Shopping Center Tracking System Condemned by Civil Rights Campaigners

hypnosec writes "Civil rights campaigners have spoken out against a technology used by several shopping centers in the UK to track consumers using their mobile signals. The shopping centers claim that the technology helps them provide better services to consumers and retailers without compromising privacy. The system, called the Footpath, allows them to know how people are spending time in a shopping center, which spots they visit the most and even the route they take while walking around. Several consumer and civil rights groups, including Big Brother Watch, say consumers must be given a choice on whether they want their movement tracked or not." We covered a similar tracking system here in the U.S. last month.

Comments

this is probably in violation of EU privacy laws

[ga53n]

I think this will be in violation of

Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data

especially Article 7

but apparently nobody cares about what is legal anyway

further reading to be found here:
http://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&lg=en&numdoc=31995L0046

Re:Privacy

[Nibbler(C)]

Well, some of technologies are based on BlueTooth, which gives the MAC-48 address. It is unique, and with proper datamining could be identified if you visit enough stores and use credit card. I think the granularity for locating is around 15 feet radius.