RIM Gives Up After Losing Initial Battle Over BBX Trademark

First time accepted submitter Mastadex writes "RIM's brand new BlackBerry mobile OS, due in early 2012, was expected to be called BBX. But due to a recent court ruling against it, RIM has dropped BBX and opted simply for 'BlackBerry 10.' Software company Basis International said a U.S. federal court in Albuquerque has granted a temporary restraining order against RIM, barring it from using Basis's BBX trademark. The court decision bars RIM from using the trademark at its Asian DevCon conference on Wednesday and Thursday in Singapore."

Comments

There work here is done

[sgbett]

Until this case came up a while back, I didn't have the slightest idea that they were releasing a new OS.

I'd say it has been a resounding success!

Hope this fixes some of their problems

[Anonymous Coward]

I sure as hell am not going to use iOS or Android. What is left besides Blackberry? Windows Mobile? Not a chance.

Versioning for fun and profit ?

[Essef]

I was at the keynote for the devcon in Singapore today. I was surprised to note that the OS version seemed to jump from the up-and-coming 7.1 to 10 next year. Then while queuing up for the free playbook, we had to sign a "license agreement" for the 2.0 beta OS loaded on some of the devices.

On a sidenote the keynote and all other opening prezzies were delivered using a Macbook pro which had the back covered to obscure the apple logo. I would have liked it better, seeing how much they were loving the HTML 5 on stage, if they'd actually eaten their own dogfood and delivered an awesome HTML5 prezzie using the Playbook+HDMI

Should have called it BBQ

[denis-The-menace]

BBQ = BlackBerry QNX

QNX (cue-nix) is the OS they are putting on the BlackBerry.

It would stick in people's mind like BBQ sauce to your shirt.

Re:RIM gives up

[dwm]

I stopped reading after the first three words. Just like they should have given up three years ago.

Just remember -- they were saying the same thing about Apple 15 years ago.

Things can turn quickly.

Re:OH NOES

[mkosmo]

I urge you to look around and remember how many Blackberries are still being used everywhere. You may not like them, you may have never used one, and your experience may be limited to these sensationalized news articles, but enough people still use Blackberries that it is actually important.

I carry two phones, one company Blackberry and my personal Samsung Galaxy S2. Before I got my GalaxyS2, I carried a personal Blackberry. They are good phones and their software is solid. Not many other smartphones can go weeks without having to be rebooted, especially with the battery life they pull.

Re:OH NOES

[GameboyRMH]

Oh I know, tons of companies and even a few misguided people use Blackberries. But nobody cares about the OS. It's a boring appliance for messaging and some basic browsing. Upgrades add just a few features, usually bringing the BlackberryOS' capabilities in line with what cheapo phones had 5 years ago (and thus the good battery life). It's the most boring part of the boring tool that is the boring Blackberry.

The Blackberry is the fleet van of the mobile device world. Nobody raves about the Ford Econoline and most would not like one for a personal vehicle. Same with Blackberries.

Insert here

[Kamiza Ikioi]

I sure as hell am not going to use W or X. What is left besides Y? Z? Not a chance.

Brilliant system! It works great on all sorts of things!

Windows, OSX, Ubutnu, BeOS
Ketchup, Mustard, Mayonnaise, Guacamole
Engadget, Mashable, Slashdot, PCWorld

Re:OH NOES

[BagOBones]

I look around all the time, I take a commuter train into work every morning, the phones have gone from Blackberries to almost 100% iPhones in the last 4 years.
In the office we have supported BB and Activesync for just as long... in the Windows Mobile days we had a handful of WM users and hundreds of BBs, now we offer a corp BB or opt out and user Activesync program... We now have fewer than 100 BBs and hundreds of attached Activesync devices almost all iPhones and a few Android.

Re:OH NOES

[Just Some Guy]

The plural of anecdote is not data.

Thank you for agreeing with me that mkosmo has no data to support his ridiculous claims that Androids and iPhones aren't good at sending mail.