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After Complaints, AT&T Solidifies, Increases Data Limit

New submitter rullywowr writes "After many users expressed anger, AT&T has moved the slowdown throttling bottleneck from 3GB of data to 5GB of data for users of 4G LTE smart phones. 'Previously, AT&T slowed speeds for subscribers who reached the top 5% of data users for that billing cycle and geographic location. Customers were outraged, arguing that the percentage method meant they had no way to know what the limit was — until AT&T informed them via text message that they were in danger of exceeding it.' AT&T still maintains the position that less than 5% of its users exceed the 3GB threshold each month."

51 of 211 comments (clear)

  1. "Unlimited data" by Anonymous Coward · · Score: 5, Insightful

    So "unlimited data" means 3GB/5GB now?

    1. Re:"Unlimited data" by tripleevenfall · · Score: 4, Interesting

      It's still unlimited. They should have to advertise this truthfully, though.

      "Unlimited data, with 3G speed for the first 3GB."

      "Our unlimited data plans feature 4G speed for the first 5GB you use each month!"

    2. Re:"Unlimited data" by msauve · · Score: 2, Interesting

      So "unlimited data" means 3GB/5GB now?

      No. It means your bandwidth is reduced when you hit those thresholds, you continue to be able to exchange data beyond the 3GB/5GB, just more slowly. They're not cutting anyone off, they're throttling to prevent average users from being negatively impacted by the highest percentile users. Wireless bandwidth is limited and shared, and this is just a way of ensuring the heaviest users don't hog it all.

      Think of it as the successful result of an "Occupy AT&T," where the little people won out over the "5%ers."

      I've never heard anyone imply that advertising "unlimited data" on, say, a 1 Mbps line was fraud because there was actually a limit of 1 Mbps x 2629743 seconds per month / 8 bits per byte ~= 329 GB/month.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    3. Re:"Unlimited data" by MacGyver2210 · · Score: 2, Informative

      You can't say "Unlimited up until _____" ...

      The "Up until ______" part is known as a LIMIT which makes it.... NOT UNLIMITED.

      --
      If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
    4. Re:"Unlimited data" by the_fat_kid · · Score: 4, Insightful

      here is to hoping that they "do not change the terms of our deal again"
      well, you deal with the sith and you get what you expect.

      --
      -- Sig under construction...
    5. Re:"Unlimited data" by Stalks · · Score: 2

      Speed != Usage

    6. Re:"Unlimited data" by icebraining · · Score: 4, Insightful

      Then all plans are and always have been unlimited, they just reduce your bandwidth to zero! (Or to 1kbps).

      Calling that unlimited makes it lose all meaning.

    7. Re:"Unlimited data" by afidel · · Score: 3, Insightful

      No, Comcast throttles if and only if the local CMTS is swamped and it throttles top users first. This is by FAR the most fair system. In fact it's what the wireless providers should be doing for all users as its the logical way to manage the network to insure network quality but it doesn't allow them to as effectively fleece their customers so it's not the direction they went.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    8. Re:"Unlimited data" by Githaron · · Score: 2

      250 GB / 30 days = 8.3 GB/day That is not a lot. I could possibly go through half the daily ration by myself just from video and music streams. There are also four other people in the house. All four use Netflix daily (many times on separate devices). Two of them play games online.

    9. Re:"Unlimited data" by icebraining · · Score: 2

      Then they should call it "flat rate", not unlimited.

      Anyone who thinks "unlimited" means "infinite," for timed (monthly) service on a network with bandwidth obviously subject to technology limits, is either being disingenuous or ignorant.

      Of course it's not infinite, but an e.g. "unlimited 5mbps plan" should mean there are no other limits besides the fixed bandwidth.

    10. Re:"Unlimited data" by msauve · · Score: 2

      there is obviously more bandwidth available at the beginning of the month and much less available towards the end of the month when those limits are imposed and connections throttled

      When is the last time you looked at your cellular bill? There are multiple "billing cycles," each beginning on a different day of the month. It's not like everyone resets at once, as you imply.</ignoredfact>

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    11. Re:"Unlimited data" by compro01 · · Score: 2

      video streaming uses a lot, but still you have to work to get to 250GB.

      Does 1 hour of HD netflix per day per person in a 4 person household count as "work"? As that'll handily blow through a 250GB cap in slightly less than 3 weeks.

      --
      upon the advice of my lawyer, i have no sig at this time
    12. Re:"Unlimited data" by The_Wilschon · · Score: 2

      Speed is, and always has been, limited by the capabilities of the hardware in between source and destination. Nobody has ever thought that "unlimited" meant "unlimited speed". Nobody sane, anyway.

      --
      SIGSEGV caught, terminating

      wait... not that kind of sig.
    13. Re:"Unlimited data" by hairyfeet · · Score: 2

      but more and more people will be doing the same things in the future.

      No they won't, that's the whole damned point of the cap. Instead you'll be doing like me where you HAVE to take the cableco's bundles, you HAVE to use their phone, you HAVE to watch their shows, do this? that nasty old cap just seems to go away. Don't? Well i hope you like getting cut off, or throttled, or just plain told "we don't want your business" when there aren't any alternatives in the area. Know what Cox is testing out for a cap limit on their consumer lines? 36Gb. My guess is so they don't have to bother with upgrades.

      Enjoy the future, where the EU and Asia completely blow away the fat old paper tiger that was the USA whose 1%ers greed has stuck on the short bus to the info superhighway. Gotta make those quarterly earnings targets ya know.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    14. Re:"Unlimited data" by ToastedRhino · · Score: 2

      That's not actually the case. Per Netflix 30 hours of full HD uses 67 GB (says "about 70" in the article body, but further down clarifies that it's actually 67). That works out to 2.23 GB/hour. Times 4 hours gives us just under 9 GB/day which works out to closer to 4 weeks before you hit the cap. Also, it's unlikely (but surely not impossible) that all the shows being watched are encoded in Netflix's highest HD quality, though these calculations preclude using the internet for anything else, which is clearly unreasonable. I hate to be pedantic, but if you're going to make a point your facts should be accurate.

      That being said, a 250 GB cap does become an issue when multiple people are sharing a connection, and something is definitely going to have to give at some point.

    15. Re:"Unlimited data" by KingMotley · · Score: 2

      If by small percentage, you mean 98%, then yes, it's a small percentage.

  2. Bandwidth Calculations by AnotherAnonymousUser · · Score: 4, Interesting

    Anyone in the industry or in the know want to take a stab at where the numbers come from? It seems that 5GB is a common enough number for phone carriers. Is that just a metric that was settled upon, is it arbitrarily set, or are they crunching numbers and coming out with 3GB/5GB as a theoretical "optimal" limit for a network? Feedback welcome from people who know how/why such decisions are made!

    1. Re:Bandwidth Calculations by Sponge+Bath · · Score: 4, Insightful

      I'm not in the industry, but I don't doubt that they crunched numbers... not network capacity, but how little can you give a consumer and how much can you charge before they leave.

    2. Re:Bandwidth Calculations by wbr1 · · Score: 3, Insightful

      Some execs sat in a board room and said where can we place the cap to get more revenue and not piss too many customers off. That is all.

      --
      Silence is a state of mime.
    3. Re:Bandwidth Calculations by hawguy · · Score: 4, Insightful

      The smart thing about their 95% percentile calculation is that the bar keeps getting lower.

      If the 95% mark is at 5GB today and they throttle back anyone that exceeds 5GB, no one will be able to go beyond 5GB of usage, so next month the 95% level might be 4.9GB. Then since no one can go much beyond 4.9GB, the next month it becomes 4.8GB. And so on.

      Until finally, they are throttling once you hit 100KB of bandwidth and they can advertise the world's fastest wireless network since no one can use it. You can get one hit to speedtest.net to test your bandwidth and see your blazing 25mbit of bandwidth before they throttle you to 144kb of bandwidth.

      Sounds like a good strategy.

    4. Re:Bandwidth Calculations by AddictedToCaffine · · Score: 5, Insightful

      They're not "hogs" if they paid for "unlimited".

    5. Re:Bandwidth Calculations by icebraining · · Score: 3, Informative

      I'm older and hand held phones don't come in the large print edition

      Actually they do, we got my grandmother a ZTE S302 exactly because it had nice big letters.

      It's probably a pain to read and write SMSes in, because only a couple of words fit in the screen.

  3. It still accomplishes their goal by nweaver · · Score: 4, Insightful

    For 3G (read, ALL iPhones) its still 3GB.

    So for iPhone customers on the old unlimited plan, they still have a choice:

    For the same amount of money, either stick with the "Unlimited" plan which goes useless at 3GB, or go to a metered plan where you get 3GB and above that its $10/GB in overages...

    As for the 4G/LTE phones, those are in a much smaller minority, as the big grandfathered ones that AT&T dislikes are the iPhones.

    --
    Test your net with Netalyzr
    1. Re:It still accomplishes their goal by Eponymous+Coward · · Score: 5, Interesting

      Their goal is much more devious.

      They are going to keep the data caps as low as they possibly can. I'm convinced that throttling the heaviest users is just a way to reinforce this idea that using the network costs money. The truth is, the only problem on the network is peak time congestion and throttling the heaviest users has the same effect as throttling any user during peak time.

      So, AT&T gets people used to the idea that data caps are normal and necessary. Step two is about approaching companies like Pandora, Netflix, and Google and make them this offer: if you pay us a lot of money, data transferred from your service won't count in the data cap calculation. They want to be paid two times for a single user's network usage. It's so obvious to me that this is what they are working on and it's disgusting.

    2. Re:It still accomplishes their goal by afidel · · Score: 4, Informative

      BS, bulk transport is the cheapest part of any internet connection and prices per GB are falling about 10x faster in that segment than they are in last mile. Plus AT&T is a Tier1 so they aren't paying anyone for peering agreements.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    3. Re:It still accomplishes their goal by Eponymous+Coward · · Score: 3, Informative

      AT&T is actually fairly reasonable when it comes to peering. You can see their terms here. I would be shocked if AT&T spent anything network access in the US.

    4. Re:It still accomplishes their goal by tepples · · Score: 2

      Using their network doesn't cost them money.

      Yes it does. It takes a while to pay off the cost of putting up a cell tower.

  4. Still not unlimited by Anonymous Coward · · Score: 5, Insightful

    I've avoided AT&T and Verizon for this reason. I should be able to use my phone all I want.

    Sprint is definitely in a winning position.

  5. As a spoiled sprint user by P-niiice · · Score: 2

    The limits are too low. You can blow half of that limit away on one game download if you're not careful.

  6. They listen ? by fluffythedestroyer · · Score: 2

    I really surprised that AT&T listened to its 5% users that complained regarding that situation. Most companies like these have a higher threshold and, I'm sorry but, they don't really give a crap about them too until the complaints gets to a certain level. In the end, I'm happy that they finally listened but something tells me it's not free and/or not without any concequences...I hope I'm wrong on this one.

  7. AT&T Lies. by geekmux · · Score: 4, Insightful

    "...AT&T still maintains the position that less than 5% of its users exceed the 3GB threshold each month."

    Really? Seems to me AT&T is causing an awful lot of pain and bad publicity for themselves by creating such limitations around what supposedly accounts for only 5% of their consumer base. Seems like the effort would be worth a hell of a lot more than 5% of revenue.

    1. Re:AT&T Lies. by MacGyver2210 · · Score: 4, Funny

      "Here at AT&T we have a long, rich history of screwing our customers. From the original days of our telephone monopoly, to our sub-standard yet overpriced DSL service and its associated lawsuits, we strive to charge you at least 10 times the value of the service you receive. This is our promise to you.

      It has come to our attention that a tiny fraction of our cellular data customers are using more than the rest, even though they are within the data amount we promised upon signing their contract. We simply cannot allow even the smallest portion of our clients to actually receive what they pay for, or have service at the level they expect. This would set a terribly hard-to-follow precedent of giving customers what they want and what they pay for. We simply cannot handle that.

      On this note, we have today decided to return to bill-per-hour internet access. Based on the 1997 AOL dial-up rate, we are now charging $3.67 per hour* for your cellular data bandwidth. We still consider this to be 'unlimited' as you are able to use as much data as you are willing to pay for. We thank your for your continued subservience, and your willingness to put up with us constantly screwing you. We truly believe you don't have any choice in carriers, so your resistance is futile."

      *Any time over one second is billed as a full hour. No prorating or refunds allowed. An additional 30 pages of terms and conditions that none of you will read also apply.

      --
      If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
  8. buy a smartphone they said by Anonymous Coward · · Score: 5, Insightful

    buy a smartphone they said
    watch tv, movies, videos they said

    you can't use that bandwidth we advertised and sold you they say

  9. Where's the FCC investigation? by Anonymous Coward · · Score: 2, Insightful

    These companies should lose all their spectrum for even thinking about throttling connections.

    FCC start the investigation. They advertise unlimited (they did, even if they don't now) - throttling is just another way to *restrict* data - it breaks unlimited.

    I for one would love to see AT&T and Verizon lose all of it's cellular spectrum because of these greedy shenanigans.

    Cost for unlimited/unlimited/unlimited should be about $20.00 a phone per month. That covers any and all uses of bandwidth in use today and yet to be conceived of.
     

  10. Re:3G users? by adamstew · · Score: 3, Informative

    it's a 3GB limit for 3G users and a 5GB limit for 4G LTE users

  11. Need competition and regulation. by JustAnotherIdiot · · Score: 4, Informative

    Leave the market alone, it'll be just fine they said.
    Bullshit, we're getting robbed blind by these people, costs should be nowhere near this high.
    If they took one day of bonus away from the CEO, they'd probably be able to upgrade their infrastructure enough to handle all of the current users without breaking a sweat.
    Oh, but no, CEO man has to have his 7 yachts and 5 mansions. We would be terrorists if we wanted him to go without just one yacht.

    --
    What do I know, I'm just an idiot, right?
    1. Re:Need competition and regulation. by sohmc · · Score: 2

      There are a number of these: ting.com, speakout, and a couple of others. A large majority of these are based on the Sprint network.

      I guess Sprint is bleeding customers so bad that they have begun leasing their bandwidth to other companies to resell.

      --
      We don't live in Shouldland.
  12. Re:Blazing fast LTE speeds by Anonymous Coward · · Score: 2, Informative

    I've got bad news for you - nobody's LTE speeds are 100 MBit. That's the techincal (IEEE?) definition of 4G, however the carriers have co-oped 4G to mean "faster than 3G", or anywhere from 2Mb-6.5Mb (source: http://www.pcworld.com/article/221931/4g_wireless_speed_tests_which_is_really_the_fastest.html). So, yes, you could blow through your cap quickly - in as little as 2.5 hours of streaming at maximum current LTE speed - but not quite as fast as you think.

  13. The real issue.. by jakegmerek · · Score: 2

    I have no issue with throttling heavy users to increase the customer experience for all. My issue is that this plan will not really solve that issue. If I am on a little used tower at 3AM it costs ATT nothing extra if use 1GB, 100GB, or 1000GB, neither does it hurt anyone else. However on a crowded tower it makes sense to throttle heavy users so that the other users on the tower will be able to have a better experience.
    What they should do, to be open and fair, is throttle heavy users on congested towers and then restore their speeds to normal when there is no more congestion. Annoying, possibly, but at least reasonable and purpose driven to the stated purpose. In this light the proposal that they have outlined is simply designed to make the unlimited plan so unpalatable that the users will switch to the tiered plans that have the possibility of garnering more income for ATT. If they truly want to do that, that would be fine, but do it openly, maybe by saying that the next time these subscribers contracts expire, they will have to switch to the tiered pricing or something similar. At least then they would be honest in their approach.

  14. Calm Down... A LITTLE by CMYKjunkie · · Score: 5, Interesting

    AT&T user here. I was more pissed off about these limits until I started using an app that shows me my data usage during the month and I had a surprising result: I only use 200 MB a month!! I thought I was someone who would be near the 2GB cap I have, but I am quite wrong. During my afternoon commute (~2 hours) on Amrtrak I use my phone to Facebook (including a lot of picture uploading), Twitter, web browsing, e-mail, light gaming and app downloads & usage. All of this is on 3G (or "4G" if I am to believe AT&T's marketing speak that HSPA+ is 4G). Weekends out around town is the same profile, though evenings and such at home I am on Wi-Fi. So to be using only 200MB was a shock to me. All I am saying is that we should all look at our usage before we are outraged. Yes: it is RIDICULOUS that they market "unlimited" data when throttling is, by any reasonable definition, limiting. But how many of you are really at or near the caps? I would really like to know!! I wonder how many of you are like me, thinking you use more data than you do.

    1. Re:Calm Down... A LITTLE by LoudNoiseElitist · · Score: 4, Informative

      How sure of that app are you? Have you been comparing it with what AT&T says you're using? Try dialing *3282# and see what the text message you get says. I'm willing to bet it's a *lot* more than 200mb, especially if you've been uploading images (assuming they aren't tiny).

      Furthermore, people were originally angry because this throttling wasn't being applied to people necessarily going over their limits, it was people in the "top 5% of data usage", whatever that means. And there isn't a way for an app to tell you that, hence the outrage.

    2. Re:Calm Down... A LITTLE by Zerth · · Score: 4, Informative

      I listen to pandora/spotify/etc during my commute, plus google maps+nav, youtube videos, random webpages. I'm 8 days into my billing cycle and I'm at 1241 megs, so probably about 4gigs/month. More like 6 or 7 gigs if I use google hangout or ustream for any serious amount of time.

      You're using your phone like you are on dialup, so it isn't surprising your data usage matches that.

  15. Re:NIMBYs who don't want a tower on their skyline by Eponymous+Coward · · Score: 2

    An antenna doesn't have to be on a tower. If the phone companies were really motivated to solve this problem, they could.

  16. You are paying for the last mile by tepples · · Score: 4, Informative

    Why would it matter where you connect to the Internet from - whether your phone or a Coffee Shop WiFi point?

    Because it costs more to send bits over cellular last mile than over Wi-Fi to a wired last mile.

    It all goes to the same internet

    Over different last miles. Different last miles have different costs per bit. That's why Comcast can afford to charge the same for 250 GB that a cellular carrier charges for 5 GB.

  17. Why upgrade? by redkcir · · Score: 2

    My question is "Why bother to upgrade to 4G or any other speed?". A high speed phone isn't any use if you can't use it for what it's meant for. If enough people just drop the most useful aspects of their phones (Internet) and use then for just them as phones, the shoe would be on the other foot. My phone still works with WiFi and I don't even HAVE a carrier. I find that for me a cell phone isn't viable because I only make a call or two a month. On the other hand I still can check my email and browse when in a WiFi zone like my house of a place of business that offers it, and it still works great as a media and game player.

  18. Re:Are handheld games that big? by msauve · · Score: 2

    If the coffee shop runs out of bandwidth, they simply order up a bigger pipe (or a second pipe). Problem solved. If a wireless carrier runs out of bandwidth, then all users are affected, until a few years pass and the next generation of technology becomes available. So, it's fair to throttle the heaviest users (who are pushing bandwidth over the edge), so average users aren't significantly impacted.

    Wired and wireless cannot be compared with regard to bandwidth. There is a technology limit for wireless which is not effectively present for wired.

    But, I'm sure you can't understand that, since you've made it obvious that this is all about you.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  19. Uncap with Comcast Business Class by tepples · · Score: 3, Informative

    I pay for a higher end connection from Comcast

    If you pay enough, you get into the "Comcast Business Class" tier, which has no such cap. Telecommuters should consider asking their employer to pay for it as a business expense.

    1. Re:Uncap with Comcast Business Class by wbr1 · · Score: 2

      I telecommute, and I also use Comcast Business Class. ~65 per month gets me modem rental and 12 down 2 up service, with their wonderful powerboost gag. If I need I can add static IPs and have no rate cap up or down. I use it all day with VOIP and video streams going, and then I also use it personally when off shift playing games, watching movies, downloading torrents, etc. So far it has been rock solid stable and now complaints from Comcast about my usage.

      --
      Silence is a state of mime.
  20. Swamped on purpose by tepples · · Score: 2

    Comcast throttles if and only if the local CMTS is swamped and it throttles top users first. This is by FAR the most fair system.

    Unless Comcast decides to keep the local CMTS swamped on purpose because shareholders want short-term dividends more than medium-term network improvement. See a previous Slashdot story about congestion by choice.

  21. Re:3G users? by NeutronCowboy · · Score: 3, Interesting

    Screw 3G. What about upping that 250 GB limit for their UVerse to something serious - like 1TB?

    --
    Those who can, do. Those who can't, sue.
  22. Copper was already in the ground by tepples · · Score: 2

    Cable and DSL took off only because a large part of the fixed costs (i.e. copper) was already in the ground, and speed upgrades over those physical mediums have taken the form of new modulations or new multiple-access modes. Wireless service doesn't have that luxury; volume is growing faster than the big four can put up new towers.