AT&T On Data Throttling: Blame Yourselves
zacharye writes in with a story about Senior EVP of AT&T technology and network operations John Donovan's blog post detailing why customers with unlimited smartphone plans are getting throttled. "In an effort to justify its policies surrounding data service throttling for subscribers with unlimited smartphone data plans, AT&T on Tuesday issued a brief report regarding data usage on its nationwide wireless network. Senior EVP of AT&T technology and network operations John Donovan wrote on a company blog that data traffic on AT&T's network has grown a staggering 20,000% over the past five years. Usage has doubled between 2010 and 2011 according to the executive, due in large part to the proliferation of smartphones. AT&T sold more smartphones in the fourth quarter of 2011 than in any other quarter in its history. And because its smartphone subscribers use so much data, AT&T seems to suggest it has no choice but to put measures such as data throttling in place."
...for trying to use the product they bought.
AT&T needs to learn from the insurance companies - the REAL profit is in selling a product you never intend to deliver.
This space available.
If their infrastructure wasn't up to it, why didn't they throttle sales of smartphones?
Alternatively, they could not sell a service they can't actually deliver. Crazy, I know.
Can You Say Linux? I Knew That You Could.
In one of the rare moments of clarity our federal government has, they told AT&T to spend some of the cash they wanted to use to buy out competition to expand their infrastructure instead (there was a link on slashdot a while ago).
Seems like they do have a choice, but aren't willing to do anything but screw their customers.
Correct me if I'm wrong, but this is like selling 5,000 tickets to a show that can only host a thousand people, and blaming the people who complain about not getting what the paid for.
_ _ _ Go for the eyes Boo! GO FOR THE EYES!
It is called build up your damn infrastructure. Stop taking our money and using it to give the excutives bonuses, and start investing in infrastructure. They get gobs of tax breaks and straight up funding to build infrastructure.
Now they have the gall to complain about folks actually using the unlimited data plan they get sold, because they have not properly built up their infrastructure. Fuck them. Fuck them in the skull.
Just a Tuna in the Sea of Life
I like the way AT&T mandates that all smart phones on their network have a data plan. God forbid someone have a smart phone, do smart phone stuff over wifi, and just use it as a regular phone the rest of the time not eating into AT&T's precious bandwidth.
Logic does not seem strong with this one.
1) Provide unlimited data
2) Sell people devices to use said data
3) Take away unlimited data because people are using it.
Unlimited data was (I think) introduced with the original iPhone in 2007 (or at least that's when a lot of people got the plan). AT&T then continued to grandfather people with the plan as they renewed their contracts. And now that we've been paying AT&T for 4.5 years of unlimited service, they are taking it away because our devices made it easier to consume the data.
I'm sure by the data usage models AT&T was using 4 years ago, they didn't think people would use all that much data with their phones. But companies like Apple and Google have made cooler services and made it easier to use bandwidth. Now AT&T is calling foul? AT&T should either stop grandfathering the plan forward or leave us alone.
Its not what it is, its something else.
Seriously, they stated the top 5% in congested markets would be throttled, which would be fine, if they utilized the actual top 5%. Not the arbitrary number they pulled out of their ass that stated the top 5% used approx 2G of traffic.
Yet they are selling tiered plans with 3G caps.. If throttling should occur, it should not start until the 3G mark.
I was going to go on a rant, but I have been ranting about this shit for months now every since I found out about the throttling, and ended up being throttled at 2.2G.. in the DC area, I seriously doubt 2.2G is even close to the users in the top 5% for the DC Metro area.
This is strictly a money play, ATT can go fuck themselves for all I care.... The only reason I stay with them.. is because when I am not throttled, I get between 30 and 50mbit rates on the LTE network in DC... Verizon does not even come close, and I hate Verizon more than I hate ATT..
I came, I conquered, I coredumped
I don't think that word means what you think it means. :-)
The problem is not throttling per se, but that the threshold for reaching throttling on an "unlimited" account is *lower* than on a tiered plan (the top 5% is allegedly between 1.6 GB and 1.8 GB), and that using a sliding metric will trend usage downward over the long term. People will be fearful of reaching the throttling threshold, and so they will be unreasonably conservative in their use, which in turn lowers the bar for what constitutes the top 5%. Theoretically, "unlimited" could eventually be even more limited than a 200MB plan.
Obviously the best (and only) way to push back is to use as much data as possible on an unlimited plan, driving the ceiling upwards.
https://www.eff.org/https-everywhere
Virgin Mobile (my provider) recently announced your speed will be throttled to 350kbps once you've downloaded 2.5GB for that billing month. Once the end of the month comes, or if you pay your next bill early, the cap is lifted. I still consider this to be "Unlimited" because I associate the word with how much you're allowed to download - that is, there's no extra charge for going over the "cap". I like Virgin Mobile, although their coverage could be better - but none of the carriers have good coverage in New York.
Sure, you can argue there's technically a cap because you can only download X gigabytes over the course of Y hours when limited to Z speeds, but this is the case on any sort of infrastructure, including roads and pipelines.
And this is one of the reasons why I stay with Sprint. Yea, they have a a more limited coverage and WiMax is slower then LTE but their unlimited data plans are truly unlimited.
20,000 % is 200 times. That's not a lot when you're considering total data, and not just maximum theoretical speed. For a start, if I use something everyday now that, five years ago, I only used one a month, that's 30 times more data already.
But it would be a lot in speed capability. The mobile I had when I was a kid years ago could only handle GSM data (i.e. 9600 bps at best at the time). If that speed had increased 20,000%, I'd have a 230Gbytes/s phone today.
I'm sorry but it's just poor planning. You know exactly how many customers you have and are likely to have. You know exactly what the theoretical maximum of those phones are. You know exactly what the average person will do (slowly use it more as time passes and upgrades pass by). Yet you still sell an unlimited package.
It's just bad business, but they don't want to admit that, like the small businesses that let Groupon sell 20,000 coupons for a free cupcake, etc. You didn't plan. You didn't extrapolate. You didn't price your products properly. You didn't expand the capability of your network. You didn't do anything that I would expect a large business like AT&T to do.
Ramp your prices up. Then wait for your customers to see all those Japanese telco's that give everyone huge allowances at top data rates for manageable prices on both mobile and fixed-line broadband. I don't care about your bad business planning, all I look for is value-for-money. If you can't provide it, I won't buy from you. If I do buy from you, I expect to get what I bought without any wording-tricks and revisions of the contracts. How hard is this to understand?
AT&T buys all you can eat shrimp restaurant. Complains that it attracts too many fat people.
I only buy pepper spray that's been tested on anti-vivisectionists.
You DO have unlimited data......
Just not at unlimited speed
Am I missing something here?
Burma?
I don't know how long this hack will last but here's what I'm doing... I just went to StraightTalk.com, bought a Nokia E-71, activated it. (It's WalMart's $45.00 a month unlimited text, web and phone plan). Pulled the SIM card from the Nokia and put it in the iPhone. Turn on the WiFi connection on your iPhone. Using Safari, go to http://unlockit.co.nz. I changed my IMEI to ATT and BAM! Unlimited phone, web and text. I just pay 45.00 a month to WalMart. Just YouTube search for iPhone on Straight Talk. Works with the 4 too.
Looks like ATT didn't plan or execute their long term strategy well. And they wonder why they weren't allowed to buy T-Mobile
They're plans for T-mobile probably included making a lot of money in bonuses and executive backslapping. It had nothing to do with improving service.
A feeling of having made the same mistake before: Deja Foobar
AT&T has the second-best thing: SMS.
The funny thing is - they used to.
With iOS5, any iPhone owner who sends an SMS to another iPhone owner actually sends it through Apple, not over SMS! So suddenly the vast numbers of iPhones they are selling mean a dramatic drop in SMS revenue.
It makes you wonder if that's why the sudden squeeze in other areas, as they need to adjust for making less money from the same customer base.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Vizzini: But it's so simple. All I have to do is divine from what I know of you: are you the sort of man who would put the throttled phone in front of himself or his enemy? Now, a clever man would put the throttled phone in front of himself, because he would know that only a great fool would reach for what he was given. I am not a great fool, so I can clearly not choose the phone in front of you. But you must have known I was not a great fool. You would have counted on it, so I can clearly not choose the phone in front of me.
Man in Black: You've made your decision then?
Vizzini: Not remotely! Because iPhones use AT&T as a carrier, as everyone knows! And AT&T is entirely peopled with criminals. And criminals are used to having people not trust them, as you are not trusted by me, so I can clearly not choose the phone in front of you.