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Third-Generation Apple TV Lands With a Thud

DeviceGuru writes "Although generally overshadowed by the iPad 3 debut, Apple also introduced the third incarnation of its Apple TV streaming media players this week. Sporting a revamped icon-based UI, the third-generation Apple TV doesn't add much to its predecessor beyond a truly-HD 1080p video output mode. Although Apple TV is still not supported by an Apple Apps Store plug-in apps ecosystem, its new UI (available as a free update for 2nd-generation Apple TVs) does seem to imply that this capability is coming soon. Meanwhile, Roku is gearing up for a $50M IPO, so this cord-cutting story is far from over."

39 of 222 comments (clear)

  1. Dear Apple... by Anonymous Coward · · Score: 5, Interesting

    Give it an app store so I can have Plex just like on my iPhone and iPad.

    I promise to buy like 3 of them minimum.

    1. Re:Dear Apple... by blahbooboo · · Score: 2

      Exactly! Agree completely. That's the only reason I won't buy it and get rid of my HTPC

    2. Re:Dear Apple... by Wild_dog! · · Score: 2

      You can put plex on the apple TV since 2010 or something.
      Also check out:
      http://firecore.com/atvflash-black

      I plan on buying an Apple TV this weekend.
      It finally has 1080P which is what I have been waiting for as have a lot of other people.
      The only thud is the thud of my cash in apples coffers. ;-}

    3. Re:Dear Apple... by tooyoung · · Score: 2

      You do realize that you can mirror your iPad to your AppleTV and use any app that you want.

  2. Why the negative headlines? by Hadlock · · Score: 5, Insightful

    It seems like all the headlines since CmdrTaco left have been really negative, misleading headlines. Do negative headlines really bring in that much more traffic? I stopped reading boing boing because of their terrible headlines, and it looks like Slashdot is headed down that route too.
     
    I used to come here for my daily dose of news and interesting topics, now all the headlines are used to cast doubt on company's futures, failed products and missed deadlines.
     
    I don't mind hearing about "Your Rights Online" and the negative aspects of SOPA, etc, but it's gotten to the point where slashdot is no longer that shining beacon of interesting, exciting NEWs. Why would you spin a minor product improvement (720p->1080p) as a negative headline? What do your readers get out of it? Does it really improve traffic that much? Slashdot goes from being interesting and standing out as a good source of news, to just another "me too" BoingBoing style blog. Please don't do that.

    --
    moox. for a new generation.
    1. Re:Why the negative headlines? by robably · · Score: 2, Insightful

      But it's the readers who supply the stories and write the headlines - if you think there's a bias and want to see a change then start submitting stories with cheerier headlines.

    2. Re:Why the negative headlines? by Thorhs · · Score: 3, Insightful

      It doesn't matter how many positive articles get submitted if the editors never accept them, now does it?

    3. Re:Why the negative headlines? by Sepultura · · Score: 5, Insightful

      It's an attempt at appealing to the smug, baseless superiority that everyone seems to want to get in on these days. And it's not all negative - stories about things that are "in" with the crowd but that others don't understand/get, like the Raspberry Pi, are being fawned over.

      This attitude, then, leads to 2 basic themes that I've noticed: "We're better than everyone else because what they like we hate for various esoteric reasons, and we are always right", and "We're better than everyone else because we know about stuff that they don't, even though our own estimation of our knowledge is blown up out of proportion". Neither of these viewpoints tends to be based on logic.

      And this isn't new. Slashdot's been going this way for years, well before Rob left. It's just more blatant now. Personally, I think it coincides with the rise of social media, with everyone thinking the world must hear and respect their opinions about even the most mundane things. But I have only anecdotal evidence to support that theory...

    4. Re:Why the negative headlines? by Blaskowicz · · Score: 3, Interesting

      apple bashing is fine. this is a website with a freaking Borg icon for bill gates and a slant against other entities perceived to be against freedom (SCO, oracle etc.). crappy groupthink maybe but we're all intelligent and know to exercise critical judgement, and comments often show respect towards our "enemies". it's on slashdot that I learnt how much technically advanced and well integrated microsoft solutions are, or how apple succeeds by mostly giving their customers what they fucking want.

      I didn't thought the headline was negative really. but that's because I didn't know what a "thud" was. so I'm pissed at the editor for using a very rare anglo-saxon word I've never seen anywhere :D.

    5. Re:Why the negative headlines? by robably · · Score: 3, Insightful

      Wait until you've actually tried to make a change before damning the editors for something they might not be doing, though. Again, it's the readers who influence which stories get published by voting them up or down on the firehose. If you want to see a change, start there.

    6. Re:Why the negative headlines? by bsane · · Score: 2

      "Meet the new boss, same as the old boss", first it was IBM, then Microsoft, now it's Apple. Don't get me wrong, I think Apple makes some pretty damn good products that have contributed hugely to progress, but they're just as much control freaks as the old boss. The only real change I believe in is that now there's Android which is open source

      The difference is: there's no longer a iron fist monopoly on the pc world. I can get a Mac as my computer at a significant percentage of employers- up from 0 ten years ago. Software companies have actually started writing osx apps. Windows may have lost mindshare, but it's in no way comparable to the situation I've dealt with for 25 years as a Mac user.

      Mobile devices- apple doesn't even come close to having a monopoly. Android is very successful, and iProducts are better off for it.

      Basically it sounds Ike you have no idea what its like to be on the losing side of a monopoly.

    7. Re:Why the negative headlines? by phayes · · Score: 4, Informative

      I agree with Hadlock. The editors are choosing the articles with negative spin more often. The same subject is often submitted multiple times by different people with different slants, yet the editors are picking out the negative articles more often than the positive ones even when the positive ones come out first.

      --
      Democracy is a sheep and two wolves deciding what to have for lunch. Freedom is a well armed sheep contesting the issue
    8. Re:Why the negative headlines? by Microlith · · Score: 2

      We had no idea ten years ago that the Window monopoly was going to be breaking up within our lifetimes.

      It hasn't broken up yet. last I checked, Windows was still on some 90% of desktops worldwide. And Microsoft's tactics haven't changed much, if anything they're more subtle and insidious now that they have to keep the DoJ and EU off their back.

    9. Re:Why the negative headlines? by jedidiah · · Score: 2

      > What do you want it to do, exactly?

      Play video, and not just stuff spoon fed from the Apple store.

      Being able to do Netflix is not terribly interesting these days. Just about anything can do that. Some of those devices will even play your home movies or DVDs.

      --
      A Pirate and a Puritan look the same on a balance sheet.
  3. What? by romanval · · Score: 5, Insightful

    Apple never pushed or stated that the Apple TV was anything revolutionary; Especially compared to their Phone, Tablets, and Laptops, they consider it a hobby.

    1. Re:What? by nine-times · · Score: 4, Insightful

      More to the point, Apple doesn't need the Apple TV to be revolutionary. What they need is a way to get their content onto your TV. They're selling these iPads and iPhones with all this ability to play media, and they're also selling the media to play on them. If there were no easy way to get that media onto your TV, that would be a gaping hole in their product lineup.

      Besides, if there's an upcoming revolutionary change in TV, I don't tank it'll be a new technology or device, but instead a service. If someone can get a new distribution method in place which effectively replaces cable TV providers with an Internet service, providing access to first-run TV shows and sporting events, it has the potential to change the entire industry.

    2. Re:What? by ceoyoyo · · Score: 3, Interesting

      It's the equivalent of an adapter to let you hook your iPad, iPhone or iTunes up to your TV. It's not glamorous, but it is nicely executed and adds a lot of capability.

  4. Apple TV is an iPad accessory by Coward+Anonymous · · Score: 5, Insightful

    The iPad now has all the technical bits in place to become the household computing center for most people. It has built in e-mail, web, video consumption, photo and video management, music, basic document creation and, critically, built in always available cheap broadband internet connectivity (via LTE).
    The final nail for the iPad is to get decent dependable TV and movie programming. Once that is in place, iPad covers most people's media needs and the Apple TV is an accessory for the iPad like the Camera Connection Kit but for displaying content on a traditional TV.

    Assuming Apple gets its programming, the cable (and DSL) companies are going to get wiped out without ever realizing what hit them.

    1. Re:Apple TV is an iPad accessory by Anonymous Coward · · Score: 2, Informative

      It still doesn't have a USB port

    2. Re:Apple TV is an iPad accessory by Traiano · · Score: 3, Insightful

      Remind me again, what is USB for? I remember it did something back before every device in my home came with built-in wireless Ethernet.

    3. Re:Apple TV is an iPad accessory by pknoll · · Score: 3, Interesting

      It still doesn't have a USB port

      Why do you need one? That's a serious question.

      With the exception of charging the battery, everything I do with my iPad I do wirelessly. Connecting a cable to it for any reason seems like a step backward.

    4. Re:Apple TV is an iPad accessory by jedidiah · · Score: 2

      Oddly enough, USB could provide faster networking.

      There are all manner of interesting things you can plug into a USB port including cameras, storage, scanners, printers, video capture devices and whatever else someone could come up with.

      Not everything is wireless. Nor would you reall want it to be.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    5. Re:Apple TV is an iPad accessory by Dr.+Hellno · · Score: 2

      The iPad now has all the technical bits in place to become the household computing center for most people.

      As an iPad owner myself, I have to emphatically disagree. If people are satisfied by the computing experience offered by the iPad, their expectations are way too low.

      It has built in e-mail, web

      It's simply not good at browsing the web. It's slow, it's full of ads, it crashes so goddamn much (responding to the Slashdot poll crashes mine about 2 out of 3 times). Compared to a laptop, or certainly a desktop, it's a terrible browsing experience.

      video consumption, photo and video management, music

      It does video alright, but lots of web video outside of youtube just won't load properly half the time. It's difficult to control playback (pause isn't quick enough, seek bar is clumsy and inaccurate). And unless you plug in headphones, music or any video relying on sound will be greatly degraded.

      basic document creation

      Yeah... *basic* document creation. Touch keyboards just aren't good enough to type anything substantial, and let's not even get into the ergonomics of extended typing on it. It doesn't have the processing power to create music, and I wouldn't try any serious image creation on it.

      Some of these problems will get better, I assume one day they'll make one with enough horsepower that I can vote in the damn slashdot poll. But tablets are toys, they aren't real computers and they don't replace real computers for most of the applications you mentioned.

  5. Re:You're missing the key feature. by Anonymous Coward · · Score: 3, Funny

    "Gather round the TV, kids; honey, can you dim the lights? It's time for my Keynote about the JCR family vacation!"

  6. So that's why they sold out in under 8 hours? by Anonymous Coward · · Score: 5, Insightful

    Pre orders sold out less than 8 hours after its announcement. Just because a few tech geeks can't twist the hardware to perform all their desires doesn't mean it still isn't a popular consumer good with a much larger buying public. You can't please everyone, and Apple runs a business so they please the largest buying group first.

  7. Re:Truly HD? by brokeninside · · Score: 2

    You're off your rocker. I have a 720p television set. My brother in law has a 1080p set of the same size. The difference is pretty noticeable given the same source.

    Now, it is true that not all digital content is 1080p. Watching content that is 720p is not going to be noticeably different on a 1080p television set. Moreover, not all digital content is even 720p. One thing I noticed when I cut my cable subscription was that the "HD" local channels from my cable provider had a lesser resolution than the over the air (OTA) broadcasts from those same local channels.

  8. Re:Meh ... by BasilBrush · · Score: 3, Interesting

    And yet all they need to do is allow third party development, and in no time there will be 100s of thousands of apps for it. At $99 that would be a hell of a value proposition.

    There seems to be no reason that they wouldn't do that. I suspect that they they wanted to get the new icon based interface out first, just in case the blogosphere decided to be critical about it. Let opinions about it die done... in a few months everyone will just accept it as the norm. Then announce 3rd party apps. At that stage, no one can spin it as a bad thing, it would be all good.

  9. Re:Revolutionary ? by BasilBrush · · Score: 4, Interesting

    Was the smartphone, or tablet, or laptop, or music player revolutionary when apple released it, or was it the device they copied from that was revolutionary.

    Take the iPad as an example, yes it was revolutionary. Microsoft and others had been trying tablet concepts since the late 1980s. Sometimes calling them tablets, sometimes slates, sometimes pads. Every last one of them was a flop.

    Apple launched their iPad and it was an instant success.

    Using the political connotation of revolution, this is the difference between a few people grumbling, and having a revolution that takes over the country, transforming politics from then on.

    Apple didn't copy any of the previous tablets, why would they? They were all flops. Since Apple's iPad revolution, every tablet manufacturer now bases their tablet designs on the iPad though.

    The intelligent person doesn't deny that a revolution took place, it clearly did. They work out what it was about Apple's design that struck a chord with the public. That made it a phenomenal success where all before had been failures.

  10. Ya I certianly have nothing that uses USB by Sycraft-fu · · Score: 5, Insightful

    Except my smartphone. And my calculator. And my keyboard, mouse, controller, blood pressure meter, AHCHD camera, calibrator, flash drive, remote, headphone amp, and so on. No nothing at all.

    These by the way are just devices laying around my house I can think of. There's more, and more at work as well. USB is kinda of used by, well, damn near everything that likes to plug in to a computer which is damn near everything. As I said, even my blood pressure monitor has USB (so you can download the history of your BP).

    But hey if you want to add to the cost and complexity of every device, and reduce the battery life, as well as require an AP for them to work, sure let's go all 802.11.

  11. Re:Revolutionary ? by turb · · Score: 5, Insightful

    or more simply put:

    Asking if Apple is responsible for the "revolutionary" devices like the iPad, iPod, iPhone vs the first devices in the class is like suggesting George Washington wasn't responsible for a good portion of the American revolution but instead it was all some guy in a bar who was bitching about the British before everyone else was.

  12. The iPad is an evolution of the iPhone by Bananenrepublik · · Score: 2, Insightful

    The iPad wasn't a revolution, it was an evolution of the iPhone. Without the iPhone and its apps the iPad wouldn't have been the success it has been. Apple's genius was recognizing that they could extend the striving ecosphere of the iPhone to another device, and thereby kickstart its adoption. That's the major advantage they've had over other people trying to launch tablets, and it's an advantage that they created, so I'm not belittling it. The device in itself wasn't revolutionary.

    1. Re:The iPad is an evolution of the iPhone by BasilBrush · · Score: 5, Informative

      Well, a revolution in one place can inspire a revolution in another, as we saw in the Arab Spring.

      You make a good point. But Apple's planning in this is even stronger than you state. In fact Apple had the iPad in development before they even started on the development of the iPhone. It appears Jobs realised that they stood a far bigger chance of success with a new touch based device in the established mobile phone category, than starting in the up to then unsuccessful tablet category. So they ended up doing the phone first, knowing full well that the long game was the tablet.

      In a way the two are all part of the same revolution. A revolution against the PC monopoly of computing.

    2. Re:The iPad is an evolution of the iPhone by busyqth · · Score: 5, Insightful

      Perhaps this comment will be lost and unread, and I'm too lazy to go find the video now,

      but there is an interview with Steve Jobs from the early 90s in which he says (paraphrased): "I can save Apple. I know what to do. I wouldn't mind helping them, but they're not interested in what I have to say." and then when asked what he would do hey says: "Milk the Macintosh for all its worth to keep going while you're working on the products of the future."

      And then consider the statement Jobs made when the announcement of Microsoft's investment in Apple was made: "We have to get past the idea that for Apple to win, Microsoft has to lose."

      I think it's pretty clear from interviews and statements by Jobs both before he returned to Apple and immediately after he returned, that he was focused on the post-PC world right from the start. He recognized that he could never break the market power of the Windows PC, but he saw that improvements in technology would ultimately obsolete the PC as a central, all-encompassing computing platform for most people, and so when he returned, he spent a few years getting the Mac in shape so the company didn't die, and then moved on to the post-PC strategy.

    3. Re:The iPad is an evolution of the iPhone by am+2k · · Score: 5, Insightful

      I think it's pretty clear from interviews and statements by Jobs both before he returned to Apple and immediately after he returned, that he was focused on the post-PC world right from the start. He recognized that he could never break the market power of the Windows PC, but he saw that improvements in technology would ultimately obsolete the PC as a central, all-encompassing computing platform for most people, and so when he returned, he spent a few years getting the Mac in shape so the company didn't die, and then moved on to the post-PC strategy.

      Jobs never saw Apple as a computer company, but as an experience company. This means that the computer is only the means to an end, which is getting specific things done. So it's only natural that when there's another way to get the stuff done people want to do (like surfing the web, checking emails, listening to music, writing, composing, painting, etc), he'd be the first to jump ship. Many other technology companies (like Microsoft) ask themselves "how can this issue be solved on a computer?", when the real question should only be "how can this issue be solved?".

    4. Re:The iPad is an evolution of the iPhone by MisterSquid · · Score: 3, Interesting

      Presently at 1, your post is way undermodded.

      Your remarks about Jobs understanding the nature of the PC market as intertwined with but separate from other computing markets makes a lot of sense. Had I mod points, you'd get my +1.

      I also really like your contextualization of Jobs' statement that "We have to get past the idea that for Apple to win, Microsoft has to lose." From everything I can see, this is exactly the case.

      Microsoft, while not the uncontested juggernaut of yore, is in no sense of the word "losing". What has become apparent is that Microsoft has to compete and from what I've seen its consumers who are reaping the benefits.

      --
      blog
  13. Re:You're missing the key feature. by KingMotley · · Score: 4, Informative

    Well except for people like me... I take the train home from work. I'm watching a movie on my iPhone, and it's all over.. all except for the last 15-20 minutes of it. So I get off the train, put on my headphones so I can listen to music from my iPhone/Pandora while walking to my car. When I get to my car, I take off my head phones half way through a song I like, plug in my iPhone to my car stereo, and listen to it on my way home through my car stereo (Kenwood KDC-BY948HD btw). When I get home, I pull into the driveway. Half way through another song, I unplug my iPhone, hit the airplay button and switch the output to my Pioneer VSX-1121 receiver, and now that song picks up exactly where it was only now it's playing in my house. I make make dinner, then sit down in the living room to eat it. I hit the video button, select the movie I was watching on the train, hit airplay, and select "Living Room Apple TV", the receiver stops playing music and the TV starts playing the last 15-20 minutes of the movie I was watching on the train in 7.2 surround sound. If/when that movie is over, I pick another one using the Apple TV remote to stream one directly from my PC in the office.

    Could I do that with a laptop/another vendors tablet? Perhaps, I could come up with some bastardization of hardware/software combo that would come close, but nothing I've ever seen comes even close to the simplicity and ease of use, nor one that has a half way decent UI. The Apple TV UI is the best I've seen for a DNLA type player, and I've looked at quite a few.

  14. From the well-thats-not-very-exciting dept by srussia · · Score: 4, Insightful
    --
    Set your phasers on "funky"!
  15. Re:You're missing the key feature. by tooyoung · · Score: 2

    Or, I could sit comfortably on my couch, without a long wire running to my TV, and show my friends a new app I bought. Then, my friend could whip out there iPhone and show me a video they think is funny.

    I guess with your solution, one of us could kneel by the TV and control the tablet. Then, if the other person wanted to show something, we could trade places and swap the wires out.

    Brilliant.

  16. Re:Meh ... by jedidiah · · Score: 2

    What a load of bullshit.

    3rd party developers are already there and making this turd into something useful. They are doing this despite the fact that they aren't even really allowed. They only thing they are lacking is some degree of legitimacy so that non-geek users don't have to "jailbreak" the device first.

    --
    A Pirate and a Puritan look the same on a balance sheet.