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Microsoft Pays $44 Million To Samsung and Nokia For Mango Marketing

Posted by samzenpus on from the have-you-heard-the-good-news-about-mango? dept.

CSHARP123 writes "Ballmer opened up the company's coffers to Nokia and Samsung for a holiday blitz of Mango marketing. Hold onto your hats though, it's no carte blanche access to Redmond's Gringotts. According to a report on Mobile Magazine, inside sources claim MS has set aside £28 million (about $44 million) for the endeavor, with about £20 million of that reserved for Nokia's first Windows Phone 7.5 handset. This joint marketing effort is reportedly a broader extension of the cooperative agreements all parties agreed to, ensuring future WP devices get the media saturation they deserve. Samsung is also due to unveil a major Christmas ad push for the Omnia W with an estimated £8m spend. Maybe this is what Samsung gets for making a deal on patents to cover Android OS? Not a bad deal for Samsung."

4 of 147 comments (clear)

  1. Microsoft strategy by Emetophobe · · Score: 5, Insightful

    Step 1. Collect patent royalties from every Android device that Samsung sells
    Step 2. Turn around and give that money back to Samsung to push Windows Phone 7
    Step 3. ???
    Step 4. Profit

  2. Windows Phone 7 & Wi-Fi SSIDs by ppanon · · Score: 5, Interesting

    I was setting up an Internet/Wi-Fi router for a friend this weekend to replace an old flaky DLINK, and I set it up with a hidden SSID as well as a moderately secure WAP2 PSK. Then I reconnected all their devices to the new setup WiFi access point (laptops, iPod, BlackBerry, my Android phone). All except for the phone running Microsoft Windows Phone 7, because apparently there is no way to specify an unadvertised SSID in WP7. Not even if you turn on advertising the SSID, connect the phone, a disable SSID advertising again. That might not be an issue for some people who don't run unadvertised Wifi at home or work, but I wouldn't want to invest in software that encourages less secure configurations.

    --
    Laissez lire, et laissez danser; ces deux amusements ne feront jamais de mal au monde. - Voltaire
    1. Re:Windows Phone 7 & Wi-Fi SSIDs by Anonymous Coward · · Score: 5, Informative

      1. Not broadcasting SSID is a false sense of security. Anyone sniffing will see your SSID since it's not encrypted.
      2. WP7.5 allows you to specify a SSID

  3. Re:A Million Each! by Microlith · · Score: 4, Insightful

    If Microsoft had any faith in their ability to make great products, they would have been one of the first to jump on Android and made a must-have Android phone that kicks the iPhones arse.

    Microsoft never could have done this, as they have set themselves up as an insular platform vendor that not use outside technologies unless forced to. They absolutely would not release something with their name on it that ran something developed by Google, much less Linux.

    They invented their own and are trying to win by making deals with other companies to spread fear and doubt about patents and lawsuits.

    Rather, they have placed a new UI on the Windows CE core and added all the proprietary goop you asked for. MS is doing exactly what you suggested, but doubling down on the FUD to try and drive other vendors off the platform of a competitor and on to theirs.