Slashdot Mirror


NY Times: Microsoft Tried To Unload Bing On Facebook

benfrog writes "According to a blog posting on the New York Times site, Microsoft tried to sell the perpetual money-losing Bing to Facebook 'over a year ago' (the article cites 'several people with knowledge of the discussions who didn't want to be identified talking about internal deliberations'). Steve Ballmer, apparently, was not involved or consulted. Facebook politely declined. Neither Microsoft or Facebook would comment on the rumors."

42 of 230 comments (clear)

  1. Who wouldn't want Bing? by symbolset · · Score: 5, Interesting

    Bing's only a Two billion dollar a year money pit. But at least that investment's making a dent on Google, right? Um, no. Wow. That is an amazing. What qualifications do you have to have to run a business like that? I think I could do that.

    --
    Help stamp out iliturcy.
    1. Re:Who wouldn't want Bing? by whoever57 · · Score: 4, Interesting

      It could be worse, you could be the product manager for a product that has gone from almost 40% market share to 13% in about 4 years and looks like it will be the no. 3 player soon.

      --
      The real "Libtards" are the Libertarians!
    2. Re:Who wouldn't want Bing? by Anonymous Coward · · Score: 3, Informative

      It worked really well for XBOX too.

      There's nothing wrong with taking the view that one day the XBox may get to the position of having a positive return across its lifespan. And it is genuinely a positive about Microsoft that they're willing to engage in longterm plans. But the idea that it has already worked out well is just crap. The XBox project hasn't made back anything like what it's cost.

    3. Re:Who wouldn't want Bing? by symbolset · · Score: 4, Interesting

      You think that's bad? Try being the boss of Windows HPC. That guy fell of the Top500 entirely. No joke, the last Windows cluster in the Top500, ShanghaiSupercomputing Center's Dawning 5000A went SLES10 and now there is not even one. He must be so lonely.

      --
      Help stamp out iliturcy.
    4. Re:Who wouldn't want Bing? by LandDolphin · · Score: 4, Interesting

      What about the less direct effects of people playing on a Microsoft XBOX and having a more favorable view of Microsoft as a brand?

      --
      Spelling and Grammar errors have been added to this post for your enjoyment
    5. Re:Who wouldn't want Bing? by Osgeld · · Score: 3, Insightful

      see this is what I dont understand about business at that level, EVEN IF bing is a 2 billion dollar a year money pit (which I seriously doubt) why not cut it? Its not like companies have cut products before, it happens all the time ..

      But in the computer industry there is this HUGE factor of pride of being 100% right 100% of the time no matter the cost. Shit happens, cost go over, nothing is perfect, but for fuck sake at some point its time to kill the white elephant that consumes too much and only produces shit.

      So what Microsoft, you renamed MSN to BING and bundled a bunch of crap into LIVE, no one used it, no one uses it, when do you actually look at whats happening ... its only been 20 fucking years of the same bleh

    6. Re:Who wouldn't want Bing? by bmo · · Score: 4, Insightful

      But in the computer industry there is this HUGE factor of pride of being 100% right 100% of the time no matter the cost. Shit happens, cost go over, nothing is perfect, but for fuck sake at some point its time to kill the white elephant that consumes too much and only produces shit.

      This is why Microsoft should have been broken up by the DOJ instead of overturning Jackson's ruling.

      Microsoft, back then, had stump ponds full of management deadwood. They use their profitable departments to shore up their epic money losing departments. If the company had been broken up by major departments (OS from User Software, for example), we probably wouldn't see what we see today, that is OS and Office holding up every stupid money losing project ever in Microsoft. Stupid money losing projects should be spun off to sink or swim on their own or closed down.

      But what we have today is not only just a few stump ponds, but entire swamps full of deadwood where investor money and profits go to rot, increasing the amount of gaseous emissions coming from Redmond to compete with the amount of hot air emanating from Ballmer's mouth.

      --
      BMO

    7. Re:Who wouldn't want Bing? by MightyMartian · · Score: 2

      Microsoft has been trying to be the predominant web portal for 17 years. This isn't strategy, it's abject failure. Microsoft has thrown billions at various iterations of MSN, much of it sighs dominant browser, and has only got a distant second, in no small part by making Yahoo a customer.

      There is no master plan. The only thing MS can do is keep flinging shit at the wall with little hope of being any more than a bit player.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
  2. Intragam by wisnoskij · · Score: 5, Funny

    And instead they bought Intragam, possibly the only product/site in existence that is actually stupider then Bing.

    --
    Troll is not a replacement for I disagree.
    1. Re:Intragam by Eponymous+Coward · · Score: 4, Funny

      Bing is on Facebook's acquisition list though. Bing is just below Zombo.com.

    2. Re:Intragam by rgbrenner · · Score: 2

      instagram has 27 million users: http://www.cnn.com/2012/03/11/tech/mobile/instagram-sxsw/
      who don't pay anything; has no real business model; and will probably never earn a penny. That anyone could think that it's valuable boggles the mind. Just because you're happy to use something for free, doesn't mean it has value... in fact, it says the opposite, since you're unwilling to pay for it.

      bing has 26.2% of the search engine market: http://searchenginewatch.com/article/2158888/Yahoo-Search-Share-Sinks-Google-Bing-Rise-in-February-2012
      and served 5.1 billion searches last month, and makes 1.22 cents per search (compared with 1.47 cents per search for google)
      http://www.trefis.com/stock/msft/articles/75824/can-miscrosoft-improve-its-search-revenues-with-facebook/2011-10-03
      http://www.trefis.com/stock/goog/articles/34615/can-google-better-target-ads-to-sustain-rps/2011-01-27

    3. Re:Intragam by bmo · · Score: 4, Funny

      Zombo.com is entirely more useful than Bing.

      At Bing, you can't do anything.

      At Zombo, you can do anything, anything at all, the only limit is yourself!

      --
      BMO - Welcome!

    4. Re:Intragam by rgbrenner · · Score: 3, Informative

      Google also had millions of users who didn't pay anything, with no business model before Schmidt came on board and turned them into an advertising company.

      Wow, that's revisionist. Schmidt was at Novell when Adwords was launched.. nearly a year before scmidt became CEO (and 6 months before he even worked at google).

      Google does not give away its product for free. Its product is advertising space.

  3. Stupid to Sell by Boronx · · Score: 3, Funny

    Bing is better in some ways than Google and folks are starting to notice. Microsoft would be stupid to abandon it.

    1. Re:Stupid to Sell by busyqth · · Score: 5, Funny

      Good job.
      Now you'll be sure to get the raise.

    2. Re:Stupid to Sell by artor3 · · Score: 4, Insightful

      Bing was better for a while, though the "M$"-hating manchildren would never admit it. But by now? No. All of Bing's best features have been copied by Google. Improved image search, preview panes, flight statuses at the top of results, bird's eye view in the maps (not to be confused with satellite view), the list goes on. And that's a good thing. That's how competition is supposed to work. But Bing hasn't continued to innovate. And their other big advantage -- a relative lack of link farms -- has faded. So now they're no more innovative than Google, their results aren't any better, and their market share is stuck around 15% (30% if you include Yahoo). Meanwhile Google's Android platform will ensure they continue to grow. If MS is counting on windows phones to drive traffic to Bing, they're going to be disappointed.

      I'm glad Bing existed and forced Google to add new, useful features. But unless they make some big improvements, they're never going to come even remotely close to pushing out Google.

    3. Re:Stupid to Sell by WindBourne · · Score: 2

      Except that Boronx is not one of the astroturfers. Yes, /. is being astroturfed by MS. That is a fact. However, your claiming that everybody who supports MS must either work for them or is one of the astroturfers is a losing proposition.

      --
      I prefer the "u" in honour as it seems to be missing these days.
  4. Re:Companies do this all the time by busyqth · · Score: 5, Funny

    I don't get the part about testing the waters with women. I didn't know they were any good for that.

  5. Is MS Reverting Back to Its MSN Search Service? by DERoss · · Score: 3, Interesting

    Six months ago, I logged from where visitors to some of my Web pages came. I was particularly interested in which search services were crawling my Web site. I am now completing a similar logging.

    Six months ago, Bing had completely replaced MSN as a crawler; MSN did not crawl my selected Web pages even once. This time, I am again seeing MSN crawling my Web site.

    Does this mean that Micro$oft is reverting back to its prior search service and abandoning Bing?

  6. Re:Companies do this all the time by caywen · · Score: 4, Insightful

    It's called, "Please take us seriously as a search company! Oh BTW, we're shopping our search engine around. Any takers? Anyone? We're gonna beat Google! Seriously, though, guys, how about $1.5B? I'll go as low as $1.2. Cmon. Hello?"

  7. Re:Companies do this all the time by simoncpu+was+here · · Score: 5, Funny

    This is Slashdot. Analogies involving women are invalid. Please use cars instead.

  8. The fundamental differnence between companies by Grayhand · · Score: 5, Insightful

    What's killing Microsoft is the lack of viable products. Take away Windows and Office and Microsoft would cease to exist. Take away any two Apple products, even product lines, and you still have a viable company. Microsoft has a string of failed products while Apple's track record for the last decade has been excellent. Sure there have been a few failures but most have simply failed to perform like Apple TV and not outright disasters. The Zune may not have been a total failure but it hardly set the world afire. Xbox has done well but it wouldn't keep the company afloat if it lost Windows and Office. Windows and Office have largely hit market saturation which has lead to ten years of stock stagnation. Until Microsoft comes up with a break out product the company will continue to stagnate. I'm not an Apple fanboy it's just Microsoft has retreated to the safety of two successful product lines and rarely does anything to shake things up. The biggest shake up will be a new Xbox model but to put it into perspective what are the sales numbers on Xbox consoles? 66 million to date so maybe 1.5 billion in console sales. At best we're talking a few billion in sales not profits. Apple has 110 billion in cash on hand. Microsoft needs another Windows or Office level product to get competitive again and nothing is on the horizon.

    1. Re:The fundamental differnence between companies by LordLucless · · Score: 5, Insightful

      Take away any two Apple products, even product lines, and you still have a viable company.

      Really? Take away iPhones and iPods, and what do you have left? Their desktop/laptop business? Yeah, that's viable, but an Apple that only sold those would be a tiny fraction of what it is now. The massive upswing in Apple's profile was the iPod, and the iPhone built on that. Without those, Apple would just be a slightly-more-expensive Dell.

      I agree that Apple is putting out more successful products than Microsoft, but it's focus is still very, very narrow. Cutting out Windows and Office would take out most of Microsoft's profit, but only a tiny slice of their product offerings. Taking out iPhones and iPods not only takes out the majority of Apple's profit, but also a decent chunk of their product lineup.

      --
      Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    2. Re:The fundamental differnence between companies by Chuck+Chunder · · Score: 4, Interesting

      Really? Take away iPhones and iPods, and what do you have left? Their desktop/laptop business? Yeah, that's viable

      It was and probably is. And if you took away the iPhones and iPods there's still the iPads where there's more excitement today.
      If you actually wanted to 'hurt' Apple you'd take away iTunes. Not because it's a massive profit center in itself but because it's what makes the iPod user buy an iPhone, iPad, Apple TV etc etc.
      MS has no gateway drug, they thought they did with Windows (and for a long time that was true) but somehow the world changed and a more frequent refresh of the iPhone line is far more exciting that the tick/tock (bad/good) release of Microsofts OS line.

      --
      Boffoonery - downloadable Comedy Benefit for Bletchley Park
  9. Re:Companies do this all the time by hawguy · · Score: 5, Interesting

    Not sure if that is correct to say of Google. They seem to ditch most of their products before they even launch so they have no real idea how profitable they would be.

    Isn't that the right time to ditch a product? If you don't think it's going to work out, it seems much better to ditch it before you launch it.

  10. Re:Companies do this all the time by Anonymous Coward · · Score: 2, Funny

    What is this thing women you speak of?

  11. Re:Companies do this all the time by Black+Parrot · · Score: 5, Funny

    I don't get the part about testing the waters with women. I didn't know they were any good for that.

    You just throw them in and see what happens. They squeal if it's too cold, scream if there are too many sharks, etc.

    --
    Sheesh, evil *and* a jerk. -- Jade
  12. Makes more sense than Instagram by WiiVault · · Score: 5, Interesting

    Facebook is one of the few sites with the resources and hit count to actually have a chance against Google. Not to say it would have worked, the implementation, combined with Bing's ahem "quirks" would make it an uphill battle.

    But instead the sage Zuckerberg proved himself to not be the visionary the media paints him by buying a brain-dead obvious "innovative" flavor of the week app (apparently cheap filters and basic image processing + built in camera FTW) with no patents, innovations, or profits. Let me introduce you to the (richer) Shawn Fanning of our decade 2010's.

    We used to call ideas like facebook and Napster clever uses of existing technology presented in a way that finally opened the door to normal people. A noble achievement worth a paycheck. Now we call them the basis for Fortune 500 companies and the pinnacle of tech innovations. NASA and real science is just too boring and no matter how many buttons I push my microwave can't make my food come out in sepia.

    No offense to the people who work for Instagram the product is fine, just that it's overvalue raises serious concerns about the state of progress. There is not a single thing that is new or better about the product than PC software for decades other than it runs on a pocket computer. imagine telling the people at Bell Labs, Xerox, Honeywell, IBM, or one of the dozens of other real innovators in the 70's that shit like this was what drove our current technology economy. They would laugh, then cry, then ask about the flying cars

    Oh but I forgot it runs on a smartphone! Meaning that according to the patent office these are whole new uncharted realms of innovation worthy of the legal protection akin to the lightbulp or the the CRT. Prior art? Now a days whats considred inventive is just shifting and existing idea wholesale from one screen or interface to another. To me in a sane marketplace Instagram is worth about a $1 plus whatever assets and minus whatever debts they have incurred.

    Oh well then, off to design my new protected innovation the "Hello Welcome" door-mat based browser. And don't you dare libel it me by suggesting it is in any way similar to PC browsers since Mosaic in the 90's. Can you control your computer browser with your fucking foot? Yeah that's what I thought- invent something as revolutionary and lifechanging as browsing in the the elements from your doorstep 20 feet from your PC and maybe we will talk BTW.

    You won't believe what I've got up my sleeve next (assuming you have been in a coma since the death of real R&D focus in the West).

    1. Re:Makes more sense than Instagram by jovius · · Score: 2

      Instagram's 30 million users cost Facebook about 30$/head. I'm sure they are worth more than that.

  13. Re:Companies do this all the time by antdude · · Score: 3, Funny

    Testing women? Where can I apply for that job? ;)

    --
    Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  14. Re:Companies do this all the time by VortexCortex · · Score: 2

    It's like saying you love your car and remarking how no other car can even come close, but you go on several test drives periodically, and you're not fooling anyone.

  15. Microsoft Tried To Unload Bing On Facebook? by Black+Parrot · · Score: 4, Funny

    Silly execs. They should have unloaded it on eBay.

    --
    Sheesh, evil *and* a jerk. -- Jade
  16. Re:Companies do this all the time by Anonymous Coward · · Score: 2, Insightful

    Yeah, this TechNY was much better when he was TechLA. That is until that shill account got modded to death. How long will this one last?

  17. Re:Companies do this all the time by pseudofrog · · Score: 5, Insightful
    Hrm...

    1) Long comment with same timestamp as story
    2) New user id
    3) "Tech" in username
    4) Dig at Google ("Google is desperately trying to do with Google+ and failing")
    5) Dubious, at best, praise for Microsoft ("always thinking about long term strategy instead of quick gains", "Microsoft's and Windows' strong brand name")

    Ugh...shilling is laaaaame.

    Well, Microsoft is one of those companies that only think long term. In fact, most of what Google does is to gain quick profit and ditch the projects that fail with that. Just see how many projects Google quickly and silently cancels compared to Microsoft.

    Maybe Google is "thinking long-term" with Google+? Shouldn't you be praising that instead of divining it a failure so quickly? It is, after all, much younger than Bing. Perhaps all of Google's non-profit-generating divisions are "supportive" divisions? Google has had many services that didn't pan out, but Microsoft has many, many more. Your thesis that "Microsoft thinks long-term and Google doesn't" is a real stretch.

    And for all their efforts, what has Microsoft's supposed steadfast commitment to the long-term given them? The XBox has turned out to be profitable (I believe), but most of their revenue still comes from Windows and Office, just as it has been since long before Google was born.

  18. Re:Companies do this all the time by Anonymous Coward · · Score: 2, Informative

    This comment was brought to you courtesy Waggener Edstrom, a Microsoft marketing partner.

    We help clients understand who their audiences are and where they can be reached. Monitoring conversations, including those that take place with social media, is part of our daily routine; our products can be used as early warning systems, helping clients with rapid response and crisis management.

    http://waggeneredstrom.com/about/approach

    http://waggeneredstrom.com/clients

    If your business could use professional reputation management services, please contact us at http://waggeneredstrom.com/, the digital PR firm of the year.

  19. Re:Companies do this all the time by Anonymous Coward · · Score: 5, Informative

    There's been a steady stream of new user accounts, usually with "Tech" in the name, posting lengthy pro-Microsoft/anti-Google posts with the same timestamp as the story itself. None of the accounts are subscribers, so the comments are clearly pre-written. The writing style is similar. The comment is promptly upmodded to +5 before slowling falling to something else. The user's karma eventually gets borked, and a new account appears shortly thereafter. Some think it's "bonch", but I'm not so sure.

    I'm sure shilling goes on in many places, but this particular person is so obvious and persistent that it gets really obnoxious.

  20. Re:Companies do this all the time by Anonymous Coward · · Score: 3, Insightful
    TechNY = TechLA = Bonch = Sharklaser = Burson Marsteller = Microsoft = Facebook.

    They're still trying to earn their dirt money.

    This discussion is contaminated. Treat all commenters here with contempt for being involved with such sleazy sly tactics.

    http://www.bloomberg.com/news/2011-05-12/facebook-enlists-pr-firm-burson-marsteller-to-pitch-google-privacy-story.html
    http://articles.businessinsider.com/2011-05-12/tech/30002042_1_burson-marsteller-burson-marsteller-facebook

  21. Re:Companies do this all the time by rtb61 · · Score: 3, Insightful

    Bing is positively ancient, a Ballmer driven marketing name change to boost his ego is meaningless. A One stage MSN search (Live search) was number 2 to Alta Vista and then both M$ and Alta Vista choked the chicken by flooding the first pages with utterly pointless paid for placements. They were so bad at it, you started a search and the immediately click on page 5 or so of results. All of this before google and of course this created google's market.

    Ballmer was stupid enough to say at one stage he regretted ever starting MSN just because he was screwing it up all the time. Reality is MSN should be worth more than Google, and it is the true measure of Ballmer's incompetence.

    --
    Chaos - everything, everywhere, everywhen
  22. Re:Companies do this all the time by WindBourne · · Score: 2, Funny

    Well, I hear that you are no longer running for president. Now, please turn your supporters towards paul.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  23. Re:Companies do this all the time by WindBourne · · Score: 2

    Actually, up until page took over as CEO, google had many of their projects around with loads of support for longer than bing. They were truly long-term focused. However, none of the projects got the money that bing got.

    Schmidt's approach was to have numerous projects and see what stuck to the wall. IOW, he was trying to allow projects to happen in the same way that Google search was done. Page is now cleaning house. It remains to be seen what will happen. I think that he is trying to focus all on search and android. So, many of those with web projects that are being gutted, may actually re-deploy on droid. But it is hard to say that is the case.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  24. Re:Companies do this all the time by radio4fan · · Score: 2

    Well, Microsoft is one of those companies that only think long term. In fact, most of what Google does is to gain quick profit and ditch the projects that fail with that.

    I give you.... ...the Microsoft Kin!

    Launched May 13, 2010.

    Discontinued June 30, 2010.

    Now that's what I call long-term thinking!

  25. Re:Companies do this all the time by lipanitech · · Score: 2

    Microsoft lost the email market to Yahoo. They lost search engine market to Google. They lost the instant Messaging market to AOL. They lost gadget market to Apple. They lost the Music market to Apple, Pandora and Spotify. They lost the cloud storage to Amazon, Google and Dropbox. There Hyper V is loosing to VMWare. There Terminal Services is loosing to Citrix. They lost there Accounting Software to Quickbooks. There Office Suit is getting a run for its money with Oracle Open Office. Microsoft time to Adapt or die.