Microsoft's Anti-Google Video Campaign
eldavojohn writes "As the presidential race heats up, the smear ads on TV are also increasing. But Microsoft isn't going to site idly by and let the politicians engage in all that song and dance — and Microsoft really does employ both song and dance. Their Youtube channel appears to be slowly transforming from trade show videos and launches into a marketing attack or propaganda campaign that only targets Google (both videos I've watched seemed to have nothing positive about Microsoft in them). Under a month ago, they launched a spoof called GMail man, a creepy guy that flips through all your GMail and serves up super personal ads that are wrong (although they never say if Hotmail engages in targeted marketing). And a few days ago Googlighting shows up to spread fear and uncertainty about Google Docs. Most amusing to this viewer was that I found no such trace of 'Googlighting' on Bing's video service."
Who owns youtube?
Don't ever change.
Sincere thanks to Microsoft of entertaining me. Ranks right up there with Bill's infamous butt wiggle.
Have you got your LWN subscription yet?
The points the Googlighting video try to make is that Google has an unknown track record with office applications, their products lack features compared to the competition, and they have a track record of starting projects and abandoning them without much warning, especially cloud applications. So when Microsoft asks, "is this a product you want to bet your business on?" while it may be FUD, it's a pertinent question.
Have to love the american way of advertising!! The Gmail man was kinda funny though. They would had a better effect with, " So Mr. Anderson you've been searching for Hemorroids!!!"
Ok, Microsoft has done countless "evils" in the past and still does, but with that being said, they do a wonderful job of pointing out the privacy issues of Gmail and the risks of implementing Google Apps. Googlighting was an excellent and humorous video as well.
Maybe if Google and MS duke it out enough, all of their little wrong-doings will get pointed out, fixed, and society may actually advance! Or perhaps we will just sit around and watch some mudslinging while our privacy is further reduced. I'm feeling pessimistic at the moment and leaning towards the latter.
While I am not a fan of google's practices of late, how often has Microsoft not been a FUD spewer?
It is ingrained in their culture.
Silence is a state of mime.
you wouldn't know it.
Apple is no longer the company that MS had to prop up (with a cash investment and an MS Office port) for the pretence of competition - they are now the biggest company in the world.
But MS seems OK with that - they still act like Google is their real competitor. Is it because Google is competing in the online space and Apple isn't? Or is because Apple has enormous margins and MS sees this as a positive development in the industry - whereas Google tends to offer things for free and push MS towards lower margins?
I have no idea, but one of these days MS should get over their Google fixation and start thinking about competing with Apple too.
And BTW, Kudos to Google. One of the reasons I'm a fan of theirs is that they seem to compete fiercely with everyone!
who slag off the opposition. What I really want to hear is why they are better, not rude reasons why the opposition is bad. This sort of thing is a complete turn off -- no matter who does it. Mud sticks to the hands of those who throw it.
... has a video service? Seriously though, it isn't good for one service to weild as much power as youtube over which videos will be promoted to fame and which are left lingering in obscurity.
Better Google than Microsoft. We have seen what Microsoft does when they wield that much power in other areas. One shudders to think what it would be like if youtube was run by Microsoft and Bing was our only choice of a search engine.
If you are upset about the idea of a computer reading your mail, then how can you justify using email at all?
Does the MS-Word spelling checker "read" your Word documents?
Microsoft don't need to compete with Apple.
Microsoft are primarily interested in the corporate market - business and government.
Everything else just flows on with that due to the need to be compatible.
Apple has spoken recently of their inroads into business as a "collateral win", an unintended bonus.
They are putting zero effort into replicating or replacing the core feature set that any large business relies on (exchange, active directory, etc).
The reason that Microsoft is scared of Google is that they are actively attempting to make the underlying system immaterial as the Google services become the compatibility glue.
Who cares if the underlying system is running Windows, OSX, Linux or something else when the end user gets exactly the same experience?
That's what Microsoft is scared of, not a high end device manufacturer that interoperates with them.
Interestingly, OS X Mountain Lion will include some built-in sharing features, and while Vimeo is included, YouTube is not. Ever since Android, Google has not been getting much love from Apple....
Q: What does the "B." in Benoit B. Mandelbrot stand for? A: Benoit B. Mandelbrot
Eh, maybe some people out there haven't heard of "targeted advertising." After telling YouTube to e-mail me in Japanese, just for kicks, I started getting some hilarious and kind of creepy ads sent my way. Prior, I saw mostly men's products and electronics.
G-mail isn't the only context they use for ad placement, though. Either way, Google gives me free stuff, and makes my web surfing a bit more surreal. I consider it a fair trade.
Microsoft's video is rather crass, but maybe it'll be educational for someone who wouldn't take the Faustian bargain were they fully informed. It's kind of refreshing seeing advertising based on the relative merits of the respective products rather than "Bud Light Summons Women," but on the other hand... Office 365.
DATABASE WOW WOW
I love it that Microsoft uses YouTube (owned by Google) for this. The use of negative ads is tasteless. Then again, it's an election year so it's fashionable.
More like guild rivalry.
Not in the MMROPG sense, where guilds are glamorized, but rather, in the medical sense, where you had to be a member of a guild to practice your trade or you lost not only the fruits of your labors but body parts as well, and which feuded with each other over their domains.
These days, we call them mega-corporations, and instead of guild charters, we've got copyright and patent laws, but the model of how the field does things would be recognizable by a stone mason from the sixteenth century.
Check your premises.
Just watching the videos and reading comments on them. Wow... this SERIOUSLY looks like it is backfiring for Microsloth.
According to a YouTube video I stumbled upon earlier today, if you buy a Verizon Android phone, Bing will be your only choice of a search engine on that device thanks to a half-billion dollar deal MS made with Verizon.
I guess I won't be getting my next phone with Verizon...
Moble's the next market and Android's already beating Microsoft there. Not to mention that if Google decided to bring Android to a PC environment it would start up immediately with easy access to all the apps in the Anrdroid Marketplace. No other MS competitor has ever brought that many potential ready-to-run applications with their environment. Google could trounce Microsoft across all the markets they service, if Google were so inclined. That idea is bound to be making some sphincters clench in Redmond.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
It is because MS is still fixated on stifling open source software from the market place. They see Google as a HUGE threat because they see Google as having let the open source horse out of the barn and now you have companies such as Samsung, Motorola, Amazon, Barnes and Noble among others that are deploying this on devices all over the place. They don't see Apple as a threat that way. Microsoft has always wanted to see their OS on everything ....everything. The widespread use of open source in the marketplace is Microsoft's biggest nightmare.
I just bought a Droid 4... Google search provider.
Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
According to a YouTube video I stumbled upon earlier today, if you buy a Verizon Android phone, Bing will be your only choice of a search engine on that device thanks to a half-billion dollar deal MS made with Verizon.
I guess I won't be getting my next phone with Verizon...
According to the phone in my pocket, Google is the only choice of a search engine on that device thanks to a fundamental conflict of interest between the Android part of Google and the search part of Google.
What's your point?
Since all these major corps are so happy to sue each other for every stupid thing (including patents), isn't this sue-worthy? I don't live in USA, so I can't be sure in detail, but in Argentina, google/gmail would pretty much be able to prove that MS is degrading their image, and making them loose potential money. Isn't this so in USA as well? I'm pretty sure it probably is.
An, since some of the thing implied are actually non-true, there's a major point there.
Besides, since when do companies need a REAL motive to sue each other.
And Windows in the only choice of an OS to run MS Office on, thanks to a "fundamental conflict of interest" between the Office part of MS and the OS part of MS
Office has been available for Apple computers for quite awhile.
The reason that Microsoft is scared of Google is that they are actively attempting to make the underlying system immaterial as the Google services become the compatibility glue. Who cares if the underlying system is running Windows, OSX, Linux or something else when the end user gets exactly the same experience?
This.
Microsoft can compete with Apple, because the two companies use roughly the same model. Apple prefers to sell hardware and more or less give the software away, while Microsoft sells the software, but it's basically the same deal to consumers. Even more important, both companies build their business around the lock-in game, making consumers pick between the two ecosystems and to buy (with $) into one or the other. The friction provided by lock-in means that neither has to worry about being out-innovated in the short term. They may have ups and downs, but the billions will keep flowing. It's a comfortable playing field, and one that Microsoft has long proven they can dominate.
But Google wants to change the game entirely by making the operating system irrelevant. You can argue about whether or not Google's services have their own form of lock-in and change-resisting friction, but the main point is that Google's approach makes the hardware and software platform of the end-user's device irrelevant. Google wants the web to become a powerful but standardized application platform so that lock-ins at the level of the CPU, operating system, or even the browser go away, and everyone has to compete at the application level. That game is not one in which Microsoft will have many of their traditional advantages.
Personally, I think Microsoft still has huge advantages in a web-platform world. Microsoft employs a lot of really smart people and has huge cash reserves. Microsoft also has a pretty good start on building out the massive infrastructure needed to compete on "web scale". So I think MS has plenty of chances to continue making a lot of money even if Google "wins" and OS becomes irrelevant, but they'll have to work harder for it than they're accustomed to doing.
Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
If you had actually read Marx you'd know that he avoided laying out a blueprint for an alternative system. There are multiple reasons for that: his dislike of utopian socialists, his focus on analysis & critique of capitalism, & his hegelianism come to mind right away. He tended to think that the Paris Commune got a lot of stuff right. It's true that some of the problems of the analysis negatively influenced actually existing socialism, but still, there's no plan for the Soviet state in Capital or anything like that.
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How is it that one of the wealthiest corporations in the world always manages to find the most pathetic ad producers?
This is hysterically lame (just like all their other campaigns), and not in a self-aware, ironic sort of way; more of a Microsoft is that "special" kid in the class and doesn't realize it ... sort of way.
Sorry Microsoft, you're not the cool kid and you never will be.
MS Office runs on Mac, and has for the longest time.
Yes, I have. Now, care to explain what about that whole Metro business looks like it's tailored to "corporate market"?
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According to the phone in my pocket, Google is the only choice of a search engine on that device thanks to a fundamental conflict of interest between the Android part of Google and the search part of Google.
according to the android phone in my pocket, I can still bing through the google broswer and the bing app. unless it was really google search with different skin.....oh wait.