ICANN's Brand-Named Internet Suffix Application Deadline Looms

AIFEX writes with a snippet from the BBC: "'Organisations wishing to buy web addresses ending in their brand names have until the end of Thursday to submit applications. For example, drinks giant Pepsi can apply for .pepsi, .gatorade or .tropicana as an alternative to existing suffixes such as .org or .com.'" Asks AIFEX: "Does anyone else think this is absolutely ridiculous and defeats the logical hierarchy of current URLs?"

Comments

Re:Not ridiculous

[sunderland56]

That hierarchy ended when people started buying multiple names in more than one com/net/org

The hierarchy was over when .com was created. There was no reason not to use .co.us, .co.uk, etc - which would have retained a hierarchy.

It was *completely* over when the first person registered a .com domain for personal non-commercial use.

Re:No

[Tassach]

I see a need for .xxx

If the objective is to keep kids from seeing Pr0n, the better approach is a .kids TLD. This way you can have contractual requirements (and penalties) that the content there must be kid-safe. Of course that opens the debate as to what is "kid safe"... I don't want my kids exposed to evangelical Christian propaganda anymore than the religious retards want their kids to find out about birth control and evolution.

It's never going to be safe to let your kids out on the wild, wooly .com internet without supervision. It's a pipe dream by lazy parents, a textbook example of the low-effort thinking that promotes conservatism.