Slashdot Mirror
Microsoft Invests $300 Million In Nook e-Readers
First time accepted submitter NGTechnoRobot writes "In a turn for the books the BBC reports that Microsoft has invested $300 million in Barnes and Noble's Nook e-reader. The new Nook reader will integrate with Microsoft's yet-to-be-released Windows 8 operating system. From the article: 'The deal could make Barnes and Noble's Nook e-book reader available to millions of new customers, integrating it with the Microsoft's new Windows 8 operating system. The as-yet unnamed new company will be 82.4% owned by Barnes and Noble, with Microsoft getting a 17.6% stake.' Guess the lawsuit's over, folks."
The thing is, I don't want my e-reader to "integrate" with my PC. (I'm in the Kindle lock-in camp rather than the Nook lock-in camp, but that's not the point.) I want the device to be able to function completely independently. If I ever need to plug it into my computer at all, I consider that a usability failure. I feel the same way about my smartphone.
Calm down, dude, calm down. It's just another generic post-as-soon-as-the-article-comes-up, high-ID Microsoft shill. You've got to expect that sort of thing.
Samsung is now the largest mobile manufacture, not Nokia.
iPhones and iPads as of iOS5.x now update over the air, without any PC or Mac interaction required (they can even activate OTA these days as well).
Nice to know we're important enough to get our very own paid MS hacks ready to pounce on this story.
You left off the part where they've bought their way out of a lawsuit that may have taken out their backroom-bullying Android licensing business (not to mention the DoJ investigation B&N was pushing for).
MS just buried the only lawsuit that could have blown a hole the size of Manhattan in their anti-Android patent portfolio.
"The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
But what does blathering on about nothing gains the shill?
Okay, for this explanation, first assume that Slashdot matters as much as it did ten years ago. I know, I know, that sounds like I'm horribly behind the times, but this IS Microsoft we're talking about, so it makes sense. The "horribly behind the times" part, that is.
Now, past that, assume that it's not just geeks and nerds that read this, it's also businessmen and managers and other "important decision makers". Yes, yes, again, same necessary sub-assumptions as before.
Then, remember that Slashdot's commenting mechanism is based on the first post appearing on top. And, most importantly, remember the key advertising term: "Above the fold". That is, the presumption by advertisers (generally with merit) that things higher up on a page or otherwise in a more prominent position will be remembered better, even subconsciously, by the readers. Plus, lump into that the presumption (again, generally with merit) that the first opinion people read shapes their initial feelings about a given subject.
See where I'm going with this? That's why we have the first post wankers, except that they're there more for the recognition than any marketing purposes. It's up to you to decide which is more damaging to sane conversation and discourse.
So, take all that and wrap it up in a bundle of generic marketing-speak. Put that Microsoft(r) name in their heads! Talk it up, too! And get it out NOW! Before the consumer blob has any chance to read anything else! And stay on point, damnit! Don't ever let the competition get recognized in your rant, unless it's in a bad light (re: the requisite dig at Google)! Slashdot gets traffic, so enough of that has to be made of high-paid executives and managers for Fortune 500 companies that we can convince them to use Microsoft(r) Windows(tm) brand operating system(tm) food product(tm), right? That logic worked back in the early 90s before the internet came out and Microsoft could buy advertising in any non-Apple-specific publication, it'll DAMN well work now, too!
So, that's it. Unravel the logic from the point of view of a company that can't mentally get out of the 90s, the last time they were unequivocally "winning". Or who willingly ignored the internet as a passing fad. Or whose primary high-paying customers are high-paid businesspeople. Then it'll all make sense. Well, it'll make sense why they think paying their shills to do this will mean profits later.
In fact, the more I think about how blatantly backwards and behind all of this is, the more I have this faint feeling in the back of my head that maybe these shills are actually an altogether-too-clever mockery of Microsoft that happens to fall on the wrong side of Poe's Law...