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ICANN's Brand-Named Internet Suffix Application Deadline Looms

AIFEX writes with a snippet from the BBC: "'Organisations wishing to buy web addresses ending in their brand names have until the end of Thursday to submit applications. For example, drinks giant Pepsi can apply for .pepsi, .gatorade or .tropicana as an alternative to existing suffixes such as .org or .com.'" Asks AIFEX: "Does anyone else think this is absolutely ridiculous and defeats the logical hierarchy of current URLs?"

2 of 197 comments (clear)

  1. .localhost by Anonymous Coward · · Score: 5, Funny

    We need a .localhost

  2. Re:Misleading summary by gstrickler · · Score: 4, Funny

    Yes, but will .coke be for Coca Cola, or the Medellin cartel?

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