Louis CK's Internet Experiment Pays Off
redletterdave writes "Comedian Louis C.K., real name Louis Szekely, took a major risk by openly selling his latest stand-up special, 'Louis C.K. Live at the Beacon Theater,' for only $5 on his website and refusing to put any DRM restrictions on the video, which made it easily susceptible to pirating and torrenting. Four days later, Louis CK's goodwill experiment has already paid off: The 44-year-old comic now reports making a profit of about $200,000, after banking more than $500,000 in revenue from the online-only sale. The special, which has sold 110,000 copies so far, is only available on Louis CK's website."
Louis CK said in an NPR interview earlier this week:
I've noticed this attitude as well. It's really, really annoying.
Oh the professional publishers do! They also realize that if they control the channels they can pay the actual author a pittance as well as make a greater profit off the higher prices paid by the non-pirates and the fees that the extort out of the people they attempt to drag into court.
Every time an artist does something like this, it pays off greatly.
The most surprising thing here is that anyone finds this surprising.
Artists have been doing just fine in the face of rampant piracy for decades now. Every industry affected by piracy has continuously gotten larger and more profitable.
The only things that have ever hurt these industries are the same things that hurt *any* industry: poor quality products, poor marketing, poor judgement by the manufacturer in setting the MSRP, etc.
There is no -1 Disagree mod. Slashdot.org/faq defines mod options. USE IT.
I will NOT pay $20+ for a DVD full of DRM/malware.
Honestly, if someone took the time to obtain, organize, and catalog enough DRM/malware to fill an entire DVD, I'd pay $20 for it out of pure curiosity. Maybe add in writeups for each piece included, describe them, tell their histories, who wrote them (if known), etc, etc. Would make a neat archive, really.
Although it definitely lacks some content, I too use Netflix for this reason.
It has actually reduced the amount of stuff I have to pirate, because it gives me a moderate collection of mostly-HD TV shows and movies available for $8/month on my Wii, Xbox, computer, and phone.
Rather than waiting for a torrent to download, I can boot up the Xbox, find something interesting, and within 10 seconds I'm watching it in full HD.
I am happy to pay the negligible $8 each month to legally do this.