AT&T On Data Throttling: Blame Yourselves
zacharye writes in with a story about Senior EVP of AT&T technology and network operations John Donovan's blog post detailing why customers with unlimited smartphone plans are getting throttled. "In an effort to justify its policies surrounding data service throttling for subscribers with unlimited smartphone data plans, AT&T on Tuesday issued a brief report regarding data usage on its nationwide wireless network. Senior EVP of AT&T technology and network operations John Donovan wrote on a company blog that data traffic on AT&T's network has grown a staggering 20,000% over the past five years. Usage has doubled between 2010 and 2011 according to the executive, due in large part to the proliferation of smartphones. AT&T sold more smartphones in the fourth quarter of 2011 than in any other quarter in its history. And because its smartphone subscribers use so much data, AT&T seems to suggest it has no choice but to put measures such as data throttling in place."
...for trying to use the product they bought.
AT&T needs to learn from the insurance companies - the REAL profit is in selling a product you never intend to deliver.
This space available.
If their infrastructure wasn't up to it, why didn't they throttle sales of smartphones?
Alternatively, they could not sell a service they can't actually deliver. Crazy, I know.
Can You Say Linux? I Knew That You Could.
Looks like ATT didn't plan or execute their long term strategy well. And they wonder why they weren't allowed to buy T-Mobile
I agree with him. They only have themselves to blame for picking AT&T in the first place.
If they wanted good honest service then they had every reason to believe that AT&T was the last place they would find it.
Troll is not a replacement for I disagree.
In one of the rare moments of clarity our federal government has, they told AT&T to spend some of the cash they wanted to use to buy out competition to expand their infrastructure instead (there was a link on slashdot a while ago).
Seems like they do have a choice, but aren't willing to do anything but screw their customers.
Correct me if I'm wrong, but this is like selling 5,000 tickets to a show that can only host a thousand people, and blaming the people who complain about not getting what the paid for.
_ _ _ Go for the eyes Boo! GO FOR THE EYES!
It is called build up your damn infrastructure. Stop taking our money and using it to give the excutives bonuses, and start investing in infrastructure. They get gobs of tax breaks and straight up funding to build infrastructure.
Now they have the gall to complain about folks actually using the unlimited data plan they get sold, because they have not properly built up their infrastructure. Fuck them. Fuck them in the skull.
Just a Tuna in the Sea of Life
I like the way AT&T mandates that all smart phones on their network have a data plan. God forbid someone have a smart phone, do smart phone stuff over wifi, and just use it as a regular phone the rest of the time not eating into AT&T's precious bandwidth.
If they're selling more smart phones than they ever have... and they're overselling their resources, which they seem to know they're doing... why not just upgrade the network?
This signature has Super Cow Powers
Logic does not seem strong with this one.
1) Provide unlimited data
2) Sell people devices to use said data
3) Take away unlimited data because people are using it.
Unlimited data was (I think) introduced with the original iPhone in 2007 (or at least that's when a lot of people got the plan). AT&T then continued to grandfather people with the plan as they renewed their contracts. And now that we've been paying AT&T for 4.5 years of unlimited service, they are taking it away because our devices made it easier to consume the data.
I'm sure by the data usage models AT&T was using 4 years ago, they didn't think people would use all that much data with their phones. But companies like Apple and Google have made cooler services and made it easier to use bandwidth. Now AT&T is calling foul? AT&T should either stop grandfathering the plan forward or leave us alone.
Its not what it is, its something else.
Seriously, they stated the top 5% in congested markets would be throttled, which would be fine, if they utilized the actual top 5%. Not the arbitrary number they pulled out of their ass that stated the top 5% used approx 2G of traffic.
Yet they are selling tiered plans with 3G caps.. If throttling should occur, it should not start until the 3G mark.
I was going to go on a rant, but I have been ranting about this shit for months now every since I found out about the throttling, and ended up being throttled at 2.2G.. in the DC area, I seriously doubt 2.2G is even close to the users in the top 5% for the DC Metro area.
This is strictly a money play, ATT can go fuck themselves for all I care.... The only reason I stay with them.. is because when I am not throttled, I get between 30 and 50mbit rates on the LTE network in DC... Verizon does not even come close, and I hate Verizon more than I hate ATT..
I came, I conquered, I coredumped
I don't think that word means what you think it means. :-)
standard /. car analogy for AT&T mgmt:
1. The new Ford Focus seems to be selling well. .....
2. I know, lets manufacturer fewer of them!
3.
4. Profit!
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
The problem is not throttling per se, but that the threshold for reaching throttling on an "unlimited" account is *lower* than on a tiered plan (the top 5% is allegedly between 1.6 GB and 1.8 GB), and that using a sliding metric will trend usage downward over the long term. People will be fearful of reaching the throttling threshold, and so they will be unreasonably conservative in their use, which in turn lowers the bar for what constitutes the top 5%. Theoretically, "unlimited" could eventually be even more limited than a 200MB plan.
Obviously the best (and only) way to push back is to use as much data as possible on an unlimited plan, driving the ceiling upwards.
https://www.eff.org/https-everywhere
I'll do it. If the government weren't so tightly regulating the spectrum making the barrier of entry into the market unbearably high, we'd see more competitors, some of which would understand that "selling the customer what they want" and "following through on contractual commitments" would net them a fair chunk of the customer base. And then AT&T would have to compete for customers instead of dictate to them.
Now, I get that regulation of the airwaves has some benefit. But here is one of the costs.
Virgin Mobile (my provider) recently announced your speed will be throttled to 350kbps once you've downloaded 2.5GB for that billing month. Once the end of the month comes, or if you pay your next bill early, the cap is lifted. I still consider this to be "Unlimited" because I associate the word with how much you're allowed to download - that is, there's no extra charge for going over the "cap". I like Virgin Mobile, although their coverage could be better - but none of the carriers have good coverage in New York.
Sure, you can argue there's technically a cap because you can only download X gigabytes over the course of Y hours when limited to Z speeds, but this is the case on any sort of infrastructure, including roads and pipelines.
And this is one of the reasons why I stay with Sprint. Yea, they have a a more limited coverage and WiMax is slower then LTE but their unlimited data plans are truly unlimited.
20,000 % is 200 times. That's not a lot when you're considering total data, and not just maximum theoretical speed. For a start, if I use something everyday now that, five years ago, I only used one a month, that's 30 times more data already.
But it would be a lot in speed capability. The mobile I had when I was a kid years ago could only handle GSM data (i.e. 9600 bps at best at the time). If that speed had increased 20,000%, I'd have a 230Gbytes/s phone today.
I'm sorry but it's just poor planning. You know exactly how many customers you have and are likely to have. You know exactly what the theoretical maximum of those phones are. You know exactly what the average person will do (slowly use it more as time passes and upgrades pass by). Yet you still sell an unlimited package.
It's just bad business, but they don't want to admit that, like the small businesses that let Groupon sell 20,000 coupons for a free cupcake, etc. You didn't plan. You didn't extrapolate. You didn't price your products properly. You didn't expand the capability of your network. You didn't do anything that I would expect a large business like AT&T to do.
Ramp your prices up. Then wait for your customers to see all those Japanese telco's that give everyone huge allowances at top data rates for manageable prices on both mobile and fixed-line broadband. I don't care about your bad business planning, all I look for is value-for-money. If you can't provide it, I won't buy from you. If I do buy from you, I expect to get what I bought without any wording-tricks and revisions of the contracts. How hard is this to understand?
AT&T buys all you can eat shrimp restaurant. Complains that it attracts too many fat people.
I only buy pepper spray that's been tested on anti-vivisectionists.
You DO have unlimited data......
Just not at unlimited speed
Am I missing something here?
Burma?
As recently discussed here on /., AT&T is about to cash in big by shedding un-needed real estate.
http://tech.slashdot.org/story/12/02/12/0340214/all-ip-network-produces-100b-real-estate-windfall
Perhaps they can use that money to build out their infrastructure. Build it to the point where they can actually deliver on unlimited smartphone data plans and watch the customer count soar as people flee other carriers that can't keep up. Seems like a smart business decision to me.
I don't know how long this hack will last but here's what I'm doing... I just went to StraightTalk.com, bought a Nokia E-71, activated it. (It's WalMart's $45.00 a month unlimited text, web and phone plan). Pulled the SIM card from the Nokia and put it in the iPhone. Turn on the WiFi connection on your iPhone. Using Safari, go to http://unlockit.co.nz. I changed my IMEI to ATT and BAM! Unlimited phone, web and text. I just pay 45.00 a month to WalMart. Just YouTube search for iPhone on Straight Talk. Works with the 4 too.
I posted this the other day, but I'll post it again: AT&T is trying to fundamentally go against the basic tenets of Capitalism. And although it seems pretty well established at this point that Americans don't understand Capitalism, this is actually pretty easy to grok.
Capitalism 101 says that pricing acts as a regulator between supply and demand. AT&T is arguing that they have a supply problem. The capitalistic approach would be to price plans such that moderation would be rewarded, and excess would be limited. We would expect to see AT&T increasing data caps at the lower end to try to get more users onto those plans at a price they find equitable, to promote a more balanced usage pattern that includes cellular data and WiFi. Yet AT&T, has done the exact opposite. They have continued to increase prices on the low end, such that any user with even half a brain sees that the value proposition lies with the more expensive plan. The low end plans are NOT sufficient for even a near majority of users, by AT&T's own numbers (700MB - 1200MB per month average use).
It is ridiculous to believe that a company the size of AT&T doesn't understand basic Capitalism. The only other option is that they are lying. And their recent price hike disguised as a data cap expansion is proof. The "new" plans do nothing to ameliorate the proffered issue of too much data use, since they do not fundamentally change the value proposition of the data plans. Their continued insistence on pushing this particular narrative belies a strategy of thinking the American people are stupid. They might be right; but we'll know they aren't truthful until we see a FREE base plan that includes Visual Voicemail and AT&T WiFi access, and a $10-15 plan that includes 250MB-750MB.
Scott
"Hokey religions and ancient weapons are no match for a good blaster at your side, kid."
AT&T has the second-best thing: SMS.
The funny thing is - they used to.
With iOS5, any iPhone owner who sends an SMS to another iPhone owner actually sends it through Apple, not over SMS! So suddenly the vast numbers of iPhones they are selling mean a dramatic drop in SMS revenue.
It makes you wonder if that's why the sudden squeeze in other areas, as they need to adjust for making less money from the same customer base.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Vizzini: But it's so simple. All I have to do is divine from what I know of you: are you the sort of man who would put the throttled phone in front of himself or his enemy? Now, a clever man would put the throttled phone in front of himself, because he would know that only a great fool would reach for what he was given. I am not a great fool, so I can clearly not choose the phone in front of you. But you must have known I was not a great fool. You would have counted on it, so I can clearly not choose the phone in front of me.
Man in Black: You've made your decision then?
Vizzini: Not remotely! Because iPhones use AT&T as a carrier, as everyone knows! And AT&T is entirely peopled with criminals. And criminals are used to having people not trust them, as you are not trusted by me, so I can clearly not choose the phone in front of you.
If a data company throttles any data plan, they may only advertise what the lowest capped rate is. Actual rates may be included in the contract between the subscriber and the utility.
If a data company limits total download capacity, even if it is a "soft" limit (TOS limit), the plan must be advertised with the cap noted at the same relevance as the speed of the connection.
If the connection has a minimum acceptable (or guaranteed minimum) speed for a given price point, only the minimum speed may be advertised. No advertising of temporary, limited, or "burst" speeds is allowable. Maximum or burst speed may be included in the in the contract between the subscriber and the utility, provided the minimum allowable speed is also provided.
Utilities may not advertise speeds in markets where such speeds are not available in at least 1/2 the landmass area. National advertising may only note the minimum speeds or availability available to all subscribers in the US.
Is it just my observation, or are there way too many stupid people in the world?
I have an interesting situation. My water utility sells me metered water for washing dishes, watering the lawn, showering, and other limited purposes.
The utility offers a Tasting plan for an additional monthly charge. Under this plan, I am allowed to use the water also for cooking and drinking. (Even though my water use is metered, and each gallon of water for cooking and drinking is delivered by the same pipes!)
Dear customer: our records indicate that you have been using water for cooking and/or drinking. Please upgrade your water rate plan to our convenient Tasting plan that allows for this usage. If you continue to use water for cooking and drinking, you will be signed up for the Tasting plan automatically.
I think the Tasting plan is just a fee that they made up. It isn't a service they provide. They just want more money from me. I've got a workaround of using a container to obtain water from another room for the purposes of cooking and drinking.
Some people shout: Theft of service! But what service? They're already delivering water to me, and metering it, and I'm paying for it, and its delivered by the same pipes!
Some people shout: but you signed an agreement and using the water for cooking and drinking is a breach of that agreement! Ask a lawyer about the term "unconscionable contract". Nobody in their right mind would agree to this if they had any actual choice in the matter. Just because they have the power and can force you into paying this ridiculous fee or doing without doesn't make it right.
I say that this Tasting "service" is no service at all, it's just a fee for delivering nothing at all extra to me. It's a case of the utility wanting something for nothing. Yet people seem to think it is somehow wrong to use the water I'm paying for for drinking or cooking unless I sign up for the more expensive Tasting plan.
In order to add legitimacy to their Tasting plan, the water company says that the Tasting plan is actually delivering something: it includes an additional 2 Gigabytes of water per month, giving you 4 total Gigabytes of water.
But what if I only need 2 Gigabytes of water and therefore my existing monthly 2 Gigabyte plan is plenty? The water company already charges $10 per extra Gigabyte of water I use over the limit. So if I used excess water, it's not like they wouldn't get paid.
Furthermore, once I sign up for the Tasting plan, they don't make any distinction between water used for drinking/cooking and water used for other purposes. I could use 3/4 of it for tasting, and 1/4 for bathing/dishwashing. Or any other split. Or all of it purely for tasting. So then if I paid for Tasting and used only 2 Gigabytes of water, which I already had paid for, then why did I need the Tasting plan?
I seem to be very confused about stealing water for tasting. Someone please set me straight.
I'll see your senator, and I'll raise you two judges.