Advertisers Co-Opting The Lorax With Half-Truths About Conservation

Posted by Unknown on Tuesday February 28, 2012 @01:05AM from the he-who-controls-the-past dept.

pigrabbitbear writes with an interesting opinion on the "green" marketing surrounding The Lorax movie adaptation. From the article: "There may be all kinds of reasons to defend the Lorax — Dr. Seuss's wondrous children's fable that's also a seminal book about conservation — from the wrath of Lou Dobbs and Fox News and others to whom the children's book-turned-Disney film is little more than liberal propaganda. ... For adults dealing with the real world of compromise, the Lorax is loved and hated for being such a ridiculously staunch environmentalist. Dude refuses to give an inch, which isn’t realistic, but certainly makes him a compelling character. That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly. What has the poor Lorax become?"

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Re:Tragedy by Anonymous Coward · 2012-02-28 02:42 · Score: 5, Funny

No--there using this story as a metric of how many /. readers are sympathetic to OWS and similar political agendas. With all the changes since Taco left (flags?), this subtle quantification and increase in slashvertisements has made it ever more clear how /. will sell its users as product. Damn it. My post is self-fulfilling prophecy.

No, you post is unreadable due to the font.