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Dell, EMC Divorce After 10-Year Reseller Relations

Posted by Soulskill on from the who-has-to-take-the-kids dept.

Lucas123 writes "An extremely profitable relationship between Dell and EMC has come to an end after 10 years. Over the past five years, as Dell has continued to sell more of its own storage products — going further and further upstream in the market — while EMC has continued to sell more products aimed at lower-end customers. As a result, competition between the two vendors has grown. But, the partnership resulted in big revenue for both companies, with Dell reporting as much as 50% of its storage revenue from EMC rebranded products in some years. 'If anything, Dell is making much more money on the bottom line now. So as far as divorces go, this was a pretty easy one,' said industry analyst Steve Duplessie."

3 of 51 comments (clear)

  1. Business CAN play nice by msobkow · · Score: 3, Interesting

    Look at that. A successful and profitable cooperative venture coming to an end, and not a lawsuit in sight.

    Now if the rest of the business community could only learn from this and stop with the patent lawsuits and market trolling, and get back to selling great competitive products.

    --
    I do not fail; I succeed at finding out what does not work.
    1. Re:Business CAN play nice by jellomizer · · Score: 3, Insightful

      Most of them do. It is boring and doesn't make the news.
      We think the world is going down in a ball of flame because how horrible everything seems. But in reality news doesn't cover the good news, it is boring. They cover the exciting bad new where there is conflict and risk.
      The news about a law that passes with bipartisan support gets a paragraph on NPR with a senator doing a quick 10 second speech saying, this should show that we can work together on a common goal....

      But news about laws that are in gridlock going down the line where it is split and both sides need to stand up to each other... Now that is news.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  2. Old news by zyzko · · Score: 3, Interesting

    This was announced to Dell/EMC customers...what, about a year ago if I remember correctly?

    Dell has been pushing their (acquired through company merger) Equallogic series of storage servers for long and nobody saw this as an suprise. But I guess the good relations must go on because EMC has VMware and Dell does not definitely want to be known as diy vendor when it comes to VMware.