Shopping Center Tracking System Condemned by Civil Rights Campaigners

hypnosec writes "Civil rights campaigners have spoken out against a technology used by several shopping centers in the UK to track consumers using their mobile signals. The shopping centers claim that the technology helps them provide better services to consumers and retailers without compromising privacy. The system, called the Footpath, allows them to know how people are spending time in a shopping center, which spots they visit the most and even the route they take while walking around. Several consumer and civil rights groups, including Big Brother Watch, say consumers must be given a choice on whether they want their movement tracked or not." We covered a similar tracking system here in the U.S. last month.