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Clothier Slammed For Using 'Perfect' Virtual Model

Hugh Pickens writes "Swedish Clothing Giant H&M recently disclosed that the images from the company's website, showing models wearing the latest swimsuit and lingerie in generic, stock-form, are not just photoshopped but entirely computer-generated. 'We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer,' H&M press officer Hacan Andersson said when questioned about the company's picture-perfect online models. Advertising watchdogs elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models, accusing the chain of creating unrealistic physical ideals. 'This illustrates very well the sky-high aesthetic demands placed on the female body,' says a spokesman for the Norwegian Broadcasting Corporation, one of the groups most critical of H&M. 'The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.'"

14 of 471 comments (clear)

  1. Robot indicator missing by zAPPzAPP · · Score: 4, Funny

    Artifical humans are required to show their robot indicator hologram at all times.
    It may only be switched off by court order. This is clearly a violation.

    1. Re:Robot indicator missing by Anonymous Coward · · Score: 3, Funny

      You mean like a big glittery "H" on their forehead?

  2. Re:Cheaper by Anonymous Coward · · Score: 5, Funny

    They aren't far away, especially in japan.

  3. Re:Cheaper by svendsen · · Score: 4, Funny

    Sheep herding?

  4. Re:This is an issue for women by NoNonAlphaCharsHere · · Score: 3, Funny

    OK, I'll use a car analogy. All the cars on the commercials have a great wax job and no dirt or water spots, and they're always shot in great light. How come I can never get my car to look like that?

  5. Re:Cheaper by Gravitron+5000 · · Score: 5, Funny

    You've been a Baa-aa-aa-aa-aad boy.

  6. Re:Cheaper by elrous0 · · Score: 3, Funny

    If the movie Looker is any indication, this can only end in a lot of deaths and a nude scene with Susan Dey.

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  7. Re:Cheaper by netwarerip · · Score: 5, Funny

    Not nearly as creepy as a crawl-space full of them. Um, I mean, someone else's crawl-space full of them.

  8. Re:This is an issue for women by Dyinobal · · Score: 4, Funny

    To continue using your analogy. Your car wouldn't let you drive it if it looked that good, so be glad it doesn't less you lose your ride.

  9. More real than real? by Shoten · · Score: 4, Funny

    Look at it this way...the virtual models are more likely to pass a Turing test than the real ones...

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  10. Re:Cheaper by thunderclap · · Score: 1, Funny

    The same thing they did prior to photography's invention: fellatio

  11. Re:Cheaper by shish · · Score: 5, Funny

    It's about making the process much shorter and cheaper. I don't see anyone complaining for the mannequins not being human beings

    When I was walking through Amsterdam, I saw a lot of live underwear models in the shop windows; seemed quite a popular and successful concept...

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  12. Re:Cheaper by Belial6 · · Score: 5, Funny

    Years ago, I worked in a Software Etc. It was right next door to a popular women's clothing store. At lunch, I would walk over to eat at a restaurant across form the stores. Sitting there watching the stores was truly enlightening. The difference in how men shop and how women shop became entirely clear:

    In the clothing store...
    The women would slowly walk between the displays. Frequently putting their hand out and very lightly run it along the selection of products. Periodically, they would pull out an item. They would look it up and down, inspecting it from all angles. Then they would put it back on the display. All the while the man that came with them would follow them with a board blank stare.

    Whereas, in the Software store...
    The men would slowly walk between the displays. Frequently putting their hand out and very lightly run it along the selection of products. Periodically, they would pull out an item. They would look it up and down, inspecting it from all angles. Then they would put it back on the display. All the while the woman that came with them would follow them with a board blank stare.

  13. RTFA by SST-206 · · Score: 3, Funny

    At last! A /. story where everyone is guaranteed to RTFA! ;-)

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