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Why Linux Vendors Need To Sell More Than Linux
jfruh writes "Mandriva, a venerable Linux distro, is on the verge of shutting down. One of its main problems is that it never grew into more than just an OS vendor. The big players in the commercial Linux space — Red Hat, SuSE, Canonical — all built Linux into their larger computing visions. Is there any room in the marketplace for just a straight-up Linux distro anymore?"
I can see an argument being made that people don't want an "operating system", they want a computer. And when most people say computer, they don't mean the box. That's what geeks say. When an average person says computer, they mean all the applications, peripherals, internet access, etc., that all gets packed into the magic box.
Linux and its supporters have never quite managed to grasp the Magic Box school of thought. Until they do, they'll never be a competitor. This is a cultural problem, not a technological one. Look at Apple. First we ignored them, then we laughed at them, then somehow, overnight, OS X became a contender and Apple became a massive corporation. How did that happen?
Hint: Apple doesn't sell 'operating systems' or 'ipads' or whatever. They are selling an experience. And if you ask the average person what the Linux experience is... they'll look at you, facepalm, and say flatly "I couldn't get the damn thing to work."
Linux vendors need to sell an experience, not a product. It needs to be well-supported, preconfigured with everything the average person wants on a computer (or whoever their target demographic is... IT managers, server lackies, whatever...), so all they do is push the button and there it is. It. Just. F*cking. Works.
#fuckbeta #iamslashdot #dicemustdie
Not to mention market saturation. In all seriousness, how many linux distributions is "too many"?
You see that? That thing that just passed? It was the point - and you missed it. What is an apt-get? Why is it called that? Why is there a "get" and then an "install?" Where do I type that? Oh, in the console? It's not working. Why is it not working? Why does it tell me it can't "resolve the hostname" of the repository? Oh, the whitespace matters?
Ubuntu Software Center et al mitigate these issues to a degree. Too little, too late though.
Why?
Forced at current job to use RH for one of our boxes (we are a Debian shop). RH is inferior in EVERY way. Few packages (a few percent of what Debian packages), upgrade hell (RH recommends a clean install + migrate config + data; WTF?!!! Debian, apt-get dist-upgrade... done.)
Really, can't see any reason to use RH other than when some commercial entity forces you to in order to have support on that 3rd party product.
RH really is shite. Hell even AIX, the bastard child of commercial UNIX can at least handle an in-place upgrade.
Wow. Sounds like you're still running a Linux distro from 1993.
I liked the Windows update thingumy recently when I booted into Windows for the first time in ages. Even though I waited over ten minutes, Windows wouldn't connect to my Wireless LAN that Linux connects to in a few seconds, but it was bugging me to install upgrades, so I said yes because I assumed it must have previously downloaded them and I might as well do something useful while I was waiting... but once I told it to install them it tried to download them and then told me it couldn't download them, which should have been obvious because there was no network connection.
What a horrible excuse for an operating system Windows is...
I'd have done it myself if my mod points didn't vanish yesterday. I've certainly been the sort of geek who hasn't done well in communicating with others when it comes to technical matters. Despite years of bugging friends and family members to "just get a Mac" every time I had to give out free tech support, no one ever did because I didn't/couldn't articulate the reasons why this would be a good idea. I think I've learnt my lesson, and have been able to get people to at least start playing with *nix by actually *showing* how it's not so scary to use and how easy it is to run plenty of Windows software through WINE.
Indeed - Mandrake made stupid decision after stupid decision. For example, when they were doing really well at the dotcom boom, they wasted all their money on a failed diversification into e-learning.
Then they asked the community for support, which many of us gave, by selling club membership and DVDs. The stupid thing was this though: I had to pay $60 for a DVD I didn't want (after downloading the release ISOs weeks earlier), and I suspect Mandrake only got about $10 of that. I would have been happy to give them $20 for every release, if I knew that the money would go to more than just production and shipping of DVDs, and the included "commercial apps" which I also didn't want.
Another problem was lack of support of the released distro. For example, if you wanted to run the latest stable release (not cooker), but happened to purchase a printer with support in upstream CUPS, you couldn't always get it to work in the stable release. Bug fixes rarely got backported either, so the stable release that everyone was supposed to run always had bugs in it that were fixed (but only in the cooker release, which was frequently broken).
It's a shame: Mandrake did some really good stuff, including excellent documentation, a good set of KDE and Gnome defaults (including a unified theme), they supported i586 while most Linuxes still optimised for i386, had a really outstanding graphical installer (back in 2001 and before), and were deservedly at the top of the list for newbies, with tools that provided help, rather than dumbing down.
Mandrake also improved several defaults, for example in Debian/Ubuntu, the Webroot is "/var/www". In Mandrake, it's "/var/www/html". When serving a simple file, this means /var/www/myfile.html (Debian) vs. /var/www/html/myfile.html (Mdk) - but it puts the webapps in a sensible place: Mdv use /var/www/mediawiki, /var/www/bugzilla etc, whereas Debian have to put it into /var/lib/ iirc. (On the other hand, Mandrake's Postgres configuration is weirdly in /var/lib/pgsql/data/postgresql.conf, whereas Debian put it in /etc/postgresql, where one would expect it. )
Hopefully Mageia can do something exciting; personally I've been running Mageia 1 for 8 months, and it's good, but not yet revolutionary.
I think you are totally misunderstanding the OP and me... breaking it down, it is that simple:
1. Mandriva wants to sell a desktop version of Linux with various minor support features no one cares about.
2. People (probably you included) decide that's really not worthwhile to pay 50 euros for it, and instead download it for free.
3. Mandriva now has no revenvue to pay the developers, etc. and goes out of business.
4. As you said, developers leave to a derivative distro they work on as *volunteers* (and probably go find another, possibly unrelated job to pay the bills).
In the end, without significant value add that can't easily be copied, it's not going to work out. Net result: commercial Linux desktop venture ist kaput...
Google, Amazon, the majority of servers, the list could go on forever, all wouldn't exist without linux. Apple strapped on the rocket engine known as BSD, but I'd be surprised if BSD is being paid by them. That doesn't seem like Apple's style.
Linux is adding unmeasurable value. All it needs is a different model of how creativity is rewarded.
We should be censusing usage and paying creators. The more your product was used or enjoyed, the more you'd get paid. In that world, linux wouldn't have a thing to worry about. (And, yeah, I know the nitty gritty of censusing and paying out is really complicated and it could never work perfectly. But it could work well enough to funnel a lot more of the rewards to the actual coders, writers, artists, musicians, than the few measly percent the current system does.)
No please. I fully understand that it may please some "I'm so good" geek, but it's not nice for people. This is the problem with Linux in general. ... Either tell me what I gain from using Linux, or I'm not even going to try it.
Actually Slack is never intended for the entry level user.
Ubuntu is. 98% of the time anyone who has ever used Windows or Mac can install Ubuntu and have it fully functional out of the box, or bittorrent.
They do market themselves, and have done well with that over the years.
Ubuntu is the Gateway Drug for Linux. It might not be where you end up, but its where most new users start out.
Don't get me wrong, there are plenty of others that install and run fine out of the box or the download. But Ubuntu you have heard of. The others, maybe not.
Further, Ubuntu, SuSE, Red Hat have a business plan, a way to make money. Even the most die-hard fan gets tired of working for nothing, and gets tired
of doing everything the hard way.
As to what you are going to gain, its an easy sell for the home user who has ever even once lost his entire computer drive to malware or viruses.
If everything works the same, no learning curve and the malware risk is virtually gone, you'd be surprised how many will use it, if someone else
installs it. (Which, by the way, is exactly the same as windows. Most Windows users never install their own OS).
Sig Battery depleted. Reverting to safe mode.