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Microsoft Patenting Celebrity-Shaped Bing'ing

theodp writes "GeekWire reports that Microsoft is seeking a patent on the concept of applying the persona of a celebrity to Internet searches, allowing people to see search results shaped by the personalities and preferences of Hollywood celebrities like Miley Cyrus, Taylor Swift, Megan Fox, and Jessica Lange. A search for an evening dress using the persona of Jessica Lange, explains Microsoft, would return dresses that reflect the actress's 'style and/or fashion preferences,' including 'color, fit, designer, cut, etc.' Your move, Google."

82 of 123 comments (clear)

  1. Lets me guess, Paris Hilton returns.. by WarwickRyan · · Score: 5, Funny

    ..nothing?

    1. Re:Lets me guess, Paris Hilton returns.. by Anonymous Coward · · Score: 1

      Just remember kids, Binging is bad. Mkay?

    2. Re:Lets me guess, Paris Hilton returns.. by Penguinisto · · Score: 1

      ...let's just call the results 'adult marital aids' and leave it at that.

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
    3. Re:Lets me guess, Paris Hilton returns.. by Ihmhi · · Score: 2

      A search for Paris Hilton automatically opens your e-mail program and fills in your father's e-mail address so you can ask daddy for money.

    4. Re:Lets me guess, Paris Hilton returns.. by Anonymous Coward · · Score: 1

      As opposed to children's marital aids?

    5. Re:Lets me guess, Paris Hilton returns.. by Anonymous Coward · · Score: 1

      You mean the Ballmer Squirter?

  2. Woooooooooow by Moheeheeko · · Score: 2, Funny

    People USE Bing?

    1. Re:Woooooooooow by sconeu · · Score: 1

      All the time. Don't you watch Hawaii Five-0? There's no other search engine in the world! Just "Bing it!" (and, yes, they actually used the phrase on the show).

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    2. Re:Woooooooooow by AmberBlackCat · · Score: 1

      I'll bet there are more people using Bing than people using Google+.

    3. Re:Woooooooooow by corbettw · · Score: 3, Funny

      Let me guess, you don't even own a TV?

      --
      God invented whiskey so the Irish would not rule the world.
    4. Re:Woooooooooow by Loosifur · · Score: 2

      ...and was brought back on CBS last year. Damn, man, couldn't get cable under that rock, huh?

      --
      This unbiased moderation brought to you by the Porcine Aviation Group!
    5. Re:Woooooooooow by Penguinisto · · Score: 1

      It's not like he missed much, from the looks of it.

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
    6. Re:Woooooooooow by Algae_94 · · Score: 1

      Worse than not having cable. Unless he is in the middle of no where, it is being broadcast directly through his body every Monday night via terrestrial antenna.

    7. Re:Woooooooooow by LordThyGod · · Score: 1

      And I bet there are more people riding bicycles than golf carts.

    8. Re:Woooooooooow by Anonymous Coward · · Score: 1

      Cool product placement for a search engine nobody uses on a show nobody watches.

    9. Re:Woooooooooow by Moofie · · Score: 1

      OK, there are two possibilities I can envision:

      1) You knew off the top of your head the air dates of Hawaii Five-0.
      2) You did a web search to determine those facts, and it didn't convey to you the fact that the show was rebooted last year.

      Which is more embarrassing?

      --
      Why yes, I AM a rocket scientist!
    10. Re:Woooooooooow by Anonymous Coward · · Score: 1

      Damn, man, couldn't get cable under that rock, huh?

      You're making fun of somebody for not knowing about a knock off remake of a shitty old TV show, where the cast uses the phrase, "Just Bing it".

      I don't know what he's doing under the rock, but I'm pretty sure he should be making fun of you.

    11. Re:Woooooooooow by ciderbrew · · Score: 1

      I want to say "taste in what I watch"; but you're right, I have no TV. I'd used to watch endless hours of utter rubbish. Awful stuff. I've not had a TV since Feb and life is better. If I really "need" to watch something, it's all on-line legitimately. If it's not legitimately available, I don't watch it. I don't need it. Like a Newspaper pay wall, the content isn't worth the effort to see when there is so much else out there.

    12. Re:Woooooooooow by DNS-and-BIND · · Score: 1
      3) You actually watch broadcast TV and are aware of the series on the air.
      4) You think that remaking a show that went off the air when Nixon was president is a cool thing that's entirely appropriate.

      I know which I consider more embarrassing.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    13. Re:Woooooooooow by xclr8r · · Score: 1

      Yes. This happens when their only choice of browsers is IE at work due to IT policies and Bing is the default browser search box engine. The user could try and change the engine to google but try it... either you will soon find that changing the default engine requires you to scroll waaaay.... sideways (not down) or it will behind a second link once you bring up the search provider page in IE. This is something that a novice user can't find it if they are not being eagle eyed. I haven't done this recently but it used to be this way.

      --
      Beware of those who profit off the docile and persecute the unbelievers.
    14. Re:Woooooooooow by Dogtanian · · Score: 1

      4) You think that remaking a show that went off the air when Nixon was president is a cool thing that's entirely appropriate.

      Er, where exactly does Moofie say or even imply that? (Hint; he/she didn't.)

      Point (1) made fun of your knowledge of an old TV show, point (2) made fun of the fact that your leet search skills apparently weren't that leet.

      Either that was a blatant attempt to smear Moofie via strawman, or you're the type who assumes that anyone who makes a valid criticism of the manner in which you chose to argue a particular point can be automatically assumed to be taking the opposing position to you, not just on that specific point, but on every area of the topic under discussion.

      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    15. Re:Woooooooooow by SleazyRidr · · Score: 1

      "Late sixties" doesn't count as a date.

    16. Re:Woooooooooow by DaneM · · Score: 1

      I changed the search settings in IE today in Windows 7 clean install, and I can verify that if you want to change your IE search engine from Bing to anything useful, you have to scroll SIDEWAYS (?!) through pages and pages of junk (specialized search engines that help you find stuff you don't care to find in any case) in order to find a real search engine of any kind--and that's even including things like Yahoo. If you want to find Google, you have to be VERY diligent, or use the tiny "Search" box above the list, then NOT select Google News, Google Shopping, etc., but rather the actual google.com search engine that's buried in the middle of them.

      Oh, and alphabetical order? Not so lucky.

  3. Google's move by Anonymous Coward · · Score: 5, Insightful

    Google's move? I'm pretty sure it'll be a bewildered gaze followed by a light chuckle.

    1. Re:Google's move by Anonymous Coward · · Score: 3, Insightful

      Yes. This.

      Unless Microsoft is getting a April Fool's joke in reeeeeally early, TFA represents one of the most retarded ideas I've heard in a long, long time.

    2. Re:Google's move by hardtofindanick · · Score: 2

      Yes, you mean like the time when google also started showing full size background images like bing.

      Or the right side summary bar.

      I think Google takes Bing more seriously than people think. I dont blame them since Bing is the only potential competitor.

    3. Re:Google's move by Waccoon · · Score: 1

      There were similar reactions to the first iMac.

    4. Re:Google's move by Joce640k · · Score: 1

      Um, yeah. Isn't it easier to just go to google and type "Jessica Lange dresses" then to go through a whole 'select your celebrity' wizard.

      --
      No sig today...
    5. Re:Google's move by Serpents · · Score: 1

      I hope Microsoft gets the patent. I don't use bing and the patent fees will hopefully deter everyone else from doing anything similar

    6. Re:Google's move by poofmeisterp · · Score: 1

      Google's move? I'm pretty sure it'll be a bewildered gaze followed by a light chuckle.

      Nah.. It'll be something else that will get a very high level of teen-tween interest, making MS' patent yet another dust-gatherer... waiting to strike. One day..... When you least expect it....

  4. You can't patent concepts. by Pence128 · · Score: 1

    I doubt that will stop them though.

    --
    404: sig not found.
    1. Re:You can't patent concepts. by blair1q · · Score: 1

      The only thing that won't stop is summary writers.

      Patent lawyers use weasel-words to get around the fact that they're patenting a concept every time.

    2. Re:You can't patent concepts. by corbettw · · Score: 1

      No, but figuring out how to correlate a third party's interests into a given search? That definitely seems like something that could (and should) be patentable.

      --
      God invented whiskey so the Irish would not rule the world.
    3. Re:You can't patent concepts. by h4rr4r · · Score: 1

      Why? Seems to fail the obvious test. Would people want to be able to search as though they were someone else, like say their wife to see what she would want for Christmas? Hmm, yeah pretty fucking obvious.

      How to do that, is a matter of code, and should be copyrighted not patented.

    4. Re:You can't patent concepts. by Rockoon · · Score: 1

      Is "how to do [it]" obvious? Thats the test, since patents cover 'how.'

      --
      "His name was James Damore."
    5. Re:You can't patent concepts. by robot256 · · Score: 1

      It would be funnier if they let you pick a celebrity and then it would give you the same ad stream that they see. I'm sure some of them get things I'd rather not know about...

    6. Re:You can't patent concepts. by Nikker · · Score: 1

      It's actually pretty simple at this point. You know about all that data everyone siphons off of you? They have been using that profile to target ads using that for you. Now they are letting you pick an emaginary ego and punt you stuff from that.

      Clever eh !

      Now I bet you won't even get the privillage of returning results about top in class rehab centers and body mods but their clothing lines and calognes. Classy.

      --
      A loop, by its nature, continues. If that didn't make sense, start reading this sentence again.
  5. I feel a great disturbance by ackthpt · · Score: 1

    I feel a great disturbance in the Force, as if millions of celebrity stalkers are crying out in terror and suddenly silenced. I fear something terrible is happening.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:I feel a great disturbance by robot256 · · Score: 1

      Because normal people have ghosts just like the Jedi, they just don't persist as long. It was their ghosts called out in the Force, during the seconds after their death. How's that for a made-up explanation?

    2. Re:I feel a great disturbance by migla · · Score: 1

      Or maybe the big explosion and all the deaths just felt like as if they cried out, when they in fact just died without screaming.

      --
      Some of my favourite people are from th US; Vonnegut, Chomsky, Bill Hicks.
    3. Re:I feel a great disturbance by robot256 · · Score: 1

      Like the ripples in an ocean as it collapses into the vacuum left when a volume of water suddenly vanishes...I should probably stop before this gets to poetic.

  6. Re:Microsoft? Innovating on searching??? by ackthpt · · Score: 3, Funny

    Beats the hell out of copying Google's results.

    Soon to be followed by a patent on searching for LOLCat pix. Clearly Microsoft are scraping at the bottom of the barrel with bloody fingers.

    --

    A feeling of having made the same mistake before: Deja Foobar
  7. Search for ... by PPH · · Score: 2

    ... original ideas as Steve Ballmer.

    --
    Have gnu, will travel.
    1. Re:Search for ... by gtall · · Score: 1

      Sheesh, are you mad? You want more of these "innovative" ideas?

    2. Re:Search for ... by tbannist · · Score: 1

      It's ok, the search won't actually return any results.

      --
      Fanatically anti-fanatical
  8. It looks like... by c0lo · · Score: 1

    "It looks like you are going to a party. Would you like some help?
    * Help me choose my underwear
    * No, thanks, I'll continue to use the last week's one."

    --
    Questions raise, answers kill. Raise questions to stay alive.
    1. Re:It looks like... by wannabgeek · · Score: 1

      If it were slashdot, there would be a Cowboy Neal option:
      * I will go commando ;-)

      --
      I'm much more funny, interesting and insightful than the moderators think
  9. Whatcouldpossiblygowrong? by SanityInAnarchy · · Score: 1

    And you thought "Miserable Failure" Google-bombing was bad...

    --
    Don't thank God, thank a doctor!
  10. Original Free Thinking by Nethemas+the+Great · · Score: 1
    I would seem Microsoft is betting on at least the western world continuing on its trend of abandoning original thinking.

    Don Draper: People want to be told what to do so badly that they'll listen to anyone.

    --
    Two of my imaginary friends reproduced once ... with negative results.
  11. Hmm. How would you google that.. by Modern · · Score: 1

    Lets see...
    Jessica Lange like evening dresses.

  12. Racing to the bottom makes money by UnoriginalBoringNick · · Score: 2

    Although the average slashdot reader probably has difficulty imagining anyone dumb enough to want to use this service, I guess every click from those who do must be like pure gold to the advertisers.

    1. Re:Racing to the bottom makes money by poofmeisterp · · Score: 1

      Now that you mention it... The dumber it sounds, the more likely it is to work. I spoke too soon.

  13. MS's animal influenced search by bryan1945 · · Score: 1

    Monkeys- all results are "banana"
    Kangaroo- all results are "jumping"
    Dog- "Snausages!"
    Australia & Drop Bear- "best deals on caskets"

    --
    Vote monkeys into Congress. They are cheaper and more trustworthy.
    1. Re:MS's animal influenced search by syousef · · Score: 1

      Monkeys- all results are "banana"

      No, with Balmer in charge, some of them are to do with chairs and dancing.

      --
      These posts express my own personal views, not those of my employer
    2. Re:MS's animal influenced search by Hognoxious · · Score: 1

      Can it search for the things a lebbo would like?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  14. Patent on proactively tracking users' behavior? by adrn01 · · Score: 1

    Turning this patent around a bit, it sounds like just profiling someone, and predicting purchases based on that profile. Isn't this pretty much what all the "you might also be interested in..." pop-ups do, to some extent or other?

  15. I did a search for "thumbs" by Fned · · Score: 1

    I did a Bing search for "thumbs" using the Megan Fox shape, but all I got back was pictures of toes. Must be broken.

  16. Wait, does anyone care? by MichaelJE2 · · Score: 1

    Seriously, who on /. cares about what a celebrity searches for?

    1. Re:Wait, does anyone care? by Eskarel · · Score: 1

      That depends on who you define as a celebrity doesn't it.

  17. Internet for dummies, aka Bing users by LordThyGod · · Score: 1

    To quote Bill Gates "that's the stupidest fucking idea I ever heard".

    1. Re:Internet for dummies, aka Bing users by DaneM · · Score: 1

      I've got to wonder why Bill Gates put Balmer in charge, to begin with. Could he have picked a worse candidate? I can't help but think that some office accountant who actually does real work on a computer (rather than just imagining how to change everything, and make it "prettier") would be a much better choice.

  18. Re:But, what if... by Kozar_The_Malignant · · Score: 1

    Major Hoople?

    --
    Some mornings it's hardly worth chewing through the restraints to get out of bed.
  19. Re:Microsoft? Innovating on searching??? by Gadget_Guy · · Score: 3, Insightful

    Beats the hell out of copying Google's results.

    Actually, Bing did bring some new ideas to the table that Google managed to borrow. For a while I used Google for my text searches and Bing for image searches because of extra features that Bing had. Google has all those features now so I stick with Google for everything again.

    More importantly for this story, this shows that patents can actually be used properly for good reasons. I have long been a critic of patents, but I think that Microsoft deserves some credit in this case. They have done an excellent job in patenting this concept to ensure that such a stupid idea will never be seen in public again.

    It is possible that Bing will implement it, but I think that counts as not being seen in public.

  20. Searching as Clint Eastwood by billstewart · · Score: 2

    [] Do you feel lucky, punk?

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
  21. You mean the people by Osgeld · · Score: 1

    who hire others to shop for them because they don't even have the basic sense to dress themselves?

    win

  22. Re:But, what if... by Billlagr · · Score: 1

    Bow Ties are cool

  23. bewildered by Runaway1956 · · Score: 1

    I read the summary. I've read some of the discussion. Haven't bothered to read TFA. I'm just sitting here, wondering. Would I rather have my searches shaped by the preferences of someone like Paris Hilton, or would I rather be caught blaspheming against Allah in Iran? Tough question. FFS - if there were any "celebrities" that I gave a damn about, I still wouldn't want my searches to reflect their preferences!

    Case in point - I happen to like Linus Torvalds. He's in my circle on G+. I've learned a few cool things about him. In fact, I've learned that we actually share some interests aside from his operating system. But, we're worlds apart. For starters, he's a young father. I'm an old grandfather. He has concerns, regarding his family, that I just don't give a rat's ass about anymore. Oh - I might sympathize with some of his day to day problems, momentarily. But, I solved all those problems, on a daily basis, a lifetime ago. I just don't give a rat's ass anymore. I don't WANT my searches to give me hits on childhood illnesses, discipline and motivation tips, etc ad nauseum.

    The "celebrities" that are likely to show up on Bing are mostly mindless idiots. I'd just barf if my search results were keyed to any of them.

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    1. Re:bewildered by rtb61 · · Score: 1

      Time for a bit of celebrity reality. They are not whom they seem, they are a fabrication of their publication relations firms and marketing agents requirements.

      When let loose free of public relations image guidance, typical ego melt down into drug induced collapse is the typical outcome.

      So M$ is trying to patent asking public relations firms and marketing agencies, what you should wear, how you should behave, what you should like, and who you should hate, all based upon fabricated celebrity persona types.

      What will M$ patent next, how to be a mindless zombie marketing victim, a 20th century idiot box moron and blank mind built to be filled with mass media bull.

      --
      Chaos - everything, everywhere, everywhen
  24. Bung is gimmick based search by Gyrony · · Score: 1

    Google's move? I'm pretty sure it'll be a bewildered gaze followed by a light chuckle.

    Followed by an hour of rolling around on the floor laughing!

  25. I wonder what kind of porn Charlie Sheen likes? by ErroneousBee · · Score: 1

    Something from a mirror site I guess.

    --
    **TODO** Steal someone elses sig.
  26. Re:Idiocracy by Eskarel · · Score: 1

    Based on some studies they've done with chimps, it's not just our society, but something deeply ingrained in our DNA, we're just wired that way. See the way Slashdot deals with RMS. There's articles in here about his opinions on things which have nothing at all to do with his areas of expertise or even FOSS. We all want to know about important people, some of us just have different definitions of who is important. Some folks like loud mouthed idiots who look good in a dress or a suit, others like loud mouthed idiots who can program and don't look good in anything.

  27. Re:Singularity. by Hognoxious · · Score: 1

    Don't you mean sing'ularity? Apparently the apostrophe, which used to be advance warning of an "s", is now doing double duty to inform you that a "g" just went past.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  28. A stalker's dream? by lucidlyTwisted · · Score: 1

    Am I the only one who find the ability to search with the "persona" of another person rather disturbing?
    And, if you are sick enough in the head to use this service, how can you be sure that any "persona"is accurate? Wouldn't it be skewed by the celeb claiming to like XYZ and then trousering a nice pay-off for the promotion?
    Also, I assume that this "persona" is based on what the celeb make publicly available or how they wish to appear in public. But that's not them, that's just a veneer. So will the search use the veneer or the real person?

    Finally, how long before parents demand the ability to search using the "persona" of their child. They need to protect their child by finding out what they ware doing.
    Dear god people, what is wrong with you? WILL NO ONE THINK OF THE CHILDREN?

  29. Re:I'd like to bing that Megan Fox.. by ciderbrew · · Score: 1

    Did you mean: "Toe thumbs?"

  30. Litigation scenario by Peter+Harris · · Score: 1

    And how do MS disavow any unfortunate search results as not in any way defamatory to the celebrity whose "personality" is being impersonated?

    --

    -- What do you need?
    -- Gnus. Lots of Gnus.
  31. Down with the kids by Ginger+Unicorn · · Score: 1

    Miley Cyrus, Taylor Swift, Megan Fox, and ...Jessica Lange?!?!

    It's all i hear 15 year olds talking about nowadays, their favourite star, Jessica Lange. And I get sick of having to buy Cary Grant action figures, but I hear next year Douglas Fairbanks Jr. is coming into fashion.

    --
    (1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
  32. Oh cool! by Syberz · · Score: 1

    So now instead of not finding what I want, I can not find what a celebrity wants. Awesome!

    --
    ~Syberz
    1. Re:Oh cool! by wizzor · · Score: 1

      So now instead of not finding what I want, I can not find what a celebrity wants. Awesome!

      In a way, on an abstract level it is sort of cool. That's basically enabling to run searches as someone else, enabling you to see things through another person's eyes. As for myself, I'd consider it interesting to see statistics based customized searches. We already know google uses records form past searches and clicks to determine what to show us in subsequent searches. What if you could, run the search and see results that an average Finn would? Or an average Ethiopian? Or an average Ethiopian woman, who's interested in technology and cats? I could see some, especially marketing related applications to this. How to optimize my website, so that people in my target group will see it as her first search result, for examle.

  33. Re:Idiocracy by Eskarel · · Score: 1

    The second.

    My point is that celebrity is in the eye of the beholder, and from a logical point of view, obsessing over RMS makes about as much sense as obsessing over any other celebrity. Yes he has some ability which puts him near the upper range of celebrities, but his opinions aren't really any more worthwhile than mine, which is to say not very worthwhile at all.

  34. A real life metaphor... by liquidweaver · · Score: 1

    ... for grasping at straws. Poor Microsoft, they just can't seem to catch a break.

    --
    mov ah, 4ch
    int 21h
  35. Really Microsoft? by BillDaCatt · · Score: 1
    Talk about an idea that sounds completely stupid...

    Therefore, I predict that it will tie in closely with Facebook, something I also think is dumb, and be a huge market success.

    I don't want to live on this planet anymore.

  36. Exactly what we need by HalAtWork · · Score: 1

    Less individuality and less development of personal preference