Microsoft Pays $44 Million To Samsung and Nokia For Mango Marketing

Posted by samzenpus on Sunday October 16, 2011 @10:13AM from the have-you-heard-the-good-news-about-mango? dept.

CSHARP123 writes "Ballmer opened up the company's coffers to Nokia and Samsung for a holiday blitz of Mango marketing. Hold onto your hats though, it's no carte blanche access to Redmond's Gringotts. According to a report on Mobile Magazine, inside sources claim MS has set aside £28 million (about $44 million) for the endeavor, with about £20 million of that reserved for Nokia's first Windows Phone 7.5 handset. This joint marketing effort is reportedly a broader extension of the cooperative agreements all parties agreed to, ensuring future WP devices get the media saturation they deserve. Samsung is also due to unveil a major Christmas ad push for the Omnia W with an estimated £8m spend. Maybe this is what Samsung gets for making a deal on patents to cover Android OS? Not a bad deal for Samsung."

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Microsoft strategy by Emetophobe · 2011-10-16 10:42 · Score: 5, Insightful

Step 1. Collect patent royalties from every Android device that Samsung sells
Step 2. Turn around and give that money back to Samsung to push Windows Phone 7
Step 3. ???
Step 4. Profit