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HDD Price Update: How the Thai Floods Have Affected Prices, 3 Months Later

New submitter jjslash writes "The hard disk drive supply chain was hit hard late last year when a series of floods struck Thailand. The Asian country accounts for about a quarter of the world's hard drive production, but thousands of factories had to close shop for weeks as facilities were under water, in what is considered the world's fourth costliest natural disaster according to World Bank estimates. That's on top of the human cost of over 800 lives. TechSpot has monitored a number of mobile and desktop HDDs to get a better overview of how the situation has developed in the last three months."

21 of 220 comments (clear)

  1. Why the "but"? by Anonymous Coward · · Score: 5, Insightful

    the Asian country accounts for about a quarter of the world's hard drive production, but thousands of factories had to close shop for weeks as facilities

    "and" would be better as "but" implies that there's some sort of twist.

    1. Re:Why the "but"? by Anonymous Coward · · Score: 5, Insightful

      Well if they only counted for 1/4th of the production and the price is marked up over 100% I think an investigation is in order because i smell price gouging.

      What you should investigate is this concept called price elasticity of demand: http://en.wikipedia.org/wiki/Price_elasticity_of_demand
      http://www.khanacademy.org/video/price-elasticity-of-demand?topic=microeconomics
      Once you've understood that, you also have to realize they still have to pay the wages of many staff, plus other overheads (interest on loans from banks) despite the X% drop in sales.

      Before this disaster hard drive manufacturers were NOT making a lot of money from each hard drive they sell - tell me in which other industry could you buy a device with high tech, high precision, high speed moving parts with rare earth metals, that can operate nonstop, spinning at 7200 rpm for a few years with zero maintenance- no lube changes, no adjustments, with a three year warranty, for USD60 or less?

      Now because of the shortage prices went up, there were fewer drives to go around, so to try to make as much money to pay for their costs (or not lose so much money) they charged higher. But charging higher means fewer customers will be willing to pay the higher prices. So the rest of the customers who REALLY NEED those drives and are the only ones willing to buy will have to pay even more. Or maybe decide they don't really need those drives that much. So the hard drive sellers and buyers will have to see who blinks first. If enough buyers blink and buy, then the price stays high.

      That's how it works, you'd do the same thing too if you wanted to stay in business.

      As for me, I'm playing my part by not buying yet... I might save up to buy an SSD instead ;).

  2. Fear economics by jhoegl · · Score: 5, Insightful

    That is what we are dealing with. From HDs to gas prices.

    1. Re:Fear economics by boombaard · · Score: 5, Insightful

      I'm sorry, but this is imply bullshit. What we are dealing with is not "fear economics", but with the consequences of overemphasizing efficiency over resilience and/or robustness. And at the root of that is that that is what economic "thinking" teaches economic actors to do.

  3. Re:Fuck the 800 lives by tysonedwards · · Score: 4, Informative

    Currently 10 cents per GB, on average, as opposed to this time 1 quarter ago when you were looking at 5 cents per GB.

    --
    Thirty four characters live here.
  4. Re:Fuck the 800 lives by Osgeld · · Score: 5, Funny

    OMFG that means for the same price I will only be able to stash half the garbage I will never consume!!!!

  5. Just wait.... by RobinEggs · · Score: 4, Informative

    I see folks are expecting prices to get better, but just watch...

    The initial price shock from speculation, panic-buying and hoarding may be coming down somewhat, but as the article alludes towards the end, the real impact might last throughout this year. There haven't been actual shortages on that many products so far, and when real shortages show up prices could stay high or go higher even with people cutting down as much as they can on drive purchases. (I know several popular and/or performance drives have sold out at PC makers, especially on their build-your-own websites, but most products never ran completely dry.)

    Not to mention that while vendors have a lot of tactics for dealing with shortages, from back-stock to supply contract clauses entitling them to extra shipments of already manufactured inventory during crises, none of those tricks can't make new hard drives appear out of nowhere. The wiggle room such tactics enable will be drying up about now. Eventually even commodity drives could feel the squeeze as supplies on more and more drives threaten to run out entirely, despite the high prices. Because there's a lot of pent-up demand and it sounds like many of those plants still aren't nearing full capacity again.

    1. Re:Just wait.... by lightknight · · Score: 5, Insightful

      Lies. We can never have enough CPUs, as long as you are speaking about cores or sockets on a motherboard. We could have CPUs with 10,000 cores on them, taking 512-bit words, and it still wouldn't be enough.

      And Intel graphics are never sufficient. I have yet to encounter anyone who has gone 6 months with an actual machine with an integrated Intel graphics chip-set, and not have them hunger for something better.
      It's the same old sad story every time ->
      "I just like to browse the internet and do email, I don't need anything fancy."
      "Yes, you do."
      "Well, the model I was looking at is $200 cheaper than the one you recommended."
      "That's because I'm speccing in your need for decent video performance 3 months from now, when you discover gaming / Photoshop / Aero Glass / CAD / whatever."
      "You know what? I'm going to get the cheaper one. I don't need the video performance."

      3 months later:
      "Dude, I was trying to play WoW on my computer, and it's really slow!"
      "Do go on."
      "Yeah man, they pushed out a new patch, and even with the details turned all the way down, the machine lags."
      "Really. I wouldn't have imagined that."
      "So, can you help me purchase a good video card?"
      *facepalms*

      Or alternatively:
      "Yeah, I saw my friend with a Mac, and it does everything really well. I think I'll buy one, because, you know, everything just works."
      "Only one of your applications actually runs on that operating system."
      "Yeah, I think I'll manage. I want to get away from this Microsoft stuff."

      3 days later:
      "Could you install Office on my Mac for me?"
      "No."
      "Come on. Here's my discs and..."
      "These discs are for a Windows computer."
      "But the guy at the Apple store told me the Mac could run Windows..."
      "Yes, if you use Boot Camp, and obtain a licensed copy of Windows, sure. Same as any other computer."
      "So, I can't run Office on my Mac?"
      "No, no. You can, you just need to shell out some more money for the Mac version. Good luck with that."
      "Well, can you still install it for me? After I get the discs?"
      "No. I do not do Macs. I do not own one, I do not want one, and I do not want to learn about Apple's products." - a slight lie, as the first machine I dicked around with was an Apple. Still, it is a loophole that allows the Windows / Linux techs to feign lack of knowledge, and allows us to (thank God) finally emerge from tech support hell for these kinds of people. Let the geniuses at the Apple store deal with them for a while, as we have for the past two decades...as we all know what it inevitably devolves into...midnight phone calls, requests to drive to far away places (using your own gas and time), and a fair amount of disrespect. I just need to put my fingers in my ears, and hum, for several more years, while they tell me that because their MacBook is having trouble renewing its DHCP address when it resumes from hibernation mode, it must be a problem with my network.

      But back on topic. We can never have enough CPUs, never enough cores on those CPUs, never enough CPU sockets (even on consumer grade stuff), never enough RAM (I just want a motherboard with 16 RAM slots per CPU), and yes, we can never have enough hard disk space. Or x16 slots...if I can't fit a dozen two-slot video cards into a single motherboard, we haven't gone far enough. Or enough cache. And no, I don't care that cache performance theoretically deteriorates as the size increases. It's up there with being too healthy, or being too wealthy, or too alive, or too free.

      --
      I am John Hurt.
  6. Digital Cameras? by PolygamousRanchKid+ · · Score: 5, Interesting

    The Thai floods also disrupted the supply chain for digital cameras. It would be interesting to know how things are doing on that front.

    --
    Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
  7. Quick summary by UPi · · Score: 5, Informative

    Prices are still high, but not as much as they were at the peak last November. Instead of 80-190% above the pre-flood prices, they are now 60-90% up.

    This probably should've been part of the article summary.

  8. spot market effect by Anonymous Coward · · Score: 5, Interesting

    I think lots of people don't understand what happened with Newegg and other retailers. As someone explained it to me, a drive maker like WD has two kinds of customers:

    1) big systems integrators like Lenovo, Dell, HP, etc., who order 100K drives at a time or more
    2) Smaller customers (e.g. resellers) like Newegg, who order maybe 1k drives at a time. If someone wants just 5 drives they have to buy from a distributor or retailer like Newegg.

    The very big customers will order their 100k drives at some preagreed price, delivered over (say) a 3-6 month interval per their production schedules. WD also plans its own production around such large orders. If they get (say) 1 million drives worth of such orders for 1Q2012, they'll (normally) set up their production to make (say) 1.3 million drives, deliver 1 million of them per the pre-agreed contracts, and put 0.3 million on the shelf for to fulfill "spot market" orders from places like Newegg. Depending on market conditions and what the competition is doing, the spot price will fluctuate above or sometimes below what the big OEM's pay.

    When the Thai floods hit, production was cut from (say) 1.3 million to 0.9 million. There was no way to fulfill the agreed contracts, understandable due to the disaster, but they had to make the best effort they could, which meant hand ALL their drives over to OEM's while the likes of Newegg got nothing. So the prices of integrated systems actually didn't jump that much, but spot prices skyrocketed.

    Now that we're a few months into the drama, the OEM's are in a new ordering cycle, they get to pay higher prices too, but WD gets to again allocate some drives to spot inventory. So we'll be seeing higher prices from Dell over the coming months, but some relief on the Newegg side (though the prices will still be higher than before, until around 3Q or 4Q from what I keep hearing).

  9. Re:My granny taught me by mehrotra.akash · · Score: 4, Informative
    But 70% of the HDD motors coming from a single supplier comes real close

    Western Digital and Toshiba had factories in the flood zones whereas Seagate was mainly affected by the resulting supply constraints from business partners who were forced to halt production of related components. Among those was Nidec, which produces ~70% of the world's hard drive spindle motors.

  10. Re:Cut out the middleman then. by Anonymous Coward · · Score: 4, Insightful

    Huh? The manufacturers aren't legally forbidden from selling you 3 drives if that's what they want to do. They just don't want to deal with running a retail operation. It's just like if you call a shoe manufacturer like Nike and say you want to buy a pair of running shoes. They will refer you to a shoe store, since they don't want to deal with smaller quantities.

    Also remember that the OEM contracts were significant in the above picture because they were agreed BEFORE the floods, and locked in pre-flood prices that stayed in force for months after the flood. So even if WD were willing to sell you 1-2 drives directly, you would have had to order before the flood to get the low price. After the flood, if they had inventory to sell you that hadn't already been committed to other customers, they would have charged market prices the same as Newegg did.

  11. It shouldn't be expensive anymore anyway. by jampola · · Score: 5, Informative

    I live in Thailand and ever since the floods, it has been used as an excuse to keep prices up. Examples of this would be beer, eggs, maama (think instant noodles) and also Hard Drives!

    If you've ever lived here, you know people try to outsmart everyone and an example of this would be claiming shortages of hard drives is keep prices high even known their supply chain in Ayuthaya (where most of this shit comes from) has been bone dry and their factories operating at capacity for at least 6 - 8 weeks.

    Mind you, when I go to my IT Square near where I live, only a few days ago Hard Drive prices are relatively back to normal, yet overseas, are still super expensive compared to normal. Also Nikon cameras and glass are normal prices here (most DX DSLR's and glass are made in Ayuthaya) and again OS it's still more expensive than normal.

  12. Re:First world problem by AbRASiON · · Score: 4, Informative

    This is a technical site for geeks and nerds, we simply don't need to cover that side of the story, it's been done elsewhere. The reality is, as nerds this is the important part to us. You can say we're emotionless or cruel or some other such word but those are the facts, it's a technical site, with technical news. If you want coverage of the other impact you need to look elsewhere.

  13. Re:First world problem by Engeekneer · · Score: 5, Insightful

    I think that's needlessly critical. Of course there are great human disasters which don't fall under the umbrella of /. Just because this happened to be one which also has a major affect on the tech industry, doesn't mean the humane part of this is any less tragic. Still, people come to /. for tech news, and this is an interesting analysis on how the price of the drives have been affected, and that is what /. should report.

    Lumping everybody together as basement-dwelling cold-hearted bastards who only care about cheap hardware is just as narrow-minded as you claim people reporting/reading this are. In fact, from my experience it seems that people reading /. are often more aware of international social issues than average.

  14. Re:My granny taught me by Kjella · · Score: 5, Informative

    Among those was Nidec, which produces ~70% of the world's hard drive spindle motors.

    Single supplier, but not single site. Their web site says they have plants for spindle motors in Thailand, China, Indonesia, The Philippines and Vietnam. True, the 6 plants listed are all in Thailand but the implication that 70% of the drive motors are made in Thailand is false.

    --
    Live today, because you never know what tomorrow brings
  15. Re:Looks like it's getting better... by Antidamage · · Score: 5, Funny

    It's about buying smart. Instead of buying recertified drives, go for drives that really like the water like Barracudas and Caviar.

  16. Re:First world problem by Njovich · · Score: 4, Informative

    What? I agree that Slashdot sometimes ignores stuff that matters a lot, but this was covered, and there were a bunch of followup posts on Slashdot too.

    If you are suggesting that people on Slashdot don't know about this event, you are delusional.

    Also, I'm not going to take a bike ride in -26C, but if you want to take one in your cozy first world climate, be my guest.

  17. Re:Infrastructure & regulation, not race. by Lumpy · · Score: 4, Funny

    "Besides, arent hard disk prices saner in Australia?"

    Yes but their drives wont work here. the platters spin the other direction.

    --
    Do not look at laser with remaining good eye.
  18. Re:Looks like it's getting better... by leathered · · Score: 4, Funny

    So I suppose a Quantum Fireball is out of the question then?

    --
    For all intensive porpoises your a bunch of rediculous loosers