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Advertisers Co-Opting The Lorax With Half-Truths About Conservation

Posted by Unknown on from the he-who-controls-the-past dept.

pigrabbitbear writes with an interesting opinion on the "green" marketing surrounding The Lorax movie adaptation. From the article: "There may be all kinds of reasons to defend the Lorax — Dr. Seuss's wondrous children's fable that's also a seminal book about conservation — from the wrath of Lou Dobbs and Fox News and others to whom the children's book-turned-Disney film is little more than liberal propaganda. ... For adults dealing with the real world of compromise, the Lorax is loved and hated for being such a ridiculously staunch environmentalist. Dude refuses to give an inch, which isn’t realistic, but certainly makes him a compelling character. That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly. What has the poor Lorax become?"

9 of 265 comments (clear)

  1. Tragedy by vlm · · Score: 4, Funny

    That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly.

    I'm more concerned about lightning mcqueen from cars and cars2 being used to sell my kid a lunch box and thermos (true story!)

    Come on... slow news day?

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    1. Re:Tragedy by Anonymous Coward · · Score: 5, Funny

      No--there using this story as a metric of how many /. readers are sympathetic to OWS and similar political agendas. With all the changes since Taco left (flags?), this subtle quantification and increase in slashvertisements has made it ever more clear how /. will sell its users as product. Damn it. My post is self-fulfilling prophecy.

      No, you post is unreadable due to the font.

    2. Re:Tragedy by Yobgod+Ababua · · Score: 4, Funny

      Also unreadable due to poor grammar and an almost total lack of sense.

  2. Re:News for Nerds by ryanov · · Score: 4, Funny

    "To whom."

  3. So... by Kjella · · Score: 4, Funny

    Advertisers Co-Opting The Lorax With Half-Truths About Conservation

    So about 50% more truth than usual then?

    --
    Live today, because you never know what tomorrow brings
  4. Re:No surprise by PopeRatzo · · Score: 4, Funny

    I look forward to Mickey Mouse coming out of copyright protection myself.

    Me too. I am so looking forward to Mickey Mouse as a drug-addicted former child star who beats Minnie Mouse, makes a pornographic movie and ends up choking in his own vomit.

    I've been working on the screenplay since 1996. Miramax keeps turning me down for some reason. But as soon as the Mouse is out of copyright, I'm going straight to Searchlight.

    --
    You are welcome on my lawn.
  5. Re:I cringed when I saw the trailers by bughunter · · Score: 3, Funny

    I am really not certain at all whether there's a misspelling in your post or not...

    --
    I can see the fnords!
  6. Re:Not a Disney film! by The+Moof · · Score: 4, Funny

    It's like you've just won a rusted out 1992 Geo Metro with a broken radio.

  7. Re:News for Nerds by Anonymous Coward · · Score: 2, Funny

    Calm down my little pedantic nerd
    His question was addressed to that which Horton heard.