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Advertisers Co-Opting The Lorax With Half-Truths About Conservation

pigrabbitbear writes with an interesting opinion on the "green" marketing surrounding The Lorax movie adaptation. From the article: "There may be all kinds of reasons to defend the Lorax — Dr. Seuss's wondrous children's fable that's also a seminal book about conservation — from the wrath of Lou Dobbs and Fox News and others to whom the children's book-turned-Disney film is little more than liberal propaganda. ... For adults dealing with the real world of compromise, the Lorax is loved and hated for being such a ridiculously staunch environmentalist. Dude refuses to give an inch, which isn’t realistic, but certainly makes him a compelling character. That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly. What has the poor Lorax become?"

4 of 265 comments (clear)

  1. Not a Disney film! by ahecht · · Score: 4, Informative

    Disney has nothing to do with The Lorax. Like How the Grinch Stole Christmas and The Cat in the Hat, this is a Universal Pictures film. It is being produced by Universal's Illumination Entertainment, the same studio that did Despicable Me and Hop.

  2. Lou Dobbs and Fox News by Anonymous Coward · · Score: 5, Informative

    Fuck those people. You have a propaganda film out now that every conservative dickweed should be able to enjoy. Act of Valor, the one starring real soldiers, using live ammunition, and overseen by the Pentagon. Stop bitching that other people have what you also have.

  3. What has the poor Lorax become? by madhatter256 · · Score: 3, Informative

    A corporate sellout....

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  4. Re:Earlier Suess by Bob+the+Super+Hamste · · Score: 4, Informative

    A few years ago I saw some of his political cartoons. It was kind of odd seeing cartoons in the style of Suess but targeted to adults.

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