move a lot of units at their various price points. Amazon's Kindle Fire looks to be interesting at $200.

    --
    Help stamp out iliturcy.
    1. Re:Asus Transformer TF101 by jmac_the_man · · Score: 3, Insightful

      Seconded. I'm a huge fan of the TF-101, and it's amazing how every time one of these HURF DURF NOBODY BEATS IPAD articles comes out, somebody always mentions the Transformer. It's a shame that the earthquake screwed up their initial production run so badly and that Asus didn't market it the way they could have. I know I've sold at least two people on it by just popping the screen off and handing it to them to show them a photo or something.

    2. Re:Asus Transformer TF101 by BlueStraggler · · Score: 5, Insightful

      Honeycomb 3.2.1 IPS widescreen docking dual-core nVidia Tegra 2 1GB RAM SDHC miniHDMI dual USB Flash Android no rooting quad-core Kal-El Tegra 3

      This post explains everything you need to know about why Slashdot simply doesn't get tablet computing, and probably never will.

    3. Re:Asus Transformer TF101 by shutdown+-p+now · · Score: 2

      I just couldn't think of a reason why I'd want to buy it over a netbook that cost half as much.

      15-16 hours of battery life when docked is a pretty compelling argument. Also, it's convenient to use undocked while lying down comfortably.

      The downside is that stock browser sucks on Slashdot (very laggy when typing comments). But, this being Android, you can just use Firefox or Opera Mobile.

    4. Re:Asus Transformer TF101 by marsu_k · · Score: 3, Insightful

      Honeycomb 3.2.1 IPS widescreen docking dual-core nVidia Tegra 2 1GB RAM SDHC miniHDMI dual USB Flash Android no rooting quad-core Kal-El Tegra 3

      This post explains everything you need to know about why Slashdot simply doesn't get tablet computing, and probably never will.

      Yes, I guess we should all be satisfied with "4:3 is the best aspect ratio ever, we don't need any extra connectivity, and if the media is not available in iTunes we shall not want to watch it".

    5. Re:Asus Transformer TF101 by jo_ham · · Score: 4, Insightful

      Again, more evidence of slashdot simply not getting it.

      When you get the user experience right, the hardware doesn't matter. It's not just "marketing" and "being duped into buying inferior hardware" here - the iPad works very well for what it does. Companies that try to market on "it has a faster processor than the iPad, so it's better!" are missing the point and aren;t going to attract the audience.

      Obviously hardware plays a part, but the days of "the CPU is faster, so it's better!" are gone.

    6. Re:Asus Transformer TF101 by Dhrakar · · Score: 2

      Look, it is not just about marketing and it has never been just about marketing. Yes, Apple is great at marketing its stuff. However, if that was all it was good at then you would not have any repeat customers -- nor would you have a loyal fan base of Apple users. Not only that, but you would not have Apple as the highest rated consumer electronics company http://www.google.com/search?q=apple+customer+satisfaction+rating&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official for multiple years in a row. You just can't buy that with marketing. Apple knows that it is not about the hardware and it is not about the software -- rather, it is about the intersection of hardware/software/environment that hits the sweet spot for many, many users. Apple users are not, as a whole, clueless sheep. We have just decided that the sum of the parts that go into an Apple system is much better than the sum of the parts of other systems. Simple. I like my Apple stuff. I like it enough that I buy other Apple stuff. It does not matter what other folks think because the systems I have fulfill my needs. You are welcome to go find stuff that fits your needs, but that does not mean that either one of us is dumb. We all make choices based on our needs and at this point in time Apple systems fit a whole bunch of people's needs.

    7. Re:Asus Transformer TF101 by whisper_jeff · · Score: 5, Insightful

      I believe the point that was being made, which you seemed to have missed, is that the vast (and I do mean vast) majority of users don't care how much RAM their tablet (or phone) has. They don't care what processor it has. They do no care. Sorry to all the geeks out there who think that stuff is vitally important but the reality is that it is not. What does matter is that the device works, works well, and that the user enjoys using it. That simple. And, until geeks start to figure that out, companies are going to continue releasing products to compete with the iPad that have superior specs but end up failing utterly on the market - consumers don't care about specs.

    8. Re:Asus Transformer TF101 by ozmanjusri · · Score: 3, Interesting

      I believe the point that was being made, which you seemed to have missed, is that the vast (and I do mean vast) majority of users don't care how much RAM their tablet (or phone) has.

      And those people don't read or post on Slashdot.

      They still love Transformers though. I started out using mine to take notes at client meetings, and I'll swear the thing is as infectious as the flu - every time I go back to those places, half a dozen people will be waving Eeepads at me saying "Look, I got one too!"

      --
      "I've got more toys than Teruhisa Kitahara."
    9. Re:Asus Transformer TF101 by arose · · Score: 2

      But a sizeable portion of users absolutely do care about a gorgeous screen that has an aspect ratio well suited for movie watching, particularly if the can snap it onto a dock that let's you plop it down on your lap or desk and gives 16 hour battery life. Users do care about specs, if not spelled out ones, least Apple would have no reason to beef up with the iPad 2.

      --
      Analogies don't equal equalities, they are merely somewhat analogous.
    10. Re:Asus Transformer TF101 by hairyfeet · · Score: 2

      Then you really ought to try the new EEE Brazos netbook, because frankly the keys aren't tiny. they took away instead the tapering on the keys so they are flat squares instead of the curved desktop keys and frankly they are REALLY comfortable. the only thing I didn't care for is the trackpad. Oh it works great, i just never have liked trackpads, not when I can pop on a USB wireless mouse and get my accuracy back.

      but if you haven't tried one give it a spin. the Brazos APU is a hell of a lot closer to a CULV than to a netbook chip like Atom, you can max it out with 8gb of RAM for $38 off of Amazon, and it has more than enough power to do pretty much whatever. And I really can't say enough about expressgate, that rocks hard! Its like getting TWO netbooks, a full featured Win 7 X64 netbook (which it comes with even though it comes with 2gb of RAM, smart choice ASUS) and you get a ChromeOS style instant on netbook for when you just wanna surf or chat. it is just too damned cool.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    11. Re:Asus Transformer TF101 by t2t10 · · Score: 2

      What does matter is that the device works, works well, and that the user enjoys using it.

      And these specs are what makes the device work, and work well. And it's been selling well too, at about half a million units and selling out quickly.

      See, unlike Apple, where one size fits all and specs don't matter because your only choice is to buy or not to buy (kind of like the Soviet Union), there are dozens of Android tablets and that's why the specs matter. Also the specs for the connectivity matter, because built-in SD card reader, USB, and HDMI output are really nice.

      And Apple knows that Android tablets are a real threat; that's why they have been filing all these bogus patent claims against Samsung (another company that makes very nice tablets). If iPads were selling based on how good they are, Apple wouldn't have to play these evil tricks.

    12. Re:Asus Transformer TF101 by Trogre · · Score: 2

      I care.

      And I think you'll find that most of the people who visit this site do too. Remember we are not the vast majority of users, and know that 170MB for an android phone that you know is going to have several apps running at once won't cut it.

      Most folks will just ask questions at the local Buy More or the geniuses at the Apple Store. Heaven help them.

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    13. Re:Asus Transformer TF101 by MobyDisk · · Score: 2

      that the vast (and I do mean vast) majority of users don't care how much RAM their tablet (or phone) has.

      I think that is a misunderstanding. They certainly care: just give them something with 16MB of RAM and a 100Mhz processor and they will know that it sucks. They may not be able to quote the numbers, but they most certainly care. But since this is a technical discussion, and we are comparing tablets to the iPad, it makes perfect sense to quote the specific figures.

    14. Re:Asus Transformer TF101 by narcc · · Score: 2

      Even BlackBerry's PlayBook has what feels like a better browser.

      RIM has had a competitive browser for a over a year now. It's in no way incomplete.

      Take a look at:
      HTML 5 Test - Tablet Results
      HTML 5 Test - Mobile Results

      As a blackberry user, I no longer feel left-out when it comes to web browsing. If you compare the old Torch 9800 to say, the iPhone 3GS (known for having a great browser), you'll find that the Torch actually does a little bit better.

  2. That's why I waited by markdavis · · Score: 3, Interesting

    I waited patiently for the Xoom WiFi before buying a tablet. I am glad I did. A lot of pre-Xoom products looked interesting, but lacked one or more of the following: solid OS, large name manufacturer, real (capacitive) touch screen, good compute power, decent amount of memory and storage.

    It was too expensive... but so was and is the iPad. I didn't want an iPad, and now the Xoom is $100 less and LOTS of Tegra II, 10" honeycomb tablets are available. Perhaps too many! And Amazon's recent product intro and the success of the Touchpad firesale has FINALLY shaken up the market and prices are starting to drop rapidly.

    1. Re:That's why I waited by CharlyFoxtrot · · Score: 2, Insightful

      And Amazon's recent product intro and the success of the Touchpad firesale has FINALLY shaken up the market and prices are starting to drop rapidly.

      Prices are dropping rapidly for companies who are throwing in the towel and dumping their stock. It's not a sign of a healthy market. The only interesting thing that has happened in the tablet market so far is Amazon going after tablets (and by tablets I mean the iPad) from the low-end through the ebook reader market.

      --
      If all else fails, immortality can always be assured by spectacular error.
    2. Re:That's why I waited by CharlyFoxtrot · · Score: 3, Interesting

      They are definitely getting smaller margins, but they aren't getting the volume they need to make it worthwhile (lower prices to not necessarily equate to higher volume.) Report from back in April :

      "Global Equities analyst Trip Chowdry estimates that Motorola Mobility has manufactured between 500,000 and 800,000 Xooms, but has sold only 5 to 15 percent of them. Best case scenario then, according to Chowdry, is that Motorola has sold 120,000 Xooms; worse case scenario, it’s sold just 25,000."

      And the Xoom is generally regarded as the best of the lot.

      How long will these companies keep trying to get into a market where they aren't making any money ? Slashing prices reeks of desperation especially since components haven't gotten noticeably cheaper and they aren't making the volume to benefit from economies of scale. Like I said the best bet for real competition is probably the new Kindles. Amazon can sell these with an extremely low margin (or even a subsidized price) because unlike all the other tablet hopefuls they can make their money on media sales.

      --
      If all else fails, immortality can always be assured by spectacular error.
    3. Re:That's why I waited by markdavis · · Score: 2

      Actually, there really isn't that much difference between the various Tegra II 10" Honeycomb tablets. Mostly the same screen res, same processor, same speed, same memory, similar storage, etc.

      Motorola did have slow updates at first, but that was also BECAUSE they were first (with Honeycomb). I am not trying to make excuses for them, but they did have a huge challenge trying to get Honeycomb working properly (and so did other early adopters). Things seem much more normal now- over the last few months, I have had three Xoom updates...

  3. The advantage of fragmentation by symbolset · · Score: 2

    It's a Darwinian thing. Nature floats a lot of trial balloons. Some of them work out and are improved upon. Some of them don't. But progress moves forward.

    --
    Help stamp out iliturcy.
    1. Re:The advantage of fragmentation by CharlyFoxtrot · · Score: 2

      "Nature" is quickly running out of companies that haven't soured on the whole tablet thing. It's looking more like an extinction level event.

      --
      If all else fails, immortality can always be assured by spectacular error.
  4. Re:iPad's success is simplicity by The+Good+Reverend · · Score: 4, Insightful

    They're not really "iTaxes" as the iPad is the same price or cheaper than almost all alternatives.

    I love mine. And my non-techie wife loves it. And our 5-year old daughter loves it. That's really what was important to me in my household. I have my servers and plenty of other tech toys to tinker with - the iPad was perfect for the whole household, though.

  5. The "us too" business strategy doesn't work by hsmith · · Score: 2

    The issue is all these companies crammed shit out the door hoping to capitalize on Apples success with tablets. Yet, they didn't realize it isnt just a tablet, but more. If they would have sat back and built something smart that works well, decently priced they would have had a chance. Hopefully Amazon has taken that and realized what it takes.

  6. Re:iPad's success is simplicity by Pieroxy · · Score: 2, Funny

    There's nothing worse than Apple fanboys. Except Apple haters.

  7. Re:iPad's success is simplicity by Pieroxy · · Score: 4, Insightful

    Same here. I have two 45U bays in my garage. a few servers in those bays. A Linux desktop. HDHomerun in the attic. Media centers all across the house. And I bought my wife an iPad. Everyone's happy, except those people that think that owning an iPad makes you a stupid moronic cretin. But I don't give a rat's ass about them, so all is well in the end.

  8. UI is one component of good engineering by Brannon · · Score: 3, Insightful

    iPhones and iPads are solidly engineered all the way around (hardware and software) and [yes] targeted at a non-technical audience, but still quite usable by nerds.

    I don't understand the condescending attitude that many nerds have about iOS devices and their users.

    1. Re:UI is one component of good engineering by MobileTatsu-NJG · · Score: 5, Insightful

      Nerds are another form of hipster. If something is mainstream, they start hating it to make themselves appear to have more sophisticated tastes.

      And yes, I am speaking from experience. I tend to be overly critical of popular movies just to look cool. I like to think I've toned that down in recent years.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    2. Re:UI is one component of good engineering by MobileTatsu-NJG · · Score: 3, Funny

      If nerds could really detect idiocy there would be no flame wars.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  9. Re:iPad's success is simplicity by afabbro · · Score: 2

    Same here. I have two 45U bays in my garage. a few servers in those bays. A Linux desktop. HDHomerun in the attic. Media centers all across the house. And I bought my wife an iPad.

    Well, see right there I know you're making this up, because no one with 90U in their garage and a linux desktop has ever kissed a girl, much less married one.

    --
    Advice: on VPS providers
  10. Re:Of course it is. by HuguesT · · Score: 4, Interesting

    You are not being honest with yourself. Apple has well and truly moved out of the fanbois base and now sells to the masses. Non-tech people totally love it. They barely have to do any marketing about the iPad, it's been very hard to get these past few months, it's been literally flying out of the shelves.

    The iPad is good, face it. Eventually the PC industry might make a few good contenders but right now they suck. Win7 is not up to the task, Android is in between states waiting for 4.0 to come out and finally merge the smartphone and tablet versions with a reasonable "market". WebOS is a goner with HP calling it quits.

    I understand you not liking Apple's products. No one is forcing you to buy them, you probably don't need them anyway. But you have to admit Apple has caught the PC industry on the backfoot with this one.

    Also the MacBook Air, I totally want that one.

  11. Re:iPad's success is simplicity by shutdown+-p+now · · Score: 2

    I bought an iPad for my mom from the same reasoning - everyone says it's good for the casual user, so she'd be able to handle it easier than any Android tablet, right?

    Well, nope. She thinks that the whole UI is inconsistent from app to app (compared to her desktop PC), and she absolutely hates iTunes. Indeed, her first question when she saw it was, "Is this really needed? Why can't I just drag and drop files on an icon in Explorer, just like I already know how to do with my USB stick and my phone?".

    (She doesn't have a music collection to sync, so she really just needs a way to copy the occasional picture or a document to and from the thing. However, she uses a desktop PC and a laptop, and the fact that you can only have an iPad "synced" to one of those is very inconvenient to her.)

  12. Re:Of course it is. by shilly · · Score: 2

    Wow, you're totally missing the point. There are millions of consumers around the world with plenty of disposable income who like to cook! For many of them, using an iPad in the kitchen is quite a big deal and forms a significant part of their use case. It may not be how *you* use it, but it's certainly how they use it. (And me, too)

  13. Re:Of course it is. by CharlyFoxtrot · · Score: 4, Informative

    You are not being honest with yourself. Apple has well and truly moved out of the fanbois base and now sells to the masses. Non-tech people totally love it.

    Not only are they selling to the masses (if you don't think selling tens to hundreds of millions of devices is mass market you're seriously deluded), but they are turning them into loyal customers. The iPhone has by far the highest customer retention rate around ("UBS: iPhone’s 89% retention rate crushes competition; next closest is HTC at 39%") and they continue to lead in PC customer satisfaction figures ("Apple scored 87 points, ahead of HP with a result of 78, Dell with 77, Acer also with 77 and Compaq with 75. [...] Apple holds the highest score on record for the eighth consecutive year.") They're obviously doing something right.

    --
    If all else fails, immortality can always be assured by spectacular error.
  14. Re:iPad's success is simplicity by cant_get_a_good_nick · · Score: 5, Insightful

    Apologies for the long rant. I've seen the 'damn overpriced Apple' screed often enough that I've thought about it a bit.

    Unless you're a programmer, you don't really know how much effort that simplicity takes. Your thinking that simplicity is a cheap trick is missing the point. It's not that Apple doesn't see all the good features out there, it's that they wait and spend many hours honing things before they see the light of day. Deleting features takes guts, it's telling a programmer you can't do your fun thing. It's keeping to a list of things that are integrated, even though checkbox marketers (Microsoft is the best example here) try to say you're inferior and you're getting nailed in product reviews. But, every feature that you have is actually usable.

    You also seem dismissive of their tech. Apple has managed to put a hybrid microkernel/UNIX device with OpenGL graphics, 4 radios (CDMA, GSM, Bluetooth, Wifi), an inhouse designed CPU, and a capacitive touchscreen in wifes pocket. And as someone whose brain isn't wired for tech, she loves it. If you go out to a cellphone store now, you'll see many phones that copy that formula. For a desktop/laptop company to take over the direction of phone design in a few years says something about the quality of their engineers and designers. You seem to confuse simple with stupid, or rather simple on the interface with simple everywhere. It's actually a mistake Microsoft made with the Zune, and old versions of Windows CE. You also seem to make a mistake many people make where they think everyone is just like them but is missing some fact that would make them agree with you. Not everyone is just like you.

    As far as the 'Apple Tax', you've evidently never taken economics. The price in the field is determined more or less by supply and demand. Every vendor would love to sell you their stuff for more. It's called profit margin. No one is ever forced to pay it. Consumers choose to. Only the vendors whose products are loved get to charge a decent margin. If they're not loved, no one will pay their prices. So, Apple charges iTaxes? Then, no one must be buying these things that are overpriced? Apple seems to be moving product fairly well. Only iPhones get to charge margin, and very similar specced android phones can not, because they're not quite the same. Even near-WIntel spec laptops with just MacOSX as a differentiator are getting sold. There must be something in that secret sauce of iOS and MacOSX that makes people want to pay more for them, even though Macs don't run Windows programs. It's all that effort you don't see, all that simplicity that makes iOS/MacOSX just work for most people. We have a macbook, and the wife's plan says to replace the aging Windows machine with some iMac once it finally kicks over. She's no fanboy (err, girl). Macs just are easier for her. And I'm a UNIX programmer, who ran FreeBSD for various jobs (besides Linux, Solaris, etc) and I'm low level enough to have done driver work (which shipped in a UNIX kernel) and I like the iMac idea. MacOS does quite well if it's simple enough for her to use, yet powerful enough for me.

    As someone who has been on Macs since 89 or so, I can assure you there was no fanboyism about the Performa days or System 7.1.1. or the 'the Pepsi ex-CEO can design and move computers, right?' fiascos. Apple had their nadir, and they built up since then. There was no reality distortion field back then, they made hard choices, killed projects, (Copeland, Rhapsody, Pink, Taligent, etc) and started slowly building Apple to where it is.

  15. Remember... by Wyatt+Earp · · Score: 2

    When the iPad came out and the /. thread was full of hows and whys other tablets would killing it in the coming year?

    Then they said the same thing when iPad 2 came out.

    How is that going exactly?

    1. Re:Remember... by jo_ham · · Score: 2

      You missed my sarcasm, evidently.

      The Xoom was never a competitor to the iPad. I was playing on the "just wait, any day there will be a cheaper, faster, better Android tablet... any day now.... next month..... the month after that" for 9 months since the release (and leading up to the iPad release), and what did we finally get? The Xoom, which was more expensive than 5 of the 6 available iPad models, and shipped with the two most touted "missing essential features" (flash and external SD card) not working "to be fixed with an update 'soon'" - in a clear indication that it was rushed because the iPad 2 came out and totally took any possible breath of wind out of its sails.

  16. Yes, too rushed by Olorion · · Score: 2

    I agree. The major problem was the hurry with which the competition went to market. Apple spent *years* refining the iPad before attempting to sell it. HP and others tried to clone it in half a year, and predictably most of them failed. The survivors will be releasing second-generation tablets soon, and that is when I will judge the strength of the iPad's competition.

  17. Re:iPad's success is simplicity by shutdown+-p+now · · Score: 2

    Ah, but it's not about "just like Windows" - at least not with respect to the iTunes requirement. Rather it's not just like pretty much anything else out there (the only other modern gafgets I'm aware of that require a special program to transfer files to/from them are WP7 phones - hardly a good company).

    More importantly, I would understand if there was a good reason for that difference, but I just don't see any. I understand why a lot of people do like auto syncing stuff through iTunes, but it's not like it's hard to do that and support direct file transfer through UMS or MTP. So it looks exactly like the usual Apple case of "you're doing it wrong".