Clothier Slammed For Using 'Perfect' Virtual Model

Hugh Pickens writes "Swedish Clothing Giant H&M recently disclosed that the images from the company's website, showing models wearing the latest swimsuit and lingerie in generic, stock-form, are not just photoshopped but entirely computer-generated. 'We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer,' H&M press officer Hacan Andersson said when questioned about the company's picture-perfect online models. Advertising watchdogs elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models, accusing the chain of creating unrealistic physical ideals. 'This illustrates very well the sky-high aesthetic demands placed on the female body,' says a spokesman for the Norwegian Broadcasting Corporation, one of the groups most critical of H&M. 'The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.'"

Comments

Re:Cheaper

[cayenne8]

You wish. The fatties are outbreeding us all. They're leaving behind a legacy of Michelin-man jelly arms and early-onset diabetes.

Sad but true...man, it is getting harder and harder to find women that take care of themselves.

I know guys are guilty too, but I'm not looking to pick a guy up or sleep with them...I want a good looking woman with a good body.

No, not looking for one that is anorexic, but I do want one that is NOT 120lbs or more...some woman that is somewhat athletic. How about at least trying to get in shape like in the health magazines? I don't say you have to get there...but try and you'll be just fine in my eyes.

However, all I see these days..is muffin tops, and everything else sagging and bulging where it shouldn't.

Magazines giving girls ideal body shapes they can't attain? Gimme a break....these days, unless the magazine has someone the size of Rosie O'Donnel or larger...they must be bad and giving girls a bad body image.

Sheesh...how about just trying to get good enough shape to wear a bathing suit in public at the beach and not have people feel the need to laugh or avert their eyes?