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A Cognitive Teardown of Angry Birds

Hugh Pickens writes "The 50 million individuals who have downloaded 'Angry Birds' play roughly 200 million minutes of the game a day, which translates into 1.2 billion hours a year, more than ten times the 100 million hours spent creating Wikipedia over the entire life span of the online encyclopedia. Why is this seemly simple game so massively compelling? Charles L. Mauro performs a cognitive teardown of the user experience of Angry Birds and concludes that the game is engaging, in fact addictive, due to the carefully scripted expansion of the user's mental model of the strategy component and incremental increases in problem/solution methodology. The birds are packed with clever behaviors that expand the user's mental model at just the point when game-level complexity is increased ... For example, why are tiny bananas suddenly strewn about in some play sequences and not in others? Why do the houses containing pigs shake ever so slightly at the beginning of each game play sequence? Why is the game's play space showing a cross section of underground rocks and dirt? One can spend a lot of time processing these little clues, consciously or subconsciously. 'Creating truly engaging software experiences is far more complex than one might assume, even in the simplest of computer games,' writes Mauro. 'You go Birds! Your success certainly makes others Angry and envious.'"

11 of 220 comments (clear)

  1. Snake by supersloshy · · Score: 4, Funny

    Can we just agree that Angry Birds is the new "Snake" and move on?

    --
    "Our country is not nearly so overrun with the bigoted as it is overrun with the broadminded." -Archbishop Fulton Sheen
  2. because? by sammyF70 · · Score: 5, Informative

    "Why do the houses containing pigs shake ever so slightly at the beginning of each game play sequence? " because box2D or whatever engine Angry Birds uses needs to stabilize the simulation? Meh .. maybe I'm just too prosaic.

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    "DRM is like the Ford Pinto: it's a smooth ride, right up the point at which it explodes and ruins your day."-C.Doctorow
    1. Re:because? by nepka · · Score: 5, Insightful

      It's exactly for that reason. It's always funny when people try to find some deeper reason in simple things, over-analyzing things.

    2. Re:because? by grub · · Score: 4, Funny

      Very rarely parts of some houses will just fall on their own after the initial shake.
      Presumably we're to read into that that the developers had poor toilet training and had sexual fantasies about their mothers and cat.

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      Trolling is a art,
  3. Angry Birds a real killer by Spazmania · · Score: 4, Interesting

    If a waking lifetime is around 450,000 hours then at 1,200,000,000 hours Angry Birds consumes nearly 2,700 lifetimes per year.

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  4. In other words, by Baloroth · · Score: 4, Insightful

    It's a pretty well made game. Lots of visual clues, depth of strategy, and a smooth learning curve. Really, while hard to do, it's not that hard to analyze. "Mental model of the strategy component"? I'm thinking your just trying to justify a degree there.

    Now, if you can take that and make a good game, I'd be impressed. Just saying in long, complex sentences with technical words what any decent game reviewer can tell you already is not impressive. Or news.

    Oh, and the crappy plays on words are definitely not making me like this story any better.

    --
    "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
  5. Well, that certainly makes it unique by elrous0 · · Score: 5, Insightful

    The birds are packed with clever behaviors that expand the user's mental model at just the point when game-level complexity is increased ...

    Translation: The game gets harder as you go along.

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    SJW: Someone who has run out of real oppression, and has to fake it.
  6. Re:How does this make the dev managers feel? by jellomizer · · Score: 4, Insightful

    Well they target different markets. iPhone games or the Wii are best for casual gamer. Who want a quick fix then get on with their lives.

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    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  7. This. by Slutticus · · Score: 4, Interesting

    "seconds are consumed as the pigs teeter, slide and roll off planks or are crushed under slow falling debris. "

    This, this and this. There is something very satisfying about watching a structure teeter at the brink and then fall over in a spectacle of smashing debris.
    Also, the other day i figured out that i could topple a tower by timing a bird strike to correspond with the pendular motion of the structure after an initial strike. It blew my shit away....that realization.....the satisfaction of that......the simplicity of it.... It's a good simple game, can't we just enjoy it?

  8. Re:Redirect of effort by Quiet_Desperation · · Score: 5, Interesting

    The iPad has revolutionized my poop time.

    There's a sentence I didn't expect to type today. Or ever.

  9. Simple, Yet Challenging by CycleFreak · · Score: 4, Interesting

    I installed on my Android tablet (Acer Iconia, btw). I have not played games since Quake II - yeah, I'm old(er). But I thought I'd try it out just to see what all the hype was about.

    Here's why I keep playing it: Learning the game was fast and the controls are intuitive. I can fire it up in seconds, play a few levels and be done. I don't feel like I need to invest hours in it just to get good at it. But the game itself is actually enjoyable and satisfying to play. Look, after a day of stress at work, I don't really want to "work" at playing a game. I want to relax and have some fun. The graphics are well done and the sounds made by the birds and pigs are humorous. Even after playing it for weeks, I still giggle a little at the sound effects.

    But really, the biggest thing is that the game is good for time-fill rather than time-suck. Also, let's face it: There are millions (billions?) more people who are not "gamers" than there are "gamers". (Too many quotes? Possibly.)