Microsoft Patenting Celebrity-Shaped Bing'ing

Posted by Unknown on Tuesday October 18, 2011 @10:04AM from the search-for-aliens-with-virtual-david-duchovny dept.

theodp writes "GeekWire reports that Microsoft is seeking a patent on the concept of applying the persona of a celebrity to Internet searches, allowing people to see search results shaped by the personalities and preferences of Hollywood celebrities like Miley Cyrus, Taylor Swift, Megan Fox, and Jessica Lange. A search for an evening dress using the persona of Jessica Lange, explains Microsoft, would return dresses that reflect the actress's 'style and/or fashion preferences,' including 'color, fit, designer, cut, etc.' Your move, Google."

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Spend billions on R&D and wait for it... by Anonymous Coward · 2011-10-18 10:51 · Score: 0, Interesting

Meanwhile google patents telepathic searching.
Apple patents voice based searching
Microsoft....
What are they gonna call this button?
CelebrastalkshoppBING!