Microsoft Invests $300 Million In Nook e-Readers
First time accepted submitter NGTechnoRobot writes "In a turn for the books the BBC reports that Microsoft has invested $300 million in Barnes and Noble's Nook e-reader. The new Nook reader will integrate with Microsoft's yet-to-be-released Windows 8 operating system. From the article: 'The deal could make Barnes and Noble's Nook e-book reader available to millions of new customers, integrating it with the Microsoft's new Windows 8 operating system. The as-yet unnamed new company will be 82.4% owned by Barnes and Noble, with Microsoft getting a 17.6% stake.' Guess the lawsuit's over, folks."
Microsoft's strategy has always been thinking long term. Even the first Xbox - that first caused large loss - showed this, as they are now the market leader. This same goes for Bing, Nokia, Facebook, their mobile offerings and everything else they produce.
As for Nook e-reader and Android, I can't be but impressive how cleverly Microsoft has played it all. Essentially they have left all the development costs, problems etc. to Google, while themselves making already over 1 billion dollars a year from Android device sales, and with this recent Nook e-reader investment, they will have a large share in a company that produces one of the most popular Android tablet devices.
Microsoft also starts to control mobile market. They have their own OS, Windows Phone 7, that Nokia - the largest phone manufacturer on planet - will be exclusively using in their smart phones. On top of that Nokia will use Android on their lower end phones, which from Microsoft also collects a large share from.
Microsoft also owns large share of the most popular social network on the planet, Facebook. The one that Google is desperately trying to win (and miserably failing) with their own Google+ service. And the second largest cloud provider after Amazon is Microsoft's Azure, which is used by Apple.
I have to admit, Microsoft and Ballmer have been very clever. Very, very clever.
Now even the summary doesn't RTFA. It's $300 = £185m, not $300 = £300.
I won't lie, that I can't deny
I did it all for the nook-e
Amazon has Kindle on Kindles and everything else, Apple has iBooks on Apple devices (did they release an OSX version yet), and now B&N/MS will have Nook on Microsoft devices and other platforms.
The item that I find interesting, and we are not talking about, is that Microsoft is taking an ownership position in their college bookstore operations. Now, why is MSFT doing that? I mean, yes, selling overpriced sweatshirts to the student's parents is amazing profitable - but it's not exactly in MSFT core line.
Why do I think that MSFT is trying to sneak into the online book selling business via text books? And why am I thinking about more DRM / lock down on text books?
Isn't it de rigeur that anything Microsoft invests in heavily, especially outside it's core competence, fails?
expandfairuse.org
The company also announces their newest product the Chocolate Nook.
Wait ... I thought Microsoft was suing B&N over the Nook Color.
Now, I realize that we're not talking about the Nook Color in this deal specifically, but this deal smells funny to me anyway.
Nookie Readers
MS just buried the only lawsuit that could have blown a hole the size of Manhattan in their anti-Android patent portfolio.
"The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
Strange, no mention that probably the main reason MSFT is paying $300M to B&N is to buy their way out of the "android patent extortion" law suite that B&N seemed close to winning. And probably B&N will also stop asking the DOJ to investigate the patent extortion and MSFT will keep extorting money from android device manufacturers in exchange of not taking them to court...
Roughly a year ago B&N was fighting MS on android licensing fees, now MS is investing in them?
Regardless of why this agreement came about it is a good sign that B&N is filling the Textbook gap on the Nook. Currently their eTextbooks only work on the PC or Mac. They don't work on the Nook at all. So more money getting that fixed is a smart move.
I got the Nook e-reader over the Kindle due to the wider range of format support and B&N making the device rather open to me putting books I have from other stores on the device if I so choose. The ability to root and put some nicer designed apps onto the thing due to the Android OS was a very nice bonus, but not my main reason for buying.
The OS change won't bother me from an "I like android" point of view so long as it works well. I am not liking the idea of monochrome live-tiles on the e-ink display, however. I don't see that working well at all. I'm hoping that the heavy shift in power towards B&N will allow some sanity to prevail and they will just use Win8 on the color tablet models, and not on the e-ink models.
The format support is my next concern. Microsoft doesn't have the best DRM track record, and I would hate to see the nook become a complete walled garden platform similar to the Kindle. Again, I'm hoping those that come from B&N have enough power to keep the Nook being the reader of choice for those of us that don't want a Kindle.
Vol~
The BBC headline sounds more entertaining if you read it aloud.
So Microsoft claims they're going to work to help a Linux/Android based tablet? Does anybody believe this or is it April 1st again?
Does anyone remember how Microsoft claimed they were working to help the OLPC group and was working with them on getting Windows XP running on the XO? They put 1 or 2 people on the job( seriously, they'd assigned 12 people just to one article author in the past ) and it got nowhere but to screw up the focus of the project and create lots of unrest within the org.
Microsoft does not _do_ anything but Windows and _never_ has. I see this as 100% a scam to terminate the Nook product line since they have shown nothing to prove otherwise. Talk is cheap and they've not done anything to show they are a product company as opposed to a Windows company.
And I thought B&N was smarter than this.
LoB
"Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
Microsoft expects you to keep shoveling money into their coffers; DRM is a way to ensure that you function as Microsoft expects you to, i.e. in a way that enriches them. The fact that you own your device does not mean that you are free to do what you want with it; you are only free to do things that will help Microsoft compete with other companies, who all have roughly the same attitude about their customers.
What, did you think that because desktops and laptops gave you freedom, the hackers had won? Times have changed, and all those hackers who got rich giving people their freedom from IBM and AT&T have come to realize that freedom is not profitable.
Palm trees and 8
Zune, Nokia, now the death of Barnes & Noble. It's a shame. We liked the Nook.
So the only way for microsoft to get its OS onto tablets and phones is to sue manufacturers into a "deal" and when they refuse and fight back then just pay them a lot of money to use Windows instead of a competitors O/S. Guess I won't be recommending any Windows nook to anyone when that comes out.
Watch Microsoft duplicate ^h^h^h^h^h^h^h^h innovate a walled garden based around a mobile operating systems, tablets, phones, apps and DRM infested content, including textbooks
I am a Mac/Linux user and I'm pretty darn happy with Nook's Android OS right now. I am guessing that the future Nooks are going to run some bastardized version of Windows? That would be my guess since it's "integrating with Windows 8". If so this is my last Nook.
I'm done with lock in. I'll wait for the books, buy from DRM free publishers (Hi Baen! Hi TOR!), or read Jane Austin. Meanwhile, piracy. The hardware exists (the Kobo Touch is delightful), and open will win because it's a better f'ing product.
And yes, I am bitter that I have $100+ in books locked away on a broken Kindle and a broken Nook that I can't legally transfer to the device of my choice. (Learn from my fail: eInk screens require a case with a rigid screen protector. The screen's a creampuff.)
Smart management. If they were smart they couldn't become managers. The world is being nibbled to death by stupid PHCs (Pointy haried CxO) pronounced fuk, apologies to Scott Adams for vulgarising his acronym)
There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
It's desperately needed here.
There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
Samsung is the largest by value, overtaking Nokia.
I think Nokia is still number 1 by volume. (They sell a lot of cheaper "dumb" phones)
Lots of weeping and gnashing of teeth over this. Just like there was over XBox, SQL Server, XP, Windows 7, etc. It's sure to be another success story.
Ehhhh...I wuz gonna ger a Kindle anyway.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
most platforms offer some sort of over-the-air backup app
Reliance on over-the-air backup, as opposed to backup to an SD card, USB storage device, or PC, can hurt if you happen to live somewhere where even home Internet is capped.
void main combineTwoFails(){
fail++
}
Silence is a state of mime.
It is funny though, as I was contemplating over a purchase between nook, kindle fire and upcoming asus 7" and samsung galaxy 7" tab yesterday, it is apparent now which one to be avoided at all costs.
no it will continue, its just business. relations between companies are not the same as relations between humans (or in-case sub-humans), the part of the company that made the deal on the Nook, does not work with the part that made the lawsuit.
Is that the new word for "Embrace, Extend, Extinguish"?
$300M touch of death from Microsoft? See what happened to Nokia.. Microsoft sent his man (Elop) to sucker Nokia into investing into the sinking Windows Phone (out of the pan and into the fire, eh?) I guess they managed to make WP7 somewhat usable, but nothing near the previous glorious phones. Hand-me-downs that they have to give for free to get sales. :-)
My guesstimate is that Nook will go to Windows 8 and die a slow and pitiful death. While Amazons Android-powered Fire will claim the marketshare.
I still didn't get it from the article -- is it about Nook device or DRM-ed Nook-branded software for Windows (that was not even compatible with Nook device itself last time I checked)?
Contrary to the popular belief, there indeed is no God.
It would make business sense because many people want a cheap tablet that's similar (maybe not with windows 8) to what they already use. If you want a full android os, you have to root it, and many consumers don't want to go through that trouble. It makes sense for b&n to go with Microsoft, and might give them a leg up in the tablet market. And hopefully b&n won't load it up with some kind of customized os, which would result in a similar situation
According to the article below, the total will come to at least $605 million over three years.
http://online.wsj.com/article/SB10001424052702303916904577375502392129654.html
I sense a bubble.
if(!toilet_paper) roll.replace(new roll);
Target is now gong to stop selling the Kindle and Kindle Fire, their top selling ebook! I sense another lawsuit in the works over this development.