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Nokia CEO Blames Salesmen For Windows Phone Struggles

An anonymous reader writes "Steven Elop of Nokia has placed some of the blame for the struggles of Windows Phone on mobile phone shops — for not pushing it. As The Register points out, sales staff 'want their commission,' and tend to only show phones they think might sell. Exact details of Windows Phone sales numbers are being covered up by both Microsoft and Nokia, who refuse to state specifics; sales figures to operators are stated at one million, but the majority of those seem to be unsold to consumers, and neither Microsoft nor Nokia will give numbers on activations. The best available numbers seem to be maximum Lumia sales estimates from Tomi Ahonen, a former Nokia Executive and the only analyst to correctly predict Nokia's market share fall for the end of 2011. Nokia's Lumia sold around 600,000 phones in 2011 (again, including the large portion in warehouses). One of the worst signs for WP8 is that Nokia's N9 — despite being crippled without marketing, and often selling at full price compared to the almost fully subsidized Lumia phones — is selling better than Nokia's Windows phones, with 1.5M or more phones reaching end users. Interestingly, if the Nokia N9 had been available in all markets, it might have sold almost 5M units and pushed Nokia into profitability."

8 of 435 comments (clear)

  1. You deserved it for abandoning Meego by cribera · · Score: 5, Insightful

    Meego project had huge potential, but you went for the quick bucks.

  2. Always hard to be the third option by halfaperson · · Score: 5, Insightful

    I sold audio equipment for a couple of years and one of the first things I got to learn was to always give the customer TWO options. Unless the customer seemed unhappy with both choices, introducing a third option would only make the buying decision harder often resulting in a "need to go home and think about it"-response. This of course combined with lazy salespersons who doesn't feel they need to learn anything more than they absolutely need to close a deal.

    This isn't exactly news to people in sales. Anyone trying to enter as a "third option" will have an extemely tough time trying to break through in the market, even if their product is better in many aspects.

    (And as with any golden "rule of thumb" within sales, there is of course a shitload of exceptions, but I doubt the smartphone market is one of them)

    --
    Jesus had a UNIX beard.
  3. Re:"...only show phones they think might sell." by turgid · · Score: 5, Insightful

    very heavily rewritten

    A whole load of new bugs to deal with!

  4. Re:"...only show phones they think might sell." by Jerry+Atrick · · Score: 5, Insightful

    How do you propose Nokia will do anything now most of the engineers were either sacked, walked or were transferred out of Nokia along with the IP?

    Nokia were up shit creek bereft of paddles before MS infiltrated them, with engineers incapable of finishing any of their new OS projects. MS and WP7 just took away the boat as well and put concrete boots on the company.

  5. Re:Fine fanboy by Anonymous Coward · · Score: 5, Insightful

    Yes, but sales staff don't make commissions on i he N9 (because they don't fucking OFFER it), and yet people get online, find an importer who sells this phone with the last-of-line OS and consequent grim support outlook (and, outside Europe, not even any warranty at all!), and buy them -- surely this sales mechanism is equally plausible for WinPhone7 phones, actually more so, since they are warrantied, and can expect OS updates for a long time, but it doesn't happen in volumes anything like the N9.

    Possibly because (practically) nobody wants WP7 phones? This was the GP's point.

  6. Re:"...only show phones they think might sell." by teg · · Score: 5, Insightful

    [...] I have owned the WP7 Phone (HTC Arrive) since last April [...] (disclaimer: I don't install a ton of apps on my phone).

    No need to say the same thing twice ;)

    On a slightly more serious note: App selection is one of most important aspects on a smart phone today, and Windows Phone is nowhere near the quantity and quality of iPhone and Android in this area.

  7. Negative brand? by Alioth · · Score: 5, Insightful

    I have a feeling that Microsoft have been mistaken branding everything they do "Windows something". People generally run Windows not because they like Windows (they curse it, generally) but because they have to have it to run the apps they want.

    If that driver isn't there, people run a mile from anything branded Windows, because they see Windows as dull and a source of discomfort from their experience on the PC. Android and iOS don't have that baggage. Also, there will be a lot of negative baggage from memories of the old Winmo devices. Non-technical people don't realise that Windows Phone 7 is actually a different platform, they see the name "Windows", and remember what WinMo and WinCE (pronounced wince) was like. Also you'll get the folks who see "Ah, Windows, therefore it'll run suchandsuch an app for my PC too", then find that Windows Phone is actually completely different to Windows on the PC and is incompatible, and get disapointed.

    Note that Apple didn't call the iPhone OS "OSX", even though they share a codebase - it got called something completely different, thus avoiding confusion and avoid having disappointed nontechnical people who think their Mac software can run on their iPhone or iPad.

    In short, I think Microsoft should have invented a different name that's not Windows for their phones to break all the negative associations people have with Windows (dull, something I use only for work, etc.). But then again, we've seen Microsoft try to be cool in the past and it was painful to watch (Zune).

  8. Re:"...only show phones they think might sell." by sonicmerlin · · Score: 5, Insightful

    It doesn't have text reflow in the browser. That's pathetic. Eventually MS will allow native apps and Opera will be released for WP7, but IE9 should have come with text reflow. And don't give me the stupid fanboy response of "I don't need it." or "It's woooorse with it". Screw those fanboys.