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Microsoft Patenting Celebrity-Shaped Bing'ing

Posted by Unknown on from the search-for-aliens-with-virtual-david-duchovny dept.

theodp writes "GeekWire reports that Microsoft is seeking a patent on the concept of applying the persona of a celebrity to Internet searches, allowing people to see search results shaped by the personalities and preferences of Hollywood celebrities like Miley Cyrus, Taylor Swift, Megan Fox, and Jessica Lange. A search for an evening dress using the persona of Jessica Lange, explains Microsoft, would return dresses that reflect the actress's 'style and/or fashion preferences,' including 'color, fit, designer, cut, etc.' Your move, Google."

2 of 123 comments (clear)

  1. Lets me guess, Paris Hilton returns.. by WarwickRyan · · Score: 5, Funny

    ..nothing?

  2. Google's move by Anonymous Coward · · Score: 5, Insightful

    Google's move? I'm pretty sure it'll be a bewildered gaze followed by a light chuckle.