Facebook, Twitter, and Myspace To Google: Don't Be Evil
An anonymous reader writes "Over the weekend, Blake Ross, Facebook's product director and co-founder of Firefox, worked with Facebook engineers Tom Occhino and Marshall Roch to demonstrate how evil they think Google's newly launched Search plus Your World (SPYW) feature really is, and created a 'proof of concept' showing how it should really work. His team got some help from Twitter engineers and Myspace engineers, and consulted other social networks as well to really make sure the message hits home: SPYW should surface results from all social networks, not just Google+. By leveraging Google's own algorithms, the group built a bookmarklet called 'don't be evil' (a jab at Google's informal motto) and released it on a new website named Focus on the User."
So, how does it work? If Google’s search engine decides that it’s relevant to surface a Google+ page in response to a query where Google+ content is hardcoded, the tool searches Google for the name of the Google+ page and identifies the social profiles within the first ten pages of Google’s search results (top 100 results). The ones Google ranks highest, regardless of what social network they are from, replace the previous results that would only be from Google+.
In my opinion this demonstrates perfectly that it's entirely possible for Google. It's just that they don't want to do it - they want more control for themselves and more information about users for advertising and marketing. Social networking would be awesome source of data for Google and they must be crying blood that they didn't get it before Facebook and Twitter surfaced. If they had their own social network they would get all that. But by far Google+ is an epic failure.
I think Google+ and facebook should be forced anon.
That is all.
..considering reports the Google's entire motivation for creating Google+ was that so much content was moving to social networks such as Facebook and that said social networks were pushing against Google's attempts to index the content on their services.
Seriously, they've been doing the exact same move with Facebook posts and the Like buttons with Bing for, what, two years now?
Furries make the internet go.
Facebook? Facebook is telling Google not to be evil? FACEBOOK? If Google were half as self-serving with privacy policies and use of data as Facebook has been....actually, it would be so awful I don't even know how to put it into words.
For your security, this post has been encrypted with ROT-13, twice.
am i the only one that thought SPYW is the new abbreviation for Spyware ?
Pot, kettle, Kettle, pot.
Facebook criticizing ANYONE regarding privacy? That's not just ironic, it's downright hypocritical.
Really all four of those companies are equally evil little shits. Fuck 'em all.
Twitter shutdown its Google outlet, and then wants Google to perform the same function?
I ran this script (on Australian Google results) and it had no effect on the results of my search.
I think it's hilarious that Google are cannibalizing their core competency, in a misguided attempt to "compete" with facebook.
The results page is even starting to look like a facebook "wall" page.
Am I the only one who wants to search for the words I type in and nothing else. Google is already giving some kind of preference for the results in my area whether I want it or not, and now apparently it is going to pollute them with more random junk. When I searched for a solution to a particular known problem with my car, it mixed in a bunch of completely irrelevant results just because they are to do with cars in my city. I guess no software company is immune to suicide by features phenomenon.
Negative moral value of force outweighs the positive value of good intentions.
I absolutely do not want any contacts on G+ - I don't want to have to worry about what details of my personal life show up every time someone else searches.
Google searches used to be great a couple of years ago, but have started giving lousy results lately. I wish someone would start a search engine as good as Google was 2 years ago, and skip all the other nonsense that Google has been pulling lately.
1) Their definition of "don't be evil" seems to be "please don't compete with us directly".
2) Facebook has already created the largest walled garden on the Internet by a couple orders of magnitude - maybe before trying to "fix" other companies' software *they* should start looking at ways to include other social networks and web sites without requiring a post/link into Facebook's database and a sneaky redirect...
3) Wait, Myspace has engineers?!?
Perhaps facebook could open up their APIs so that other social networks would have a fighting chance of getting into existence, and we'd actually see some competition.
And perhaps twitter could do the same, so that we can choose whichever company we want as a tweet-service. Imagine that e-mail was handled by one company, quite a ridiculous situation!
If Pandora's box is destined to be opened, *I* want to be the one to open it.
Twitter to Google: "You can't search or index our content. You need to pay us millions of dollars to get a feed of our data"
Twitter to Media: "Google isn't searching and index our content! They're being evil!"
Give me a break. Twitter and Facebook put up walled gardens and prevented Google from crawling them, forcing Google to make their own social network and now that it's a threat, they pay PR firms to smear Google in the media and complain that they're not being included in new Google features. You want to be included? Set robots.txt to allow the googlebot to crawl your site.
don't be evil. kthx bye.
Well, maybe Facebook should swallow a heaping teaspoon of its own advice. After all, they were being evil about user privacy. Even Mark Zuckerberg deluded himself into believing that users don't care about privacy.
Like a black fly in your chardonnay?
Not only is this obviously hypocritical on the part of Facebook and friends, it's also a highly transparent attempt to discredit Google's social services. Now, do I agree with Google's Search+ Your World? No, it's stupid and indeed somewhat evil, but I don't see how it's any different than Facebook's attempts to rip off Foursquare or searching Twitter for just about anything - in fact those services are usually more revealing than a simple search assist from Google. Does anyone honestly believe that if Facebook had Google's search market share they would do the same? Zuckerberg may be a smart guy, but he got where he is by dicking people over and then pissing on their corpses. Sergey and Larry got where they are through ingenuity and hard work. (I'm sure there was some dicking over involved but nowhere near as much.) Google has lost its way, and I can't blame them for grasping at straws to gain market share in any arena they can. They have tried doing social networking the "nice" way to no avail, although Orkut is still popular in some Latin American countries I believe. Fact is, people want this crap because they're dumb. You and I may say "why would I want my grandpa's G+ posts to show up in search" while the average social networker says "durr neat grandpa's tweets are in my search for 'hi grandpa how are you.'" The web isn't built for us anymore. Unfortunately, Facebook apologists will lap this up as stone-set fact. I don't really care though - I switched to DuckDuckGo and dropped social networking ages ago.
Facebook telling someone how not to be evil? /. needs a comedy section. Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha Ha
"National Security is the chief cause of national insecurity." - Celine's First Law
If you buy this, you're either horribly misinformed, willfully ignorant, or in on the lie.
There's a reason there is no "Disagree" mod...
Is Facebook fine with Google scraping data from their network? If Google did that without asking, wouldn't that make Google evil?
If Facebook is voluntarily offering up said data, then certainly Google should use it.
http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
Now thats the true face and business of devil Google:
Fool people by selling their own info/data to them.
What's Myspace?
That since I can no longer "check in" with latitude unless I have a G+ account that soon you may find you need a G+ account to use Gmail, perhaps even all their services.
Social networking is bullshit.
Yes, there are plenty of idiots and Facebook will make money
exploiting them, but that doesn't change the fundamental truth
that it is both unnecessary and a bad idea to post the details of
your personal interactions on a website which will use the data
as it sees fit, for profit.
Linked In is a different story, it is very useful for career reasons. But Facebook
is for stupid people. And yeah, if you use it I am saying you're stupid, and
I am right.
It is amazing how all you fools fall into line like sheep waiting to be sheared.
P.T. Barnum knew all this many years ago, when he said "There's a sucker born
every minute."
All these FUDs amount to one thing, and one thing only --->
Those erected the walls that kept everyone away from their precious exclusive walled garden think that all the Netizens are as brainless as the users of their walled gardens
They think that we Netizens who grew up OUTSIDE their pathetic walled gardens would believe in their FUDs
Grow up, FaceBook !! Learn to compete in the real world !!
Muchas Gracias, Señor Edward Snowden !
At least according to the video, the bookmarklet seems to add Twitter and Facebook social plugins. That is extremely clever; they essentially launched a Trojan horse that reports users Google searches to Facebook servers.
SPYW should surface results from all social networks, not just Google+.
As long as you can turn this off - first time I googled myself after SPYW was introduced I nearly s#@! a brick thinking all those Picasa pictures got somehow indexed for everyone to see.
Bow before me, for I am root.
SPYW is a finely tuned search for Google users and their Google accounts. Seems obvious. Ross and co, thanks for sharing. If you drop the inter-Company politicizing we might not think you are "evil". Beyond that you're just shown us how many of your engineer friends it takes to write a bookmarklet for Google that does what you would like. I'm sure all sorts of folks, from disgruntled exes to law enforcement will find it all very useful. Ooops, too late to drop the politics.....
Very annoying to see on Google's search page the "Install Google Chrome" button when browsing with Firefox
I'm logged into Google+ and went to Google.com. I typed in Hugh Jackman like the website says. Shows a single line with 6 personal results (Team Coco, Conan had him on recently), IMDB, Wikipedia, Google Images, Twitter, News Feed, and then Hugh-jackman.com
Seems relative to me, and even has Twitter in there. No mention on any of those links to Google+ except a single forgettable line on the top.
It would be fitting if the majority of users who were directed to the myface site concluded that they actually liked, or wanted to use google's features now that someone let them know they were there...
Maybe I'm behind, but didn't Google stop crawling FB / Twitter / etc data after their deals went south.
If they had, then the social data would be stale.
And who wants stale social data?
If not happy with a provider, find another! I don't see a reason to get mad at a company that is promoting itself through its OWN website. Guess i just don't understand.
They're describing exactly the sort of results that http://duckduckgo.com/ gives; try the equivalent search for "john battelle", for example: it lists a whole slew of social-networking pages for him in the `social networking bar'. Right after his Wikipedia page and his official website.
-rozzin.
Seriously, is there anybody who can't see though this?
And people wonder why Firefox is losing ground and the future of Google+ hasn't been written off as a foregone conclusion...
By evil...do they mean - don't steal personal information and use it to make profits, and don't change security processes without letting the users choose, and don't force users to opt-out of privacy feature "enhancements" in the effort to protect their personal information, and certainly don't call things "privacy enhancements" when the enhancement is actually a way to make more profits from other people's private information. If memory serves me...when I signed up to Google+, I was asked up front and directly during the sign up process whether I would allow Google to use my personal information to target advertisement while using the site. To me...that is the exact opposite of evil. I think Mark Suckerberg needs to wake up from this dream he is in.
Keywords for the NSA overthrow oppressive regime true believers marathon Manhatten the financial district blueprints I
They aren't taking down a LOT of phishing and malware sites. Sites and bloggers and email accounts that are making criminals $ while they figure out the next thing to keep up with chasing dreams only to turn into a nightmare.
What about all those pics of you drunk at that frat party a few years ago? You want them to cache those pictures and results forever? ...Yea, I didn't think so.
I think if Facebook allowed Google to fully access their data, people would be up in arms over "Privacy issues". Somehow though no one is crying about Google displaying Google + results... Maybe because no one really uses Google +... :-/
Subtly acronymed, FU (Focus on the User)... awesome comeback, guys :)
Talk about hiding in plain site
What do you think this kind of slogan reminds you? Of being nice? Of course not, it reminds you of first to "Be Evil", and then think about the "Dont". When will we learn that by focusing on negatives (dont do this, dont think about white rhinos) we will only remind us of the thing we are trying to negate.
When a man tries to quit smoking, all he can see is "Smoking Allowed" everywhere. Constant reminders of the thing we are trying to negate with the "NOT, DONT" operator. I believe our Human Programming doesn't really understand negatives, we should always choose the positive versions:
"Be Nice" "Friendliness Allowed"
Or such ways of expressing our thoughts. We do not understand NOT -operators in our brain, we have to first think about the thing and then try to inverse it. Takes too much energy! Why not focus right away on the positive version of the command. Think about it.
GeoKone.NET
Charles Manson sent out a heart-felt message to school bullies telling them to be nicer to the other kids.
Stop being isolated islands. Google could use your data, but you won't supply it on an open, federated basis. So what should Google do about that?
systemd is not an init system. It's a GNU replacement.
Methinks Twitter, Facebook and MySpace need to remind themselves of this: Sour Grapes
Google has never been more "evil" with their current trend toward harvesting all of your data (the Google+ farce is just a smoke screen) for their ad-bots.
It amazes me that so much of the tech world continues to fawn over them.
No, the video shows these people have no idea what SPYW is all about.
Google is not searching for the most relevant results. It is searching for the most relevant results, plus your world. If your world includes Jamie Oliver's FaceBook page, that will come back in the "your world" results, not search results.
And, Google doesn't have links to *your* facebook, myspace, etc. Just the public information. So that's not your world, it's just a social search. They say this is how the algorithm works. Take the "your world" results, and do a search on each one.
This is actually just enhancing the your world search to show outside links relevant to your world. Which is a neat feature. But "Your World" is supposed to be your world, not outside stuff relevant to you.
This is just the logical extension of the search, and a neat idea. But it still depends on Google having access to your G+ information, and still does not access your FaceBook, MySpace, Twitter, or whatever else. So it doesn't fix anything
Companies about to become irrelevant think replacement is evil.
What a joke.
The Kruger Dunning explains most post on
I do not use Google to Search My World, my world is boring as hell. I use Google to search the entire World Wide Web.
My understanding is that the Facebook and Twitter links are simply scraped from whatever the G+ user filled in their profile. Why stop at affiliated social networks data? Should Google be revealing other stuff from the said profile: introduction, places lived, gender?
No, the video shows these people have no idea what SPYW is all about.
This is what I was thinking.
I did a very quick test (so take with a grain of salt): I checked my Google+ stream for something recent that I could search for (I saw a news story posted about a compary called "Delta"). I then did a search for that term ("delta" in this case), and there was the option to see the personalised results - this included the news item that I had seen, so something very relevant (as it was part of my "world" as Google says). I used the bookmarklet to see what the "don't be evil" had, and it didn't have this item at all, nor anything else from other social networks. The refined search results were less relevant (or less relevant according to what my expetations of including "my world" would be).
I suspect for additional testing (I only did a quick one) I should check my Facebook/Twitter stream for something (so it is relevant and I know it exists in my "world") and do a search for that using the bookmarklet, to see if it comes up.