Slashdot Mirror


Siri Gives Apple Two Year Advantage Over Android

Hugh Pickens writes "Gary Morgenthaler, a recognized expert in artificial intelligence and a Siri board member, says that Apple now has at least a two-year advantage over Google in the war for best smartphone platform. 'What Siri has done is changed people's expectations about what's possible,' says Morgenthaler. 'Apple has crossed a threshold; people now expect that you should be able to expect to speak ordinary English — and be understood. Siri has cracked the code.' The threshold, from mere speech recognition to natural language input and understanding, is one that Google cannot cross by replicating the technology or making an acquisition adds Morgenthaler. 'There's no company out there they can go buy.' Morgenthaler's comments echo the recent article in Forbes Magazine, 'Why Siri Is a Google Killer' that says that Apple's biggest advantage over any other voice application out there today is the massive data Siri will collect in the next 2 years — all being stored in Apple's massive North Carolina data center — that will allow Siri to get better and better. 'Siri is a new interface for customers wanting to get information,' writes Eric Jackson. 'At the moment, most of us still rely on Google for getting at the info we want. But Siri has a foot in the door and it's trusting that it will win your confidence over time to do basic info gathering.'"

38 of 800 comments (clear)

  1. Not to mention the comic advantage ... by psergiu · · Score: 5, Funny
    --
    1% APY, No fees, Online Bank https://captl1.co/2uIErYq Don't let your $$$ sit in a no-interest acct.
    1. Re:Not to mention the comic advantage ... by winkydink · · Score: 3, Informative

      You declare them to Siri. Tell Siri, "Ellen Jones is my sister." Siri will remember the association.

      --

      "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  2. "and a Siri board member" by EponymousCustard · · Score: 5, Insightful

    Stopped reading after that

    1. Re:"and a Siri board member" by Superken7 · · Score: 5, Informative

      Not only that, he completely disregards for no apparent reason those existing services that are exactly like Siri was before Apple acquired it (read: same functionality, inferior interface/design). Speaktoit allows you to speak english to your phone and will do almost the same that Siri does. Google would need to buy them and integrate it in a nice way with Android. The current interface is a bit lacking but the technology is definitely there.
      This is obviously a VERY biased opinion from a Siri board member.

    2. Re:"and a Siri board member" by Paradise+Pete · · Score: 3, Insightful

      It's just that it's more that now iPhone is a generation ahead in voice recognition where Android was a generation ahead previously.

      So then you agree with him. And "voice recognition" is not what it is, any more than a "wheel" is a car. It won't work without it, but it's only part of the foundation.

    3. Re:"and a Siri board member" by jrumney · · Score: 5, Insightful

      "Iris, does this article look like a steaming pile of turd to you too?"

      Yes Dave, it does look like a poorly researched paid product placement.

  3. Why? by Threni · · Score: 4, Insightful

    People aren't going to use Siri very much, because talking to your phone makes you look stupid. It's been on Android for years anyway, and no-one used it there. That Apple claim it's more useful now means nothing. It's like forward facing cameras - outside of a tiny niche no-one cares.

    1. Re:Why? by miffo.swe · · Score: 3, Insightful

      Exactly my take on this. Its fun for about ten minutes and then 99% of all people just shrugs and move on. I have played with voice control for a long time and i always thought the problem was the software. Later on i have come to accept that voice input is just a gimmick. No matter how good the software becomes it still sucks as an input method, unless you are speaking with another human.

      And if we take a look at the world and all the killing going on, does it look like we humans are good at interpreting language?

      --
      HTTP/1.1 400
    2. Re:Why? by Relyx · · Score: 5, Funny

      People aren't going to use Siri very much, because talking to your phone makes you look stupid.

      How do you make phone calls then without looking stupid?

    3. Re:Why? by samkass · · Score: 4, Interesting

      I don't have any hard data yet, but anecdotal evidence so far says you're incorrect. ArsTechnica's poll of their employees with a 4S indicate anywhere from 3-15 average Siri uses per day. My wife already prefers it to typing on the phone. I think it's especially interesting since it integrates fairly well with a car's bluetooth integration.

      I can imagine a future screen-less phone that's just a stick with a speaker, mic, and button, with everything being done via voice...

      --
      E pluribus unum
    4. Re:Why? by Voyager529 · · Score: 3, Insightful

      If the voice recognition system is anything like the ones I've dealt with, allow me to explain EXACTLY the issues that occur with such systems.

      In many cases, the call starts with an uninterruptible intro statement that's slightly longer than some of the works of Shakespeare, to the point where the caller just puts the phone down, does their laundry, and comes back later.
      The first menu says "tell me what you're calling about. You can say anything from "problems with my widget" to "I have a billing question"". There is no guidance given as to what to say, so we humans make the mistake of actually taking to the computer like a person and summarizing exactly what we're calling about.
      The computer then makes a guess based on its transcription of the word "the", which of course has NOTHING to do with what we're actually calling about.
      The computer either gives no feedback as to what it heard, or it does...and tries to send us through yet another maze of menus, and repeats the process over again. For a customer who's either looking to cease their service or is frustrated with a purchase, this does the CSR's *no* favors by further exasperating customers.
      At this point, people tend to do one of two things: either they say "representative" repeatedly, or they say something like "schnitzelhaagen" so that the computer can't understand them and fails over to a human being.
      In the case of cell phone companies specifically, they tend to ask for billing credentials NOW, instead of at the outset of a call, and then proceeds to put me on hold for enough time to do another load of laundry. It's an added insult that after giving my account password and the computer green-lighting me that the CSR then asks for the exact same account information I've already given - either pass it along or don't ask on the call, but don't make me repeat myself.
      As a quick aside, the worst company in this regard is Napster. When I had questions, it would send me to an audio recording of various parts of The Fine Manual, as if I hadn't already read it. After burning through eight cellular minutes listening to troubleshooting steps I already knew, I remembered the magic words: "cancel my account". It was at THAT point that I actually got a person on the phone who could help troubleshoot my problem.

      All of this goes back to the underlying problem: voice-based support lines are essentially DOS prompts without the keyboard. Siri seems to be different in that it can actually understand and interpret what the person means, but Siri has yet to be implemented into any 800-number support line I've called and still has her own limitations. If you're going to have a voice activated DOS prompt, don't tell callers that they can "say anything", because they can't. Give short, single-word commands, and not more than five per menu, and no more than two menus deep before you get to a person. If calls can't be sufficiently filtered into 25 possible routes, you may need to reconfigure who actually receives phone calls.

      Siri gets a bit more grace from users because they know that there is an alternative, and because it's generally not problem based. Asking what the weather is like can get a free pass if they have to start the weather app instead. If someone is calling a support number, it means that they already have a problem and need a solution. When their focus is on that problem, you'll hear about a snowball fight in hell before anyone would opt into guessing commands on a command line in order to get their first problem fixed. The solution isn't much better - transcription accuracy may get better, but each person will uniquely describe the issue, so "accurate" and "meaningful to the computer" are two completely separate problems to solve. Thus, the better way is to have the people learn. Tell me: what does it say about a customer who can accurately navigate the support menu? Answer: it means that they've called WAY too many times before, which means that either they are really, REALLY dumb, or there's a legit issue with your pr

  4. Re:will never use it by AdrianKemp · · Score: 4, Insightful

    Really?

    Really!?

    You feel that a voice interface makes people useless and dependant? Do you intentionally only communicate between other people using morse code via hand signals? (that's just the least user friendly and effective method I could think of)

    Sometimes I weep for the stupidity of humanity... I can't even laugh at you because it's just not funny... it's fucking scary

  5. Re:will never use it by Spinland · · Score: 4, Insightful

    "Their entire product line is aimed at people who can barely power up their computers"

    Opinions and assholes, et al. This is simply overstated and wrong. Take it from a ton of users who are a wee more capable than you seem to give credit for. There are some who simply want their tech to Just Work without a lot of configuring and fiddling and other time-wasting nonsense.

    --
    "You can't be a real country unless you have a beer and an airline." - Frank Zappa
  6. Re:So true by papasui · · Score: 3, Insightful

    The only true finite resource in the world is time. Just because you can afford to pay 2 million programmers doesn't mean that a project that would normally take 5 years can be done in like a week. While voice narration/navigation has been available for years I'd describe the results as lukewarm. SIRI appears to be a leap forward in terms of both recognition and the tasks it can actually perform. It is really pretty cool.

  7. Siri is now a search gateway by alen · · Score: 3, Insightful

    Apple already sends a lot of the SiRi search outside of google. If a lot of smaller data companies sign up to be apple partners then google will lose a lot of search traffic. or at least a lot of the good and profitable search traffic

  8. Gee, there's an unbiased source... by NiteShaed · · Score: 5, Insightful

    "Gary Morgenthaler, a recognized expert in artificial intelligence and a Siri board member

    Wow, board member of company says company's technology is the most amazing and groundbreaking thing since sliced bread. What a surprise. This just in, Bill Gates says Windows is the best OS, and Larry Ellison says Oracle databases are hands-down unbeatable.

    I don't blame the guy for saying it, of course he probably thinks his product is the best. Maybe he even believes the thing about the two-year advantage, but he's also got a pretty vested interest in making other people believe it too.

    --
    Some bring out the best in others, some the worst. Some bring out far more.
  9. Re:will never use it by foniksonik · · Score: 3, Insightful

    You are an idiot.

    By extending your logic only trained pilots should ever fly in a plane; only mechanics should ever drive a car, only engineers should ever operate machinery, only physicists should ever use electricity.

    Technology should empower people. That is its sole purpose. Apple groks this. They don't make computers or gadgets for geeks to tinker with, they make tools for average people to use in their everyday life.

    --
    A fool throws a stone into a well and a thousand sages can not remove it.
  10. This is just scary by Anonymous Coward · · Score: 3, Insightful

    "Apple's biggest advantage over any other voice application out there today is the massive data Siri will collect in the next 2 years"

    Anyone else regard that statement with pure horror?

    1. Re:This is just scary by autojive · · Score: 4, Insightful

      Yet you've probably had no problem with Google collecting your data over the past decade?

      --
      I wish my lawn was emo, so it would cut itself.
  11. Siri is 'the next big thing'? by NimbleSquirrel · · Score: 5, Insightful

    Seriously, Apple seems to be grasping at straws for any edge over Android phones. I'm not going to make comparisons between Siri and Google Voice Search, as plenty of others are doing that. What I will say is that Siri (and other voice command systems) are gimmicks at best. Unless their entire client base is visually impaired, I doubt that it will see any serious day-to-day use once the novelty has worn off. Texting and twitter are growing because people aren't talking into their phones. What makes Apple think that Siri will change that trend?

    1. Re:Siri is 'the next big thing'? by AnttiV · · Score: 5, Insightful

      Seriously, mod parent up. Although voice-activated things have been possible for the longest time (voice dialling, google voice search, etc), I have NEVER heard ANYONE use those. Ever. At least here in Finland, people DO NOT speak to the PHONES, they speak, THROUGH the phone to someone else. Jeez, we don't even speak to answering machines, we hang up :D Much, much, MUCH than more important than Siri to people I know, is the ability to personalize, everything. Covers, ringtones, logos, you name it. I have witnessed about 5 or 6 circumstances where people have bought and Android phone over iPhone SOLELY for the fact that you can't "mod" iPhone in any way that would have a real impact. Every iPhone in this whole world looks (almost) EXACTLY like the other. You cannot make an iPhone "your" phone, it is "just an iPhone", where as with Android, you can. From where I stand, THIS is the killer feature, rather than voice commands. People customize pretty much everything they own, so phones are just a natural extension of that habit.

  12. Re:Two Years? by Motard · · Score: 3, Interesting

    Even Microsoft has this now. I was playing with voice recognition on a WP7 device and it worked pretty well. "Find Pizza", or "Call Norman" worked as expected. When I asked "What is the meaning of life?" it searched and found a couple of news stories about Siri being asked the same question. It might have been more fun if it came back with a canned answer like Siri does, but I have to wonder if that would've truly been more useful.

    Microsoft's capabilities are also server based and they'll be able to tweak the capabilities fairly easily. All-in-all, I think the VR from iPhone, Android and WP7 are mostly a wash. Google appears to be ahead in other languages though.

  13. Re:will never use it by Eraesr · · Score: 4, Interesting

    Talking to a device is just awkward. You try popping out your iPhone 4s in public transport and start giving voice commands to the thing. People will look funny at you. And this won't change in the next two years. So that's why this 2 year head start (assuming that's not hugely over-estimated) is a head start in a direction that's dead to begin with.

  14. Laughable... by Assmasher · · Score: 3, Insightful

    ...Siri is a decent aggregation of existing voice recognition, grammar based interactivity, and knowledge base retrieval. People, including ourselves, have been doing this for years. Our company does this in a more limited fashion, but technically very very similarly to allow Pentagon staff officers (and others) to navigate the GINORMOUS amounts of documentation that arise from large scale plans (thousands upon thousands of PDFs) - for example: "I need to see all of the documents produced in 2007 relating to humvee mine resistance testing" - "Sure, Dave, I can do that..." - and bingo 27 PDFs show up in a (rather special ;) ) UI.

    Siri is Apple's way of drawing attention from the fact that they do not have an iPhone 5, or an iPad 3. It is Apple's way of drawing attention away from the fact that Android phones are out 'innovating' them in the hardware arena. Apple knows that they are winning the individual phone brand battle, but starting to lose the mobile war; ergo, the purchase of Saab defense systems mapping software in order to cut themselves further from Google.

    It is the PC market playing itself out all over again. Apple makes a great software platform, but is greedy about it and doesn't let other hardware manufacturer's use that platform (not to mention their greed in the App market - protecting us from ourselves? LOL), locks out Flash, locks out Java (because they're unstable and really not part of the web - LOL again.) All of these decisions work great for Apple in the short run (5 years or so - just like with the PC) - in the long run it literally kills them.

    Siri is a distraction akin to "hey, hey! Look over here at this hand, not the hand holding virtually the same phone you've been buying for so long now..."

    --
    Loading...
  15. Re:So true by dintech · · Score: 4, Interesting

    I'm an iphone 4s owner and wish that instead of Siri, I had a phone that could actually just not drop calls every 5 minutes. Seriously, the 4s is way worse than my old iphone 3G in this respect.

  16. 60 comments by Pikoro · · Score: 3, Insightful

    And nobody noticed that this means apple is recording and analyzing every Sirius command?! Creepy!

    --
    "Freedom in the USA is not the ability to do what you want. It is the ability to stop others from doing what THEY want"
    1. Re:60 comments by Oswald+McWeany · · Score: 4, Insightful

      Not just that- they voice profile you.

      Your Siri learns your voice and learns to understand you. The schematics of your individual voice is mapped.

      So now in this privacy-free world- facebook can pick your face out of a crowd and identify you and Apple can hear your voice and identify you. Not long ago there was stories about software that can identify you by your walk.

      Scary- there is no anonymosity anymore... ... except on slashdot- and I have ways of finding out who Anonymous Coward really is.

      --
      "That's the way to do it" - Punch
  17. How good is siri really for non standard diction? by 140Mandak262Jamuna · · Score: 4, Interesting
    I am totally soured by most of the automated phone response systems that does voice recognition. All phone systems are irritating but the failure rate in these voice recognition is particularly aggravating. Some allow me to punch in the numbers. Others force me to speak the responses. I speak with a slight South Indian accent, (no stress on stressed syllables, rolled rr-s, pause at unexpected places. I say slight because I have made presentations to large audience and spoken on phone to customers and teleconferences without any problem, without people asking me to repeat, scored 5 out 6 in Test of Spoken English taken when I was a TA in grad school). The voice recognition in GPS devices and cellphones too are very substandard for people with even slight accents. How good is Siri for such groups?

    One thing that really took me by pleasant surprise was Google's non-English transliteration engine built into edit boxes/text compose windows of all google sites. English has just five vowels with y and w coming in very occasionally to support vowel sounds . Most Asian languages have distinct glyphs for at least 12 vowels (long and short forms separated and a few more). Google allows me to type using an English key board, when I hit a space, it changes text to the selected Indian language. If the text is not exact, I press backspace, and it creates a drop down box that typically has a few variations, and I am surprised how good its guesses are about what I was planning to type.

    If Google has been collecting such data about the most common english transliteration for the most common words in other languages, it has a treasure trove of stuff. If that probability engine could be adapted to voice, it would have a global reach. If Siri has an American English focus, its lead is definitely not two years. Do not count the non-native English speakers out. Hispanic population is increasing and they use smart phones to access the net mostly. On the high end, the median family income of Asian Americans is the highest for any ethnic group. Almost double that of Hispanics, the lowest. That probably would make the ratio 3 or even 4 when it comes to disposable income. Citation provided. Unless they tackle both ends of the income spectrum, siri is not going to make as big a wave as these talking heads are talking about.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  18. Re:Iris by poetmatt · · Score: 4, Insightful

    It's mostly done for the few people that care. As much as apple would love for siri to sound like an amazing feature, it is far from groundbreaking and most people just don't care.

    Essentially what it gets used for is a decent voice command here or there. I forgot what site it was that was analyzing siri's data usage and categorized people by number of uses per day. I think the average was 3. People use their phones more than that in a day, let alone what that shows of siri.

  19. Re:BS. Google voice search is 99% of what Siri is. by Randle_Revar · · Score: 5, Funny

    >It already does 99% of what Siri does

    Siri is the 1%!

    Occupy Siri!

  20. Re:Iris by mr100percent · · Score: 4, Insightful

    Iris is a weak attempt.

    Siri's advantage isn't the speech recognition or ties to Wolfram Alpha, but that it handles natural language (as TFA is referring to). I can tell Siri "I locked myself out of my apartment" and it will show me a list of nearby locksmiths to choose from via Google Maps. Iris will soon be able to do google lookups of math equations or tell me the capital of a country, but Siri goes far more than that.
    It's not about knowledge or access to data, but about your device recognizing what you mean. This is unlike even established products like Dragon dictate; it stops becoming LCARS from Star Trek and turns into JARVIS from Iron Man. The various wisecracks that Siri can deliver back were also part of Apple's design to give it some attitude.

  21. Re:Most financial news stories are PR by Randle_Revar · · Score: 4, Insightful

    >Most financial news stories are PR
    An awful lot of all news stories are PR. Start looking for that certain tone, look at links to any sources... you will soon see a great many stories are copies of copies of PR releases

  22. Where's the data to support this? by Dcnjoe60 · · Score: 4, Interesting

    According to the summary, siri is a google killer and makes apple the best smartphone platform.

    For those assumptions to be true, that means that siri has to be something that people want. While I admit there is a somewhat star trekian cool factor by talking to your phone. On*Star has had similar features. Ford's respond to voice commands and read text messages, etc. And yet, people aren't dumping their current cars for these must have features.

    Granted siri is beyond the capabilities of On*Star and the like, but does the public really want to use a phone where you say everything out load for everybody around you to hear, too?

    User on subway: Read Text Message.
    Phone: From Sharon, I think it's time we move on and see other people.
    User on subway: Damn.
    Other riders on subway: Awwwww.

    Don't get me wrong, there are times that this would be useful, but is it a necessity? If not, then how will it kill google ?

  23. Apple is the new Microsoft by harl · · Score: 4, Informative

    Remember Siri was available on all phones until Apple bought it and shut it down on competing phones.

    Bill would be proud.

    --
    I find being offended by me offensive.
  24. Re:So true by somersault · · Score: 3, Interesting

    Siri is based on an open sourced framework. I can't find the page in my search history, but the AI portions were based on a set of DARPA or DOD funded applications. Google already have good AI guys like Peter Norvig too. They will be able to come up with something similar within a few months if they want to.

    I agree that it's likely the voice thing will be seen as more of a toy. It's definitely one that I'd like to play around with, but I don't know if I'd actually use it properly.

    --
    which is totally what she said
  25. Re:Iris by _xeno_ · · Score: 3, Interesting

    I'd much rather have in-phone implementation of basic voice commands like: "text contact message send text", "navigate to address/business", "add contact name name number number, etc.

    Oh God yes. If you haven't tried Siri, it's considerably worse than existing voice commands for one simple reason: lag.

    The most annoying one is for iPod voice commands. Like, for example, "Play" to start playing whatever's on the iPod app. In earlier iPhones, this was a short pause for it to understand it, and then the music started.

    In Siri, this is now a one second pause for it to round trip to the server, then Siri saying "OK," and then, finally, the music starts playing.

    "navigate to address/business"

    Yeah, you ... can't navigate on iOS. At all. Sure, you can get a list of directions - but good luck following those without driving into something, especially since it won't automatically move through the next steps while you're moving. Annoying as the passenger, impossible as the driver.

    --
    You are in a maze of twisty little relative jumps, all alike.
  26. Re:So true by RenderSeven · · Score: 3, Informative

    ...and it seems that it doesn't loose signal strength

    And you know this because the nice software told you so? Handset vendors have been 'fixing' signal strength problems for years by simply redefining the scale of bars to signal. Apple included,

  27. Re:Two Years? by rtfa-troll · · Score: 3, Informative

    By a strange coincidence; the Register has a round up of four voice assistants for Android several of which are older than Siri (and so presumably where Apple copied the idea from, if we follow Apple's lawsuit logic) and several of which were better than Siri, at least in categories the register tested.

    What's telling about this is how much the Apple / Microsoft press is coming out as if Siri was a big new thing. It's pretty clear that the big boys who divided up the computing market are out to get Google for disturbing the peace. This kind of false "Apple is an innovation leader" story is pretty clearly designed to play to the judges and juries in cases such as the ones about the Samsung tablets.

    --
    =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();