Microsoft Invests $300 Million In Nook e-Readers

Posted by samzenpus on Monday April 30, 2012 @02:56AM from the show-me-the-money dept.

First time accepted submitter NGTechnoRobot writes "In a turn for the books the BBC reports that Microsoft has invested $300 million in Barnes and Noble's Nook e-reader. The new Nook reader will integrate with Microsoft's yet-to-be-released Windows 8 operating system. From the article: 'The deal could make Barnes and Noble's Nook e-book reader available to millions of new customers, integrating it with the Microsoft's new Windows 8 operating system. The as-yet unnamed new company will be 82.4% owned by Barnes and Noble, with Microsoft getting a 17.6% stake.' Guess the lawsuit's over, folks."

1 of 197 comments (clear)

Min score:

Reason:

Sort:

Re:Very Clever Long-Term Business Planning by znrt · 2012-04-30 03:03 · Score: -1, Flamebait

Microsoft's strategy has always been thinking long term. Even the first Xbox - that first caused large loss - showed this, as they are now the market leader. This same goes for Bing, Nokia, Facebook, their mobile offerings and everything else they produce.
microsoft strategy has never had anything to do with long term vision. that's why EVERY ms product line apart from 2 (win "os", and xbox live) has miserably failed to date.
300 million bucks for a shitty reader on a shitty platform ... this makes zuckerberg's 1b buy of instagram look sound. good luck. and of course, welcome to the bubble.