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Microsoft 'Hut' Opens Outside Seattle Apple Store

theodp writes "On October 20th, Microsoft will open its 14th store in Seattle's popular University Village shopping center, where it will go head-to-head against an existing Apple Store. To help build buzz for next week's grand opening, Microsoft set up a temporary Kinect-equipped hut within spitting distance of the Apple store, a guerrilla marketing effort designed to catch the attention of the throngs flocking to the Apple Store for the new iPhone 4S. Microsoft will up the marketing ante for next weekend's grand opening, transforming the parking lot between the two stores into a concert venue for performances by The Black Keys and OneRepublic. Any bets on whether the concerts will drum up more business for the Zune Market Place or the iTunes Store?"

192 of 262 comments (clear)

  1. A parade and a funeral by symbolset · · Score: 2

    Maybe it would be best in consideration of the season and in light of current events for Microsoft's marketing department to reprise this popular event from the launch of Windows Phone.

    The free concert series was a big hit for WP7 - it drew big crowds.

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    Help stamp out iliturcy.
    1. Re:A parade and a funeral by A12m0v · · Score: 1

      What does Microsoft have to sell? As a Zune HD owner I'm disappointed they didn't bring a Zune HD2.

      --
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    2. Re:A parade and a funeral by SomePgmr · · Score: 1

      Yeah didn't they kill the whole Zune line?

      What's kindof interesting is, I played with a windows phone lately. To be honest, they're pretty slick.

      I guess they just fell asleep at the wheel with the crappy old WinMo and showed up way too late for the current generation of smartphones.

    3. Re:A parade and a funeral by JAlexoi · · Score: 1

      Ahem... XBox? Their softwarez?

    4. Re:A parade and a funeral by symbolset · · Score: 1

      Xbox is a net loser. Word processing documents and spreadsheets have been a solved problem for 20 years. What new have they, except their stuff doesn't work with other stuff? And why would that be a "plus"?

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    5. Re:A parade and a funeral by ozmanjusri · · Score: 4, Insightful

      To be honest, they're pretty slick.

      I've seen this comment about a lot of MS products lately, like the Office ribbon, Win 7/8, Mango, etc. Problem is, once you press the Microsoft evangelists on what they actually DO better, they can't tell you (and instead just get their mod-squad to downvote the comment to oblivion). As a result, Kinect is one of the rare products they have which is even vaguely inspiring.

      Between that, and antics like this Kinect-hut, you'd have to say Apple has spooked them so thoroughly they're putting all their efforts into making shiny products instead of effective ones.

      --
      "I've got more toys than Teruhisa Kitahara."
    6. Re:A parade and a funeral by bemymonkey · · Score: 1

      "What's kindof interesting is, I played with a windows phone lately. To be honest, they're pretty slick. "

      Slick, yes. In fact, very slick... but little else, unfortunately.

      None of the advantages represented by Windows as a brand are present - whether from Windows Mobile (direct syncing via cable, all the more or less mature business features) or Windows on the desktop (the fairly obvious... useful multitasking, a world of applications), and none of the new features are good enough to sway either Android or iOS users.

      Maybe Windows 8 ARM tablets in phone form factor will change that...

    7. Re:A parade and a funeral by bloodhawk · · Score: 1

      Xbox has been turning a profit now for the last few years. They lost a lot on the first one, some on the 360 for the first 1-2 years, since then it has turned in a profit every quarter.

    8. Re:A parade and a funeral by JabrTheHut · · Score: 2

      As a result, Kinect is one of the rare products they have which is even vaguely inspiring.

      I find Kinect frightening - an advertiser's nirvana, where they can watch you in your living room and determine what you are doing all the time.

      No thanks, I'd rather they have to hire someone to sneak up to my window to do that, rather than have me pay them to do that.

      --
      Work like no one is watching. Dance like you've never been hurt. Make love like you don't need the money.
    9. Re:A parade and a funeral by JasterBobaMereel · · Score: 1

      XBox 360 - Yes, was a loss leader now making money nicely
      Zune - Dead
      Windows Mobile - Dying and losing against competition
      Office/Windows - The default, still popular, but not for any reason other than it is the default
      IIS - Still well behind
      etc .. etc ...

      They have a partial monopoly that is rapidly losing ground, in one market, but in all other markets except for consoles they are an also ran ...

      --
      Puteulanus fenestra mortis
    10. Re:A parade and a funeral by datavirtue · · Score: 1

      Even over the previous losses?

      --
      I object to power without constructive purpose. --Spock
    11. Re:A parade and a funeral by Foofoobar · · Score: 1

      Yes I too miss Zune. I have been looking for an expensive way to hold down papers, fill my pocket and weight down mousies that I throw into the lake who can't pay their mafia debts. Now that Microsoft has bowed out of this lucrative market, who else is going to come forward to fill this HUGE markets demands???

      --
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    12. Re:A parade and a funeral by FredFredrickson · · Score: 1

      I find the reason I avoid Microsoft technologies is how fast they churn out new products, just to realize the failure and drop it. Why would I adopt any product microsoft makes when I'm not sure if they'll even hold on to it? They're so fast at changing technology and completely alienating the userbase that bought into it.. The old windows phone that lasted a week? The zune- whose market place is sure to close.. Forget it. I'll go with a small company who has a lot more riding on their products.

      --
      Belief? Hope? Preference?The Existential Vortex
  2. Spitting distance? by plover · · Score: 1

    Spitting distance? Ballmer must have selected the location.

    --
    John
    1. Re:Spitting distance? by Divebus · · Score: 2

      Spitting distance? Isn't that "squirting distance"?

      It's hard to believe Microsoft would be so willing to show this direct comparison - revealing they haven't had an original thought in ten years.

      --

      Most of the stuff on /. won't survive first contact with facts.
    2. Re:Spitting distance? by ConceptJunkie · · Score: 3, Insightful

      What original thought did Microsoft have 10 years ago? Even 20 or 30? Microsoft has actually built some good software on occasion, but they have never had an original thought since Bill Gates wrote a BASIC interpreter on paper tape in 1975.

      Actually, MSR has plenty of original thoughts, but what just like Vegas, whatever happens in MSR stays in MSR.

      --
      You are in a maze of twisty little passages, all alike.
    3. Re:Spitting distance? by Divebus · · Score: 1

      Microsoft bought Kinect from PrimeSense, an Israeli company.

      Next?

      --

      Most of the stuff on /. won't survive first contact with facts.
    4. Re:Spitting distance? by Divebus · · Score: 1

      The original thoughts Microsoft had more than 10 years ago... uh, got me there.

      --

      Most of the stuff on /. won't survive first contact with facts.
    5. Re:Spitting distance? by UnknowingFool · · Score: 1

      I think technically MS got the idea of Kinect from MS Research as Project Natal. My understanding that they were not able to get the technology to work the way they wanted it to work until PrimeSense came along with their camera technology.

      --
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    6. Re:Spitting distance? by luke923 · · Score: 2

      I know it's been a while, but what about Hungarian Notation? Granted, it's been out for a while, but it's indispensable for most non-Web developers.

      BTW, since no one has said it before, let me say it now -- DEVELOPERS! DEVELOPERS! DEVELOPERS! Now, we can be within "sweating distance."

      --
      "Good, Fast, Cheap: Pick any two" -- RFC 1925
    7. Re:Spitting distance? by JabrTheHut · · Score: 1

      What original thought did Microsoft have 10 years ago? Even 20 or 30? Microsoft has actually built some good software on occasion, but they have never had an original thought since Bill Gates wrote a BASIC interpreter on paper tape in 1975.

      They came up with the brilliant idea of forcing every PC manufacturer to sell only their product, destroying all competition and making billions. A very original idea at the time...

      --
      Work like no one is watching. Dance like you've never been hurt. Make love like you don't need the money.
  3. Grr. Link fail. by symbolset · · Score: 1
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    Help stamp out iliturcy.
    1. Re:Grr. Link fail. by tripleevenfall · · Score: 1

      That was the launch of WP7 - almost a year ago to the day.

      This "Mango" version coming out at the end of the year is the version that is REALLY supposed to work. And they have better bands this time. And they got their mobile OS a kewl new food-based nickname. (How original!)

      Yes, any year now they should be ready to compete with where Apple and Android were a couple of years ago.

    2. Re:Grr. Link fail. by ckaminski · · Score: 1

      IF they hadn't thrown away support for WiMo 6 all that hackers who built that ecosystem would still be using Microsoft phones. All the tinkerers I know who liked Windows Mobile are now all Android users.

      Way to fuck your customer, again (Play4sure), Microsoft!

  4. aaah by unity100 · · Score: 2, Funny

    that would be 'chair-throwing distance'. not spit.

    1. Re:aaah by plover · · Score: 2

      Perhaps I should have said "frothing distance", or possibly "sweating distance". Whatever, with Ballmer, they're still all about the same.

      --
      John
    2. Re:aaah by c · · Score: 2

      > Perhaps I should have said "frothing distance",
      > or possibly "sweating distance".

      How 'bout "squirting distance"?

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      Log in or piss off.
    3. Re:aaah by ozmanjusri · · Score: 3, Funny

      Nope, squirting distance...

      --
      "I've got more toys than Teruhisa Kitahara."
    4. Re:aaah by MrKaos · · Score: 1

      > Perhaps I should have said "frothing distance", > or possibly "sweating distance".

      How 'bout "squirting distance"?

      Snorting distance, perhaps. I mean just look at d4 as an after effect...

      --
      My ism, it's full of beliefs.
    5. Re:aaah by MobileTatsu-NJG · · Score: 1

      Chair throwing distance?

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    6. Re:aaah by drinkypoo · · Score: 1

      You win. If only moderation weren't broken, and I had mod points.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    7. Re:aaah by unity100 · · Score: 1

      google 'balmer chairs'.

    8. Re:aaah by MobileTatsu-NJG · · Score: 1

      ... from 2005?

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    9. Re:aaah by unity100 · · Score: 1

      mmmmmmmmmmmm ..... 2005 ..........

  5. Nevermind that... by robot256 · · Score: 5, Funny

    On October 20th, Microsoft will open its 14th store in Seattle's popular University Village shopping center...

    Why do they need 14 stores in one shopping center?

    1. Re:Nevermind that... by toetagger · · Score: 1, Troll

      one for each customer, of course! Do you know how long it takes to install & configure one PC?

    2. Re:Nevermind that... by Tsingi · · Score: 1

      It's one damned popular shopping center.

    3. Re:Nevermind that... by hedwards · · Score: 2

      Because Ballmer figured out that he needs to have 14 MS stores to every 1 Apple Store? Also, it's but a stones throw away from Office Depot where you can sometimes get a good deal on chairs.

    4. Re:Nevermind that... by iamhassi · · Score: 1

      On October 20th, Microsoft will open its 14th store in Seattle's popular University Village shopping center...

      Why do they need 14 stores in one shopping center?

      Because the author is wrong. According to the list of stores on University Village website there is only one Microsoft store which will open October 20th.

      --
      my karma will be here long after I'm gone
    5. Re:Nevermind that... by Phat_Tony · · Score: 4, Funny

      They decided to imitate Starbucks.

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      Can anyone tell me how to set my sig on Slashdot?
    6. Re:Nevermind that... by phonewebcam · · Score: 1

      They open one each time someone buys a WP7 phone - its a kind of loss leader tactic so the marketing peeps can trumpet their staff/customer ratio being the highest in the business.

    7. Re:Nevermind that... by colinrichardday · · Score: 1

      The author isn't wrong. The other thirteen stores aren't in University Village.

    8. Re:Nevermind that... by Grishnakh · · Score: 1

      No, the author isn't wrong at all, he's just unwittingly exposed one of the flaws of the English language, the fact that one of his clauses is ambiguous in what it's referring to. I haven't looked it up, but MS probably now has 14 stores, but that's the total number everywhere. The 14th one is located in this shopping center. How else would you word this sentence to specify that only the 14th store is located in this shopping center? Without adding whole sentences, I don't believe you can.

      To be fair, though, even with this and many other flaws, English is still better than a lot of other languages in this regard.

    9. Re:Nevermind that... by ksd1337 · · Score: 1

      WHOOOOOOOSHH....

    10. Re:Nevermind that... by alvinrod · · Score: 1

      If it were a chair's throw away it would probably explain the good deals.

    11. Re:Nevermind that... by formfeed · · Score: 1

      WHOOOOOOOSHH....

      Are you all so subtly implying that there are clueless people on the internets and that they don't follow the first rule to sit on one's hands for a while before posting?
      .. or was that just the sound of a chair flying by?

    12. Re:Nevermind that... by BlackSmithNZ · · Score: 1

      "On October 20th, Microsoft will open its 14th store, this one in Seattle's popular University Village shopping center..."

      or

      "Microsoft will open its newest store in Seattle's popular University Village shopping centre on October 20th, Microsofts' 14th store in the US...."

      etc...

      but the context allows most people to figure out the original sentence anyway.. it makes sense that this store would be in the shopping centre, and 13 others elsewhere..

    13. Re:Nevermind that... by sinan · · Score: 1

      Sounds like it's time to buy Office Depot stock...

    14. Re:Nevermind that... by luke923 · · Score: 1

      They probably used to be Blockbusters.

      --
      "Good, Fast, Cheap: Pick any two" -- RFC 1925
    15. Re:Nevermind that... by Grishnakh · · Score: 1

      Sorry, no. I certainly saw that he was joking, but the first responder, "iamhassi" is the one who missed the joke. Then I turned it into a discussion about the English language. BTW, there's only two of us; you're the third one.

    16. Re:Nevermind that... by Millennium · · Score: 1

      So that each one can hang a banner outside the front door that says "DEVELOPERS".

  6. Re:What exactly does Microsoft hope to accomplish? by Osgeld · · Score: 2, Insightful

    buthurt much? who the fuck cares, its not like this one store is going to break MS or Apple.

    And by hundreds of miles behind apple, do you mean in the shiny object hipster yuppie market? Because the majority of the real world seems to show otherwise.

  7. Microsoft has a store?? by Spy+Handler · · Score: 1

    wtf

    1. Re:Microsoft has a store?? by UnknowingFool · · Score: 2

      Apparently 14 of them now. I don't know how profitable they are though as MS has not divulged or bragged about that aspect. Apple retails stores do seem profitable.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    2. Re:Microsoft has a store?? by frosty_tsm · · Score: 1

      Apparently 14 of them now. I don't know how profitable they are though as MS has not divulged or bragged about that aspect. Apple retails stores do seem profitable.

      I walked in one once. It's eery how they are total rip off of the Apple store. I think the employee uniforms, furniture and paint came from the same supplier.

    3. Re:Microsoft has a store?? by ILongForDarkness · · Score: 3, Insightful

      For MS it might not be so much a store but a means to get mind share. Apple has lots of cool gadgets. Microsoft: Xbox 360 and ... no that's it. The rest is productivity stuff, and large corporate software. Sure there are games, there are phones running WinPhone etc.but it won't be nearly the same experience as an Apple store where you go in and see one companies shinny products I think. Where it could help Microsoft is give the brand a "face". "I like Office better than LibreOffice because that nice guy in the store spent an hour showing me how to use it" kind of thing.

    4. Re:Microsoft has a store?? by thetoadwarrior · · Score: 4, Interesting

      I completely forgot about their stores and didn't realise any opened. I tried looking on the net and there isn't much being said about them. The only thing I found were these.

      http://articles.latimes.com/2010/nov/26/business/la-fi-microsoft-stores-20101126
      http://www.tuaw.com/2010/11/26/lost-in-translation-microsoft-retail-stores-not-matching-apple/
      http://www.informationweek.com/news/windows/microsoft_news/229401433


      The gist of them seem to be that Microsoft is copying Apple so they have the same look but unlike the Apple store the MS stores aren't a good value because they don't carry as much stock and can't compete on price with other shops carrying Windows based computers.

      That's always going to be a problem for them. They aren't a hardware company (for the most part) so unlike Apple they don't have a ncie small set of hardware that they can offer at the best price available. Apple computers may cost more than Wintel machines but when you go to an Apple store the price of the Mac is the best price you can get for a mac without a student discount.

      You go into a Microsoft store and you see PCs that you can get elsewhere for cheaper. Where's the incentive to buy from Microsoft? Imo, their stores will die out quietly or they'll just sell them to someone who can offer a better deal and probably ask to keep the branding.

    5. Re:Microsoft has a store?? by ConceptJunkie · · Score: 1

      Yeah, but I bet people actually buy stuff at the Apple stores.

      --
      You are in a maze of twisty little passages, all alike.
    6. Re:Microsoft has a store?? by ConceptJunkie · · Score: 2

      C'mon, I'm sure Ballmer has a nicer car than that.

      --
      You are in a maze of twisty little passages, all alike.
    7. Re:Microsoft has a store?? by UnknowingFool · · Score: 1

      Yeah I don't see the ROI on them other than brand recognition. Apple stores are profitable and in some cases like right now with the iPhone 4S, it may be the only place you can get certain Apple products.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    8. Re:Microsoft has a store?? by Wamoc · · Score: 2, Insightful

      You go into a Microsoft store and you see PCs that you can get elsewhere for cheaper. Where's the incentive to buy from Microsoft?.

      The reason the computers in Microsoft Stores are more expensive is because they run Windows Signature which does not contain the bloatware that comes on machines bought from the manufacturers, and is also tuned for optimal performance on that machine. To my knowledge, the Microsoft Store is the only place that will sell the machines with Signature, but I could be wrong in that regard.
      Disclaimer: I do work for Microsoft. I also expect suddenly everyone on Slashdot will probably try to burn me at the stake now...

    9. Re:Microsoft has a store?? by hedwards · · Score: 1

      And unlike at Apple stores, the employees will be accurately labeled. And generally with mittens pinned to their shirts.

    10. Re:Microsoft has a store?? by sootman · · Score: 3, Interesting

      > Apple retails stores do seem profitable.

      You don't know how right you are. They are, in fact, more profitable per square foot than any other retail store, period. "... more than six times the revenue per square foot at Neiman Marcus, four times that of Best Buy, and about one and a half times that at Tiffany's"

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    11. Re:Microsoft has a store?? by Jason+Earl · · Score: 3, Interesting

      In other words, Microsoft's sells the same hardware as everyone else, but they mark up the price and remove all of the extras that other computer manufacturer's include for free.

      Yes, I know that most of the extras that OEMs add to their computers are crapware, but try explaining that to your average consumer without mentioning that the trial version of MS Office (that probably ships on the Microsoft Signature version) also fits into the same boat.

      My guess is that these stores simply drive people right into Apple's arms. Apple's ridiculous prices almost certainly seem less ridiculous when compared to Microsoft's premium prices. The fact of the matter is that most Windows users don't actually want to use Windows. They just can't quite justify buying a Mac. Jacking up the prices on PCs is not likely to help.

    12. Re:Microsoft has a store?? by R3d+M3rcury · · Score: 1

      Yeah I don't see the ROI on them other than brand recognition.

      And that's not necessarily a bad thing.

      What was the rationale behind Apple opening their own stores? Basically, Apple had a problem with...brand recognition. Pretty much everybody figured that Apple had gone out of business or had been bought out by Microsoft. Stores that sold Apple products, for the most part, did so poorly. They were usually stuck in a corner, the screens were messed up, and the salesmen very rarely suggested a Macintosh to customer (spiffs, lack of knowledge, etc.) Apple's idea with the stores was to create an environment where they could sell people on the benefits of a Macintosh computer, show the world that there was software available for them, etc. The idea was that even if the stores only broke even, it was still great marketing because it reminded everyone that Apple existed.

      Microsoft has a similar problem at the moment. While you can go into any big box store and buy a computer with Windows 7 on it, where can you go to check out Windows 7? Consider the "Mojave Experiment," where people had a negative attitude about Windows Vista but they'd never used it. Gosh, if there was only some place where they could actually try it out. Have you ever used a Windows Phone 7? Wouldn't it be nice if there was someplace you could actually go to try one out? Again, if the stores only break even, if people walk away with a positive view of Microsoft, that is a good thing for them.

    13. Re:Microsoft has a store?? by mjwx · · Score: 1

      The gist of them seem to be that Microsoft is copying Apple so they have the same look but unlike the Apple store the MS stores aren't a good value because they don't carry as much stock and can't compete on price with other shops carrying Windows based computers.

      So they're pretty much like Apple stores where they dont carry much stock and cant compete on price with other Windows based computers.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    14. Re:Microsoft has a store?? by UnknowingFool · · Score: 1

      The main rationale behind Apple's store wasn't just brand recognition. Yes in some cases they were relegated to a corner of other stores. A problem was Apple was being slowed discontinued in many stores as the stores rightfully did not think Apple would survive. However, Apple has the advantage in that they controlled the whole product. In terms of finances they can get more profit than one of their distributors like Best Buy. This is how Apple is able to easily get their 30% margin at times with their own product. With third party software and accessories, they have no financial advantage over anyone else like Best Buy.

      With MS, their problem was image. Vanishing distribution channels was not their problem. MS can try to do the same thing however, financially, they are at a disadvantage in that at best they will be a resellser since they don't control the hardware. In order to make profits, they have to markup just like everyone else but many of the computers makers sell direct so they are a disadvantage in that regard ways. Only when selling their own software at retail does MS have any advantage, but many people don't buy Windows at retail; they get Windows when they get a new computer.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    15. Re:Microsoft has a store?? by RyuuzakiTetsuya · · Score: 1

      I wish microsoft would get back into the joystick market. I miss the Sidewinder Precision Pro.

      God those were awesome joysticks. Too bad the flight sim/mech sim lines of games are dead enough to make the whole idea moot.

      (It's mostly dead; new games are being put out by indie devs and some new products are coming out... Any slower though and we'll have to rifle through the genre's pockets for spare change.)

      --
      Non impediti ratione cogitationus.
    16. Re:Microsoft has a store?? by ILongForDarkness · · Score: 1

      I like some of their mice and their comfort curve keyboard too. They do some hardware right. I have the apple full keyboard on my Mac and while it looks cool it feels kind of weird to type on since the keystrokes are so short.

    17. Re:Microsoft has a store?? by RyuuzakiTetsuya · · Score: 1

      I like the short keystrokes on apple's keyboards though. for some reason it feels more immediately responsive, reminds me in a weird way of Japanese arcade buttons.

      Though, if I was serious about gaming, their keyboards and mice do kick ass. I don't think they offer a better deal than the Razer Naga I got on sale at Fry's, but, I don't think they offer lousy products either.

      --
      Non impediti ratione cogitationus.
  8. Re:What exactly does Microsoft hope to accomplish? by arkane1234 · · Score: 2

    And by hundreds of miles behind apple, do you mean in the shiny object hipster yuppie market? Because the majority of the real world seems to show otherwise.

    I consider it very humorous on how when something is not in their realm of refinement/etc then it's suddently "hipster" or "yuppie".
    The majority of the real world (as opposed to the fake world... wtf?) buys the cheapest shit they can get their hands on without regard to any side effects or lifespan concerns. There are a percentage that want something else.

    Which dovetails nicely into our current conversation. Thanks, please continue.

    --
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  9. Re:What exactly does Microsoft hope to accomplish? by Nidi62 · · Score: 1

    And xbox live is governed by corporate pigs.

    And nothing Apple does is governed by corporate pigs?

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  10. The Black Keys? by hardwarejunkie9 · · Score: 1

    I find it particularly interesting that their choice of performers is OneRepublic and The Black Keys. It's particularly odd because The Black Keys have some of the strongest independent credentials out there. They've been consistently published by independent labels and have really carved out their own musical niche by themselves. The idea that they're playing a concert for Microsoft is a bit... odd. I don't particularly care, however. If I was in the area I would be one of the first there for the show.

    --
    I like losing arguments, it just means that I can take your point and make it my own.
    1. Re:The Black Keys? by Grishnakh · · Score: 1

      It's particularly odd because The Black Keys have some of the strongest independent credentials out there. They've been consistently published by independent labels and have really carved out their own musical niche by themselves.

      So they've made a name for themselves as independent, only to throw it all away now by selling out to one of the most soulless corporations out there. They might as well go whole-hog and start whoring themselves out by making music for corporate commercials.

    2. Re:The Black Keys? by russotto · · Score: 1

      So they've made a name for themselves as independent, only to throw it all away now by selling out to one of the most soulless corporations out there. They might as well go whole-hog and start whoring themselves out by making music for corporate commercials.

      Hey, what's the point of building a name if you can't cash in on it?

    3. Re:The Black Keys? by Grishnakh · · Score: 1

      Nothing wrong with cashing in on your name, but to call yourselves "independent" while being a corporate whore makes you a hypocrite.

      IMO, the best way for a band to become financially successful from their popularity while still remaining independent is to simply make your money playing concerts. Look at Metallica before Cliff died and they sold out in the 90s; they were making tons of money playing giant, sold-out concerts in huge arenas, with pretty much only word-of-mouth advertising. They didn't need to dumb down their music to radio-friendly lengths, or play videos on MTV, and they sure as hell didn't need to play concerts for corporations like MS to make money. Of course that all changed when Cliff died.

    4. Re:The Black Keys? by uvajed_ekil · · Score: 1

      So they've made a name for themselves as independent, only to throw it all away now by selling out to one of the most soulless corporations out there. They might as well go whole-hog and start whoring themselves out by making music for corporate commercials.

      You clearly have no idea how many commercials, NFL games, TV shows, etc. have already paid to use music by The Black Keys. Off the top of my head, besides sports bumper music, there's AT&T, Cadillac, NPR, Nissan (I think), Carson Daly's annoying show, some travel site, and there's been a bunch more. They have not "sold out" in the sense that they have changed their music to satisfy record company executives, or anyone else for that matter, but they have no qualms with making money or being popular. What's wrong with that?

      I miss the days when I could see The Black Keys at the Beachland Tavern with maybe 100 people, the Lime Spider with 200 people, or chat with the boys at someone else's show, but I don't hold it against them that people like their music. They have done things more or less the same way for about ten years, and the masses have recently begun to catch on. TBK are not Linkin Park, Jewel, Nickelback or any other pop bullshit. They make good music, and sometimes (rarely) good music becomes some of the most popular music. That's not selling out.

      And as for the whole MS thing, I'd go to enjoy The Black Keys if this were close enough, then not buy anything sold by either MS or Apple, just like always. Thanks M$, but no dollars for you!

      --
      This is a hacked account, for which the owner can not be held responsible.
    5. Re:The Black Keys? by uvajed_ekil · · Score: 1

      I hereby encourage M$ to spend lots and lots of money on lots more cool concerts! They can afford it. But that won't make me a customer. Ever.

      --
      This is a hacked account, for which the owner can not be held responsible.
    6. Re:The Black Keys? by Grishnakh · · Score: 1

      You clearly have no idea how many commercials, NFL games, TV shows, etc. have already paid to use music by The Black Keys.

      Actually, I have no clue who "The Black Keys" even are. I guess I could Google it, but why bother, it's probably just some crappy new band. AFAIC, there's been no good new bands formed since the 80s, and I don't really give a rat's ass about modern popular music.

      So apparently this band has always been a sell-out and a bunch of corporate whores.

    7. Re:The Black Keys? by RazorSharp · · Score: 1

      Watch the opening credits of the HBO show Hung. I believe I've heard their music in movies and commercials as well.

      I hate Microsoft and love The Black Keys, so I'm a bit disappointed, but I don't blame them. Being a professional musician and being a sell-out are one in the same. Being independent just means one hasn't been provided the opportunity to sell out. Anyway, it's not like they're some punk band preaching a 'us vs. the system' type mentality.

      --
      "From the depths of my skeptical and rationalist soul, I ask the Lord to protect me from California touchie-feeliedom."
    8. Re:The Black Keys? by luke923 · · Score: 1

      Nah, that all changed when they hired Bob Rock as their producer.

      --
      "Good, Fast, Cheap: Pick any two" -- RFC 1925
  11. pestilence by arkane1234 · · Score: 2, Funny

    Microsoft can have a store at every corner of every street in the world and I'd still avoid them like the plague.
    I lost respect for them completely in 1997 (cratered by their previous blunders), so it'd be on par with walking into Walmart.
    In fact, both have the same feel.

    --
    -- This space for lease, low setup fee, inquire within!
  12. Childish microsoft by diegocg · · Score: 2

    Sure, Kinect is going to make iPhone users want to buy a WP7-based phone...

  13. So they can tranfer my Zune files to my iphone by jfdavis668 · · Score: 2

    Very convenent

    1. Re:So they can tranfer my Zune files to my iphone by slyrat · · Score: 1

      Very convenent

      I guess it may get a bit religious over there. Which I guess could be convenient

  14. how about by unity100 · · Score: 2

    "monkey jump distance" ? developers sure know the exact measure of that one.

  15. I don't get it. by Anonymous Coward · · Score: 1

    Microsoft isn't usually associated with tangible objects. It's a second-thought to people when getting devices and computers whether it runs Microsoft or not. (Fx, people will get a Dell, a HP, a Toshiba... Not a "Microsoft computer"... ) So I'm trying to understand what's motivating that business model...

    my best guess is they are going to be selling a bunch of different vendors products for them. If it does take off, it means device makers can rely on MS as a distribution channel of sorts. (At the very least, MS seems to suggest they will get the word out about those products.) That'd be a really good incentive for those companies to create a solid line of Windows branded stuff.

  16. Re:What exactly does Microsoft hope to accomplish? by bjwest · · Score: 4, Insightful

    And xbox live is governed by corporate pigs.

    And nothing Apple does is governed by corporate pigs?

    Nope. Apple is governed by hipster hogs.

    --

    --- Keep the choice with the user..
  17. There'll be decent attendance by 93+Escort+Wagon · · Score: 3, Insightful

    Microsoft's had a Kinect hut set up on Red Square at the University of Washington for several weeks (since the week before school began). It's been popular - not "waiting in line" popular, but there's always someone playing in there. Well, hold on, there are 35,000 students at UW so maybe it's not all that popular...

    In any case, I'm sure they'll get good attendance at the Kinect hut; and if they're selling games in the Microsoft Store I'm sure a goodly number of people will be in there looking. From what I've seen and heard, though, it's unlikely there'll be much crossover success with regards to Windows computers. I know several Mac users who own XBox 360s, but I've never heard any of them say "you know, I think I'll try Windows again because my gaming console is just so great!" People compartmentalize their technology. Most of the Windows admins I know own iPhones (seriously, none of them own an Android or a Windows Mobile phone) - and I've never heard any of them say "I like my phone so much, I think I'll buy a Mac!"

    I'm sure a lot of customers will stop by on the way, listen to some music, maybe play a game... and then go on into the Apple Store.

    --
    #DeleteChrome
    1. Re:There'll be decent attendance by thetoadwarrior · · Score: 1

      But what are the game prices like? The complaints I've heard about the PC hardware is that MS isn't competitive on price so if you want a Windows PC then a MS store is probably the last place you want to go.

    2. Re:There'll be decent attendance by JAlexoi · · Score: 1

      Big problem with Microsoft is that XBox360 does not correlate with Microsoft in ordinary people's minds. PlayStation always reminds people of Sony. Mac reminds people of Apple. XBox, not so much. But maybe that is a good thing for XBox. Maybe Microsoft has to rename itself to XBox to have more appeal.

    3. Re:There'll be decent attendance by xhrit · · Score: 1

      They should have made an xbox phone instead of a windows phone. Then maybe people would buy it...

    4. Re:There'll be decent attendance by tlhIngan · · Score: 1

      But what are the game prices like? The complaints I've heard about the PC hardware is that MS isn't competitive on price so if you want a Windows PC then a MS store is probably the last place you want to go.

      Probably because Microsoft demands that all PCs they sell are free of crap preloadware. And where possible, to use Microsoft equivalents. So no loading Norton Antivirus or whatever - if you want to provide antivirus, it has to be MSE. No trial versions of Microsoft Works or Corel or whatever - you put on the Office demo, etc.

      Of course, when you take away the big profit makers for OEMs, they have to raise the price to compensate.

  18. I believe by crumbz · · Score: 3, Insightful

    this just proves that Microsoft doesn't get it. For all there R&D dollars and for all their marketing dollars, piggybacking off of Apple places them in a poor light, a "hey look, we are relevant too" kinda light. Apart from the OS space and the occasional Windows phone, Microsoft and Apple are no longer the direct competitors they once were.

    1. Re:I believe by Technician · · Score: 1

      I wonder if the real reason was to get access to the parking lot so they could fill it up with the concert and concert people to keep people from the Apple store opening. Big concert = no parking left. That could be the real reason if you are a conspiracy theorist.

      --
      The truth shall set you free!
    2. Re:I believe by jimicus · · Score: 2

      They've been doing it for 25 years, why stop now?

    3. Re:I believe by CubicleView · · Score: 1

      I disagree; it proves nothing of the sort. I haven't read the article because the /. title reeks of flamebait, but the location is obviously well frequented by their target market and has nearby parking, end of story. You even suggest that they're no longer direct competitors. If that's the case, then the location makes even more sense, and could ultimately be good for both companies.

  19. Spitting distance or parking lot? by iamhassi · · Score: 1

    "The company has set up a temporary hut within spitting distance of the Apple store. "

    And you couldn't get one photo showing how close the "hut" is to the Apple store? All I see in your photo is a white cargo box in a parking lot. That photo could have been taken anywhere on the planet. If your entire story is going to be able how incredibly close a Microsoft store/hut is to a Apple store *at least* have photos to back up your claim.

    And the photos you do have are beautiful. One photo shows the Microsoft Store (that's the name on the outside of the hut) with two dark figures inside. The other photo is inside the store but it's practically a thumbnail with a resolution of 225x171. Seriously? 1998 called, it wants it's crappy photos back.

    So not only did you not take a photo proving the Microsoft "Store" is within spitting distance of the Apple store, you couldn't take one decent photo of what *was* there. All kinds of fail is going on here.

    --
    my karma will be here long after I'm gone
    1. Re:Spitting distance or parking lot? by 93+Escort+Wagon · · Score: 1

      So not only did you not take a photo proving the Microsoft "Store" is within spitting distance of the Apple store, you couldn't take one decent photo of what *was* there. All kinds of fail is going on here.

      Yeah, I know University Village reasonably well - and I can't tell with certainty where these photos are taken from. Since I can see the Barnes & Noble, I can tell it's on the same half of U Village that the Apple Store is in... but that's quite a large place.

      My best guess is this is closer to 25th, on the other side of Fran's Chocolate and the garden shop whose name escapes me (Ravenna Gardens - thank you Google Maps). If so, you can't actually see the Apple Store from this location.

      --
      #DeleteChrome
    2. Re:Spitting distance or parking lot? by BancBoy · · Score: 1

      And the world record for spitting distance is 100 feet four inches. 100 yards is most definitely NOT spitting distance.

      --
      [UID-HeinzIntel]
  20. Re:MS always follows, never leads by teg · · Score: 1

    MS hasn't innovated in 20 years.

    Windows Phone seems to have quite a bit of innovation in it, probably the most innovation since iPhone was launched (Android is just a copycat of that, sorry Android fans[1]). So they're not completely dead yet.

    [1] Android has some pros and cons compared to iOS, e.g. being some bits being opens ource, it's less locked down, using Java rather than Objective C for development and support of a wide range of hardware in various niches rather than just one high end set per year.

  21. I smell a law suit. by Stumbles · · Score: 1

    Pizza Hut needs to sue their pants off.

    --
    My karma is not a Chameleon.
    1. Re:I smell a law suit. by colinrichardday · · Score: 1

      Do we really need to see Microsoft with its pants off?

    2. Re:I smell a law suit. by brokeninside · · Score: 1

      I wouldn't worry. It's micro and soft. About as offensive as Ken doll with no clothes.

    3. Re:I smell a law suit. by colinrichardday · · Score: 1

      But is Microsoft's butt as firm as Ken's?

    4. Re:I smell a law suit. by bedouin · · Score: 2

      Yes, how else do they keep the stick up there.

  22. When wil Microsoft realise... by 91degrees · · Score: 2

    Microsoft is not a "cool" brand. It's the brand that people are forced to use in the office because Microsoft has essentially left no choice. This is not a good reason to buy Microsoft.

    But MS does have a cool brand that it controls. It has XBox. It's even managed to give Kinect its own identity. Windows phone 7 may not be able to hook onto those, but Microsoft can create a brand. Relying on the existing brand doesn't make sense if they want to appeal to the trendsetters.

    1. Re:When wil Microsoft realise... by thetoadwarrior · · Score: 3, Insightful

      I think Microsoft realises it's not cool and that on PCs it has its position purely because of its legacy support.

      What else do they have?

      Kin - failure

      Zune - Failure

      Windows Phone 7 - it's creaking along gaining a tiny bit of market share one month and losing market share another

      Kinect - everyone except gamers seem to like them and buy them. At least they're selling them but I'm not sure I'd want to make Kinect games.

      Xbox - It's a success in that it's not losing money but is that because it's awesome or because everything is an expensive proprietary add-on and its whole online model is built around milking you for money (ie MS points, subscription based, no web browser and most services requiring a Gold account) and even then it's only really a success in North America. Because of this the Wii has blasted right past it to first place and despite all of Sony's monumental fuck ups and launching 1 year later MS only lead of a few million over Sony. Any little foul up in the next generation could leave them dead last. They could still end up in 3rd place in this generation if it lasts much longer.

      Microsoft using legacy support to tie users to their OS worked really well for Windows. Windows will probably always be number 1 for at least another decade. But I think they've really damaged their reputation with Windows. Allowing OEMs to install any sort of crap on top of Windows and allowing them to put it on machines that weren't really up to the job of running it just makes windows look bad. So I think when people don't require some legacy Windows app they go elsewhere.

      Some of those people I think are then realising that actually they don't need Windows, love their iphone and then get a Mac so Apple's market share has been creeping up even if there isn't any chance of it over taking MS any time soon. So I think they are a bit scared with times changing and think having a propaganda to push nothing but Windows will some how help.

      In a way I think it will only hurt because from everything I've read MS stores seem to be (or were) more expensive for Wintel machines so they'll end up looking like they're ripping off customers.

    2. Re:When wil Microsoft realise... by formfeed · · Score: 1

      Microsoft is not a "cool" brand. It's the brand that people are forced to use in the office because Microsoft has essentially left no choice. This is not a good reason to buy Microsoft.

      Not just forced into. People who are not interested in computers at all will buy Microsoft. People who just want something that is common enough to not be too out of the ordinary or avantgarde-ish. If Microsoft made fanboy T-Shirts they would say "default"

    3. Re:When wil Microsoft realise... by R3d+M3rcury · · Score: 1

      Microsoft is not a "cool" brand.

      Gosh, I wonder what they could do about that. Maybe if they opened some stores where people could see the stuff that they have, it might inspire them to buy.

      Nah. That could never work.

    4. Re:When wil Microsoft realise... by 91degrees · · Score: 1

      No it won't. Too little.

      They could completely rebrand, eliminate all the "uncool" products, associate Microsoft entirely with games and awesomeness, and bring out several new product lines associated with leisure, but that would be a moronic move since that would eliminate the largest chunk of their income.

    5. Re:When wil Microsoft realise... by mydn · · Score: 1

      Allowing OEMs to install any sort of crap on top of Windows and allowing them to put it on machines that weren't really up to the job of running it just makes windows look bad.

      Microsoft tried to block OEMs from installing crap, and they were sued for it and forced by the courts to allow it.

    6. Re:When wil Microsoft realise... by thetoadwarrior · · Score: 1

      Sure let them do it but charge significantly more to put Windows on the machine to make it unattractive. That's one thing I do think they should have fought harder on the ground that it damages their image. Of course with all the other shady stuff they were doing it's not terribly surprising they lost.

    7. Re:When wil Microsoft realise... by mydn · · Score: 1

      Yeah, they dug their own hole with their abusive behavior. If they had let their products compete on the merits, instead of creating technical hurdles or complicated bundling and licensing, we would have ended up with much better products.

  23. "Microsoft Hut" by NoNonAlphaCharsHere · · Score: 3, Funny

    Because "Microsoft ghetto" was judged to be too uncomfortably close to the truth.

  24. Found the store (not the Hut) by 93+Escort+Wagon · · Score: 4, Insightful

    There's a post in the Seattle PI's "Microsoft Blog" that shows the location for the actual store - it is indeed right across the parking lot from the Apple Store.

    I can understand why Microsoft would want to do that, I guess, in terms of symbolism - but I think it's a terrible business mistake. Whatever you think of Microsoft and their products, you can't believe they've got the same cachet that Apple does. People aren't going to be hunting them out - but MS has picked a spot with seriously bad visibility from most of the mall. University Village isn't a big enclosed mall - it's an open-air space where most of the shops are scattered among smaller buildings that open straight onto parking lots. The Apple Store is on a side lot that's set back somewhat, but it at least is visible as people are driving through the lot from the 25th Avenue entrance (plus people are going to be looking for them anyway). Someone coming from that entrance and driving straight in won't even see the Microsoft Store - as they pass that side lot, the MS Store will be behind their left shoulder while the Apple Store will be in front of them.

    --
    #DeleteChrome
    1. Re:Found the store (not the Hut) by thetoadwarrior · · Score: 1

      Unless it turns out to be hugely popular (I find it hard to believe they are since MS is been so quiet) it'll be a mistake. Having an empty MS store across from a busy Apple store just makes Apple look better.

    2. Re:Found the store (not the Hut) by ColdWetDog · · Score: 1

      Unless it turns out to be hugely popular (I find it hard to believe they are since MS is been so quiet) it'll be a mistake. Having an empty MS store across from a busy Apple store just makes Apple look better.

      There is / was a Sony store about 1/2 block and 90 degrees to the Apple Store. Wandered in there once waiting for the crowd to thin out at the Apple Store (it was soon after the iPad launch).

      Quiet. Eerily quiet. A bunch of TVs hooked to MTV, some headphones, a bunch of computers at random screens. A couple of employees crouched in the corner. Dark.

      They don't get it. Microsoft doesn't get it. I'm not really sure I get what the attraction is about the store but it sure has resonated with a bunch of people.

      --
      Faster! Faster! Faster would be better!
    3. Re:Found the store (not the Hut) by xhrit · · Score: 1

      You see this sort of thing happen in every market so it must be a good idea. Burger King within a block of Mc Donalds and Taco Bell. Shell Gas Stations on one corner, Mobile across the street. CVS Pharmacy right next to a Right Aid Pharmacy. Think about malls; you will have 5 or 6 stores that sell the exact same type of stuff, all within walking distance. If it didn't work then they wouldn't do it.

    4. Re:Found the store (not the Hut) by tworavens · · Score: 1

      On the other hand, if you drive in from the Blakeley St entrance then you'll see the Microsoft store right in front of you and Apple will be invisible. Also Microsoft is right next to a Starbucks so everyone will walk right in front of it as they get their cup o' joe. I get asked at least once a week where the Apple Store is. It's not super visible, despite the giant silver apple on the front of the store.

    5. Re:Found the store (not the Hut) by CubicleView · · Score: 1

      You're right, assuming they'd decided they wanted a presense in the village, what they should have done was (ironically) bought out the lease on "The Land of Nod" (also ironically) located beside the starbucks, unless of course you know "The land of Nod" people said no... Honestly, Microsoft is a very very large company, but they can't just go around burning down other buildings just so they can get the good spots. I mean, the Apple store is in a good spot, maybe they should have tried to get that lease, two birds with one stone! Anyway, I can't say that I think the store will be popular (I doubt it) but opposite an Apple store and a Starbucks seems like a good location to me.

    6. Re:Found the store (not the Hut) by greed · · Score: 1

      I last went in a Sony store (in the Toronto Eaton Centre) about 4 years ago.

      The only thing interesting about it was the miniature radio museum, showing various models of Sony radio from the iconic "transistor" set to a AM/FM/MW/LW set from the '80s.

      Needless to say, they didn't have any modern equivalent for sale--they suggested the Web site.

    7. Re:Found the store (not the Hut) by 93+Escort+Wagon · · Score: 1

      The MS store isnt in that bad of a location, its a much better position than the sony store which has no visibility on the backside. The best bet probably would have been waiting for Barnes and Noble to move out and take part of that location as its more centralized and visible than both.

      True enough - you're the second person to mention the Sony Store in U Village... I didn't even know it existed!

      --
      #DeleteChrome
    8. Re:Found the store (not the Hut) by mrxak · · Score: 1

      Yeah but what's really the difference between Shell gas and Mobile gas, or CVS vs. Rite Aid? They're identical and commoditized, and they survive because there's enough market for both of them, though first mover advantage means one of the two is likely on the best side of the street for visibility and getting traffic.

      There's a lot of differentiation between Microsoft and Apple, and despite all of Microsoft's efforts to copy Apple Stores, their stores as well. It's because the products are different. If the products were the same, Microsoft would win easily, because they're the known brand. Since they're not, their store positioning merely encourages comparison. I don't think the comparison will be favorable for that average tech consumer.

  25. The Burger KIng of Computer Stores ... by Tjp($)pjT · · Score: 1

    Just as BurgerKIng uses McDonalds site planning and places stores near them, so Microsoft falls into the same seemingly profitable pattern. Hey! Yes Hey! Microsoft! Isn't McDonalds Bigger than Burger King??? Ever hear of first mover advantage? It applies to real estate too. If they liked your location they'd be there.

    --
    - Tjp

    I am in wallow with my inner money grubbing capitalistic pig. ... Oink!

    1. Re:The Burger KIng of Computer Stores ... by UnknowingFool · · Score: 1

      I think part of it is MS being cheap and lazy. Apple seemingly puts a lot of research into where they place their stores for maximum revenue potential. MS just puts their store where Apple has a store so they don't to do any research and piggybacks on Apple. The thing is Apple's customers are not MS customers so that approach may be flawed.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  26. Re:MS always follows, never leads by ILongForDarkness · · Score: 1

    I don't know .Net has some pretty cool stuff in it. Most of it lived in labs beforehand but there is a lot of lab projects moving into the mainstream via .Net, generics, LINQ, lamdas, Task Parrallel Library etc. Do other languages have this stuff, probably. Who was first? Not sure but if not quite cutting edge innovation it is at least a quick pace of incorporating innovation into products. Similar to Win Vista/7 "cloning of OS X who cares, can you OS do what I want it to for a price I'm willing to pay (even if it is as a MS tax on the purchase of new hardware)? Yep. Okay you get my money.Visual Studio IMHO is the best IDE hands down, and the whole package (TFS) seems like it would be really useful for large dev teams though I'm usually a sole or very small number of developers kind of projects so never used it. I'm yet to see anything that comes close. P.S. I actually really like the snap to side and snap to top GUI feature in Win 7. That to me made Win 7 beat Snow Leopard in usability IMHO and I'm running a 27" iMac. Drives me nuts when developing in Mac OS that I constantly have to fidget with windows to look at things side by side. Windows? Drag left drag right done. Maybe not "wow" technology but MS rarely does that. It usually does things either very productive or at least productive enough to keep people coming back. Since the Lion upgrade I find my computer runs half as fast as it did under Snow Leopard and much slower than under Win 7. I haven't been back to OS X since other than occasionally to run updates and see if it works better for a few hours. So Apple screws up too but they are always trying to be the second coming. MS is just trying to push out okay to great, Mac tries to always push "wow this is new" (which usually means wait till service pack 2 just like a MS product :-)).

  27. Re:Gosh, that mouth of your never stops flapping. by LynnwoodRooster · · Score: 2

    Since when is single-digit marketshare considered "dominant"?

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  28. Re:MS always follows, never leads by LordThyGod · · Score: 1

    MS hasn't innovated in 20 years.

    Windows Phone seems to have quite a bit of innovation in it, probably the most innovation since iPhone was launched (Android is just a copycat of that, sorry Android fans[1]). So they're not completely dead yet.

    If they keep up that kind of innovation, they will eventually run out of money (and customers). It may be "innovative" but nobody cares, which is a different kind of innovation to what Apple is known for. Re: Android don't forget voice actions first, over the air updates first, multi-tasking first (no?), and being much more open with the entire apps process (apps allowed, side loading, etc).

  29. Re: Apple Stores sell more than Apple products by ILongForDarkness · · Score: 1

    Hey little kiddies get on my App guess who's back with a brand new Shrink Rap? :-) People tend to group things/themselves together based on what makes them different from the norm That is way the early Nazi movement happened in bars of like minded crazies, if a city has 100 Jamaicans there will be a little Caribbean etc. Apple has the advantage here because they are the "others". Which really isn't true now because I'd suspect the majority of households in the west have at least one Apple product. But it is still perceived as different. MS is perceived as normal, "I already understand this", or even worse "that is the stuff I work on all day why would I care about it when I go home?" Apple except in some niches, mainly the cool ones creatives, science, etc, has stayed away from the office. It makes it a lot easier to convince people they are cool gadgets you go spend your own time and money on. Very few people get wood for a spreadsheet :-)

  30. Re: Apple Stores sell more than Apple products by thetoadwarrior · · Score: 1

    Because MS doesn't sell PCs they do at least have a lot of hardware from partners but half the problem is it costs more than in most other stores from what I've read so they're not competitive where as if you go to an Apple store it's the same prices as anywhere else admittedly that will mainly be because there are very few options for buying a Mac.

  31. More of a threat to GameStop than Apple by Tangential · · Score: 1

    Based on what Microsoft has that it can sell to consumers, they'd be a lot smarter to locate near a GameStop than an Apple store. They XBox line is really all that they have to sell directly to consumers.

    --
    Suppose you were an idiot. And suppose you were a member of congress. But then I repeat myself. -- Mark Twain
    1. Re:More of a threat to GameStop than Apple by RazorSharp · · Score: 1

      This crossed my mind, but not in the way you mention. I was thinking that it would be a huge mistake for Microsoft to put these things anywhere near a GameStop because if GameStop feels threatened they'll tell their employees to start plugging Sony and Nintendo, they'll cut down on shelf space dedicated to XBox, and their magazine will have an anti-MS bias.

      So they're probably keeping these things as far away from GameStops as possible. You compete with your competitors, not your partners. I don't think it should be too big of an issue b/c they're putting these stores in wealthy districts while GameStop tends to build next to WalMarts.

      --
      "From the depths of my skeptical and rationalist soul, I ask the Lord to protect me from California touchie-feeliedom."
    2. Re:More of a threat to GameStop than Apple by toddestan · · Score: 1

      Maybe they can stock the store very generously with their keyboards and mice. Then after people go and buy a Mac in the Apple store, they can stop by the Microsoft store to get a real mouse and keyboard.

  32. Re:MS always follows, never leads by A12m0v · · Score: 1

    Microsoft employs some of the brightest minds in the industry, just look at the amazing work done by Microsoft Research, it just seems to be unable to monetize and/or properly market its innovations which makes them seem reactive instead of leading. XBox, Windows Phone and Zune are excellent products in their own merits but they way Microsoft markets them make them seem as if they are copying the market leader. They also fail to stick to their products and lack a consistent strategy, they quit on Zune why too soon and then there is their development platforms and technologies .net, Silverlight, Win32, WPF and now they are moving to HTML5 and JavaScript.

    --
    GENERATION 25: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
  33. Re:I was there last night! by Yvan256 · · Score: 1

    They've never innovated a single thing on their own.

    As far as I know they're the only ones who where clever enough to put "Shutdown" in their "Start" menu.

    Oh wait.

  34. Re:I was there last night! by Grishnakh · · Score: 1, Troll

    Yep, and they finally changed this in Win7. I'm a long-time KDE user, and KDE has always gotten this right: there's no "Start" menu, but there is a menu (not named "Start"), that does basically the same thing, and has a way to shut down the computer. This menu only has an icon, no words. So, years later, what does MS do? They get rid of the "Start" and replace it with a windows icon.

    As usual, MS can only copy.

  35. Microsoft and Apple by MrKaos · · Score: 1

    Should just get a room.

    --
    My ism, it's full of beliefs.
  36. Re:Gosh, that mouth of your never stops flapping. by alamandrax · · Score: 1

    By corporate world, are you going outside the American borders or staying within them? (No snark intended or implied - genuine question)

    --
    'tis but a scratch.
  37. Re:I was there last night! by shutdown+-p+now · · Score: 1

    It changed in Vista, not in Win7.

    And if you really want to bring the whole subject of copying of UI solutions when it comes to DEs, KDE is a great example, given how it was duplicating Windows 95 L&F from day 1. In truth, all major DEs exchanged ideas back and forth - this means Windows, OS X, KDE and Gnome. It would be very silly to start counting who "stole" what and when, but I very much doubt it would be in Linux favor if you do.

  38. Re:MS always follows, never leads by shutdown+-p+now · · Score: 1

    Has their Xbox division ever been profitable?

    Do you mean, recouping all the early investments? If so, then no, not yet.

    Or do you mean yearly balance? If so, then it has been profitable for several years now.

  39. Re:I was there last night! by Grishnakh · · Score: 1

    I think it should be fairly obvious that changing a "Start" menu to an icon doesn't really count as a significant innovation. However, it is helpful (certainly makes more sense than "Start"), and I have to wonder why MS took so long to change it.

    KDE copied from lots of DEs, not just Windows: CDE, NextStep, MacOS, etc. Basically it started out trying to be configurable to whatever you want (and still is, to a large extent, unlike Gnome/Unity/Windows/Mac). You like focus-on-mouse? With KDE, it's a configuration option away, but not available on Windows or Mac. This isn't a KDE "innovation", it was normal for earlier X/Unix environments. Virtual desktops? Long a standard on Unix systems, and KDE has them too, but never available on Mac or Windows. Panel on bottom: copied from Windows, but that in turn was really copied from CDE.

    As you said, DEs have all been exchanging ideas from each other, and for a very long time. But there is one party out of these who's constantly claiming to be "innovating", when in fact they've done nothing but copy: MS. I've never seen the Linux guys yammer on and on about their "innovation" like MS does; they yammer about freedom, and unlike Mac and Windows, they do seem to have the advantage there; it'd be pretty hard to argue otherwise.

  40. Mall of America, Bloomington, MN... by swb · · Score: 3, Informative

    ...has an Apple store and a Microsoft store very nearly across the same hallway from each other.

    I can't stand the Mall of America but on every compulsory trip I've taken there, the Microsoft store is nearly empty. A few people (my 7 year old included) are goofing with a Kinect up front, a few losers are using the demo PCs for Facebook updates and that's it.

    The Apple store on the other side of the hallway is packed, with nary a demo iPad or Mac unattended. Lots of people in the store.

    In neither case did I count who walked out with stuff, but the interest level in the Apple store was high.

    I thought the Microsoft store was generally attractive, but the whole idea seems unfocused. There's Microsoft products like Xbox and Zune (well, not anymore), the phone and then there's...PCs. Laptops, desktops, but they're not really selling them, well, maybe they are. You can't tell.

    It felt like they were pushing the whole PC "experience" and not just the Microsoft vision of it, which even Microsoft didn't seem they could explain very well.

    For full disclosure, I build my own Windows PCs but have owned more iPods and iPhones than I'd care to admit (every iPhone model from the 3G to the 4S).

    1. Re:Mall of America, Bloomington, MN... by R3d+M3rcury · · Score: 1

      The Apple store on the other side of the hallway is packed, with nary a demo iPad or Mac unattended. Lots of people in the store.

      ...waiting for the Genius Bar.

    2. Re:Mall of America, Bloomington, MN... by gstrickler · · Score: 1

      Need a parody ad, with all the MS store employees pressed up against the inside window of their store, looking out across the hallway to the packed Apple store.

      --
      make imaginary.friends COUNT=100 VISIBLE=false
    3. Re:Mall of America, Bloomington, MN... by LWATCDR · · Score: 1

      That is the difference between Apple and Microsoft.
      Mac users go to the Apple store because they wanted to use a Mac over Windows.
      Windows users use windows because they have too, it is the cheapest, that is what everyone else uses, they want to build their own machines, they hate Apple, or it has the best games.
      Of that group only the gamers and the people that like to build their own machines really have much passion. The thing is they have passion for games and building not for Microsoft as a whole. You have the haters but they are a not as much a market segment.
      A Microsoft store can also include XBox which is a good segment but Apple can pull in the iPod crowd, the iPhone crowd, and the iPad crowd.
      I left out WP7 for now since that is a tiny segment as well as the AppleTV for the same reason both may grow over time.
      Finally you have the none Apple users that go to the store. These people may have never used a Mac, iPad, or iPhone so they want to see what the big deal is about.
      Everybody knows what Windows is so their is no reason to go look at it again.
      Ad in Apple makes it's own hardware and provides tech support for it through the stores and you have a large number of people going to Apple stores.
      Microsoft can do some support but they do not sell their own computers.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    4. Re:Mall of America, Bloomington, MN... by blakelarson · · Score: 1

      Interesting point about AppleTV -- that should be cool, and would be great to demo in the store. But they don't! Ideally it would be the *best* thing to demo in-store as it isn't portable like the other products. Apparently it's not cool enough, so it isn't allowed in stores. Sounds like MS only has a couple cool products worth showing off, and the rest is just filler. The filler makes it look pathetic.

    5. Re:Mall of America, Bloomington, MN... by LWATCDR · · Score: 1

      As far as products goes Microsoft has one cool product and that is the XBox line.
      it really comes down to why would you go to a Microsoft store?
      To look at windows? Everybody has a Windows machine.
      To get help? Well maybe but it will be limited because you didn't by a Microsoft computer.
      To see Windows Phone 7? That is probably the best idea but it has no real buzz and very little marketshare. And it really isn't cool.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    6. Re:Mall of America, Bloomington, MN... by mrxak · · Score: 1

      Steve Jobs before his passing referred to AppleTV as a hobby, not a business for them. Until they start selling like crazy, Apple won't waste much energy showing it off.

      That said, they usually have one set up somewhere in the store.

  41. Sounds convenient to me by mhocker · · Score: 1

    I can pick up my new 27" iMac at the Apple store and go get a copy of Windows to run on Boot Camp or VMWare, all without leaving the mall. I think Microsoft has this all figured out!

    1. Re:Sounds convenient to me by bedouin · · Score: 1

      Don't bother dude, you can leech the ISO from me when you get home.

  42. Re:Gosh, that mouth of your never stops flapping. by mrxak · · Score: 1

    That's for computer sales, worldwide. When you look at US stats, it's definitely double digits, and compared to other computer manufacturers individually, instead of against all Windows combined, they have a very respectable share, especially in the laptop market and non-business computing. They're also pretty much the only computer manufacturer that is growing their market share, and rather dramatically, compared to nearly all of their competitors losing ground.

    For Apple's other markets, music players, phones, and tablets, they are clearly quite dominant.

    You may be confused, this isn't the 90s Apple anymore.

  43. Re:MS always follows, never leads by VJmes · · Score: 1

    I don't see Java as being a positive over a lower-level, compiled language like Objective-C (It is basically C after all). You can go onto the Apple developers site and download one of the twenty open-source projects that are currently being developed as a part of iOS. The other two examples though are legitimate positives ov Android.

  44. Re:MS always follows, never leads by VJmes · · Score: 1

    MS hasn't innovated in 20 years.

    I don't agree that Microsoft hasn't innovated in 20 years. The Xbox had quite a lot that the competition lacked at the time, the Windows Phone has a rather different approach to other handset OSs & the continued development of Windows 7 and Windows 8 is has been rather different to the one Microsoft (And other PC operating systems) have traditionally taken.

    MS' biggest problem is the person at the top - Steve Ballmer. He has no vision whatsoever and at best is a chief operating officer.

    In all the examples I've given above, are all projects Steve Ballmer has had very little input in. As a CEO, you couldn't pick someone who was more of an unimaginative, direction-less bureaucrat and it shows from everything Microsoft did from the late 1990's until recently. I don't know what's happened in the last four years but Microsoft have really gained some direction and begun to really innovate.
    The problem it seems is Microsoft is now working in the shadow of Apple in terms of the failed Zune and now the Windows Phone, that's not to say they're bad devices, but they're trying to innovate in areas where Apple dominates using a very different approach. To the point where it's given Microsoft a huge disadvantage if they want an innovative/different product to succeed.

    Then again, these Microsoft stores appear to do nothing more than to follow Apple. There are advantages to how Apple handle retail, but the way in which MIcrosoft have done is appears to be nothing more than copying the competition.

  45. Re: Apple Stores sell more than Apple products by mrxak · · Score: 2

    Apple has done a remarkable job becoming establishment while maintaining their outsider credibility. It really comes about, I think, from their hippy origins and starting out in a garage. Heck, they flew a pirate flag outside their headquarters for the longest time (they may still, I don't know). When you've been the underdog your entire time in business, and have an anti-establishment culture within the company, that sort of reputation sticks, even when you've got the biggest market cap and everybody and their mother has an iPod.

    And, let's face it, Apple has amazing marketing, and a real focus on cool things to do with your devices, not the devices themselves. When you go into an Apple Store, each area is set up for "solutions" not just a long row of computers as you find in most stores. You go to the music area, it's all about music. You go to the video area, it's all about video. You look at their TV ads, and the emphasis is never on specs, it's about usability and what you can do. It makes it a lot less nerdy, and a lot more approachable, to the average consumer. Apple is a huge company, but they have the personality of a scrappy little company that's cool to associate with. People want to Think Different even when everybody else is too. It's remarkable how Apple has gotten the best of both worlds and no doubt business schools will be talking about it for a long time.

    We'll see how well it lasts without Steve Jobs, I guess, but I think they'll keep it going. Steve Jobs set up "Apple University" to indoctrinate employees in the culture, and certainly the team he assembled under him during his tenure as CEO are true believers.

  46. Re:What exactly does Microsoft hope to accomplish? by PopeRatzo · · Score: 2, Funny

    Apple may not have a living room console, but they've got the handheld market.

    Absolutely. Clearly the serious gamers have given up on Modern Warfare 3 and Gears of War and have moved to Angry Birds.

    It's revolutionary!!

    Seriously, is it really impossible for an Apple fan to admit that there's one thing that Apple does not do better than Microsoft. So much so that they won't even recognize that playing a game on an XBox360 and high definition TV and surround sound system is maybe a slightly better experience than playing the same game on an iPhone? Or even admit that you cannot play Gears of War or Modern Warfare 3 on the iPhone?

    I can hear it already..."Yeah? Yeah? Well, Apple sold more iPhones than Microsoft sold XBox360s so clearly that means Apple is superior in every way. And you can't make a call with your XBox, so that means iPhone is a superior gaming platform."

    Hey, I'm getting good at this...

    --
    You are welcome on my lawn.
  47. Re: Apple Stores sell more than Apple products by ILongForDarkness · · Score: 1, Informative

    What I find funny is Apple is usually associated with liberals and the stereotype is liberals are all about charity and causes. Anyways Apple is notoriously stingy when it comes to charity meanwhile Bill Gates has given away the majority of his wealth.

  48. This happened a year ago by Anonymous Coward · · Score: 2, Insightful

    The premise of this article is that Microsoft is putting a store right in Apple's face. Microsoft's first store is in the Bellevue Square mall less than 100 feet from the Apple store, so this is nothing new.

    I stop in both stores often to check out the latest. There are some intersting things in the Microsoft store. My iPhone 4 web browser gets very sluggish when displaying complex web pages (mmo champion specifically), as did my three Android phones (AT&T N1, Verizon Droid, Verizon Droid-X). The windows phone is much faster in this regard and quite easy to use. I havent played with enough to determine if it's as usable as an iPhone yet but it is in the same ballpark.

    Elsewhere in the store Microsoft has touch screen systems for people to play with, XBox with Kinect, and the commercial Surface device (a 36" multi user touch screen thing marketed at bars). Comparing the two stores Microsoft is more inviting and is way more fun. They're beating Apple here in both product lineup and in the store's handling of customers.

    Over the last many years Apple has completely humiliated Microsoft in the consumer market: The ubiquity of the iDevices and coming from behind to overtake Microsoft in market cap. You can see by comparing the two stores that's still happening: Apple's store is packed, Microsoft's is not. But looking at the product lineup, staff attitude, and the improving usability of their products I dont think Apple is leading on merit any longer.

    It appears to me Microsoft has figured out what it takes to compete and is giving it the college try. They may still lose despite their merit because of market acceptance or some issues I'm not seeing. I am very curious to see how this will unfold. I do sincerely hope that they do well enough to cause some feirce competition, it would be good for us as consumers.

    1. Re:This happened a year ago by hxnwix · · Score: 1

      The windows phone is much faster in this regard and quite easy to use. I havent played with enough to determine if it's as usable as an iPhone yet but it is in the same ballpark.

      Elsewhere in the store Microsoft has touch screen systems for people to play with, XBox with Kinect, and the commercial Surface device (a 36" multi user touch screen thing marketed at bars). Comparing the two stores Microsoft is more inviting and is way more fun. They're beating Apple here in both product lineup and in the store's handling of customers.

      It's not working. You need to shill harder.

    2. Re:This happened a year ago by mydn · · Score: 1

      Interesting that you mention mmo champion. That site is very difficult to view on my Droid, but works a little better on my Xoom. I don't know why that front page has to be so complicated.

  49. Re:What exactly does Microsoft hope to accomplish? by mrxak · · Score: 1

    I'm not arguing with you. I myself do far, far more gaming on my 360 than my iPhone, and there's no serious games on the iPhone (that I can think of). But you make it sound like Apple and Microsoft are going head to head in gaming, and they are not at all. Each has their preferred market, and are doing okay in their niches. The casual market seems to be a bigger one, though, which is why the Wii kicked the 360's ass and the PS3 is limping in third.

    The gggp was talking about Microsoft being behind Apple in a lot of ways, but you can't compare the two companies between markets that the other one is not trying to compete it at all. That's comparing Apples and, uh, Microsofts. His statement refers to markets where Microsoft is following Apple (which is sort of the point of TFA), not markets in which they are no competing with each other.

  50. Re: Apple Stores sell more than Apple products by mrxak · · Score: 3, Interesting

    Soooo offtopic, and a bit misinformed. The widely-cited ending of Apple's charity program when Steve Jobs returned as CEO was because the company was going under and couldn't afford it anymore. Since they've become profitable, they've done a lot more. Apple's participated in Product Red quite heavily with their iPod lines. Steve Jobs is widely believed to have given a lot of money to cancer research before he died, but simply chose to do so anonymously so we can't be entirely sure. There may have been quite a bit of other philanthropic efforts done that we won't know about because Steve Jobs was a very private person, and nobody cares enough about the other executives there to actually find out about their charitable donations but that's not proof they haven't given anything either.

    I actually find it a lot more obnoxious when these rich guys give their money away so publicly. I was raised to give to charity and not make such a big deal out of it, because then you're doing it for the right reasons, and not praise. When you are a billionaire, giving away money is literally the easiest thing you can do. You won't miss it. Let me know when Bill Gates gives up his entire net worth, leaves nothing for his family, and lives as a pauper. Then I'll consider him a saint. Until then, I'm a lot more impressed by the person making minimum wage dropping some dollar bills in the charity bucket and not telling all their friends and the media about it.

  51. Re:What exactly does Microsoft hope to accomplish? by PopeRatzo · · Score: 1

    But you make it sound like Apple and Microsoft are going head to head in gaming, and they are not at all.

    That's not my point at all. This was a discussion about the Kinect and gaming and Microsoft trying to market the Kinect and Xbox360 to Apple customers. The person to whom I responded made the point that Apple was superior in every way to Microsoft so why would any Apple user be interested in a Kinect? and I called BS.

    The gggp was talking about Microsoft being behind Apple in a lot of ways

    No, he did not say "in a lot of ways". He said "superior" ( I think the exact quote, in a discussion of the Kinect and gaming hardware, that Apple was "miles ahead of Microsoft") and when you're talking about gaming hardware to suggest that Apple is superior is just fanboy silliness.

    Don't you agree?

    --
    You are welcome on my lawn.
  52. Re:I was there last night! by pwizard2 · · Score: 1

    Plus, every Linux DE I've ever used has support for multiple virtual desktops. I've come to take the feature for granted since I can shunt programs I've left idling to other desktops to cut down on GUI clutter. Whenever I have to use Windows, I miss this feature. Badly. The fact that Linux DEs (and other Unix DEs before that) have natively supported virtual desktops since the beginning of time and Windows STILL doesn't have it out of the box (as of Windows 7) is really kind of pathetic.

    --
    "It is a denial of justice not to stretch out a helping hand to the fallen; that is the common right of humanity."
  53. Re: Apple Stores sell more than Apple products by ILongForDarkness · · Score: 1
    I get the not wanting to make a big deal about it. It depends I think. Bill Gates is running his charity so he has to talk about it. Some of the causes he is working on he deemed ignored so with someone high profile like him talking about it he gets some time in TED etc to bring it up. Product Red isn't exactly immune to tooting their own horn since pretty much by definition they label everything around the product with the charity they are supporting, use Bono etc.

    I agree offtopic but I do find it interesting that Apple kept all the liberal cool without a whole lot of liberal policies like charities, work life balance perks (at least in their early days not sure about now), etc. where as MS probably the closest to "big corp" you get in tech had its founder quite his day job, give away half his net worth and go work feeding/curing sick kids full time. I guess it shows people/orgs can't be easily pigeonholed.

  54. Metro by toolo · · Score: 1

    People want to see Win8/Metro - it will be the same UI across all MS stuff backed by the cloud. It will be interesting to see it all tied together in one place.

  55. Re: Apple Stores sell more than Apple products by willy_me · · Score: 1

    I was raised to give to charity and not make such a big deal out of it, because then you're doing it for the right reasons, and not praise.

    Well to be fair with Bill, he publicized his donations and created his charity in an effort to get other billionaires / millionaires to also donate. And it worked - many did.

  56. Re:Gosh, that mouth of your never stops flapping. by Osgeld · · Score: 1

    "Gosh, that mouth of your never stops flapping."

    least I am not a little pussy AC

  57. Re:What exactly does Microsoft hope to accomplish? by Runaway1956 · · Score: 1

    Oh - excuse me. I thought the discussion here was centered on the mobile market. I must have missed something. Yes, Win7 installs fairly quickly on a desktop. You win that point. Now - let's look at the scoreboard. Oh. Wait. No point, because the desktop isn't in this competition at all!

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
  58. Re:What exactly does Microsoft hope to accomplish? by Osgeld · · Score: 1

    one could argue when Apple was within inches of deaths door people said the same thing about the cheap stunts of apple stores

    half of mac's? HA so what the fuck is that 0.5% of all PC sales? (keeping in mind apple's current status includes their gadgets and not actual computers)

    oh an here we go with some hippy nonsense of the world is dead blah blah blah, I would beleive the notion that apple is what microsoft wants to be, that is if apple has not spent the first 30 years busting their ass to get where MS already was with limited to no success, and therefore turned into a gadget company.

    The only point we agree on is apple is perfectly fine shooting themselves in their own ass, they did it with jobs, they did it without jobs and its just a matter of very little time before they go doing it again. I cant wait until each store has unique models of iCrap making it impossible to tell if your getting fucked over or not like the performa days.

  59. Re:I love The Black Keys by Osgeld · · Score: 1

    every band's dream is selling out

    selling out that club, selling out that hall, selling out that stadium... whats different about selling out to a crowd, you really think they care if its Budweiser or Microsoft paying the bill?

  60. Re:Not a flaw by Runaway1956 · · Score: 1

    "Microsoft's store number fourteen will open in University Village next week, within verbal insult range of Apple's store at the same location."

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
  61. Zune? by pbjones · · Score: 1

    Didn't MS kill off the Zune?

    --
    There was an unknown error in the submission.
  62. Re: Apple Stores sell more than Apple products by luke923 · · Score: 1

    Apple is a liberal company? You better tell Rush Limbaugh.

    --
    "Good, Fast, Cheap: Pick any two" -- RFC 1925
  63. Re:MS always follows, never leads by luke923 · · Score: 1

    No innovation there (except for the Kinect recently). That was just a cheap copy of the Playstation series. Like lots of their other ventures, they saw some market they wanted to dominate, so they made a cheap copy of the top player in that market, put it out there, and then kept refining it and pouring more money into it until the competitors ran out of steam and they could become dominant themselves.

    Actually, it wasn't considering that the XBox was the first console to introduce the progammable shader pipeline -- which was a huge game-changer for consoles when it came out. Before that, any changes to the way your 3D scene was rendered required involvement of the CPU, which is relatively expensive compared to having the video card handle those calculations. But, I have to hand it to Microsoft in how they have handled DX up to this point since most of the additions to the D3D feature set tend to be a year before OpenGL has them (at least the big ones like geometry shaders). MS doesn't do much right, but they do handle that well.

    --
    "Good, Fast, Cheap: Pick any two" -- RFC 1925
  64. Re: Apple Stores sell more than Apple products by KingAlanI · · Score: 1

    Sounds like a modern version of http://en.wikipedia.org/wiki/Widow's_mite

    --
    I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  65. samsung too by georgesdev · · Score: 1

    Funny, Samsung did about the same thing (open a shop beside an Apple store in Australia. They were "selling" Galaxy S2 for 2 dollars unlocked ...

  66. Shameless, it's ok by jago25_98 · · Score: 1

    I've often wondered about hanging around outside places to get customers. But I always shyed away think I might get sued or beaten off. I have to remember this story! This is a great reminder that capitalism & competition doesn't have values, so why not? Shameless!

    1. Re:Shameless, it's ok by Anomalyst · · Score: 1

      Shameless!

      Too bad a corporate person cant be thrown in jail for indecent exposure.

      --
      There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
  67. Re:What exactly does Microsoft hope to accomplish? by SerpentMage · · Score: 1

    Dude you are in denial! I am a Linux user and gave up Windows. However, my family members are Apple users, and my brother has most Apple products. Frankly they work well together. Want to know why my brother is an Apple user? Because he is sick to crap about having to be an admin to copy files from one machine to another. He likes the fact that his media is available from one device to another. He likes being to watch TV with Apple TV and not have to figure out nitty gritty details such as having the right flash player.

    I am not an OSX user because well I prefer Linux. But I am also not dumb to say that Apple has iCrap!

    --

    "You can't make a race horse of a pig"
    "No," said Samuel, "but you can make very fast pig"
  68. Every computer store ... by lwriemen · · Score: 1

    .. is already a Microsoft store, except for the Apple stores of course. What's Microsoft going to do differently? Sell t-shirts?

  69. Re: Apple Stores sell more than Apple products by Anonymous Coward · · Score: 1

    Apple is a publicly traded company. Bill Gates is a real person who can, if he choose to do so, exchange his entire fortune for a Twinkie. I'm kind of happy that the SEC would frown on a publicly traded company that decided to emulate Gates' largesse, and I love Twinkies.

  70. Goal of a language? by Roger+W+Moore · · Score: 1

    Yes, you can accurately communicate the information, but you have to add 10-50% more words (or worse) to do so. That sounds like a "flaw" to me.

    If the goal of a language is to communicate in the fewest number of grunts possible then every natively spoken tongue on the planet is extremely flawed. Given that no real language seem to be designed to optimize this (I suppose there might be some strange invented ones but even ones like esperanto don't seem to have this as their primary goal) I'd suggest that this is, in fact, NOT the primary aim of a language and so it cannot be said to be a flaw.

    1. Re:Goal of a language? by Grishnakh · · Score: 1

      If the goal of a language is to communicate in the fewest number of grunts possible then every natively spoken tongue on the planet is extremely flawed. Given that no real language seem to be designed to optimize this (I suppose there might be some strange invented ones but even ones like esperanto don't seem to have this as their primary goal) I'd suggest that this is, in fact, NOT the primary aim of a language and so it cannot be said to be a flaw.

      But if we do assume that to be the goal, for the sake of argument, then some languages are much more efficient than others. If you're trying to write this language down, then the "grunt efficiency" becomes even more important, because it affects how much information you can convey in a given space. Whether you're typing or handwriting (or worse, carving into stone), you're going to want a language that's more compact and concise when you're putting it in written form.

      As for languages being "designed" to optimize this, it seems to me (if any linguists want to jump in here, feel free) that languages tend to devolve into simpler forms over time. We see this with Latin-derived languages losing all the cases for instance.

      For the invented ones, you might want to look at the logical languages such as Lojban. Esperanto seems to be nothing more than an attempt to construct a single European language, because it's so obviously derived from other European (mainly Romance) languages, rather than a "clean sheet rewrite", as Lojban seems to be.

      So if you don't think efficiency and unambiguity are goals of natural languages, what do you think are (inasmuch as something that's not guided by any central authority but is evolutionarily changed slowly over time by its users can have "goals")?

  71. Re:Not a flaw by Anomalyst · · Score: 1

    how can a language NOT be flawed when it assigns gendered articles (i.e. english 'the' as el or la) to inanimate objects.
    El capital = funds, la capital = capital city

    --
    There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
  72. Wattle and daub? by Anomalyst · · Score: 1

    Given the level of sophistication in MS product, I would exepct their storefronts to demonstrate a similar technology level.

    --
    There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
  73. Re:What exactly does Microsoft hope to accomplish? by Gilmoure · · Score: 1

    I just want to know why Win7 hangs on shutdown, because I have a File Window open. WTF?!!!

    --
    I drank what? -- Socrates
  74. Re:Gosh, that mouth of your never stops flapping. by Gilmoure · · Score: 1

    I miss 'beleaguered' days. Shoulda' bought more stock back then, when it was $10-$12/share.

    --
    I drank what? -- Socrates
  75. Re:MS always follows, never leads by teg · · Score: 1

    Re: Android don't forget voice actions first, over the air updates first, multi-tasking first (no?), and being much more open with the entire apps process (apps allowed, side loading, etc).

    I had all of these on Nokia N95... IPhone's innovations wasn't much about features. The only brand new thing for a phone was multi-touch - the revolution was the combination of this with Apple's combination of usability and focus: Let's do the most important things first and do them right the rest can wait.

    [1] Apple's big Siri announcement is not about voice control - they've had it themselves since 3GS, and I had it on my Nokia N95. Apple claims that they have added contextual understanding, so you can almost have a conversation about it rather than exact commands.
    [2] Nokia N95 had almost everything, but it wasn't very usable... it being the pinnacle of pre-iPhone phones shows how much difference Apple did.

  76. Deperately seeking Apple? by MECC · · Score: 1

    Seeing as how ms has lost the most valuable member of their creative team, they must be getting desperate.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
  77. Re:Not a flaw by Grishnakh · · Score: 1

    But a few posts above you seemed to suggest "efficiency==lack of ambiguity". English is no less ambiguous than Spanish.
    The lack of cases. The vast majority of modern Latin-descended languages lost them almost completely or completely. Romanian is an interesting exception, I think, though by no means as complex as Latin.

    See, that's what I'm getting at. With Latin and all its cases, it seems like you get both high syllable efficiency, and also lack of ambiguity. The trade-off, of course, is that the language is complex and hard to master because of all those cases and declensions. But shouldn't we be striving for better things, and not being lazy? I wonder how much learning a simpler language while growing up affects a person's brain development vs. learning a more complex one.

  78. Re:Not a flaw by Grishnakh · · Score: 1

    Yes, I do get your point there, and that seems to be a flaw with many European languages. Any linguists care to enlighten us on exactly what good genders are (for non-gendered things)?

    The only thing I can see is that with Spanish (which I don't know very well, but I see a fair amount) for instance, the gender of the noun determines which article you use. So nouns ending in "-a" you refer to with "la", while certain other nouns (like ones ending in "-o"?) you refer to with "el", and because of this, the language in spoken form "flows" better, or is easier to speak or sounds better. This also makes it easier to know which verbs are masculine and which are feminine, by looking at the endings. However, in German (which I took for 4 years in high school, though I don't remember that well), I don't really see any relation to the construction of the noun and which gender it is; it can be masculine, feminine, or neuter, and you just have to memorize it. Seems to me that the best thing the Anglo-Saxons did over the years was dump the whole gendered noun thing from their language. It doesn't seem to serve any purpose. As my other posts indicate, I'm all for reducing ambiguity and increasing efficiency, even if that means some more complexity, but I don't see how the addition of genders helps anything; it doesn't convey any more useful information, and just gives you more stuff to memorize but for zero benefit.

    El capital = funds, la capital = capital city

    This seems to be like a "workaround" for another flaw in Spanish in this case, the fact that one word has two meanings (I'm assuming you didn't misspell one of these). This of course is a common failing in English too, and usually the only way to tell the difference is by context. Except for funds vs. political seat, we use "capital" vs. "capitol", although you obviously can't tell the difference if its spoken rather than written, but we have plenty of other cases where the same word has multiple meanings.