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Google Offering Cash For Your Cache

Posted by samzenpus on from the have-a-couple-bucks dept.

pigrabbitbear writes "The gradual transformation of the web into an ultra-personalized, corporate-owned social space in the cloud has raised more than a few legitimate concerns about data privacy. Google, for obvious reasons, has always been one of the top cheerleaders for this metamorphosis. Touting a fresh new privacy policy that allows data about you from all of their services to coalesce, they've recently been particularly bullish about rendering that increasingly realistic digital portrait of you that lies stuffed away in their servers. It has led us again to question: How much are we comfortable with our machines knowing about us? How much is our privacy really worth? With their new program, Google is now asking those questions quite directly, and preceding them with dollar signs. Are we all on the verge of making our own information age Faustian bargains?"

32 of 152 comments (clear)

  1. Just Might Take Them Up On It by Lieutenant+Buddha · · Score: 5, Interesting

    Let me be the first (!) to say that I would not be entirely opposed to this idea. I am not a rich man and my data is private, just not... *that* private. While I disagree with the sale of personal data on principle, in practice I am really not concerned at all with anything I can envision them doing with that information. In a word, meh.

    --
    "A casual stroll through the lunatic asylum shows that faith does not prove anything." ~Friedrich Nietzsche
    1. Re:Just Might Take Them Up On It by Mr.+Underbridge · · Score: 5, Insightful

      Well, given what they could assimilate on most users, they know who you are, where you live, your medical problems, your political leanings, and your sexual orientation. I think that would give pause to anyone who is, or would ever like to be, employed.

      While I don't envision them doing anything evil with that data, I can most certainly envision it being possible.

    2. Re:Just Might Take Them Up On It by bky1701 · · Score: 4, Insightful

      "I am really not concerned at all with anything I can envision them doing with that information. In a word, meh."

      The fact they are going to pay what is likely to be, in Google terms (think ad click cost), a huge sum should send up some red flags. (If it isn't that much, then it isn't going to be worth installing the plug for most users.) They stand to profit a lot from this data, else they wouldn't pay for it. Keep in mind all the data they receive for free.

      --
      Great Intellect...
    3. Re:Just Might Take Them Up On It by ToadProphet · · Score: 4, Insightful

      I am really not concerned at all with anything I can envision them doing with that information.

      And that's the problem.

      Nobody knows what the future will hold in terms of laws and governance. The things that you do today, that are likely well within the limits of the law and likely of no interest to the state, may make you an enemy of a new state tomorrow. Your sig is an excellent example - suggesting that you might be an atheist could wind you up on a watch list of the future. Sounds preposterous, sure, but one never knows.

      And yes, we're talking about handing what likely amounts to rather dull data over to a corporation. But again, you don't know who that corporation may hand that data over to tomorrow.

      --
      It's on America's tortured brow, That Mickey Mouse has grown up a cow
    4. Re:Just Might Take Them Up On It by Opportunist · · Score: 5, Insightful

      Well, my boss knows my political position (welcome to our wonderful world of politicial influence in pretty much any place that is remotely touching administration), he knows my medical problems (after all, he's the guy who has to sign my sick days), where I live (because he needs a place to send my mail to) and as far as I can tell, he doesn't give half a shit if I enjoy sucking off goats as long as I do my job.

      That doesn't mean that I enjoy some random company having any data of me. Hence I usually give them more data than they want. Poison the cache with random data and let's see how they find out how they match up.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    5. Re:Just Might Take Them Up On It by EdIII · · Score: 4, Interesting

      why is it a problem the OP doesn't share your values? She's clear on the facts.

      It's a problem because it has nothing to do with values. Saying it does implies that it is a lifestyle choice like pick-your-utopia day.

      Although one might not be able to envision what you can do with information, that does not mean that something cannot be done with it, or be done with it in the future.

      Those who cannot remember the past are doomed to repeat it. History has shown us, in concrete factual terms, that people can do some downright nasty things to other people for any number of reasons and justifications tied to whatever values, religions, etc. you can think of.

      Which is precisely why protecting your privacy, meaning protecting the information about you, is "value" agnostic. It is just simple logic. The less those in power know about you the more protected you are. Period. That simple. I could beat you over the head with history books for a few hours, but it really is that simple.

      Information is power. Power corrupts. Absolutely power corrupts absolutely.

      People can stick to their "values" and be completely open and free with all information that pertains to them. What will not change about it is the incredible danger they are in by doing so. That fact will remain timeless.

    6. Re:Just Might Take Them Up On It by Zontar+The+Mindless · · Score: 5, Interesting

      ...I usually give them more data than they want. Poison the cache with random data and let's see how they find out how they match up.

      That's kind of how I feel about Facebook photo tagging. Last week I got tagged in 6 photos taken on 3 different continents.

      Of course, the date and/or location were wrong for 2 of them, and I was only actually *in* 4 of the photos, which should make things even more interesting.

      So... Good luck figuring that out. :)

      --
      Il n'y a pas de Planet B.
    7. Re:Just Might Take Them Up On It by UltraZelda64 · · Score: 2

      But on the other hand... some bosses might turn you in to PETA for giving goats blowjobs against their wills. Never mind the fact that us humans are animals ourselves.

    8. Re:Just Might Take Them Up On It by Anonymous Coward · · Score: 3, Funny

      Those goats must be a lot more puritanical than I am...

    9. Re:Just Might Take Them Up On It by muon-catalyzed · · Score: 4, Insightful

      Does not matter what Google would do, just wait until all those data "leak" in some breach and the blackhats get their hands on it.

    10. Re:Just Might Take Them Up On It by justforgetme · · Score: 5, Insightful

      ohh.. There is already software for that, don't worry. After all facebook doesn't need you to tag yourself, they have already identified you and just wait for your confirmation.

      In the summer I can remember Facebook identifying me in some photos nobody had ever touched.
      Last month they wanted to verify some locations in Europe I've been photographed in
      Next month they are going to be asking me where I was at the time of the murder of a member of parliament.

      Joke aside feature recognition algos have become unbelievably efficient for location estimation and face recognition, I'm not sure if Facebook's questions are just deductive logic from the info your peers provide or if they actually try to produce data from the images but the later is equally doable.

      --
      -- no sig today
    11. Re:Just Might Take Them Up On It by EdIII · · Score: 3, Insightful

      Blah blah blah values blah blah blah danger

      Explain to me again what consequence of lack of privacy is independent of values?

      It's this simple.

      How you view privacy and anonymity and how it may relate to freedom is completely dependent on your values. It is very much a philosophical discussion, and hence my reference to pick-your-utopia day. We can envision many different types of possible societies from Star Trek to Star Wars to Welcome to Thunder Dome Bitch. It's wonderful fun.

      What is not dependent on your values or philosophy is what history shows us that people do to other people based on information. That is a fact not subject to any one person's values.

      For instance, and this is not a Godwin attempt, the Gestapo and SS were reliant upon information gathered through "unintended consequences" of laws passed before and during WWII to carry out their own value based agenda against non-Aryans, namely Jews.

      The Stasi is another good example of how information about you, sometimes gathered by force, can be used against you.

      So while your "blah blah blah blah danger" characterization of my post has a certain appeal to the anti Tin-Foil Hat people, it disregards history to a dangerous and quite humorous and cartoon like degree. You saying it is about values is like Wile E Coyote "deciding" on whether or not gravity exists.

      Regardless of how you feel about your privacy, history is an inarguable series of facts that demonstrate that people will use information against you, time and time and time and time again.

      Rinse and Repeat.

    12. Re:Just Might Take Them Up On It by tlhIngan · · Score: 2

      That doesn't mean that I enjoy some random company having any data of me. Hence I usually give them more data than they want. Poison the cache with random data and let's see how they find out how they match up.

      The problem with Google is, being EVERYWHERE (in some form or another), your attempts at poisoning requires active effort, or your real habits will quickly overwhelm the faked data.

      And yes, should everything Google disappear overnight, the internet will be quite broken

    13. Re:Just Might Take Them Up On It by viperidaenz · · Score: 2

      Exactly, PETA would want you to give them tips on how to not get kicked in the nuts in the process.

    14. Re:Just Might Take Them Up On It by wanzeo · · Score: 4, Interesting

      1. Install virtual machine
      2. Install Chrome
      3. Write Python script to browse web continuously
      4. ???^h^h^h Sell cache
      5. Profit!

    15. Re:Just Might Take Them Up On It by shadowmas · · Score: 5, Insightful

      Remember the deported British twitters from America? They too thought that their information was no value to anyone and that it wasn't important. Well the Homeland security proved them wrong. How little you think about your details are irrelevant. Its what others think about them that matters. You might be absolutely innocent but if your browsing habits or facbook posts indicate to a possible power (goverment or otherwise) that you are a suspect then you'll have a hard time proving your innocence. You might be able to do that but is the hassle worth a couple of hundred dollars?

    16. Re:Just Might Take Them Up On It by swillden · · Score: 4, Insightful

      Does not matter what Google would do, just wait until all those data "leak" in some breach and the blackhats get their hands on it.

      That's always possible, of course. As someone who works on securing data at Google, though, I have to say that I think your data is safer in Google's servers than just about anywhere. Almost certainly safer than on your own computer. Prior to joining Google I spent 15 years working as a security and privacy consultant for companies all over the world, big and small, so I have a pretty good feel for the state of information security around the world. In my expert opinion, Google does an excellent job. Far better than, for example, your bank.

      I'm not sure how much I'm free to say here, so I'm not going to give any details. I'll just say that Google has excellent security infrastructure, and uses it well. Google's security operations teams review everything that remotely touches on security or privacy, and they're world class. Much of my work touches on the cryptographic security infrastructure, and I love the fact that I get my designs and implementations reviewed by serious cryptographers. I also love the fact that in the year I've been with Google I've never yet had any potential security issue I raised be ignored. It's no accident that Google is one of the few major sites on the web that uses SSL for basically all of its user-facing pages -- it's clearly indicative of the "secure by default" mentality of Google engineers.

      Even better, most of the security focus at Google isn't directed at keeping the data secure from outside hackers -- most of the threat analyses that I write are focused on preventing abuses by insiders. Not because Google doesn't trust its employees, but because insiders have the most access. If you can make it impossible for employees to access data, you can be pretty sure that it's secure from outside hackers.

      Of course, sometimes employees have to be able to get to information. To address that Google has extensive logging infrastructure and systems to identify potential abuses -- and accessing information without a good reason is a firing offense, regardless of whether or not you actually misuse it.

      Nothing is perfect, of course, and no real system is invulnerable, so I won't say breaches are impossible. I will say that they're unlikely.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    17. Re:Just Might Take Them Up On It by swillden · · Score: 3, Informative

      Does not matter what Google would do, just wait until all those data "leak" in some breach and the blackhats get their hands on it.

      Or, Google's Prospective Employee Recruitment Program service starts selling your data to employers.

      Google's privacy policy prohibits selling or otherwise transferring user data to outside parties.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  2. Eric Says by vencs · · Score: 2

    If you dont want to sell your private data, may be you should not be storing it (with us) in the first place.

  3. Google Highjump into Shallow End by bky1701 · · Score: 4, Insightful

    Alright, when I heard about the privacy policy changes, I thought "oh, well, not like they will really be doing anything new." Yet almost instantly afterwards, we see two attempts on Google's part to grab even more data. The first question that comes to mind is why they want it so badly. If they are ready to pay you for browsing history, this is not simply about getting ad clicks from you personally. I doubt they would ever recoup the money they spent from whatever slight improvement in ad targeting they would get. No, something deeper is at work, and as someone essentially locked into gmail, I am extremely uncomfortable even considering what they are up to. If this is Google's future, it is time to cut my losses and go anywhere else.

    --
    Great Intellect...
    1. Re:Google Highjump into Shallow End by InterGuru · · Score: 4, Insightful

      "and as someone essentially locked into gmail"

      Non techie solution, do your searches on Bing. Also, use a separate dedicated browser for Facebook ( I use Opera ). Of course assume that anything you put on the net is public.

  4. Speaking as an "expert" in Faust... by MrEricSir · · Score: 4, Interesting

    Speaking as someone who took a class about the myth of Faust, I can tell you in my expert opinion that my notes and papers from that course were lost when a brownout fried my hard drives. Damn! If only I'd sold my soul to a cloud backup service.

    But this sounds more like a modernized, snoopier incarnation of AllAdvantage than a genuine Faustian bargain; particularly because you can quit whenever you want.

    --
    There's no -1 for "I don't get it."
    1. Re:Speaking as an "expert" in Faust... by themusicgod1 · · Score: 5, Funny

      "I can quit google any time I feel like. I'm not addicted at all. In fact I could google 'google rehab' and start on quitting right now."

      --
      GENERATION 26: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
  5. Strategic move by hcs_$reboot · · Score: 4, Insightful

    After all the buzz made around the coming merge of private data indexes, that new offer - get money from Google in exchange of your websites visits information - is a way to show users that, actually, and unless you request it, Google is not inspecting your web searches. This is a reassuring move.

    --
    Slashdot, fix the reply notifications... You won't get away with it...
  6. A WHOLE $5 every 3 months? by scottbomb · · Score: 3, Funny

    Wow! That's like, FIVE WHOLE CENTS A DAY!

    Tell Google to get bent. When they're offering $25/mo, we'll talk.

    1. Re:A WHOLE $5 every 3 months? by bill_mcgonigle · · Score: 2

      When they're offering $25/mo, we'll talk.

      I bet when they're buying millions of DSL lines in bulk, they'll get a much better price than $25.

      You do want a free Internet connection, don't you?

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  7. So don't use Google services by Animats · · Score: 3, Insightful

    I don't use Google services, except occasionally as a developer. I'm only logged in when I'm doing development uploads to Chrome add-ons. (And that's a port of something I have for Mozilla). Mail is handled by my own web sites, filtered by Spam Assassin, retrieved with IMAP, and filed in Thunderbird. Open source code is on Sourceforge. Backups are on a paid service. Videos are on blip.tv. Documents and spreadsheets are in Open Office/Libre Office. 3D work is in Autodesk Inventor or Blender. I have Facebook and LinkedIn accounts for social networking. I used to use Google Voice for an SMS project, but Google's connection to the phone network (which is through a weird third party provider) had trouble telling which numbers could send and receive SMS, and I switched that project to Twilio.

    Google has a nice search engine, but I don't see any need to use any of their other services targeted to individuals.

  8. Information is worth money-why am I not being paid by Anonymous Coward · · Score: 2, Interesting

    Information is worth money - so why am I not being paid?

    That is one thought, but I don't think it is not the cornerstone of the issue. Where I see the problem is the we have digital goods that are being given away and resold by every Tom, Dick and Harry. If my information is worth something to someone, then it should be protected and I should have the ability to protect it. Where is my protection? Almost every contract I see seems to base the concept of privacy as: We can take your information, share it with our subsiduaries (whom may have no rules in place for privacy, but is allowed according to contract), whom in turn may sell it on if they believe it is worth something.

    What I think is needed is new laws to protect the people against companies fleecing information being from us. For example, to purchace a phone on a plan, I was being asked (on top of 3 pieces of idenification, one of which MUST be a credit card):
    Where I work
    When I work
    How long have I worked there
    Where I live
    How long I've lived there
    etc. etc.

    They didn't need this information. Honestly it felt like someone fishing for information as to when is the best time to rob my house. All they need is my basic details to confirm my identity, and banking details to confirm I can pay. Same for collection agencies - they don't need to verify my idenity to tell me a bill is late - only to process a payment on the spot or to give me further details. Instead they try their hardest to get me to give them my birthdate etc., when I did not call them and the burden of proof is upon them to verify their idenity. Why? Then only reason I can assume is to sell this information off. It is not the company that I owe money to calling me, it is a company HIRED by them to call/collect. Since I have no contract with the collection agency, is there any law to stop them selling this information?

    To my knowledge, there is not.

    And their should be.

  9. Seen on a truck once... by Hognoxious · · Score: 2

    Gas, gash or cache - nobody rides for free

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  10. It's called NoScript by Jane+Q.+Public · · Score: 3, Informative

    And you just don't allow Google Analytics. And similar scripts.

    And of course, it also means you don't use Google+ (which they have already stated is an "identity service", and any social networking benefits are just "bait"... I'm just quoting Google themselves).

    Or Gmail, which is also scanned for content. Or...

    Basically it means that if you don't want everything available you scanned and analyzed, you just don't use Google's services. Period. Heck, I don't even use Google search except through an open router.

    Most safeguarding of your information is ridiculously easy, if you simply don't use the services of those who would exploit it. Relying on their "de-personalization" of the data is foolish: we have already seen by intentional (and otherwise) data dumps, just how much "personal" information can be derived from this "depersonalized" data. Lots of things you don't want other people to know. AND... things which are none of Law Enforcement's business, even if... especially if... you are innocent.

  11. Already Sold It by retroworks · · Score: 3, Insightful

    The credit card industry has been doing this for decades. Every purchase we make at stores, travel, online purchases, creates a crude profile of who we are as purchasers. The credit card industry sells this info every day. And there are other examples you could also label "Faustian Bargains".. if I accept the premise that personal information about me is my "soul". Still, at least we could cheat this devil. We just need a program that runs silently in the background, in a back tab of our browser, which randomly looks up anything we might or might not be interested in, to "pollute the cache" or camouflage it. That's something I can do with google but cannot do to my credit card company.

    --
    Gently reply
  12. Huh? by olau · · Score: 3, Informative

    Did anyone actually click through to read the offering from Google? They aren't interested in everyone's data, they are interested in data from some to use for market research and rather than snooping it from all the Chrome users they've got, they are paying for it.

    I can understand why someone wouldn't want to sell their browsing habits like this, I'm certainly wouldn't either. But if you've ever been at the other side of the table trying to figure out how to make a web site better for your visitors, you'll know that each individual is completely irrelevant. What you're interested in learning about is what people in general do and why.