Louis CK's Internet Experiment Pays Off

Posted by samzenpus on Wednesday December 14, 2011 @10:17AM from the honor-system dept.

redletterdave writes "Comedian Louis C.K., real name Louis Szekely, took a major risk by openly selling his latest stand-up special, 'Louis C.K. Live at the Beacon Theater,' for only $5 on his website and refusing to put any DRM restrictions on the video, which made it easily susceptible to pirating and torrenting. Four days later, Louis CK's goodwill experiment has already paid off: The 44-year-old comic now reports making a profit of about $200,000, after banking more than $500,000 in revenue from the online-only sale. The special, which has sold 110,000 copies so far, is only available on Louis CK's website."

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Self contradiction by Riceballsan · 2011-12-14 10:34 · Score: 1, Offtopic

I find it amusing that the link itself and the link the site refers to, both say the opposite things. The article basically has him saying he dosn't think any if many people stole it at all, the article he links to says at least 500 people stole it. Now what would be more fair to say would be that the piracy is the same or less then if the video had the DRM, and that the piracy did not appear to have reduced sales at all.