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What Does Google Get Out of Voice?

itwbennett writes "Assuming Google isn't offering Voice out of the goodness of their hearts, what's the payoff? One likely, if cynical, possibility is that Google Voice is 'just another feeder for their vast database on you,' writes Kevin Purdy in a recent blog post. Or maybe Google just wants to get better at speech-to-text, and collecting your voice messages is just one big voice-mining effort. 'They already did it with GOOG-411, the free phone directory service that mined voices across the country to launch Google Voice's current transcription offering,' says Purdy. For its part, Google says it has no plans to monetize Voice beyond the international calling and number porting fees that it currently charges."

32 of 119 comments (clear)

  1. Do No Net Evil by eldavojohn · · Score: 5, Funny

    Nonsense. The reals reason is that Google maintains a very complex evil portfolio that they need to offset with good assets by the end of the fiscal year. Capitalism and the free market has turned their "do no evil" slogan into "do no net evil." As a result, Google Voice generates rare and coveted benidons that are traded on the moral exchange. One benidon offsets one hedon as a base unit at the end of the year. While Microsoft and Apple executives Scrooge McDuck in their massive hedon reserves and show them off to investors, every year Google struggles more and more to finish in the white.

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    1. Re:Do No Net Evil by Compaqt · · Score: 4, Funny

      Did you just use "Scrooge McDuck" as a verb?

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    2. Re:Do No Net Evil by Mindcontrolled · · Score: 5, Insightful

      He did, didn't he. And we all know that verbing weirds language!

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    3. Re:Do No Net Evil by Oswald+McWeany · · Score: 2

      You just diarrheared my brain with that.

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    4. Re:Do No Net Evil by game+kid · · Score: 2

      You can say he Work Smarter, Not Hardered that comment.

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    5. Re:Do No Net Evil by jellomizer · · Score: 3, Informative

      I think the reason is simple. To keep you on Google and thinking of Google.

      Google makes most of its money off of adds. Mostly from Google Search. The Google Search has competitors, Bing, Yahoo, etc... Offering services such as voice gmail, maps, etc... tries to make sure that your computing needs is close to Google. So if you are going to search there is a search box close by just ready for you to use it, and get related adds visible.

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  2. android phones? by vlm · · Score: 5, Insightful

    For reasons which are far beyond this post, I can't port my old phone number to my new phone provider, but I CAN port my old number to the mighty GOOG.
    Basically its a forwarding service pointing my old number to my android phone.

    In the long run, if "phone service" went away and all I had was data service, and I ran google voice over that data service, I'd be OK with that. If I had ubiquitous wifi and could connect to google voice over that, I wouldn't even need "phone" service.

    --
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    1. Re:android phones? by darjen · · Score: 2

      I transferred my old number to my iPad's data only connection. I still get the occasional Google voice email from someone trying to call that number, so I know if anyone was trying to reach me. I am now on prepay only for voice and iPad for 3g, which is a lot cheaper than Verizon's voice + data smartphone plan.

  3. A Less Cynical Possiblity by geoffrobinson · · Score: 5, Interesting

    They get the ability to really improve voice recognition software, the ability to search on audio, etc.

    Just a guess.

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    1. Re:A Less Cynical Possiblity by squiggleslash · · Score: 3, Interesting

      ...plus they get what they get from GMail: advertising dollars.

      Yes, I'm aware that the Android apps don't show apps. But the websites do. And the chances are that if you use GV, you use the websites as well as the apps. I read* half my voicemails in GMail.

      I'm kind of baffled by this article to be honest. In any other case, a site funded by ads on the web front-end, and payments for premium services, would not generate this kind of stupid question! But if it's GOOGLE, OMG! They must be up to something!

      * For those who think that's an error, which will compromise of 90% of Slashdotters based upon my experience, please find out what Google Voice is. Go to voice.google.com and take a look. Yes, I read my voicemails.

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  4. I do not know and do not care! by bogaboga · · Score: 2, Insightful

    "Assuming Google isn't offering Voice out of the goodness of their hearts, what's the payoff?

    Sincerely folks, I do not know or care. What matters to me is how I am going to be able to make something for myself in a climate of strangling student, home, medical and personal debts. All these in a climate of an uncertain job market, which is likely to get worse before getting better.

    What Google of any other company is doing with their cash is of no consequence to me sincerely.

    Does what Google do with its services matter to you? If so, how?

    1. Re:I do not know and do not care! by betterunixthanunix · · Score: 2

      Does what Google do with its services matter to you? If so, how?

      Has it occurred to you that the interest rates on those strangling loans could be computed using data gathered by companies like Google? That you might receive a less favorable rate because of who your contacts are or what you say to them?

      Privacy and empowerment go hand-in-hand; when you lose privacy, the people you lost it to gain power over you.

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    2. Re:I do not know and do not care! by amRadioHed · · Score: 2

      It could not because that would be an egregious violation of Google's privacy policy. You may not like what Google does with your information, but they have always been upfront about it.

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    3. Re:I do not know and do not care! by Anonymous Coward · · Score: 2, Informative

      I'm sure Google has a similar thing going on like Facebook where companies can pay extra $$$ to get unfettered access to the data as part of "we may share your data with interested third parties".

      No they absolutely do not: "We do not share personal information with companies, organizations and individuals outside of Google" (Ref: http://www.google.com/policies/privacy/). There is no "we may share your data with third-parties" clause in the Google privacy policy, unlike almost every other company out there. Read the links carefully and you will see that Google has one of the best privacy policies (at least in terms on sharing information with third parties). Also note that some of these companies have way more personal and sensitive information about you that Google.

      Disclaimers:
            * I work at Google
            * These are entirely my own views and opinions and do not represent Google's in any way.

  5. Language Barrier by jduhls · · Score: 3, Interesting

    Speech recognition is essential in order to achieve the inevitable pre-singularity destruction of the language barrier. They want to monetize that destruction. They are a business. Duh.

  6. Google: World's biggest statistical service by antifoidulus · · Score: 5, Interesting

    Author hits the nail on the head. A lot of people debate whether Google is a search company or an ad company, truth is it's neither, it's the world's biggest statical service, gathering up and analyzing massive amounts of statistics(for good or for ill). Their main way of monetizing that right now is ads, but they are already starting to branch out. For instance you can pay to have Google's pattern matching technology mine through your own company's data to find trends, classify things etc. And I imagine that Google is looking towards other markets beyond ads, and for that they will need lots and lots of data, your data....

    1. Re:Google: World's biggest statistical service by AdrianKemp · · Score: 5, Informative

      No, you really can't get away with saying that.

      Google made 96% of it's money in 2011 from ads. They are an ad company.

      They are an ad company that is trying new things and maybe making an honest effort to diversify, but they are an ad company.

      http://investor.google.com/financial/tables.html

  7. The same reason they do everything they do by concealment · · Score: 2

    To take over the world, of course. Wouldn't you?

  8. It's a sunk cost by Jimmy_B · · Score: 5, Insightful

    If Google had won a wireless spectrum auction (they didn't), then Google Voice could've been the core of Google's competition with the telco network. Pieces of it are probably still useful for Android, and it could give them negotiating leverage with carriers. So it could've been really important, but didn't turn out that way. The thing with software products, though, is that almost all of the cost is in the initial creation; once created, they cost very little to keep around. So Google keeps Voice running, because it costs them little and turning it off would be very disruptive.

    1. Re:It's a sunk cost by pz · · Score: 3, Insightful

      If Google had won a wireless spectrum auction (they didn't), then Google Voice could've been the core of Google's competition with the telco network.

      Very insightful. However, there's nothing to say that Google won't obtain wireless spectrum through some other means, like a future auction, or outright acquisition of an extant carrier. Given that AT&T and T-Mobile USA were slow dancing before the FTC turned on the lights, one can readily assume either one might be approachable with an offer. Google has tons of cash on hand, too.

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    2. Re:It's a sunk cost by spacepimp · · Score: 2

      Google didn't necessarily want to win the Spectrum auction. They wanted the open access rules that got passed through the FCC. Google won that auction by not winning (sort of Zen). However Verizon who did win, is definitely toeing the line of the agreements.

  9. Re:Voice mining is everything. by Calos · · Score: 5, Interesting

    Also, when you install Google Voice, it asks you whether you want to turn on Personalized Voice Recognition,

    With you so far...

    so that Google can pick your voice out of a mess of voices.

    [citation needed]

    I personally have seen nothing that indicates this is why Google asks you to do this, and no evidence of it. Do you have any evidence?

    It could be that this might also be somewhat useful in that regard, but the most obvious and most likely use is that it will make your voice transcription more accurate. It will learn your quirks and how to deal with you accent.

    My Asian and Indian coworkers can't use Siri, and most have stopped trying out of frustration. It can't understand their accent, and doesn't seem to get any better over time. That is the most obvious reason why Google would want to do this.

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  10. Re:Voice mining is everything. by Analog+Penguin · · Score: 2

    Google Voice is a call forwarding/routing and voicemail service, so it's doubtful that it will ever become a Siri competitor. Perhaps you're thinking of Google Voice Actions?

  11. They made money off me by twistedcubic · · Score: 3, Insightful

    I paid $10 on Google Voice for calling a relative in the Middle East. However, I've paid $0 in ten years of using Google's other servces. Don't underestimate the price of calling non-western countries.

    1. Re:They made money off me by b0bby · · Score: 2

      Yeah, I have an Obi110 & use their international calling too. It's not perfect, but it's pretty good and for the cost it's great.

  12. Re:What it gets? by Binkleyz · · Score: 3, Informative

    All your phone numbers are belong to us.

  13. Re:Voice mining is everything. by squiggleslash · · Score: 4, Insightful

    Do you have even the slightest idea of what you're talking about?

    It was bad enough when the critics insisted that Google Voice was some VoIP service, and you now think it's a voice command system?

    Google Voice is a really cool voicemail, call screening, redirection, and discounted international calls service. The only speech recognition it does is a transcription service for incoming voicemails (so you can read them rather than listen to them.) The transcriptions are rarely anything close to perfect, but usually good enough to get the gist.

    It's not VoIP (although it's integrated quite nicely with Google Talk so it can be _part_ of a VoIP system if you want), it's not voice commands, it's a pretty unique and, in my view (disclaimer: I own ONE share of GOOG) awesome enhancement to your phone system.

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  14. Re:What it gets? by LynnwoodRooster · · Score: 2

    Probably - they've already given it to everyone else...

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  15. Re:Voice mining is everything. by jdgeorge · · Score: 2

    Siri doesn't seem to work as well as it used to, according to Steve Wozniak. However, that seems to be more related to the results it provides than understanding voices (not counting the well-documented issues related to various non-US accents in English)

    However, I don't think improving voice recognition is the only driver. I suspect Voice does the following:
    1. Keeps people in Google
    2. Increases the value proposition for Android with carriers who let you use Google Voice as your phone #
    3. Broadens the suite of offerings for its business users

  16. Google == (1984 for profit) by Overzeetop · · Score: 2

    Google is collecting data on us in so many ways. The good thing is that they are in it for advertising dollars and don't care about personally tying us to our habits. Google wants to understand our connections, interactions, and preferences in a way that maximizes our value as a target market for someone else's product. When an advertiser wants to target a very tight demographic, Google wants to be able to produce the maximum number of near-perfect matches. Even more than that, they want to make sure that those ads go in front of not just the people who match, but the people who match AND act on such information.

    In a way, Google is an anti-corporation in they they do take the long view of value. They're willing to give you free GV service for years, on the hunch that someone will eventually want to sell you something, and you'll be just the right person to buy it. When advertisers find out that their Google ads have a 10 or 20 or 100% better rate on the dollar because Google can find them just the right consumers, they'll keep coming back.

    Voice recognition is coming of age, and it would cost an immense amount of money to collect and categorize the myriad of languages and dialects of the world. Not only does Google not have to set up satellite offices everywhere to collect data, the study participants are giving Google their time for free. Even one better - it's real, conversational speech. Google isn't getting some idealized, white room version of speech, they're getting what's actually out there in the wild.

    The more Google understands, the better Google can profile you. Google won't just know what you were looking for last week, they'll be able to anticipate what you will need next week, next month, or next year. By understading and correlating buzz (little "b"), they could predict movements in people, in industries, in commodities, in governments. Those last ones start straying out of the "don't be evil" territory.

    As long as Google stays corporate and focused on advertising, we're in great shape. As odd as it sounds, I think the world would be a much better place if the only ads I saw were for things I wanted or needed (then again, I don't have ED...). If Google were to get into commodities or market prediction, or involved in personal witch hunts, things could go down hill pretty quickly.

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  17. Info by CimmerianX · · Score: 2

    It gets information on you. How else do you think Google makes its money.

    It knows who you are.
    Google Pay = your credit cards
    Google voice = Your phone numbers, all who call you and all you call.
    GMail = all your mail is indexed and attachments scanned
    Apps = All your docs and data
    contacts = huge DB that is easily crossed referenced
    android phone = gps location, data usage, etc..

    Just add all that to the searches, calendar items, name it.

    It's a 1 stop shop for all things info about you. The more info they have, the more valuable it becomes.

    All they need is a google connected toilet and refrigerator to complete the picture

  18. Re:Voice mining is everything. by mathfeel · · Score: 2

    My Asian and Indian coworkers can't use Siri, and most have stopped trying out of frustration. It can't understand their accent, and doesn't seem to get any better over time. That is the most obvious reason why Google would want to do this.

    I second this. On my android phone (Samsung Epic 4G), go to the language setting for voice-recognition. The list of supported language and ascent is long and includes both Cantonese and Mandarin Chinese. FYI, there is no Indian, but there is "English (Indian)". Sure, full sentence recognition and semantic matching is not up to Siri's par in well spoken English as far as I can tell, but it works well enough for my parents, who can not really use a computer to input Chinese. Now, It is not clear to me if GV is responsible for their non-English recognition, but I wouldn't be surprised. I am also not sure if iPhone4(s) can do this, but I suspect that if it can, some of my more fanboyish friends would be jumping up and down to show me, who due to my hate of iTunes, refuses to use most hardware from Apple since iPod1.

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