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Leaked Zynga Memo Justifies Copycat Strategy

Posted by timothy on from the nothing-new-under-the-sun dept.

bonch writes "After taking heat over allegations of copying hit indie game Tiny Tower, Zynga founder Mark Pincus wrote an internal memo justifying the company's strategy of cloning competing titles, citing the Google search engine and Apple iPod as successful products which weren't first in their markets. Pincus infamously told employees: 'I don't want f*cking innovation. You're not smarter than your competitor. Just copy what they do and do it until you get their numbers.'"

1 of 384 comments (clear)

  1. Re:And that is what really stiffles innovation by Anonymous Coward · · Score: 4, Informative

    No, that's not how it works at all. You blow through the sign, you get fined for that. You blow through the sign and kill someone, you get fined for blowing the sign *and* are additionally charged with manslaughter.