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Sources Say Apple Originally Planned AMD Chip For MacBook Air

Several media sources (here's PC Magazine's version), all seemingly based on an account at SemiAccurate citing (but not naming) "multiple sources," report that Apple originally planned an AMD-chip based MacBook Air, rather than the Intel-based version that emerged later ("Plan B," says the report).

197 comments

  1. In summary by phantomfive · · Score: 5, Informative

    The AMD chips had a significantly better GPU, at the cost of a slightly slower CPU (which is a good tradeoff). Apple didn't go with it because AMD couldn't guarantee the volumes that Apple needed.

    And this is essentially the story of AMD for the last decade.

    --
    "First they came for the slanderers and i said nothing."
    1. Re:In summary by fuzzyfuzzyfungus · · Score: 3, Informative

      It is slightly more specific than that, in this case:

      Apple continued to ship Core2s in their smaller systems for a surprising length of time after the newer intel gear became available because that was the only way they could continue to get Nvidia GPUs in anything too small for a discrete graphics card, and they were just that unimpressed with intel's offering.

      Given that, it seems likely that AMD must have had real, serious, dealbreaker, volume issues with their APU parts(not just 'we need our Intel marketing support money' volume issues) for Apple to have dropped that plan.

      It would be interesting to know if AMD just can't ship them in quantity at all(which seems modestly unlikely, given the number of cheapie PC laptops where they've popped up, and the fairly low prices they must be selling for), or if Apple required some fancy low voltage bin that AMD's process just didn't hit regularly enough...

    2. Re:In summary by phantomfive · · Score: 1

      If you knew the answer to this, it could make all the difference in whether you should buy AMD stock or short it.

      --
      "First they came for the slanderers and i said nothing."
    3. Re:In summary by bingbangboom · · Score: 1

      AMD probably had enough initial APU's for Apple's demand *OR* the rest of the OEM's but not both. If AMD went with Apple, their APU's would only be in Apple products until yields improve.

    4. Re:In summary by symbolset · · Score: 4, Interesting

      On the other hand for what Apple's paying for Intel chips Apple could just buy AMD and fix their supply chain problems. AMD could be had for about $5 billion today. Apple's moving about 16 million Macs a year. It wouldn't take too long for that to pay off. And 64-core Mac desktops would be pretty neat.

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    5. Re:In summary by UnknowingFool · · Score: 1

      It would be interesting to know if AMD just can't ship them in quantity at all(which seems modestly unlikely, given the number of cheapie PC laptops where they've popped up, and the fairly low prices they must be selling for), or if Apple required some fancy low voltage bin that AMD's process just didn't hit regularly enough...

      Well considering that Apple is selling about 3M laptops a quarter, they were probably projecting at least 1M per quarter if not more. Unlike their other suppliers, Apple could not help AMD expand their manufacturing by fronting them capital funds. That kind of expansion would take years which would be the limiting factor.

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    6. Re:In summary by zippthorne · · Score: 1

      Which Apple would've been just fine with...

      So.. you're saying that AMD backed out, rather than Apple choosing?

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    7. Re:In summary by catmistake · · Score: 1

      I honestly don't know why this hasn't happened... Intel must be dumping mountains of cash on Apple to make this idea look unattractive.

    8. Re:In summary by Anonymous Coward · · Score: 0

      I don't believe that AMD would have been able to satisfy even just Apple's demand. Llano is just now ramping up to ~3.5 million/quarter; they were only shipping 1 million/quarter not long ago, and Apple would only be buying the top-binned parts. Apple ships ~4.5 million macs a quarter, the vast majority of which are portables. They don't publish what portion of those are MacBook Airs, but consensus seems to be that it's a considerable fraction. It's easy to imagine that AMD is simply unable to guarantee the necessary volume.

    9. Re:In summary by Anonymous Coward · · Score: 1

      They wouldn't even need to pay it off. This July, Apple was sitting on around $76bn - more than the US treasury. They could quite easily buy it outright and pump 10 billion into improving it without breaking a sweat.

    10. Re:In summary by bingbangboom · · Score: 1

      Underestimated demand (other OEM's) and overestimated yields. Apple backed out when shortages/delays would be coming.

    11. Re:In summary by Anonymous Coward · · Score: 1

      On the other hand for what Apple's paying for Intel chips Apple could just buy AMD and fix their supply chain problems.

      How, by getting AMD chips fabbed by Intel?

      Less sarcastically, how could Apple solve AMD's problems? They're deeply tied into AMD's history with GlobalFoundries (GF is Chartered Semiconductor plus AMD's old fabs). GF has 45nm and 32nm SOI process tech which AMD depends on, because AMD's high performance processors were designed for it and can't quickly be ported to another process. The only thing AMD can do is wait for GF to solve its 32nm problems and work on new chip designs which let them use other suppliers. Apple can't bring anything to bear on these problems, other than perhaps more money to work on new designs.

      But AMD's had problems designing competitive new chips for years, and just disrupted their engineering operations by laying off a lot of people and consolidating the rest to one site in Texas. The last thing Apple wants is to be locked into second place with a mediocre design team, like they used to be with PPC.

      AMD could be had for about $5 billion today. Apple's moving about 16 million Macs a year. It wouldn't take too long for that to pay off. And 64-core Mac desktops would be pretty neat.

      Apple would be insane to cut themselves off from the higher performance and reliable manufacturing on the Intel side just to get MOAR COARS. (which aren't actually as fast as fewer Intel cores)

      (also, AMD needs 4 sockets for 64 cores, and Mac Pros have always been 2 socket machines.)

    12. Re:In summary by Anonymous Coward · · Score: 0

      AMD can easily be had, but it would cost a premium over the existing market cap, so I'd place the figure closer to $10 billion. (Although I do own stock in AMD, so this may be wishful thinking on my part.)

    13. Re:In summary by Anonymous Coward · · Score: 1

      The AMD chips had a significantly better GPU, at the cost of a slightly slower CPU (which is a good tradeoff).

      I love how on slashdot, untrue claims alway get modded up to +5 Informative. The cost isn't a "slightly" slower CPU, it's a terrible CPU about which the best that can be said is "at least it's not Atom".

    14. Re:In summary by symbolset · · Score: 1

      AMD market cap today is $3.81B. I was already giving them a 30% premium over the existing market cap at $5B. Do you really think it would take a 160 percent premium to close the deal? That seems high. Though AMD's market cap does seem insanely low right now. I can't believe those guys got $8B for Skype, and AMD isn't half that on the market.

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    15. Re:In summary by Agripa · · Score: 1

      AMD's x86 IP licensing agreements with Intel are not transferable if AMD is bought. At best, the buyer would end up in a long legal fight with Intel.

    16. Re:In summary by washu_k · · Score: 2

      The AMD chips had a significantly better GPU, at the cost of a slightly slower CPU (which is a good tradeoff). Apple didn't go with it because AMD couldn't guarantee the volumes that Apple needed.

      Umm, no. AMD doesn't have a chip that competes with Intel's ultra low power Sandy Bridge chips like in the Air.

      The AMD Brazos chips compete on power consumption, but they are way slower. They are an Atom competitor, something they do very well but SB chips are in a completely different performance bracket.

      The AMD Llano chips would qualify as "significantly better GPU, at the cost of a slightly slower CPU", but at much higher power consumption. Not suitable for the AIR either.

    17. Re:In summary by hairyfeet · · Score: 2

      Probably more likely Intel offered some of their famous kickbacks since this was before they got caught. Jobs was always a shrewd business man and if he got Intel chips 40% cheaper thanks to a little under the table kickback from Intel I doubt he'd pass it up. Hell everyone else did it, Dell, Gateway, eMachines, why not Apple?

      In the end this just supports something I've been saying for years, which is for the vast majority CPUs are long past good enough and getting into extreme overkill. I've got tons of customers on duals and triples and frankly until the machines physically die i just can't seeing them needing replacements, which is why after years of the MHz wars CPU sales have declined. I mean what are they doing that is gonna need more power? Where is the "killer app" when even Windows 7 runs just fine on a 2005 era CPU? Hell even my kids that game constantly when asked if they'd like me to replace their dual cores with something more powerful were like "Uh why bother? all our games play nice, it all is working great, if it ain't broke don't fix it".

      The only ones I've seen that need cutting edge anymore are those that are doing heavy jobs like transcoding or video editing and those aren't the kinds of things one does on a laptop whose selling point is who thin it is. So I'd love to see the books, i bet Apple's BOM went down after having a little talk with Intel.

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    18. Re:In summary by jones_supa · · Score: 1

      Umm, no. AMD doesn't have a chip that competes with Intel's ultra low power Sandy Bridge chips like in the Air.

      How about the L110, L310 chips? I figure they should be the ULV offering of decent laptop chips by AMD.

    19. Re:In summary by makomk · · Score: 1

      The trouble is that AMD haven't been able to supply the volumes that companies like Apple need because they don't have the money and they can't be sure they'll be able to sell that volume. Intel's anti-competitive practices of a few years ago really hit them where it hurt...

    20. Re:In summary by DurendalMac · · Score: 1

      No, this is just more made-up garbage from Charlie, who has a massive history of made-up garbage. The only Fusion CPU with a low enough TDP to go into the MBA was the E-series, which gets raped silly by the ULV Sandy Bridge chips and might have a marginally faster GPU. Why the hell did this even make /.? I figure they'd be able to whiff Charlie's BS by now.

    21. Re:In summary by vakuona · · Score: 1

      I have thought about this many times too. But there is not upside for Apple though. Or rather, very little upside, and a lot of downside. Like it or not, Intel is miles ahead of AMD, and will likely remain so for at least the next decade. They have been caught out once, and the clawhammer hammering will not happen again. If Apple had the cash then (they didn't) that would have been the time to buy AMD.

      If Apple were to buy AMD, they would probably cease to be Intel's customer, and would have slow computers, and Intel advertising the fact to anyone who will listen. They don't have a server business where clock speed is not the most important thing.

      Now, I have always thought AMD should make their own PCs. I would buy an AMD branded PC/Laptop in a second. AMD needs money, and the profits in the CPU business are next to non-existent now, especially when PC builders can play them off against Intel.

    22. Re:In summary by JDG1980 · · Score: 1

      Couldn't the buyer just keep AMD as a separate, but wholly owned, company? Or would just owning a majority of the stock be enough to trigger this clause? If so, it's exceedingly bizarre; I've never heard of anything like that before. Intel's attempt to exercise such a trigger would also cause potential antitrust issues.

    23. Re:In summary by washu_k · · Score: 1

      The L110 and L310 are still way slower than a SB. The clock on them is so low that they are still in Atom performance territory.

    24. Re:In summary by Agripa · · Score: 1

      When AMD sold their fabs they had to renegotiate the x86 IP agreements with Intel. What difference would antitrust make if it delayed AMD's x86 development by years?

  2. Not Sure This is Newsworthy by ninetyninebottles · · Score: 1, Insightful

    I guess I'm just not sure why people are writing articles about this. Apple of course has prototypes with various chipsets. I find it interesting that they likely bailed on AMD because they were not up to the volume requirements, but that's not news so much as a market assessment people in the computer supply chain logistics business probably already knew.

    1. Re:Not Sure This is Newsworthy by Doc+Ruby · · Score: 3, Insightful

      You don't know why people write articles that you admit you find interesting?

      You judge Slashdot articles on whether computer supply chain logistics readers already know the stories?

      Have another bottle of beer.

      --

      --
      make install -not war

    2. Re:Not Sure This is Newsworthy by fuzzyfuzzyfungus · · Score: 4, Insightful

      The "story", in this case, is not that 'Apple had a prototype' but the claim that AMD was Plan A and that the intel Air shipped for volume reasons.

      It's been a while since AMD was plan A for a thin-n-light laptop design...

    3. Re:Not Sure This is Newsworthy by ninetyninebottles · · Score: 1

      You don't know why people write articles that you admit you find interesting?

      I find one speculation in the article interesting, the rest is just remarking on the obvious. I also find it interesting that Isaac Newton stuck a leather awl into his eye, but that doesn't mean it is news.

      You judge Slashdot articles on whether computer supply chain logistics readers already know the stories?

      I judge articles based on if they present useful information and I judge news articles based upon their presenting non-obvious facts about current events. This provided obvious statements about current events and speculation about a very specific topic that was interesting... but which it had no real evidence for.

      Have another bottle of beer.

      Done and done.

  3. wish they had used AMD chips from the beginning by Anonymous Coward · · Score: 0

    I wish Apple had gone with AMD processors from the beginning. Maybe then AMD would not have a mobile platform practically dead in the water. Try this: find the battery life for any AMD laptop, and compare that with an Intel offering. You'll probably find the AMD one is two hours short.

    1. Re:wish they had used AMD chips from the beginning by mehrotra.akash · · Score: 1

      Dont you have that the wrong way around?

    2. Re:wish they had used AMD chips from the beginning by masternerdguy · · Score: 1

      For Linux before he patch, yes. For the rest of the world, no.

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    3. Re:wish they had used AMD chips from the beginning by KingMotley · · Score: 2

      Nope. Intel mobiles perform more processing per watt than AMD, and it's been that way for a few years.

    4. Re:wish they had used AMD chips from the beginning by beelsebob · · Score: 1

      No... it's entirely normal for an intel based laptop to get between 5 and 10 hours depending on the size of the battery and the speed of the chip. I'm not sure I've seen a single AMD laptop (that isn't based on the E-350) with battery life over 4 hours.

    5. Re:wish they had used AMD chips from the beginning by mehrotra.akash · · Score: 1

      I meant, doesnt AMD need better battery life to be considered by Apple?
      Apple going with AMD wouldnt improve the battery life as OP implies, AMD having better battery life would increase chances of it getting into Apple devices

    6. Re:wish they had used AMD chips from the beginning by mehrotra.akash · · Score: 3, Informative

      I meant, doesnt AMD need better battery life to be considered by Apple?
      Apple going with AMD wouldnt improve the battery life as OP implies, AMD having better battery life would increase chances of it getting into Apple devices
      making the comment original

    7. Re:wish they had used AMD chips from the beginning by mehrotra.akash · · Score: 1

      Wasnt refering to that part. I meant, doesnt AMD need better battery life to be considered by Apple?
      Apple going with AMD wouldnt improve the battery life as OP implies, AMD having better battery life would increase chances of it getting into Apple devices

    8. Re:wish they had used AMD chips from the beginning by Anonymous Coward · · Score: 0

      We heard you the first three times.

    9. Re:wish they had used AMD chips from the beginning by mehrotra.akash · · Score: 1

      They were replies to different comments...

    10. Re:wish they had used AMD chips from the beginning by KingMotley · · Score: 1

      Oh. The OP's message was kind of weird. Basically saying he wishes AMD was the first choice because it's battery was worse. Maybe he wanted Apple laptops to suck.

    11. Re:wish they had used AMD chips from the beginning by mabhatter654 · · Score: 1

      The issue is that intel FORCES "HD3000" graphics to buy the mobile processors.

      In my opinion that is a deal breaker on things like the Air. Even light modern gaming is painful on intel graphics... Sure the new Air is "better" than the last one... With 3x the CPU thrown at the problem. Consider the Air with the same CPU but newer Nvidia graphics? At that point an AMD processor that's slower, but with a better tightly bound graphics is going to be a better experience for the target low-end users more likely to play games.

      I have older C2D MacBooks with intel and with Nvidia. The intel is criminally awful at even light WoW with roughly the same CPU. That makes almost all of the current cheap MacBooks unacceptable for a 5 year investment.

    12. Re:wish they had used AMD chips from the beginning by Anthony+Mouse · · Score: 1

      Intel mobiles perform more processing per watt than AMD, and it's been that way for a few years.

      Performance per watt is only tangentially related to battery life. Most laptop CPUs spend 95% of their power on hours idle, which means that the important figure is idle power draw. The fact that the Intel chip could be doing 60% more calculations if it actually had something to do doesn't make the battery last any longer.

    13. Re:wish they had used AMD chips from the beginning by beelsebob · · Score: 1

      I don't see where the OP implies that... To me, he implies that AMD's battery life sucks compared to intel's and that that would be sufficient for apple to tell them to fuck off.

    14. Re:wish they had used AMD chips from the beginning by Anthony+Mouse · · Score: 1

      No... it's entirely normal for an intel based laptop to get between 5 and 10 hours depending on the size of the battery and the speed of the chip. I'm not sure I've seen a single AMD laptop (that isn't based on the E-350) with battery life over 4 hours.

      Considering that the CPU is only a fraction of the power draw of a laptop, a factor of two difference in battery life is almost certainly not attributable to the difference in CPUs.

      The primary reason for the battery life difference is probably that Intel chips are sold in higher end laptops that contain higher capacity batteries.

    15. Re:wish they had used AMD chips from the beginning by mehrotra.akash · · Score: 1

      I wish Apple had gone with AMD processors from the beginning. Maybe then AMD would not have a mobile platform practically dead in the water
      He wishes Apple had gone with AMD.
      Follows up with "AMD would not have a mobile platform practically dead in the water"
      implying apple going with AMD would lead to better battery life

    16. Re:wish they had used AMD chips from the beginning by beelsebob · · Score: 1

      Actually, the typical draw of a whole laptop is in the region of the 50W range, the typical draw of the CPU is in the 30-35W range. Make your CPU 10W less efficient and you shorten battery life by ~20%.

    17. Re:wish they had used AMD chips from the beginning by KingMotley · · Score: 1

      I don't think most Mac Air buyers are looking for a gaming laptop.

    18. Re:wish they had used AMD chips from the beginning by jedidiah · · Score: 1

      The OP isn't talking about a "gaming laptop" but a laptop capable of limited casual gaming. This is perfectly within scope for the target demographic.

      I see the total lack of support my i945 Minis have in this regard and wonder how the MBA gets treated. Extant products may simply tell you to take a hike if you try to install them on a MBA.

      The Apple netbook should be able play some 5 year old RTS port.

      --
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    19. Re:wish they had used AMD chips from the beginning by beelsebob · · Score: 1

      No, implying that AMD wouldn't be stuck with a platform that gets 0 sales and hence 0 investment.

    20. Re:wish they had used AMD chips from the beginning by Anthony+Mouse · · Score: 1

      I think you're confusing actual power draw with TDP. So for example, an A8-3500M has a 35W TDP, that's the most it will draw for a sustained period of time. The actual power draw at idle will be more in the neighborhood of maybe 10-20W, something like that. So you take that, you add the screen, the hard drive, memory, wireless, etc. and you get your 50W. The CPU is not the dominant factor. In most cases the screen uses more.

      Incidentally, Llano has lower idle power consumption than Core i3.

      So as for this:

      I'm not sure I've seen a single AMD laptop (that isn't based on the E-350) with battery life over 4 hours.

      Here you go. AMD A6, "9-cell (100 WHr): Up to 12 hours and 30 minutes."

    21. Re:wish they had used AMD chips from the beginning by Anonymous Coward · · Score: 0

      The issue is that intel FORCES "HD3000" graphics to buy the mobile processors.

      Oh, please. That's like saying AMD "FORCES" the graphics core in their "APUs".

      It's not even forced on anyone, in that if you don't want it you don't have to use it and it can be power gated so it doesn't use any power. On Apple's larger notebook models (ie the ones with enough battery and cooling to handle more heat), Apple does dual-GPU, because these Intel CPUs have full PCI Express for an external GPU. On the MacBook Air, that's not an option due to battery size and thermal limits, so it's down to integrated video, whether it's "forced" HD3000 or "forced" whatever-the-fuck-AMD-calls-the-GPU-in-the-E-350. And guess what, Intel's GPU was actually good enough this time around -- this isn't the same thing as their Core 2 era GPUs.

      In my opinion that is a deal breaker on things like the Air. Even light modern gaming is painful on intel graphics...

      Bullshit. You don't know what you're talking about, you're just being prejudiced because "everyone knows Intel video is crap".

      http://www.youtube.com/watch?v=VeAhFetoNWM

      If it's good enough to play StarCraft II that smoothly, it's good enough for 'light' gaming.

      At that point an AMD processor that's slower, but with a better tightly bound graphics is going to be a better experience for the target low-end users more likely to play games.

      What on earth makes you think that Apple targets the low end?

      I have older C2D MacBooks with intel and with Nvidia. The intel is criminally awful at even light WoW with roughly the same CPU. That makes almost all of the current cheap MacBooks unacceptable for a 5 year investment.

      In your universe years-old C2D IGPs are EXACTLY THE SAME as the 2011 Sandy Bridge on-die GPU. Got it.

      How about the universe I live in? I'm typing this on a 2011 MBA, the one which was supposedly going to use an AMD CPU. This thing's CPU kicks ass, for a 17W TDP chip, and the GPU side is definitely not terrible. The CPU is literally more than 3x faster than AMD's best 18W TDP chip. Great, the AMD chip has a slightly better GPU, but personally the horrible CPU is a deal-breaker for me. I would not have bought an AMD version of this machine.

    22. Re:wish they had used AMD chips from the beginning by Anonymous Coward · · Score: 0

      (different AC)
      Your comment was barely legible and hardly worth reading once. Copy and pasting responses is somewhat rude. Learn to write well, and others will echo your phrases through the ages.

    23. Re:wish they had used AMD chips from the beginning by bill_mcgonigle · · Score: 1

      I meant, doesnt AMD need better battery life to be considered by Apple?

      I'm typing this on my 13" MSI e350-based laptop. It has the best performance/power ratio I could find.

      --
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    24. Re:wish they had used AMD chips from the beginning by Anonymous Coward · · Score: 0

      I think you're confusing actual power draw with TDP. So for example, an A8-3500M has a 35W TDP, that's the most it will draw for a sustained period of time. The actual power draw at idle will be more in the neighborhood of maybe 10-20W, something like that. So you take that, you add the screen, the hard drive, memory, wireless, etc. and you get your 50W. The CPU is not the dominant factor. In most cases the screen uses more.

      You might be surprised. See below.

      Incidentally, Llano has lower idle power consumption than Core i3.

      If by that you mean "Llano as tested by AnandTech has lower idle power at the wall, but AT only tested one Lllano system and one i3 system", sure. If you scroll down from the top link on that LMGTFY, you'll discover that results may vary by motherboard:

      http://www.hardwarecanucks.com/forum/hardware-canucks-reviews/45050-amd-a6-3650-llano-apu-review-21.html

      When the power measurement includes many things other than the CPU, you have to be careful about sweeping generalizations (the writing in that AT article is not as careful about that as I've come to expect from them, in fact).

      Back to Apple. The current MacBook Air with i5 and i7 has lots of hardware sensors, and there's an app which can read them. I own a 13" 1.8 GHz i7 MBA and a copy of that app. Figures from memory when I was playing with it the other night, so take with a grain of salt, but the CPU part of the i7 idles at under 1W and the GPU part at around 3W, or 4W total. The total power drawn from battery with the AC unplugged and a lowish backlight setting and WiFi turned on is about 6.5W, which does mesh with Apple's battery life claims of 7 hours wireless browsing.

      (It has a 50 Wh battery, so 7 hours implies about 7W average power drawn during the 7 hours (as that'd be 49Wh). Web browsing consists of very brief periods of activity interspersed with lots of idle, so idle system power should be a bit less than 7W, but not a lot less.)

      The problem with the idea that Apple ever seriously considered AMD for the MBA is that it's an ultralight, ultrathin computer which tries to avoid compromising performance too much. The only CPUs AMD has at the ~17W TDP which fits with what Apple wants to do in that platform are 18W TDP E-350 parts with not-much-better-than-Atom CPU cores. Benchmarks put the i5 and i7 models used in the MBA at easily 2.5x the performance of the E-350.

    25. Re:wish they had used AMD chips from the beginning by Anthony+Mouse · · Score: 1

      I'll grant you that 50W for the total is an overestimate, which is clear when you do the math for hours of battery given battery capacity. (I took the number from the post I was replying to.)

      But the point about TDP not being typical consumption is still valid. Look at the link I posted for the HP laptop with the AMD A series processor. If you take the most similar battery to the one in the MacBook Air (the 55Wh one), the battery life for the AMD laptop is 7 hours 15 minutes. Which is less than a watt from the calculated power consumption of the Air using your method, ~7.6W vs. ~7.1W. And there is undoubtedly that much margin of error in the numbers.

      So then you want to talk about the benchmark results and say that the motherboard matters. Of course it does! When you're talking about ~7-8W total power consumption for the entire system, everything matters. But I think the larger point here is that AMD CPUs are competitive with Intel on power consumption. There is no great discrepancy one way or the other. Which means that attempting to disqualify the AMD chip for using too much is wrongheaded.

    26. Re:wish they had used AMD chips from the beginning by Anonymous Coward · · Score: 0

      But the point about TDP not being typical consumption is still valid. Look at the link I posted for the HP laptop with the AMD A series processor. If you take the most similar battery to the one in the MacBook Air (the 55Wh one), the battery life for the AMD laptop is 7 hours 15 minutes. Which is less than a watt from the calculated power consumption of the Air using your method, ~7.6W vs. ~7.1W.

      Yes, the idle power is fine. The reason the A series is not viable in the MBA is the active power.

      So then you want to talk about the benchmark results and say that the motherboard matters.

      My point there was just that you can't say which CPU has the better idle power from the AnandTech data, since there are too many uncontrolled variables.

      But I think the larger point here is that AMD CPUs are competitive with Intel on power consumption. There is no great discrepancy one way or the other. Which means that attempting to disqualify the AMD chip for using too much is wrongheaded.

      But there is a huge discrepancy when the CPUs aren't idle. Apple doesn't want to design something which is only good for light internet browsing, so they're also looking at battery life under various kinds of load, and that's where the AMD CPUs aren't competitive at all. Sorry if I wasn't clear on that.

      The i5s and i7s Apple uses in the MBA CPU are 17W TDP versions, while the A-series APUs are 35W or 45W. The MBA chassis can't handle a 35W+ CPU, especially the 11" model which only has a 35Wh battery. Not enough cooling, not enough battery.

      The other problem is performance. Even with double the TDP and double the cores, the A-series APUs can't compete with Intel 17W i5/i7 performance. Here's some quick & dirty data comparing the MBA's fastest CPU option, the i7-2677M, to the AMD A8-3500M, which seems to be the fastest 35W APU. (I don't really trust Geekbench but it is an easy way to get a rough idea of how things stack up. BTW, I had to filter for 32-bit Windows because it looks like there's too much variation caused by choice of OS and bitness.)

      http://browse.geekbench.ca/geekbench2/search?q=i7-2677m+windows+32-bit
      http://browse.geekbench.ca/geekbench2/search?q=a8-3500m+windows+32-bit

      There's a lot of noise in the data, probably lots of people running the benchmark with other stuff active, but you can see that the i7 easily beats the A8. The performance gap only gets worse when you look at the best AMD APU in the same TDP class as the i7, the E-350.

      That's why AMD APUs weren't a real option for Apple in the MBA, no matter how many "sources" Charlie Demerjian claims to have.

  4. *** SHOCK *** by AmiMoJo · · Score: 5, Funny

    So Apple were trying to chose between the only two players in the performance x86 world?! They actually stopped to consider the alternative rather than just picking the default when millions of dollars were at stake?

    I'm blown away, like everyone else I thought Steve Jobs just picked names out of a hat.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    1. Re:*** SHOCK *** by masternerdguy · · Score: 3, Funny

      Nobody picks names out of a hat these days. Everyone now uses psychoactive drugs to have a vision where the X86 gods will appear and guide you. If an ARM god appears you know that your product is cursed.

      --
      To offset political mods, replace Flamebait with Insightful.
    2. Re:*** SHOCK *** by Anonymous Coward · · Score: 0

      Hat? Back in our time we had to use chickens, knives and "jump to conclusions"-type boards, and we liked it!

    3. Re:*** SHOCK *** by Anonymous Coward · · Score: 0

      If an ARM god appears you know that your product is cursed.

      Unless your project is an iPad... or Nintendo DS, or Canon camera, or TomTom GPS or.... (there are a lot more). :-)

    4. Re:*** SHOCK *** by Samantha+Wright · · Score: 1

      you know that your product is cursed.

      Unless it's a mobile phone—then it's the other way around. (Pssh, yeah, sure, Intel. You'll get a slice of that pie someday, I'm sure.)

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    5. Re:*** SHOCK *** by Taty'sEyes · · Score: 1

      I thought it was industry standard to just use the magic 8-ball. Maybe I'm ahead of the curve?

      --
      We show geeks how to get their dream girl at EyesOfOdessa.com
    6. Re:*** SHOCK *** by Anonymous Coward · · Score: 0

      Jobs is known to have used and recommended LSD so you might not be far from the mark.

  5. AMD always considered ... by perpenso · · Score: 4, Interesting

    AMD is always considered before negotiating prices with Intel. Flirting with AMD before choosing Intel is a pretty common practice, even for those who planned on going with Intel all along.

    1. Re:AMD always considered ... by Anonymous Coward · · Score: 0

      What a bunch of assholes.

    2. Re:AMD always considered ... by Baloroth · · Score: 4, Insightful

      It's one thing to flirt. It is entirely another to be actually planing on using them, which by most accounts Apple was. I don't think this was just a gambit. AMD also would have given them a couple of advantages. Far superior GPU and better power efficiency (so I have heard, anyways), mainly. Probably would have been cheaper too, although that is just a guess.

      --
      "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
    3. Re:AMD always considered ... by Anonymous Coward · · Score: 0

      If you can tell whether a company is bluffing when talking to AMD, Intel can surely tell, making the whole effort useless. If Apple seriously wanted to use this strategy to negotiate a better price on a multi-billion dollar contract, they would go to great lengths to make their flirtation with AMD look serious.

    4. Re:AMD always considered ... by Teun · · Score: 1

      You should meet their lawyers...

      --
      "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
    5. Re:AMD always considered ... by zippthorne · · Score: 1

      Indeed, perhaps they would actually flirt with with AMD, considering it as an actual option. If AMD is hungry enough, they might might go in for razor thin margins, or customizations.

      And by locking up AMD stock for a period, they not only strengthen an Intel competitor, but also temporarily give intel a headache in the anti-trust arena - they want AMD to be small, but not so small in their market that regulators come sniffing around....

      --
      Can you be Even More Awesome?!
    6. Re:AMD always considered ... by Anonymous Coward · · Score: 0

      But really in the case of the fusion line, you would have even better performance. The fusion e350s would be excellent for the MacBook airs. The bad thing would be that the comparisons to the cheap 350 dollar laptops that Hp and Lenovo do with those chips,

      Great battery life, greate gaming compatibility, not that great at photoshop or multitasking though.

      Hrm. MacBook airs don't have that much games, maybe the i5 was a better choice,,,

    7. Re:AMD always considered ... by Anonymous Coward · · Score: 0

      Having dealt with suppliers, I can testify that you get better prices if your backup scenario is more believable. We've written software with no other purpose than to pressure a vendor. "Look, we've got the software up and running for your competitor's wares as well, it's now in the hands of purchasing and you know what they're looking for....".

      So, if Apple had a working prototype with an AMD chip, they'd be able to get better prices from Intel than by merely claiming to have talked to AMD.

  6. Uh... by AngryDeuce · · Score: 2, Funny

    Okay.

    So, are we just going to run any old article with Apple in the title now?

    1. Re:Uh... by Swampash · · Score: 1

      So, are we just going to run any old article with Apple in the title now?

      Only while Slashdot sells advertising.

  7. CPU & GPU performance not relevant by perpenso · · Score: 5, Insightful

    The AMD chips had a significantly better GPU, at the cost of a slightly slower CPU (which is a good tradeoff).

    In the context of something like a MacBook Air power consumption is a far greater factor than CPU or GPU performance.

    1. Re:CPU & GPU performance not relevant by phantomfive · · Score: 4, Insightful

      In the context of something like a MacBook Air power consumption is a far greater factor than CPU or GPU performance.

      I'm not sure why you think this, if they were looking for power consumption, wouldn't they go with the Atom?

      I can tell you at least anecdotally, the last time I was looking at a laptop I really wanted something like an Air because of its nice slender shape, but I decided against it because it is underpowered compared to most other laptops I was considering, and I am ok with a shorter battery life.

      --
      "First they came for the slanderers and i said nothing."
    2. Re:CPU & GPU performance not relevant by allanw · · Score: 4, Insightful

      Atoms are friggin slow compared to a regular CPU and should only be used for sub-$400 netbooks, not $1000 laptops. One of the great things about the Air is that it doesn't use some dumbed down CPU, it's just a regular Sandy Bridge clocked down.

    3. Re:CPU & GPU performance not relevant by 0123456 · · Score: 0

      Atoms are friggin slow compared to a regular CPU and should only be used for sub-$400 netbooks, not $1000 laptops.

      But the earlier poster said "power consumption is a far greater factor than CPU or GPU performance."

      Which is clearly false, or Apple would have put an Atom in the box.

      In any case, since the closest Apple equivalent to my $1100 laptop was a $2500 laptop, I'd guess that a $1000 Apple laptop is pretty much equivalent to a $400 Windows laptop.

    4. Re:CPU & GPU performance not relevant by allanw · · Score: 5, Informative

      Obviously power consumption is important but performance is also very important. An Atom is an extremely cheap CPU that doesn't deserve to go in a $1000 laptop, like I said. Otherwise you can take the argument to silliness by asking why Apple didn't go with ARM or something.

      I've found that Macbooks are pretty comparable in price to a Windows laptop now, at least the Airs (since we're on that topic). Nothing out there matches a Macbook Air in price, considering that the Air comes with an SSD and a Sandy Bridge CPU.

    5. Re:CPU & GPU performance not relevant by Telvin_3d · · Score: 1

      Yes, but power consumption can be a tricky thing. If enough can be off-loaded to a GPU that is more efficient it can come out better in the end. That's basically been Apple's strategy with the iPhones and iPads. An OK processor coupled with a GPU that that been customized to fit the device and software customized to get the most out of the hardware.

    6. Re:CPU & GPU performance not relevant by Theovon · · Score: 4, Interesting

      People tend to conflate power with energy, and you may be doing it here. If you're going to be executing a particular job, and you want to optmize its efficiency, then it will consume some power over some time period, which is ENERGY. On the other hand, if you're talking about the battery life of your laptop, then the computer is almost completely idle, and what we want to therefore minimize is idle and average power.

      Optimizing just for power isn't sufficient. If something uses half the power but takes 4 times as long, then it's twice as bad. However, we don't typically wake our computers to run compute-intensive jobs, just to put them back to sleep when those are done. We do a lot of screen-staring, which complicates the issue.

      Interestingly, performance per watt IS in the right units. Performance would be something comparable to operations per second, while watts is joules per second. The seconds cancel out, giving you operations per joule, which is the correct efficiency metric.

    7. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 1, Informative

      My HP dm1z plays Portal 2, BioShock, Half-Life 2 episodes, and everything else. Beat that, MacBook Air. Oh, and it cost 400$.

      How does it do that? AMD E-350 APU. Maybe it is little better than an Atom and the radeon cores are bolted on through PCI-E, but it's pretty damn capable. With a TDP of 18W.

      You want a netbook with modern graphics? There's only one game in town. At least until the ARM netbooks with nVidia graphics come along...

    8. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 1

      The Atom CPU is a joke, it's literately something Intel pulled out of it's Ass when the netbook fad started. It's an unfortunate fuckup that made all the sleezy sellers build craptops with them, and then earned the wrath of not selling the things or high returns when customers found out that they don't run anything current and can only run 5 year old software. OOPS

      If anything the Atom was a nice excuse for Apple to make the iPad or even the iPhone (the iPhone came out 8 months before the eeePC) in a way that would never run desktop software. It's such a terrible experience to use a netbook, but not an iPad.

      Anyway I think we've all learned our lessons now.
      1. If it looks like a computer, it has to be a computer. (eg run everything new that's on the shelf)
      2. If it doesn't look like a computer, it doesn't have to be a computer. (it only has to run software in it's own ecosystem -- the app store.)

      Intel's craptacular onboard video solutions is ultimately what sunk the netbook platform. They're only getting away with it in the MacBook Air because the performance is equivalent to the bottom-most chip in the current generation of video chips, where as in 2007 the video chip was barely different from a 10 year old one.

    9. Re:CPU & GPU performance not relevant by catmistake · · Score: 2

      The trouble with Atom is its really not powerful enough for anything but what GP said... netbooks, web, light word processing. Yes, its very low power, but AMD is in its ball park power-wise, and AMD completely spanks the Atom in processing power. I realize Atom has a huge following, and so does Intel in general, due to their chip fabs being the best, even if they couldn't produce a viable GPU to save their lives. Trouble is the Atom is actually equivalent in processing power to a PowerPC G4 ... so for Apple to sell a NEW computer with an Atom, it would be like it was 2003 again.

      IMHO, when AMD studdered on the question of supply, Apple should have just bought them outright.

    10. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 0

      In any case, since the closest Apple equivalent to my $1100 laptop was a $2500 laptop, I'd guess that a $1000 Apple laptop is pretty much equivalent to a $400 Windows laptop.

      I don't even have to ask you what machine you're talking about to know that both of those statements are false, unless you're using absurd properties for "closest equivalent".

    11. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 1

      amd stuttered on the reply because they sold their chip fabs about 2 yrs ago, the spun it off as an independent division. They no longer get the same amount of scheduled manufacture time, they can no longer dictate how the fabs will operate. Apple would gain little by buying amd as it is essentially a chip design firm who buys their fab time from 3rd parties. Apple would gain just as much from licensing amd a
      s from buying it.

    12. Re:CPU & GPU performance not relevant by Teknikal69 · · Score: 2
      I think I might be one of the few that actually likes the Atom I have a netbook I actually use for tons of stuff and the Atom gives me over a ten hour battery. I basicly use the netbook for everything I would do on my desktop and it works fine I've even watched 720p videos on it.

      I think the early Atoms might have been poor and that's how they got the bad rep but the one in my netbook seems to be pretty good to me and I really like the battery life.

    13. Re:CPU & GPU performance not relevant by catmistake · · Score: 1

      ah... I wasn't aware AMD sold off every fab... more fallout from Intel's dirty tricks... fuckers... competition drives technology, and Intel set technology back a bit by doing what they did. This is where Intel fans should be told to STFU: Its one thing to like a product because it is the best available, but its an entirely different situation, in reality, because the best available should be much better by now, and would have had it not been for shady underhanded business practices stiffling competition. (Why bother pushing the envelope when its easier just to kill the competion and not advance?)

    14. Re:CPU & GPU performance not relevant by gnasher719 · · Score: 1, Troll

      I'm not sure why you think this, if they were looking for power consumption, wouldn't they go with the Atom?

      Only an imbecile would put an Atom processor into a laptop. Performance is about a factor five less than what is in the slowest current MacBook Air. Atom is only for toy netbooks.

    15. Re:CPU & GPU performance not relevant by afabbro · · Score: 2, Funny

      Atom is only for toy netbooks.

      I guess I'll just power off my Atom-powered toy and stop reading Slashdot. If only I was using a real, manly laptop like gnasher719, sigh...

      --
      Advice: on VPS providers
    16. Re:CPU & GPU performance not relevant by mjwx · · Score: 2, Informative

      I've found that Macbooks are pretty comparable in price to a Windows laptop now, at least the Airs (since we're on that topic). Nothing out there matches a Macbook Air in price,

      BZZZT, wrong, but thanks for playing. Asus U36SD.
      US$861

      Macbook Air 13"
      US$1250

      The Asus has a faster processor, switch-able graphics, USB 3, HDMI, VGA, SATA 3, Gigabit Ethernet and if you wanted to stick a 128 GB SSD into it, you're still $150 up on the Macbook. The Macbook also solders the RAM to the mainboard meaning it's non-upgradable and does not use a standard form factor or SATA interface meaning if you want to upgrade that you need to pay more then you would for standard hardware and yes, people do upgrade the RAM and HDD in their laptops, especially as SSD's get cheaper (well, get cheaper for most of us).

      Not to mention that Asus supports the U3xSD series with their 2 year international warranty where as Apple only has a 1 year North America only warranty.

      So can we do away with the myth that Mac's are cheap. I can get a Dell with an SSD for A$800. That's in Australia where everything costs more.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    17. Re:CPU & GPU performance not relevant by Macman408 · · Score: 1

      For most devices these days (even desktops), there's a TDP ceiling for the design. If a chip is a watt over that (or in smartphones, a milliwatt over - no joke), you have no product. Only if you fit within that TDP does performance matter. In that sense, power consumption is a far greater factor. If your power consumption is too high, you don't even get benchmarked. You don't just lose the game, you never even make it on the field.

      That said, SemiAccurate and its owner are in general full of crap. I'm thankful when sites cite the original source, so I can go find that grain of salt and not follow the link to give him more pageviews.

    18. Re:CPU & GPU performance not relevant by welcher · · Score: 2

      It's not all that easy to compare though -- I'd say when you are looking at a small computer, just how small and light it is is very important. The Asus is 20% heavier than the macbook air (3.7lbs vs 3.0lbs).

    19. Re:CPU & GPU performance not relevant by Kumiorava · · Score: 4, Insightful

      Sure, but you also managed to overlook the Macbook Air benefits compared to your excellent Asus model. First of all Macbook Air is just under 3lbs, while Asus is 3.7lbs. That weight difference alone explains some of the hardware differences and design decisions. Additionally Macbook Air has better resolution on the display, which is a huge plus in my eyes, 1440x900 compared to 1366x768. Add the ultra light power adapter of Macbook Air to the mix and you get portable system with you well under 4lbs.

      Second area where I believe Macbook Air will prevail is heat management. Try using all those goodies loaded in Asus for an extended period of time and the laptop becomes unbearably hot and reduces battery life significantly. Macbook Air also heats but I believe less so because of lower powered CPU and no dedicated GPU. Adding dedicated GPU or more CPU power is less appealing on ultra portable than on a desktop computer and should be always weighted on the down side they create.

      Nice things Macbook Air has that are more rarely found in competing products: Magsafe power port, OSX Lion, Thunderbolt port, excellent microphone, and great webcam.

    20. Re:CPU & GPU performance not relevant by Kjella · · Score: 1

      I have an Atom netbook, and it was way ahead of AMD at the time. But after AMD launched Brazos in January this year, the Atom has looked old. It's still a bit lower power but for a lot lower performance. CedarTrail-M is supposed to be out this month, which may breathe a little more life into it but neither that nor Saltwell out next year seem very impressive. The first really major architecture upgrade isn't until Silvermont in 2013, until then AMD is more than a match for the Atom.

      --
      Live today, because you never know what tomorrow brings
    21. Re:CPU & GPU performance not relevant by drinkypoo · · Score: 1

      I agree with everything you say except maybe display resolution. While it's nice to have more pixels, most people consume media more than they produce it and they will want a panel that matches the media they're watching at least some of the time.

      Some Asus laptops are really nice about heat management, and most of the ones that aren't are really fast.

      Magsafe is offensive. I have a magnetic power cord from a waffle maker or something right here by my desk. Magsafe should not have been patentable.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    22. Re:CPU & GPU performance not relevant by drinkypoo · · Score: 1

      I have an Atom netbook, and it was way ahead of AMD at the time.

      I bought an Atom netbook and an AMD netbook at the same time. The AMD netbook with a 1.2 GHz 64 bit Athlon chip and a halfway decent GPU (but only halfway) runs rings around the intel-based system, which has a 400MHz faster clock. Unfortunately, it also has AMD R690M chipset and Athlon 64 L110 and AMD really dropped the ball on LInux support. The graphics driver is unusable even with all options turned off (display trashing, then crashing) and the power management doesn't. I had Windows 7 on it for a while but I could never get resume to work more than once. It has a "five hour" battery. Real world life in Vista, 4.5 hours. Windows 7, 3 to 3.5. Linux, 2. So now I'm very mad at AMD, and my next notebook will be an Asus Transporter when the quad-core comes out.

      However, AMD's mobile CPU+Chipset was way the hell faster than Atom even with a barely larger power budget. I am able to overclock mine to 1.4GHz and it seems stable, but it does run a bit warmer. Some will clock to 1.6 GHz, depending on processor revision. Those absolutely stomp the Atom into the dirt.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    23. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 4, Informative

      ah... I wasn't aware AMD sold off every fab... more fallout from Intel's dirty tricks... fuckers... competition drives technology, and Intel set technology back a bit by doing what they did.

      The fallout from the "dirty tricks" was maybe that AMD couldn't gain as much marketshare as they might have during the window of time when AMD's technology was competitive, but that was mostly limited by how fast they could expand production facilities (building chip fabs is very expensive and time consuming). Many other factors went into AMD's fab sell-off, most of them self-inflicted wounds. Off the top of my head:

      * The last time AMD executed well on CPU core design was the original Athlon 64/Opteron core. Everything since has been between terrible and mediocre, with the only minor success finally coming this year in the "APU" products (which still only give them a foothold at the low end). In the meantime, Intel hit a home run with Core 2 and kept executing extremely well thereafter.

      * AMD had to cancel an entire next-gen CPU architecture, and based on recent events probably should've cancelled Bulldozer too. While waiting for these new architectures they could do little but release minor retreads of the aging K8 (Athlon 64) core, which kept them a year or more behind Intel in performance (especially in the growing laptop segment, where AMD was very weak). Worse, they managed to screw up some of the retread products with serious bugs, hurting their credibility (especially in the server market).

      * AMD correctly anticipated the need to acquire GPU technology when GPU + CPU integration was on the horizon. However, after failing to acquire NVidia, they then overpaid for ATI by several billion dollars. After the acquisition, ATI went through a multiyear stretch of disappointing products, so the ATI division kept posting losses. It was so bad that for a year or two AMD had to periodically write off hundreds of millions of dollars of "goodwill" to reflect the declining value of the ATI division relative to what they'd paid.

      * Core 2 hurt demand for AMD's CPUs badly enough to drop orders far below AMD's production capacity, at a time when AMD was trying to expand from one to two fabs. They were eventually forced to mothball the new facility partway through completing it, which is very bad news financially (fab equipment is horribly expensive and depreciates quickly, so buying a bunch of it and then having it sit idle means you're losing money at a scary rate). It's also bad financially to not fully utilize a completed fab, for the same reason, but because AMD's process tech was too unique, nobody wanted to build ASICs in AMD's fabs, so they were stuck with just letting it be partially idle.

      * Tying into that, the reason for expansion was that during the P4 vs. Athlon64 era, AMD's CEO (Hector Ruiz) had come up with a long term strategy of expanding marketshare to 30%. This required a second fab (AMD had traditionally had just one), and aggressive price competition with Intel to buy marketshare. He stuck with it long after Core 2 changed AMD's competitive position for the worse. This left AMD spending tons of money and pricing its products too low during a time when they should've been putting the market share expansion plan on hold, maximizing profits on the products they had, and focusing on new products to put themselves back in front of Intel.

      This all snowballed to the point that AMD was unable to get new loans because they were too much of a credit risk. They were hovering on the edge of bankruptcy, and were having problems with the capital expenditures needed to keep up with Intel on fab technology even after giving up on capacity expansion. It became a death spiral which could only be stopped by selling the fabs. It never would've gotten so bad if it AMD hadn't stumbled so badly on execution and made so many tactical and strategic mistakes.

      (Many in the industry think AMD hasn't been run well since Jerry Sanders retired in 2

    24. Re:CPU & GPU performance not relevant by jones_supa · · Score: 1

      But is that L110 even in the same class than the Atom? Maybe some "ULV Pentium" type of chip would be more fair comparison? I have a 10.1" machine with Atom N270 and 11.6" with AMD L310 and to me it's always been obvious that the AMD is superior.

    25. Re:CPU & GPU performance not relevant by Daniel+Phillips · · Score: 1

      Not only is Atom slow, it runs hot. Worst of both worlds, no interest whatsoever in going that route again.

      --
      Have you got your LWN subscription yet?
    26. Re:CPU & GPU performance not relevant by jones_supa · · Score: 1
      Atom is a nice cheap CPU with good performance for its TDP.

      Anyway I think we've all learned our lessons now.
      1. If it looks like a computer, it has to be a computer. (eg run everything new that's on the shelf)
      2. If it doesn't look like a computer, it doesn't have to be a computer. (it only has to run software in it's own ecosystem -- the app store.)

      These make sense, though...

    27. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 0

      Obviously power consumption is important but performance is also very important. An Atom is an extremely cheap CPU that doesn't deserve to go in a $1000 laptop, like I said. Otherwise you can take the argument to silliness by asking why Apple didn't go with ARM or something.

      I've found that Macbooks are pretty comparable in price to a Windows laptop now, at least the Airs (since we're on that topic). Nothing out there matches a Macbook Air in price, considering that the Air comes with an SSD and a Sandy Bridge CPU.

      Idk, I can get an Asus Zenbook (virtually identical hardware specs) for like $400 less:

      http://www.newegg.com/Product/Product.aspx?Item=N82E16834230171

    28. Re:CPU & GPU performance not relevant by pandronic · · Score: 1

      I really don't understand people who want this kind of resolution in such a small form factor. Greater pixel density is great if we'd have at least one OS that is resolution independent, but since we don't all you do if you go with a higher res is hurt your eyes. For 13'' 1280x800 is more than enough.

      As for OS X, it's a plus if you like being told how you can use your computer, because you can be sure as hell that Apple won't let you change one damn thing. When I do a clean install of OS X, I spend a few hours tweaking obscure plist files and installing all sorts of tools to make it more bearable and I'm still not satisfied in the end.

      For now Thunderbolt isn't an advantage. Until there are more devices that support it and most important - dead cheap devices, not having Thunderbolt is a non-issue. Also I'm not going to buy something that I can't plug into any other computer.

      Microphone & webcam - I don't know, some people need them, some don't ... all people I know don't, but that might vary.

      - Posted from Windows 7 on my first (and last) Mac

    29. Re:CPU & GPU performance not relevant by BasilBrush · · Score: 1

      As for OS X, it's a plus if you like being told how you can use your computer, because you can be sure as hell that Apple won't let you change one damn thing.

      Really? So what are all those options in the System Preferences tool that let you change things?

      When I do a clean install of OS X, I spend a few hours tweaking obscure plist files and installing all sorts of tools to make it more bearable and I'm still not satisfied in the end.

      Why would you do that? I've never know anybody else do that. It's not that you're trying to configure OSX to be like Windows is it? Which would be a pretty stupid thing to do, and one should note you can't successfully configure Windows to be like OSX either.

      Heck, why would you do a clean install in the first place? Certainly that's been something good to do with Windows from time to time to stop it grinding to a halt. But OSX doesn't have the flaw of a registry. It doesn't need a clean install. I'm effectively on the same installation of OSX I started with 10 years ago, upgraded through several major versions, and living on two different Macs.

    30. Re:CPU & GPU performance not relevant by Carewolf · · Score: 1

      But a faster GPU would mean it consumes less power on anything graphical intensive, but more power on things CPU intensive. Apparently the power consumption of the Intel CPUs have been a problem for Apple because of their poor GPUs and the graphical intensive nature of many Apple offerings.

    31. Re:CPU & GPU performance not relevant by johnpaul191 · · Score: 1

      Does Apple care that much about a GPU for the Air? I wonder what the split is for machines like the Mac Mini where you can get the GPU upgrade. I don't discount the delivery volumes being a major factor, depending on why they could not ensure delivery. It's kind of interesting because if the AMD chip had benefits that Apple saw as a major advantage, they could have thrown them a ton of cash to improve production. We know Apple gets first grab of components by using that stockpile of cash to pre-pay for parts. The big manufacturers can buy a lot of chips, but how fast will they take delivery, and more importantly, be able to pay for them? As a freelancer I have a few clients that pay me on the day I work, and one that has taken almost 90 days to pay (and many in between). You can guess which ones I give priority to when booking my schedule.

    32. Re:CPU & GPU performance not relevant by pandronic · · Score: 1

      Really? So what are all those options in the System Preferences tool that let you change things?

      It's really not enough. The mindset of OS X and the app ecosystem is broken from this point of view. Most apps have 5 to 10 times less options than their Windows or Linux equivalents. If most people don't need to fine tune applications that doesn't mean that ALL people don't need to do that. Usually power users and content creators will need to do that in order to be more efficient in their work. If you want just to consume content then the Mac is just fine, but then again, you can do that for less money with an iPad or an Android tablet.

      It's not that you're trying to configure OSX to be like Windows is it?

      No, I'm trying to make OS X sane. I'm in no mood now to make a list with all its design flaws and problems. These are not because Apple is stupid, it's because Apple wants to differentiate itself from everybody (Cmd+down to open, Enter to rename, Sort folders with the rest of the files, Play/pause key starts iTunes even if you are in another music app, the piece of shit that is Mission Control as the only way to manage your open windows, the crap fest that is the Dock and the fact that you can't see all open documents, just the open apps - unfortunately it spreads like the plague to other OSes and I could go on for a long, long time).

      Heck, why would you do a clean install in the first place?

      Oh, I don't know, maybe the fact that it took 5 minutes to start the computer. Possible fragmentation issues, I don't know since there is no defrag tool included with the OS, and defrag programs cost a lot of money for the Mac.

    33. Re:CPU & GPU performance not relevant by gl4ss · · Score: 1

      I'm on a friggin macbook _pro_ and stuck with 1280x800 and would definitely like moar.

      --
      world was created 5 seconds before this post as it is.
    34. Re:CPU & GPU performance not relevant by drinkypoo · · Score: 1

      But is that L110 even in the same class than the Atom?

      yes.

      Maybe some "ULV Pentium" type of chip would be more fair comparison?

      They were sold at the same time for about the same price and were sold as competitors, so no, this is the fair comparison. Their power consumption is almost identical because intel couldn't even manage to make a low-power chipset until recently and they're still not very good at it.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    35. Re:CPU & GPU performance not relevant by gl4ss · · Score: 1

      ..want hidden files shown? that's a major pain on osx.
      that's just one thing. the system preferences doesn't cover all that much, really. that's why you have 3rd party tinkering tools. and even then you'll end up googling for some command line plist changes.

      configuring finder, services, figuring out how to un-break dashboard once it goes to break-loop since they removed rosetta in lion etc. all that does take time, as does just coping with itunes and icloud popups and removing them from view. maybe you haven't had to do that in 10 years, maybe you just don't care, but a stock osx installation needs a lot to be bearable. nothing to do with making it behave like windows btw.

      and quite frankly there's seemingly a ridiculous limitation in osx which makes high dpi small screens infeasible. lack of system font setting(you know, like the bar at the top of the screen). you need to do apparently pretty hacky stuff to increase it and even then things start breaking. meanwhile on windows changing such for accessibility reasons is easy. it's friggin ridiculous how you can't even make the menu bar two rows, like I wanted to limit my choice of apps that appear on it. and so we have apple selling 1280x800 screens on "pro" gear with abortion gpu's.

      --
      world was created 5 seconds before this post as it is.
    36. Re:CPU & GPU performance not relevant by BasilBrush · · Score: 1, Informative

      Your post just confirms what I assumed in the earlier post. By "sane" you mean "like Windows".

      The idea that Windows keyboard shortcuts are correct and Mac OS ones are wrong is just moronic. Neither is wrong or right - they're just different. Note that Mac OS keystrokes came first. Most of the Windows ones are the same, but with using the CTRL key, because Microsoft copied them yet didn't have an Apple Command key.

      Just to tackle a couple in particular: What you say about Play/pause always starting iTunes is just false. If for example I have VLC open, then the play/pause key operates that. It'll operate whichever AV program is nearest the foreground at any one time. If there is no AV app open, then pressing play will indeed open iTunes. That's the most sensible way the computer can respond to the request. The only possible reason for you not liking it is if Windows lacks that functionality.

      As to defrag, again that's your preconceived Windows idea. Windows has a crap file system that degraded if you don't defrag it. The Mac OS disk format effectively defrags as it goes. Mac OS doesn't have a separate defrag app because it doesn't need one. For sure, for people like you who believe that Windows defects must be defects in Mac OS too, there are of course companies who will take your money for a program that shifts files around the drive. As PT Barnum said: there's one born every minute.

      Your comment about the number of options also betrays flawed thinking - that more options is always better. Some options are essential - for example setting a default paper size in a document app. But many options in badly written software - usually on Windows - are there purely because the developer couldn't make sensible choices and defers the choice to the user. Take Vuze as an example - under its original identity as Azureus, it had something like 50 pages of options. So many options pages it had to have a hierarchical tree of options pages.

      Few of the options make any sense to users, and changing many of them will result in you not being able to download torrents any more, without any clue as to why. It was such a big fuck-up that when they changed the name to Vuze, they shipped a new default UI without most of the options - but ironically with an option to switch back to the old UI. Good software had options for those things that are really needed, and avoids having unnecessary and confusing options.

      Mac OS isn't perfect, but it's so much better than Windows.

    37. Re:CPU & GPU performance not relevant by JDG1980 · · Score: 1

      The idea that Windows keyboard shortcuts are correct and Mac OS ones are wrong is just moronic. Neither is wrong or right - they're just different. Note that Mac OS keystrokes came first.

      Windows represents about 90% of the desktop market. This means that Windows is a de facto standard and that any competitors either have to get in line, or users experienced with Windows will perceive them as clumsy and hard to use. Doesn't matter if this is fair in some Platonic sense, nor does it matter if they came first. You can't expect people to change what is wired into their long-term muscle memory.

    38. Re:CPU & GPU performance not relevant by BasilBrush · · Score: 1

      Hidden files are hidden for a reason. They are hidden because users don't need to interact with them, and indeed would likely cause bad things to happen if they moved or deleted them. Developers need to be able to see them, and they know the terminal command to change the option. But it shouldn't be a user accessible option.

      configuring finder, services, figuring out how to un-break dashboard once it goes to break-loop since they removed rosetta in lion etc. all that does take time, as does just coping with itunes and icloud popups and removing them from view. maybe you haven't had to do that in 10 years

      No, in 10 years I don't recognise any of those experiences. iTunes and iCloud pop-ups only when installing upgrading. Perhaps you've been fucking about with those hidden files you don't understand.

      And for someone who's preferred OS seems to be Windows to be complaining about unwanted pop-ups is the most ironic thing I've heard all week.

      The DPI issue is a valid criticism though. Though it's not hit me personally because I've not got a HiDef monitor.

      But no OS is perfect. When I switched from Windows 10 years ago I did so because the list of things that were awful was as long as my arm. The Windows UI was so bad it made me angry. If I were to sit down in front of a Windows PC now, I could create you a long list of things that are awful. But I have no desire to subject myself to that, even if there were a PC handy. But to give you two fundamentally broken things that I know are still in Windows - The Registry, which fills up with crap over time and slows the system down till eventually a clean reinstall is required. And file systems that need defragging from time to time.

    39. Re:CPU & GPU performance not relevant by BasilBrush · · Score: 1

      And yet people are switching. The PC market is in slight decline. Macs are growing 21% per annum. Here's the thing - when people switch it's because they are dissatisfied with the way Windows works. So making OSX more Windows like is the last thing Apple should do.

      And what confusion they would cause expecting existing Mac users to change what they are used to !!!

    40. Re:CPU & GPU performance not relevant by PiSkyHi · · Score: 1

      Its Sandy bridge at 18 Watts TDP. I have the ASUS UX31 - its like an Air clone, but a little cheaper and a better screen.

    41. Re:CPU & GPU performance not relevant by Volvogga · · Score: 1

      Wow, I didn't know about the font size accessibility issue. I would say that's a pretty big mistake as well. Considering native and non-native resolutions, dropping the screen resolution and degrading the, reportedly, crisp experience of using a Mac for accessibility reasons seems to be a very poor solution.

      I think Vuze/Azureus is a good comparison for Apple, but I'm not sure about how you went about making the comparison. Vuze started, as Azureus as mentioned, as a program for downloading using a new protocol. The use of said program usually required that a person first find a way to log into their router, find advanced port settings, open the port, and find a way to forward it. This is assuming the router properly supported these options. There was an entire website dedicated to documenting and archiving step by step instructions to do this for each model of router. Asking a user that could accomplish that to learn what settings do what and provide a full range of options to perform the most minute tweaks wasn't that heavy of a request. Most of their early users probably wanted to learn what those options did and were for (I know I did). Things changed. Routers got web interfaces, and even got the ability, with supporting software like Vuze, to auto-magically forward ports. Vuze changed and became simplified by default, not showing the advanced options and statistics that the average web surfer doesn't care about. I don't know if I would say that now the average computer user can comfortably use Vuze yet, but it is more accessible. But for the power users it started with that still want to perform those tiny networking tweaks still, there is the advanced options and classic views. I know lots of people dropped Vuze for other torrent programs over the years, but I don't think I've ever seen "too many options" cited as a reason (usually it was 'Java is too slow' or 'Java is too much of a hog').

      How did Apple start? They made personal computer kits that were pre-assembled for hobbyists to make their own programs. You wanted your Apple to do something, you had to figure out how to make it do it. Personal computing got better through hardware and software improvements (a chuck of this progress credited to Apple). Apple adapted, and makes computers that "everyone" can use today. Where Apple differs is that if one of their users wants to do something now, Apple has to have figured out how to do it and made it an option.

      I reiterate all this to show the other side of the coin. Alienation. I don't believe Vuze has alienated the power-user group of people. If Apple does indeed follow the side of the coin you described, they are and will continue to alienate power-users. Why couldn't Apple make an option to put OSX into 'Genius Mode' and make everything configurable? I theorize they could, but the second Grandma clicks the wrong thing and her easy computer becomes hard, Apple's reputation takes a hit they don't want.

      Things are more clear if you take it from more of a business perspective. You see there is nothing wrong with either side of the coin. It isn't a fully black and white issue, so a coin is probably a bad analogy. When you start limiting options and functionality though, you are really choosing a market. I think Apple has chosen theirs, and they remain strong despite limiting themselves. It's actually one of their strengths to do something and do it well. However, to go more the other way and providing more options, functions, or flexibility isn't bad software engineering by any means. One is just broadening or choosing a different market.

      --
      Vol~
    42. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 0

      a watt is a joule-second, not joules per second. Otherwise you'd have (Operations/second)*(joules/second) = (Operations*Joules)/(seconds^2).

    43. Re:CPU & GPU performance not relevant by pandronic · · Score: 1

      The idea that Windows keyboard shortcuts are correct and Mac OS ones are wrong is just moronic. Neither is wrong or right - they're just different. Note that Mac OS keystrokes came first. Most of the Windows ones are the same, but with using the CTRL key, because Microsoft copied them yet didn't have an Apple Command key.

      Which one sounds sane: Ctrl+Down to open (a 2 key combination to do the most used thing on a computer) and Enter to rename, or Enter to open (the key's name is Enter after all and is one of the biggest keys on the keyboard) and F2 to rename (still a one key shortcut, which is not necessarily easy to discover, but easy enough to use once you know it).

      Note that Mac OS keystrokes came first.

      So we should all be using Xerox and CP/M shortcuts because they came first? I vote for sensible and popular. I'm not bothered because Apple thinks that some shortcuts might work better, but for fuck's sake ... offer an option to change them.

      As to defrag, again that's your preconceived Windows idea.

      Ok, maybe it doesn't need defrag, although I don't understand why it shouldn't, but it was really, really slow and the HDD was grinding all the time. After reinstallation with the exact same apps and data on the disk it flew. If you have another theory I can't wait to hear it.

      Vuze is explained below in another post.

      Mac OS isn't perfect, but it's so much better than Windows.

      Maybe for you. The marketshare of Windows says otherwise for the rest of the world.

    44. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 0

      The idea that Windows keyboard shortcuts are correct and Mac OS ones are wrong is just moronic. Neither is wrong or right - they're just different. Note that Mac OS keystrokes came first.

      Windows represents about 90% of the desktop market. This means that Windows is a de facto standard and that any competitors either have to get in line, or users experienced with Windows will perceive them as clumsy and hard to use. Doesn't matter if this is fair in some Platonic sense, nor does it matter if they came first. You can't expect people to change what is wired into their long-term muscle memory.

      That's a dumb argument. It basically says "Because Windows is 90% at this point in time, from this point forward no computer UI shall deviate from an exact clone of Windows. Ever. People would have to relearn things ZOMG."

      Not even Microsoft believes that. Look at what they're doing in Windows 8.

      It also says "You filthy Mac scum should abandon your long-term muscle memory because you're just an irrelevant minority."

    45. Re:CPU & GPU performance not relevant by BasilBrush · · Score: 1

      Which one sounds sane: Ctrl+Down to open

      The standard OSX shortcut for open is Cmd-O. That's the one listed in the menu. Cmd-Down (not Ctrl-Down) also works as it's works together with Cmd-Up for moving up up and down the directory hierarchy.

      There's nothing wrong with using Enter for open, but there's nothing wrong with using Cmd-O for it either.
        However there's everything wrong with using F2 for rename - of the things you mention, that is the one that is clearly arbitrary and illogical.

      So we should all be using Xerox and CP/M shortcuts because they came first?

      I'm not the one suggesting copying. I'm simply pointing out that most of Windows keystrokes are what they are because they were copied. And not just from Apple either - the Alt+ combinations for accessing menu command were copied from someone else - I think IBM.

      I'm not bothered because Apple thinks that some shortcuts might work better, but for fuck's sake ... offer an option to change them.

      There are options to change them, globally or within any app. Last I looked that was more than Windows can do.

      The marketshare of Windows says otherwise for the rest of the world.

      There were a number of reasons for Windows' one time monopoly. Quality was never one of them. Now as the world has become more sophisticated in it's demands for computing devices, Windows is losing marketshare. They no longer qualify as a monopoly. Windows PCs are declining year-on-year. Macs are growing 21%.

    46. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 0

      Which one sounds sane: Ctrl+Down to open (a 2 key combination to do the most used thing on a computer) and Enter to rename, or Enter to open (the key's name is Enter after all and is one of the biggest keys on the keyboard) and F2 to rename (still a one key shortcut, which is not necessarily easy to discover, but easy enough to use once you know it).

      What sounds sane to me is Enter to rename and Cmd+O to Open a file, which is what MacOS does. Not only is Cmd+O mnemonic, it's the standard "Open File" keyboard shortcut in literally every Mac app, so it's highly
      discoverable and using it is second nature.

      What sounds insane to me is F2 for rename. I hate having to rename lots of files on Windows because, as you say, it's not easily discoverable (I didn't know of it until now). I end up having to laboriously right-click each file. (And if I have to rename dozens of files on Windows, I really hate not being able to open Terminal and doing a bit of shell / regex wizardry... but that's a very geeky complaint, I admit.)

      Also re: Enter for Open. You said "Enter to open (the key's name is Enter after all [...])", but "Enter" is not "Open"! I will accept that you can kinda twist one into the other, but even so, on Macs that key's actual name (as in, this is what is printed on it) is "Return", not "Enter". Which is quite logical because the key's role in text entry is to advance one line and return the insertion point to the left side, which is extremely similar to the function and key on mechanical typewriters which was called "carriage return". Typewriters are where we got QWERTY keyboards from, and computer text entry mimics them a great deal, so what was that about things that don't make sense? To me calling the carriage return key "Enter" is up there.

      Last, if I used Windows all the time I'd get used to F2 for rename and other insanities, though I might never like them. Your complaints cut both ways. Users accustomed to any one system are going to find others irritating.

      Ok, maybe it doesn't need defrag,

      He was overselling that a little. Apple has allocation algorithms which do their best to avoid creating fragmentation, and can sometimes (but not always) transparently defrag files which are becoming fragmented, but it's not perfect. In particular, running your disk with very little free space for an extended period of time while also doing lots of file deletion, creation, and writes will tend to create real fragmentation. (The allocator needs a healthy amount of free space to avoid fragmentation.)

      Reinstall from scratch is not the best way to fix it. There is 3rd party software which can defrag in place, but the free option is just to use the built in Time Machine backup software to perform a backup to an external disk (which you should be doing anyways), boot from the OS install media (or, this year on new Macs, the recovery partition), reformat the boot drive, and then restore the backup to it. Poof, brand new FS with all your stuff, all your settings, and no fragmentation, and if your boot drive isn't too full and your backup drive is fast, it takes surprisingly little time.

      (Personally, being paranoid I'd check that the backup drive has a good backup before doing this -- frustratingly, Apple has no GUI for it, but in Lion you can do a verify pass with the 'tmutil' command line utility.)

      Maybe for you. The marketshare of Windows says otherwise for the rest of the world.

      You may not have noticed, but Apple's Mac sales growth rate has been much higher than the rest of the personal industry over the past few years.

    47. Re:CPU & GPU performance not relevant by Anonymous Coward · · Score: 0

      a watt is a joule-second, not joules per second. Otherwise you'd have (Operations/second)*(joules/second) = (Operations*Joules)/(seconds^2).

      No, a watt is in fact a joule per second. The almighty HP-48 confirms it.

      Your other mistake is that you multiplied performance times watts, whereas the OP was talking about performance per watt. That is, he's dividing performance by watts. That's equivalent to performance times 1/watts, which does lead to the seconds canceling out the way the OP said, meaning that perf/W is equivalent to operations per joule.

      Which in turn means that the system with higher perf/W should be able to do more computation with a battery that stores N joules.

      (There are still complicating factors. For example, one might posit a CPU which has extremely high perf/W so long as the number of watts is really high. Real batteries tend to be most efficient if energy is withdrawn slowly; high rates will cause them to waste more of the stored energy on internal heating. This means there's a hidden cost to processors which are efficient but have a very high instantaneous power draw.)

    48. Re:CPU & GPU performance not relevant by CheerfulMacFanboy · · Score: 1

      The idea that Windows keyboard shortcuts are correct and Mac OS ones are wrong is just moronic. Neither is wrong or right - they're just different. Note that Mac OS keystrokes came first.

      Windows represents about 90% of the desktop market. This means that Windows is a de facto standard and that any competitors either have to get in line, or users experienced with Windows will perceive them as clumsy and hard to use. Doesn't matter if this is fair in some Platonic sense, nor does it matter if they came first. You can't expect people to change what is wired into their long-term muscle memory.

      Maybe you are better off sticking to Windows 95 - or you could try http://www.usingmac.com/2008/8/12/adapt-mac-shortcuts-for-windows-switchers to fool your muscles into thinking they still use Win95.

      --
      Fandroids hate facts.
    49. Re:CPU & GPU performance not relevant by doccus · · Score: 1

      I must be getting old.. i thought the 'myth' that everybody was trying to do away with was that macs were 'expensive'.. although i think they are.. for what you get.. I use one. Have for 10 years straight. Also have used PCs.. my Dad now has my HP Hackintosh i put together for him so he didn't have to deal with worms etc.... which in every way cost less than my iMac.. even the windows 'Performance rating' is much lower.. even so, it's faster, and less trouble prone.. both in windows and OSX (both my iMac and the HP dual -boot,and have an almost identical motherboard/chip combination).. I often joke with my dad that I'd gladly trade.. his is significantly faster than my iMac when running OSX..(which originally came with Leopard.. now 'upgraded' with Snow Leopard it's a slug..reminds me of the old 386 days). There's more to consider than price when rating things as 'expensive'.. Just because Macs *look* nice, the reality is that there's no difference between them and any PC boards anymore.. and the high end PC boards kick 'em to kingdom come.Plus their OS's are so damn slow and cumbersome how can anyone get any work done anymore, i don't know. Shame.I used to be a real dedicated Apple supporter.. Maybe they just don't care about their desktops anymore.. what with the ipods and ipads and phones etc...

  8. This would have been great for.. by ClaraBow · · Score: 4, Insightful

    Hackintosh community as drivers for AMD based netbooks and laptops would've become available. So wish AMD had the resources to meant high volume demands. Maybe next time!

    1. Re:This would have been great for.. by Anonymous Coward · · Score: 2, Interesting

      I was running os x on my old amd system quite early on in the osx86 scene...

    2. Re:This would have been great for.. by Anonymous Coward · · Score: 0

      we're talking cpu, not peripherals. The processors are compatible to run the same code, so no alterations need to be made to run... unless your optimizing for that particular chipset, like the new AMD chips.

    3. Re:This would have been great for.. by johnpaul191 · · Score: 1

      Well, if this is true, Apple is actively building prototypes with AMD. I have also recently heard that Apple considered AMD when they did the x86 switch... unless that rumor was actually the first leaks of this report. Either way, it seems Apple has been working plan B (if not also C, D and E). We also just learned Job devoted a lot of resources into using WiFi to create a virtual cell service without using a traditional carrier for the iPhone. Those rumors circulated months before the iPhone was officially unveiled, so it's interesting to get slightly more info about those rumors a few years later.

  9. AMD makes hot cpu by mmontuori · · Score: 0

    AMD for iphone, wow, the phone would require a heat sink bigger than the phone itself. http://wwe.montuori.net/

    1. Re:AMD makes hot cpu by devleopard · · Score: 2

      Good thing they have an Intel in the iPhone now, right?

      --
      The best thing about a boolean is even if you are wrong, you are only off by a bit.
    2. Re:AMD makes hot cpu by Khyber · · Score: 2

      Sayeth the n00b that obviously never owned a Pentium 4.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    3. Re:AMD makes hot cpu by armanox · · Score: 1

      But the Pentium 4 would throttle when it got too hot. An Athlon would melt.

      --
      I'm starting to think GNU is the problem with "GNU/Linux" these days.
    4. Re:AMD makes hot cpu by Khyber · · Score: 1

      No, my P4 didn't throttle. It hit temp and instantly shut down. No throttling.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  10. Repeating history by macraig · · Score: 2

    It was also the story of Motorola back in the early Eighties, when IBM was developing that first Personal Computer: the story I always heard was that IBM chose the Intel line over Motorola's more capable 68K series simply because Intel had secondary sourcing and could guarantee volume, but Motorola was the sole source and couldn't.

    1. Re:Repeating history by rrossman2 · · Score: 1

      Intel's second source for 386, 486, etc... AMD

    2. Re:Repeating history by sribe · · Score: 1

      It was also the story of Motorola back in the early Eighties, when IBM was developing that first Personal Computer: the story I always heard was that IBM chose the Intel line over Motorola's more capable 68K series simply because Intel had secondary sourcing and could guarantee volume, but Motorola was the sole source and couldn't.

      Actually, I think Moto was just talking about the 68k but hadn't yet managed to ship.

    3. Re:Repeating history by macraig · · Score: 1

      I think there was yet another source as well, but I have no memory for detail and no time to Google the blanks.

    4. Re:Repeating history by macraig · · Score: 1

      Was the 8088 in use elsewhere before IBM picked it up? I wonder if perhaps both of them weren't quite shipping when IBM made the decision? Got a published timeline from a mag or site article?

    5. Re:Repeating history by sribe · · Score: 1

      Nope, no published timeline, just my ancient memories ;-) I think the gap in shipping was only a few months, but IBM was in a severe rush to get a product released in order to prevent other micros from continuing to establish a foothold in business use.

    6. Re:Repeating history by thsths · · Score: 1

      It was a bit later, but NEC produced the V20 and V30, very worthy competitors to the early Intel x86 CPUs.

    7. Re:Repeating history by macraig · · Score: 1

      I know! We used to overclock them in some systems by swapping the clock crystals. :-)

    8. Re:Repeating history by jedidiah · · Score: 1

      Are you sure it wasn't because the MC68000 was insanely expensive when compared to the Intel part that IBM eventually chose? The Motorola part was a much more capable bit of tech and it was priced accordingly.

      Volume and secondary sources were likely relatively minor concerns.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    9. Re:Repeating history by warrigal · · Score: 1

      That may have contributed but the main reason was that the PC team had only a year to bring the product to market. They preferred the 32-bit 68000 over the 16-bit 80XX but Motorola's design and dev tools were far inferior to Intel's and the engineers had much more experience working with Intel chips in IBM's Vendor Technology Logic-based products. So, in their rush to market, the team saddled us with all that Expanded/Extended Memory stuff as well as other sins.

    10. Re:Repeating history by macraig · · Score: 1

      ... saddled us with all that Expanded/Extended Memory stuff as well as other sins.

      Yeah, I was thinking of that specifically when I compared the two. Were it not for IBM's choice, though, one of the companies that once employed me, Quarterdeck, might never have even existed. Well, at least its first product never would have.

    11. Re:Repeating history by hedwards · · Score: 1

      I don't have a source but I'm pretty sure it was. The reason that IBM chose the components that it did for their computers was largely because they could be put into a workable computer quickly. It's also why the competition was able to create clones so quickly pretty much all the parts were off the shelf.

    12. Re:Repeating history by mirix · · Score: 1

      Harris and Siemens made them too, and several Japanese manufacturers. I don't remember the timeline though, I'm certain some of them didn't start production until the 8088 was no longer bleeding edge tech... I seem to think IBM had rights to make them as well, but don't recall if they ever did. I don't think so, though.

      On a side note Intersil (a portion of Harris' semiconductor business, before) still makes 8088, 8086... (hell, they even make RCA 1802) to this day. Seems this is mostly aimed at military and aerospace though, things that move slowly.

      --
      Sent from my PDP-11
    13. Re:Repeating history by Anonymous Coward · · Score: 0

      Cyrix?

    14. Re:Repeating history by macraig · · Score: 1

      Pretty sure not Cyrix. It didn't even exist at that time AFAIK.

    15. Re:Repeating history by Daniel+Phillips · · Score: 1

      The 8 bit bus path of the 8088 was essential to get the system cost down into personal user range for the first generation of PCs. IBM started shipping the PC in 1981, Motorola started shipping the 68008 in 1982. So much for the original PC. Then when the PC bus grew up a couple of years later, even though the 68K handled big address spaces infinitely better than the 8086 or 286, Motorola could never catch up with Intel's instructions per second. Partly because of lagging slightly in the megahertz race, but mainly because of fatter machine instructions made the memory bottleneck of the day even worse. Most probably, there was also hardball going on behind the scenes as well, but Motorola lost on technical grounds and to a lesser extent, timing issues. If there had been a killer app early in the game that lived and died on big address space, Motorola would have had a fighting chance. I suppose the original Mac could have been that application, but by then network effects had seriously kicked in and that memory bottleneck never went away.

      --
      Have you got your LWN subscription yet?
    16. Re:Repeating history by yuhong · · Score: 1
  11. PPC vs Intel vs AMD? by Doc+Ruby · · Score: 2

    Years ago when Apple dropped the PowerPC in favor of Intel, Jobs claimed it was because the electrical W:MIPS of PPC was predicted to soon fall short of the performance of x86, with battery, fan and other limits to consider - just as iP* and other mobiles dominated Jobs' vision.

    How has that turned out? Have PPCs really fallen behind, or hit a wall, compared to Intel's CPUs Apple uses? How do the AMD x86es compare to the Intel ones on that criterion?

    --

    --
    make install -not war

    1. Re:PPC vs Intel vs AMD? by Anonymous Coward · · Score: 2, Informative

      I don't know if he ever made that specific claim, but IBM was more interested in the XBox 360 and PS 3 than the Macintosh. Intel was able to provide a roadmap of future plans/processors.

    2. Re:PPC vs Intel vs AMD? by newcastlejon · · Score: 1

      How has that turned out? Have PPCs really fallen behind, or hit a wall, compared to Intel's CPUs Apple uses?

      Does my XBox count?

      --
      If God forks the Universe every time you roll a die, he'd better have a damned good memory.
    3. Re:PPC vs Intel vs AMD? by Anonymous Coward · · Score: 4, Funny

      Does my XBox count?

      It's a computer. What else would it do?

    4. Re:PPC vs Intel vs AMD? by danbob999 · · Score: 1

      PPC had fallen behind even before apple made the switch to intel. Those G4 Powerbooks weren't as powerful in common tasks as x86 PCs.

    5. Re:PPC vs Intel vs AMD? by the+linux+geek · · Score: 1

      PowerPC is oriented towards embedded (PPC 4xx) and manycore supercomputing (BlueGene) workloads, and isn't really ideal for desktops at this time. POWER7 is IBM's flagship server processor, and outperforms anything x86 by quite a considerable margin (admittedly while drawing 200W.)

    6. Re:PPC vs Intel vs AMD? by TeknoHog · · Score: 2

      +1 (pun intended)

      --
      Escher was the first MC and Giger invented the HR department.
    7. Re:PPC vs Intel vs AMD? by Khyber · · Score: 1

      Uh, duh? Laptop versus desktop.

      The G4 wasn't meant to be as powerful. For that, it would've sucked up 300% the power.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    8. Re:PPC vs Intel vs AMD? by Doc+Ruby · · Score: 2

      Jobs most certainly did make that specific claim:

      When we look at Intel, they've got great performance, yes, but they've got something else that's very important to us. Just as important as performance, is power consumption. And the way we look at it is performance per watt. For one watt of power how much performance do you get? And when we look at the future road maps projected out in mid-2006 and beyond, what we see is the PowerPC gives us sort of 15 units of performance per watt, but the Intel road map in the future gives us 70, and so this tells us what we have to do.

      IBM had a roadmap as well as Intel, but Jobs claimed that Intel's roadmap was for better performance per watt. I never saw either roadmap. That's why I want to know how the two chip lines actually performed per watt since. Which would show whether a decision based on it was actually the right one. And if not, suggest that perhaps (if Jobs expected otherwise) that there was a different reason than the one Jobs claimed.

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      make install -not war

    9. Re:PPC vs Intel vs AMD? by Doc+Ruby · · Score: 1

      Pure performance is not what I'm talking about, and besides your claim is arguable.

      Where's a chart of the watts per performance, when running apps like Photoshop and Office, for each of PPC, Intel and AMD? That's the issue that I'm talking about, and that Jobs claimed made his decision to switch.

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    10. Re:PPC vs Intel vs AMD? by catmistake · · Score: 3, Informative

      It wasn't a question of IBM "falling behind." IBM is still cutting the bleeding edge as Intel, even today. The PowerPC's in Mac's were different from the PPC's IBM supplies for their own hw and xboxes... one major difference, Mac's PPCs had Altevec. But the issue was IBM wasn't pushing the envelope on the Mac PPC's fast enough for Apple's tastes, not exactly falling behind... IBM didn't have their heart in it because Apple was such a small customer for them... only a small percentage of the chips IBM produced were for the Macintosh. Apple had no negotiating power with IBM to get them to step up their R&D in the Altevec PPCs. Intel saw Apple as a tasty meal and promised them everything they wanted, and except for GPU, pretty much made good on the promises. All of this notwithstanding, PPC's are great technology, and they are still around and will still be around for some time... just not on the desktop (often I make the mistake of thinking the desktop is all there is... of course there are plenty of spaces IBM has taken PPC to that Intel couldn't touch.)

    11. Re:PPC vs Intel vs AMD? by catmistake · · Score: 1

      Its a common mistake, and one I often make... thinking that the desktop is what drives processor technology... hearing the echo's of fanbois makes me chuckle ("x86 was better than the G4 Macs!"). If Intel could compete with PPC, then IBM would be using Intel, end of story. No one seems to notice, or place any importance, on the fact that Intel's R&D hit the same frequency wall that IBM PPC's did: I don't see any consumer-level 10Ghz Intel processors available, which one might have predicted we'd have by now looking at the pace of processor development by the late 1990's... Intel got a little more squeeze a little earlier than IBM in that area, even if proc frequency between the two types didn't quite match up when evaluating equivalently powered chips... but they both hit the wall eventually. I really wish we'd get a nice slashdot treatment on the WTF with available consumer GHz limits.

    12. Re:PPC vs Intel vs AMD? by Anonymous Coward · · Score: 0

      Years ago when Apple dropped the PowerPC in favor of Intel, Jobs claimed it was because the electrical W:MIPS of PPC was predicted to soon fall short of the performance of x86, with battery, fan and other limits to consider - just as iP* and other mobiles dominated Jobs' vision.

      How has that turned out? Have PPCs really fallen behind, or hit a wall, compared to Intel's CPUs Apple uses? How do the AMD x86es compare to the Intel ones on that criterion?

      It's a somewhat meaningless question. After Apple dropped PPC, there was no more market for the type of PPCs Apple needed, so IBM and Freescale stopped trying to design them. Ever since, it's been processors which wouldn't have improved Apple's situation, whether due to being more warmed-over G4 (Freescale), or 150+ W TDPs and expensive system infrastructure (IBM's big iron POWER CPUs), or no emphasis on single-thread performance (IBM's game console PPC cores). There was also P.A. Semi, but nobody really knows how that would've turned out, though we can guess based on Apple's decision to actually switch. So basically, there is no good answer.

      What can be said is that Apple's first Intel machines offered dramatic increases in perf/W over their G4/G5 predecessors. For example:

      http://www.anandtech.com/show/1990/6

    13. Re:PPC vs Intel vs AMD? by Anonymous Coward · · Score: 0

      Apple's desktop computers were notorious for the absolutely terrible performance per watt ratio, that even then still performed considerably slower than Intel's range of processors. It was a bit like today's AMD Bulldozer, where the CPU alone basically consumes more than an Intel processor + two graphics cards.

    14. Re:PPC vs Intel vs AMD? by Curlsman · · Score: 1

      I seem to recall a single post of OS X running on a DEC Alpha, but the complaint was "it had too many fans."
      (Reminds me of a line from Amadeus, a complaint about Mozart's new opera:" Too many notes for the royal ear...")
      By that time I'm not sure DEC could have delivered enough volume for Mac desktops, though the Alpha was fabbed by Intel for a while.

    15. Re:PPC vs Intel vs AMD? by MichaelSmith · · Score: 1

      Now you have me imagining Apple instead of Compaq buying DEC. Unfortunately the timing was wrong.

    16. Re:PPC vs Intel vs AMD? by Doc+Ruby · · Score: 1

      Well, the self-selection problem means that PPCs worse in perf:W could be explained by Jobs' prophecy becoming self fulfilling, as you say. If PPC beat Intel over the next 3-5 years, though, that would show Jobs was wrong.

      But your anandtech article does show Intel beating PPC in the very next generation. However, while h.264 encoding is in fact a good test for a lot of Mac users, I'm not sure it's a good test overall, as usually even Mac users are doing exactly what most Windows users are doing, which isn't media encoding.

      There are lots of PPCs released after Mac switched to Intel. The one I'd compare would be a Cell, which is a PPC with up to 8 working DSPs that do h.264 type work, probably more efficiently than x86 cores do. Yes, Cell was optimized for machines without the power constraints of mobiles, but if there's any evidence a PPC architecture would have satisfied Jobs' perf:W requirements then I'm interested to know the real reasons. Or just that Steve was wrong, if he was.

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    17. Re:PPC vs Intel vs AMD? by initialE · · Score: 1

      Try looking for a powerbook G5. Go on, go find it. The G5 series was released for every computer that Apple had out there except for the all-crucial notebook, and iirc one was promised, but never delivered, as it failed to perform reasonably well in a mobile setup. That was one of the nails in the coffin that was the relationship that was Apple and the PowerPC line of chips. PPCs are behind, in that they couldn't deliver a low power cpu in time.

      --
      Starbucks, Harbuckle of Breath.
    18. Re:PPC vs Intel vs AMD? by Anonymous Coward · · Score: 0

      Jobs most certainly did make that specific claim:

      When we look at Intel, they've got great performance, yes, but they've got something else that's very important to us. Just as important as performance, is power consumption. And the way we look at it is performance per watt. For one watt of power how much performance do you get? And when we look at the future road maps projected out in mid-2006 and beyond, what we see is the PowerPC gives us sort of 15 units of performance per watt, but the Intel road map in the future gives us 70, and so this tells us what we have to do.

      IBM had a roadmap as well as Intel, but Jobs claimed that Intel's roadmap was for better performance per watt. I never saw either roadmap. That's why I want to know how the two chip lines actually performed per watt since. Which would show whether a decision based on it was actually the right one. And if not, suggest that perhaps (if Jobs expected otherwise) that there was a different reason than the one Jobs claimed.

      I believe I recall reading that Apple was distraught over IBM not being able to provide a viable mobile version of the G5 in a reasonable time frame. But I don't think there was any singular reason for the switch, it was based on several large factors with the aforementioned being a large one no doubt.

    19. Re:PPC vs Intel vs AMD? by UnknowingFool · · Score: 1

      I think that generally the perf:W is debateable on the desktop. On mobile (laptops), Intel won mainly because they had products that were in the marketplace. IBM never released a mobile G5. Some sources say it would have taken years and billions for IBM to be competitive with Intel for laptop CPUs. Naturally IBM wanted Apple to foot some of the bill, but from what I know IBM could use the technology for other customers like they did with Altivec. So faced with billions and years to fund technology that wasn't 100% their own, Apple chose Intel. As seen since the Intel decision, Apple has moved more laptops than desktops for years. Perhaps they knew this was where the industry was headed.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    20. Re:PPC vs Intel vs AMD? by Anonymous Coward · · Score: 0

      Same AC here.

      There are lots of PPCs released after Mac switched to Intel. The one I'd compare would be a Cell, which is a PPC with up to 8 working DSPs that do h.264 type work, probably more efficiently than x86 cores do.

      Cell was hurt by a bad system architecture. Each DSP core can only access its own local on-die SRAM memory, which is fast but tiny. To do anything at all with the DSPs, you have to use DMA engines to shuffle data back and forth between the DSPs and main system memory. This requires a lot of extra effort and gives extremely poor results for some algorithms (anything which isn't basically linear streaming is bad news since the memories are so tiny -- random access to large data structures can be very painful).

      if there's any evidence a PPC architecture would have satisfied Jobs' perf:W requirements then I'm interested to know the real reasons. Or just that Steve was wrong, if he was.

      You're barking up the wrong tree. The problem with PPC wasn't any engineering disadvantage like inherently bad perf/W, it was the economics of developing high performance microprocessors for general purpose desktop computing. It's extremely expensive, and has only gotten more so over the years. With Apple being the only company that needed such PPCs, there wasn't enough prospective sales volume for a company like IBM to justify the cost of designing them.

      If you look back at the history of PPC, it was for exactly this reason that the Apple-IBM-Motorola triumvirate kicked off the PPC project with a grand plan to make a PPC software and hardware ecosystem which would rival x86. Key elements were multiple operating systems, applications ported to same, and a common hardware platform so that Macs, Mac clones, and PPC-based "PCs" would all be able to run each other's software. Aside from MacOS, the operating systems were to include a port of Windows NT (which Motorola funded), AIX (IBM UNIX), and OS/2 (IBM).

      These plans didn't work out as hoped. By the time Jobs came back to Apple, all elements except Macs, Mac clones, and AIX were smoking craters in the ground, or never really got off the ground in the first place. AIX was never going to drive any significant sales volume on its own (nobody wanted to run it on the desktop), and the Mac clones were licensed under terms harmful to Apple due to prior Apple management blunders. So Jobs killed off Mac clones, after which the PPC desktop ecosystem was essentially just Macs, without impressive sales volumes.

      This had consequences. Looking back, the only major new desktop-ish PPC designs released to market after 1997 (the year Jobs gradually gained influence and took over as CEO) were designs already in progress which made sense to complete (G3, G4, G4+, which all doubled as high end embedded CPUs), and the G5. But the G5 wasn't even a new design, it was a cut-down version of one of IBM's big iron POWER CPUs (i.e. the engineering was relatively cheap and it wasn't a perfect fit for Apple's needs). The only major new PPC design effort in that era was PA Semi, and even they were aiming more at a high performance embedded router CPU which could also serve as an Apple laptop CPU. (It's not totally clear to me which application was the tail and which was the dog, there.)

      Apple's volumes simply weren't sufficient on their own to pay for CPU engineering which could stay competitive with x86. Which meant that a switch was almost inevitable, especially given the way Intel was pulling ahead of the rest of the industry in manufacturing technology.

  12. Re:AC originally planned for a massive shit by Frosty+Piss · · Score: 0, Offtopic

    AC originally planned for a massive shit rather then at the frosty piss that emerged.

    I can confirm that this is so.

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    If you want news from today, you have to come back tomorrow.
  13. Re:Intel by Macrat · · Score: 4, Interesting

    At least AMD doesn't build hardware level backdoors into their CPUs.

    That you know of.

  14. Re:Intel by allanw · · Score: 1

    Honestly, who cares? You're mischaracterizing the DRM feature as something that is a backdoor into your computer that can what, spy on you? Remotely disable your computer? I haven't seen a single source demonstrate that their DRM feature does this.

  15. thunderbolt by Anonymous Coward · · Score: 0

    also intel doesn't license thunderbolt to any other chip maker, so I can't see why they would possibly go with something else at this point.

    1. Re:thunderbolt by petermgreen · · Score: 1

      Afaict thunderbolt is implemented as a seperate chip connected via PCIe and displayport. So I don't see any reason why you couldn't have a system with an AMD processor but an intel thunderbolt chip.

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      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    2. Re:thunderbolt by gl4ss · · Score: 1

      you guys are forgetting that thunderbolt in actual reality is totally useless for lack of devices. modern pccard slot would do the same thing anyways.

      it would be nice if you could actually add tb gpu's. but that really doesn't seem like it's going to actually happen.

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      world was created 5 seconds before this post as it is.
  16. Sources also said.... by djjockey · · Score: 1

    I planned on getting rich by now. It didn't happen, I guess something changed.

    I think you'll find there are lots of examples of companies planning to do something and then changing their mind. Not sure any of it is newsworthy...

    1. Re:Sources also said.... by PessimysticRaven · · Score: 1

      I planned on getting rich by now. It didn't happen, I guess something changed.

      I think you'll find there are lots of examples of companies planning to do something and then changing their mind. Not sure any of it is newsworthy...

      Wait, so it's news when Company X decides to save money by going with an industry standard with a cushy deal? (which, really, why else does Apple do anything if they can't save money, but hike the price while gimping functionality? - waits for the neg. mod points - )

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      Consistency is only a virtue if you're not a screw-up.
  17. so the next mac pro will have to have on board vid by Joe_Dragon · · Score: 1

    For it to get Thunderbolt as it seems unlikey to be part of any add in video card.

    So what will the new intel MB with TB look like? will the high end Core i7 and sever chips have no hope of TB in less intel add's video to the cpus and even then how will TB work with a add in ATI or nvidia card?

  18. Makes Sense now by Anonymous Coward · · Score: 0

    I remember at the time that the Air launched, it was somewhat big news that Intel developed a customised core 2 duo.
    That in itself wasn't unusual, but that the chip came out of nowhere, with no availability to other OEM's was.

    I guess Intel stepped up and did what it needed to woo Apple into taking their chip.
    Probably gave Apple cheaper pricing for having an all Intel lineup too...

    1. Re:Makes Sense now by Anonymous Coward · · Score: 0

      with no availability to other OEM's was.

      Is this proper english, BTW? I'm not trying to mock the comment, just a neutral question. Can the "was" word be there?

  19. It's really simple... by XScB · · Score: 1

    You never want to deal with just one supplier. You need competition, and the continual threat that you can always go with supplier B.

    And when the specs are met and the price is right for the current generation, you drop the alternative supplier, and start discussing the next.

  20. Who knows? by symbolset · · Score: 1

    Whatever it is, AMD is up to something new, and will announce in February.

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    Help stamp out iliturcy.
  21. Re:AC originally planned for a massive shit by Massive+Shit · · Score: 0

    And I'd have gotten away with it too, if it weren't for that meddling whiz!

  22. Fake Beats By Dre Knockoff, Fake|Replica Monster B by Leila123 · · Score: 0

    Not only are Fake Beats By Dre amazing headphones. A lot of Replica Beats By Dre are perfect sound for you. 2012 newest Fake Monster Beats collection online outlet here. The lowest price and highest quality monster beats online offer. On the way, together with your Fake Bests by dre inside you soul. Itâ(TM)s worthy to take your time to view the best cheapest fake beats.

  23. Re:Intel by makomk · · Score: 1

    Take a look at what vPro does sometime. If you have hardware that supports it there's an actual embedded processor in there, directly connected to your network cards (both wired and wireless) and with full access to your RAM, and there's no way to tell what code it's running. If you don't, your Intel-based computer still supports isolated processes whose memory can't be peeked into or scanned for malicious code.

  24. And this is relevant because...? by dskzero · · Score: 1

    I don't get it.

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    Oblivion Awaits
  25. Re:Intel by JDG1980 · · Score: 1

    vPro doesn't exist for the evulz, it exists because it is a network management feature that IT professionals wanted.

  26. Re:so the next mac pro will have to have on board by AK+Marc · · Score: 1

    So what will the new intel MB with TB look like? will the high end Core i7 and sever chips have no hope of TB in less intel add's video to the cpus and even then how will TB work with a add in ATI or nvidia card?

    Can someone please translate this to English.

  27. Volumes not an issue by unixisc · · Score: 1

    Why would guaranteeing Apple's volumes be a problem? It's not like AMD is filling up Intel shortages w/ other customers - whatever business they have is on projects they win w/ OEMs on certain models. Even if Apple were to go sole sourced w/ AMD, which I think unlikely, their volumes are just a fraction of the PC market - just b'cos AMD might not be able to satisfy all of Dell's or HP's needs doesn't imply that they'd have the same problems w/ Apple. All AMD would have to guarantee Apple is their supply of CPUs, GPUs and chipsets, of which the first 2 comes out of their 5 fabs, and the last out of other chipset manufacturers like SiS, Via, ALi...

    More likely, as far as supply issues go, it's more likely that the delay in AMD's fabs in moving to the smaller & more competitive lithographies is what made Apple not go w/ them, since they ain't likely to be as cost competitive as Intel.

    Going forward though, doesn't it make sense for Apple to port Lion to the A5 or A6, and make both their Airbooks as well as their iPhones/iPads on those? And have a common apps for both platforms, and increase the Mac's market share that way? If performance is inadequate, maybe add a core or 2 to the CPU?

    1. Re:Volumes not an issue by phantomfive · · Score: 1

      Why would guaranteeing Apple's volumes be a problem? It's not like AMD is filling up Intel shortages w/ other customers - whatever business they have is on projects they win w/ OEMs on certain models. Even if Apple were to go sole sourced w/ AMD, which I think unlikely, their volumes are just a fraction of the PC market - just b'cos AMD might not be able to satisfy all of Dell's or HP's needs doesn't imply that they'd have the same problems w/ Apple. All AMD would have to guarantee Apple is their supply of CPUs, GPUs and chipsets, of which the first 2 comes out of their 5 fabs, and the last out of other chipset manufacturers like SiS, Via, ALi...

      I haven't analyzed AMDs supply numbers, but I think the point is, it's hard for AMD to supply Apple, while still fulfilling its other supply commitments. Apple isn't their only customer, of course.

      Going forward though, doesn't it make sense for Apple to port Lion to the A5 or A6, and make both their Airbooks as well as their iPhones/iPads on those? And have a common apps for both platforms, and increase the Mac's market share that way? If performance is inadequate, maybe add a core or 2 to the CPU?

      There is basically no reason to do this.

      --
      "First they came for the slanderers and i said nothing."