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Online Loneliness At Google+

An anonymous reader writes "Google+ is a lonely place. At least according to a new study that paints the social networking site as a virtual tumbleweed town. Using information culled from the public timelines of 40,000 randomly selected members, data analysis firm RJMetrics found that the Google+ population, which currently numbers 170 million, is largely disengaged, with user activity rapidly decaying—at least when it comes to public posts. According to RJMetrics, 30 percent of first-time Google+ public posters don't post again. Of those who make five public posts, only 15 percent post again. The average time lapse between posts is 12 days, and RJMetrics cites a cohort analysis showing that members tend to make fewer public posts with each successive month. And the response to public posts on Google+ is extremely weak. The average post receives fewer than one reply, fewer than one '+1' (the equivalent to Facebook's 'Like'), and fewer than one re-share — basically most posts in the study did not garner any response."

42 of 456 comments (clear)

  1. Wow by Anonymous Coward · · Score: 5, Insightful

    I use google + daily, always open in a tab.
    And each time i go look at the tab, there's something new up on my stream.

    So I guess some people do post. If you're not following anyone, no wonder it seems barren.

    1. Re:Wow by Anonymous Coward · · Score: 5, Interesting

      I'm following over 30 people and not one has posted in over two months (March 5th, to be exact), yet the same people continue to post on facebook.

    2. Re:Wow by Fastolfe · · Score: 5, Insightful

      Maybe you're following the wrong people? If your goal is just to read idle ramblings from your friends and family members, those people are probably unlikely to switch over to G+ or even cross-post. If your goal is to consume interesting content, you can't just add your family members to your circles and expect interesting content to start appearing. I see a lot of people (and organizations) producing interesting content, and while some cross-post between FB and G+, many have different content on each platform, or only post on G+.

    3. Re:Wow by Andy+Dodd · · Score: 5, Insightful

      Yeah... G+ has really evolved to start hitting a VERY different target market than Facebook.

      Facebook is for those who want to keep in touch with personal friends.

      G+ is for those who wish to engage with the world at large. Similar to you, I am almost always using G+, it's always open in a tab at home and I look at it more often than Facebook now. I'm now a Cyanogenmod maintainer for an Android device (Galaxy Note), and G+ has been an excellent way to connect with others in the Android community.

      I post on Facebook and I also post on G+ - the content I post is VERY different. Also, many people may not post directly on their own profiles, but use G+ primarily to engage with other posters.

      I honestly am seeing G+ as more of a competitor to blogging platforms than as a competitor to Facebook at this point.

      --
      retrorocket.o not found, launch anyway?
    4. Re:Wow by Fastolfe · · Score: 4, Insightful

      I rather suspect that any names I provide here will be met with, "those people aren't interesting to me, therefore your point is invalid."

      But off the top of my head (and it's possible that some FB posts exist for these people, but I don't generally see much content from them):
      - David Hobby (Strobist)
      - Wil Wheaton
      - Ben Krasnow
      - Randall Munroe (xkcd, not active lately)

      The thing for me is that G+ and FB are just different. Different types of people are attracted to G+ versus Facebook, and so different types of content appear on G+. G+ is used in different ways than FB. A metric like "public posts" is pretty worthless when you consider that one of the big draws for G+ was its ability to keep your posts private to specific circles. People that find that valuable would have tried G+ early, might still prefer posting there, and would be invisible to a study like this.

    5. Re:Wow by TallDarkMan · · Score: 5, Interesting

      The thing for me is that G+ and FB are just different.

      I totally agree with that statement, and I would like to add my own take on it: Using both FB and G+, I am starting to feel like I felt about FB versus MySpace...the newer one (back then FB, now G+) seems much more "mature" than the older one (MySpace then, FB now). Over the past year, more and more, I look at the content on FB and feel like I'm back in high school...immature, drama-driven drivel that I get little from, in the way of information or even entertainment. However, the more I peruse G+, the more I see engaging content and offerings....and at the very least, when I read the posts, I'm not constantly thinking to myself, "How old are you?"

      I also disagree with another poster's assessment about the security/privacy. I feel like I've got a much better handle on who sees what on G+ than FB. And from what I hear about friends blocking other users, or just "un-friending" someone, and yet still having stuff seen or shared amongst those same users, I'm shying away from what I post on FB more and more.

      --
      Will draft for food...
  2. Real name policy to blame? by Anonymous Coward · · Score: 5, Insightful

    I think it might be the reason that critical mass wasn't achieved. I was really hoping that this would trump facebook.

    1. Re:Real name policy to blame? by MetalliQaZ · · Score: 5, Informative

      In my case, I didn't join Google+ because it was linked to my GMail account along with the rest of my Google profile. The Real Name issue led to people being booted from G+, with the side effect of losing the rest of their Google profile. I can't afford to lose my Google Mail over some silly issue with G+. My mail is too important.

      --
      "Here Lies Philip J. Fry, named for his uncle, to carry on his spirit"
  3. Duh. by Anonymous Coward · · Score: 5, Insightful

    Google + was seen as a "Facebook that isn't Facebook", so sure, I made an account and looked around.
    But then I remembered something, it's still a pointlessly boring social media site, and abandoned it.

    1. Re:Duh. by Kirrilian · · Score: 5, Funny

      it's still a pointlessly boring social media site

      Unlike Facebook, which is immensely captivating and relevant.

  4. Public posts? by Anonymous Coward · · Score: 5, Insightful

    Most people don't post publicly, if that is your only gauge of success, it will show up as not being that active. That's the wonderful this about circles

    1. Re:Public posts? by Githaron · · Score: 4, Interesting

      When, I read the summary that was the first thing I thought. Most of the people who use Google+ use it specifically because they can do both private and public posting from the same site. I do agree the Google+ is not very active in comparison to Facebook but most of the people I know who post actively, post privately. Counting public posts is a bad metric to measure how active Google+ is.

  5. That said by Rik+Sweeney · · Score: 5, Funny

    It's probably still got more users than Diaspora*

    (Ducks)

  6. Even the early adopters aren't using it heavily. by MsWhich · · Score: 5, Interesting

    My local circle of friends went in heavily for Google+ as soon as it opened. Two of them actually cancelled their Facebook accounts in favor of having only Google+, although tellingly, one of those has since reopened his FB account and started using it on a regular basis again; the other one is still a Google+ diehard, but did reopen an "events-only" FB account because he was tired of getting left out of event invitations.

    I started a thread on G+ recently asking my circles if they were still getting value from G+, and the general consensus was that people want it to work, like the features, but just aren't seeing the social interaction that would make it viable. A lot of people reported that they use it primarily as a blog aggregator. This has been my experience as well, and I'm probably a heavier G+ user than most.

    I think that the invite-only rollout was probably a misstep, as was not allowing business accounts for the first several months. Lack of event integration is also a problem.

  7. Poor social media integration by FadedTimes · · Score: 4, Interesting

    Google+ has poor integration with other social mediaapps. Foursquare, Yelp, Twitter, instagram, Pinterest, Flipboard. All these share with each other or at least twitter and facebook. Google+ isn't even an option, and you have to manually copy or create updates on it, which is annoying.

    Every time I mention to my social network of 200 that Google+ is dead or dying, I get the same 5 people who say it isn't and also happen to be the only 5 people in my circles who share anything.

  8. What people learned from Facebook: by Picass0 · · Score: 4, Insightful

    1) You can put your whole life online and it still doesn't mean you're famous.
    2) People you know will post snarky crap on your page and shrug their shoulder when you meet them face to face.
    3) Everything you've ever been told to safegaurd your privacy is out the window at Facebook. If you don't post it, someone you know already posted about you.
    4) A website is automatically uncool the moment your parents join.
    5) Facebook is just an ugly background away from being Myspace.

    1. Re:What people learned from Facebook: by AdrianKemp · · Score: 4, Interesting

      Largely off-topic but I like that you mentioned #3.

      I think that's what Facebook did so very, very well. I find shit posted about me constantly despite the fact that I would never post it myself. It wouldn't even matter if I didn't have an account and although that pisses me off there's nothing I can do about it. I've tried convincing my friends and family that posting everything online is a really bad idea but they don't get it and I like human interaction so I'm stuck.

      Incidentally, it seems to be something that Google+ inherently avoids, which makes it so very much nicer but simultaneously destined to failure.

    2. Re:What people learned from Facebook: by kiwimate · · Score: 4, Interesting

      5) Facebook is just an ugly background away from being Myspace.

      That's why Facebook succeeded and MySpace has become irrelevant.

      It sounds like a paradox, but MySpace lost because of the freedom they gave people to customize their pages. People went wild, in exactly the way you'd expect from 15 year old kids - as tacky and in your face as possible with bling, animations, flashy gaudy banners, music playing. Pages were unusable.

      Facebook exercised tight control over what you could do with your page, making it far more scalable. People lost interest in the struggle to merely load a page on MySpace to see what was going on.

      This next comment will blow minds here on Slashdot, but consider - Facebook succeeded for the same reason Google did. Their predecessors had become overwhelming with excess. Both Facebook and Google appeared as a breath of fresh air - clean, simple, usable.

  9. Good! by Charliemopps · · Score: 4, Insightful

    There's a reason those of us that switched did so. If they turned Google+ into another facebook I'd leave. I don't want to be part of a virtual hen-hizzy where everyone is telling me the size of their poop every morning. When I have an update on Google+ I know it's work looking at... where-as with facebook I was so flooded with nonsense I couldn't stand it anymore and deleted my account.

  10. What I find by C_Kode · · Score: 5, Interesting

    I find that Google posters are more technically incline. Most of the people I circle are tech types or something else I find cool. I've also noticed that most people post to circles and not public. I will see people commenting on posts, but when I click their profile, they are sharing nothing.

    My guess this has to do with them being more technical. Companies and everyone else are searching the Internet to see what you do online. If you don't share your post with them, they can't see it.

    As for G+ being dead. I don't see it. G+ only allows 500 comments per post and I see maxed out post comments quite often. (very annoying Google, fix it!)

    I suppose if you are an outsider looking in, it could look like a ghost town. Especially if you are choosing random people to follow. A lot of random G+ers don't want you seeing what they are posting.

  11. Public vs. Private posts? by Fastolfe · · Score: 5, Informative

    The study says they could only look at public posts. I rarely post publicly and instead use circles to limit who can see what I post. While many of the people I follow on G+ are silent (or at least they don't publish to me), so are most of the people on Facebook. I follow a comparable number of people on G+ and Facebook and my G+ feed is just as busy. I don't see how a study like this can draw any meaningful conclusions from their methodology.

  12. Public posts? Some of us don't give a shit. by blind+biker · · Score: 5, Insightful

    The large majority of the people in my circles with whom I keep active contact with, post almost exclusively Limited, as do I.

    Frankly, those who post exclusively Public seem a bit like show-offs and/or "social media consultants" (or "experts"), and who wants to stay in touch with such people?

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
  13. Facebook IPO may change that by sl4shd0rk · · Score: 4, Interesting

    If you think FB has privacy issues now.... Google+ may have a lot of new accounts after the FB IPO* hits. Not that Google is any better privacy-wise, but people wanting to share their entire life online may have to choose the lesser of two evils.

    * http://abclocal.go.com/kgo/story?section=news/technology&id=8663072

    --
    Join the Slashcott! Feb 10 thru Feb 17!
  14. All G+ is empty discussion is meaningless by Anonymous Coward · · Score: 5, Insightful

    Every single one of these articles is completely without merit. They all poll Google+ for public information. Guess what, the majority of users on G+ do not post publicly, that is why they choose to be there instead of Facebook. I know personally I moved over to G+ with an already formed circle of Twitter friends. The vast majority of us only end up sharing among the 500 or so members of that loose community. But within that group, the discussion is constant. There are tons of these loosely affiliated circles on the service.

    The type of user attracted to Google+ generally is someone looking to discuss things, not necessarily vapidly post about what they had for dinner. It is a different dynamic, and as such needs a different metric to determine participation. Then again at the end of the day I am completely happy with Quality over Quantity.

  15. but for working groups by Anonymous Coward · · Score: 5, Interesting

    it kicks the shit out of anything else I know of right now.

    picture an event that takes 5 months of work by teams scattered over 4 cities. Google+ is a giant help. the hangouts allow face to face meeting combined with screen sharing. the information being built by google earth I can turn around and drop into the circle that is doing the work.

    it's actually a great group solution. something that facebook sucks at.

    taz

  16. It is a scary place by fermion · · Score: 4, Interesting
    There are two reasons I use google services. One is to create an alias for a particular focus of online activity. The other is to set up services I need for work, also under a specific alias. Niether of these depend on my real identity since both function better with an outward facing identity that topic related. I am not dependent on Google services, but my life would me much harder if I did not have access to them.

    So imagine my surprise when Google started suspending account that were not related to a real person. Though I did set up a Google+ account, I have been too worried about losing my Google Docs accounts to actually do anything on Google+. It seems from online posting that one Google gets on your case you are screwed.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  17. Re:Google doesn't want participation... by NeutronCowboy · · Score: 4, Insightful

    Bullshit. Their primary business is information collection, with their primary revenue being advertising. If they don't have relevant information to offer to their users, their core business is withering on the vine. If the users decide that they're better off looking for info elsewhere, their advertising revenue dries up.

    Google needs an active G+. They're just fighting a losing battle against the network effect.

    --
    Those who can, do. Those who can't, sue.
  18. Re:Google+ sucks! by Isaac+Remuant · · Score: 4, Insightful

    second AC I read that says this. I'd be cool if you provided examples so as to validate your anonymous claims a bit better.

    --
    "Science can amuse and fascinate us all, but it is engineering that changes the world. " - Asimov.
  19. Re:No one gives a shit about Google+, more news at by jellomizer · · Score: 5, Insightful

    Google Plus+ the Zune of Social Media.

    There is a really popular product out there, the big company comes in much to late in the game, offers a product that isn't that much better, and not much cheaper. In hopes that you big name will oust the already well known name.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  20. Re:Google doesn't want participation... by SilverMans · · Score: 5, Insightful

    It's funny that the summary and article quote 170 million users too. This is not the actual Google+ user count, it's just the user count of Google accounts that have been tricked to join it along using other Google services. And by active, they mean active if you use any Google products like search, youtube, etc.

  21. *PUBLIC* posts by elecmahm · · Score: 4, Insightful

    The whole premise of G+ is that it's built around private sharing with your circles. There's a lot of public sharing, sure -- but it's INTENDED to be private. That was the whole selling point for why people chose to use it over Facebook. My G+ feed is constantly being updated in a very lively manner with both public and limited posts by a variety of people.

    The study is based on a flawed premise. They should find some other metric aside from "public posts" for determining how engaged the userbase is.

  22. Re:Google doesn't want participation... by jeffmeden · · Score: 4, Insightful

    Posting is information. Why do you think Facebook is so hot on wallstreet?

    Because no one really knows what their books look like? Because they spent $1B on a shitty company like Instagram just to see if anyone would flinch, and when no one did, they knew they could basically write a blank check and investors would sign it? Or maybe (the simplest explanation) it's been like 5 years since there has been an interesting IPO and institutional investors are desperate to make mutual funds look appealing again?

  23. Re:Facebook by kiite · · Score: 5, Insightful

    They had a decent enough buzz. They had a decent enough product. They utterly failed on the delivery.

    Let's look at how Facebook (inadvertently!) succeeded with its introduction:
    - release the product to a small number of people who all know each other and feel exclusive
    - release the product to another small number of people who all know each other and feel exclusive
    - release the product to still more people who all know each other and feel exclusive
    - open it up to the world and let it grow organically

    Now, here's what Google did:
    - generate a lot of buzz about a promising new product
    - allow a limited number of invites, but allow anyone to be invited, so new people who join know only the person who invited them, and can't even invite new people yet. But they do feel exclusive, and can't wait until they know someone.
    - feed the anticipation of all the people who are clamoring to get an account
    - open up invitations to anyone
    - reject new sign-ups from people who were invited once they hit an unspecified threshold, so that only a small number of new people actually signed up, and the only person each knows is the one who invited him
    - open up invitations to anyone
    - reject new sign-ups from people who were invited once they hit an unspecified threshold, so that only a small number of new people actually signed up, and the only person each knows is the one who invited him
    - open up invitations to anyone
    - reject new sign-ups from people who were invited once they hit an unspecified threshold, so that only a small number of new people actually signed up, and the only person each knows is the one who invited him
    - eventually, people got tired of being rejected and didn't sign up, or left because they didn't know many people when they first joined.
    - open it up to the world.

    Did Google really expect people to just "try again later" after receiving an invitation and being rejected? Twice? Three times?

    Major introduction fail.

  24. Re:Google+ sucks! by Anonymous Coward · · Score: 5, Funny

    That's why I post on Slashdot. I know I can talk about XXXXXXX, XXX XXXXXX and XXXXX without any worry of censorship.

  25. You're doing it wrong by SeanBlader · · Score: 4, Insightful

    If you're not having a good time on Google+, then you're doing it wrong. Click on the explore button on the left, post to a few threads that you find interesting, and I've ended up with over 100 people following my posts, about a third of them I actually know. I don't spam a lot of my own posts, I put up stuff I do that I enjoy, and might post original content or share something once every 3 days. Still it's not a ghost town if you bother to look for someone you think does cool stuff and just put them in a followers circle so you see their public posts on your stream. If you're a geek I recommend Wil Wheaton, and Felicia Day. Leo LaPorte is good too, but he posts less than I do, which is surprising since he came out as a big supporter of G+ and he's a content author by trade. I also follow Wired Magazine, and Marissa Mayer. None of which give me more than I can keep up with, but that doesn't mean I read all of it either.

  26. Google+ is just not great for normal people by davevr · · Score: 5, Interesting

    There are three major problems:

    1) Google+ was just not designed for real people with messy social relationships that can't be easily categorized.

    2) Like most of Google products, Google+ has an odd clinical feel about it. Things like using a math equation (+1) instead of an ordinary word like "Like" or "Thumbs Up:. There are dozens of similar problems. It doesn't matter for search, which can be utilitarian, but it doesn't go well with social stuff.

    3) People actually subconsciously prefer a company that is dedicated that social networking, like FaceBook or MySpace, than a company that is doing it on the side, like Microsoft or Google.

    Here is a recent blog post discussing 1 & 2:

    http://dvronay.blogspot.com/2012/04/why-google-is-still-not-working-for.html

  27. Re:Google+ sucks! by Anonymous Coward · · Score: 4, Informative

    This other AC is correct... I subscribe to a photographer who maybe a little militant atheist, and frequently posts about issues regarding homosexuality (though it is far from clear to me that he is actually gay). None of his photos are in anyway porn, but do occasionally show a boob or two. But mostly the complaints roll in for his religion bashing comments. And he has had lots of problems with Google censoring his posts because of this. Brandon Partridge is the photographer, he has been pretty public about his misgivings with Google, although I haven't heard of any problems for a few months. But it was definitely an ongoing thing with him for several months.

    Posting as AC just cause I don't know how many people are actually following Brandon.

  28. Re:No one gives a shit about Google+, more news at by Anonymous Coward · · Score: 5, Insightful

    No, it is a good "product", and has features that top both facebook and twitter, but has some flaws that result in Stream overload, thus leading to the article's comments about not many people getting responses for public posts.

    And the whole "Ghost Town" meme is such bullshit. Look, it's hardly a ghost town. My stream has tons of stuff in it today. The only "ghost" part is that mostly it's from people I don't know personally.

    G+ is functioning more like an advanced version of Twitter. You "follow" lots of people by putting them in your circles. They post "publicly" and it shows in your stream. You get a ton of posts in your stream. You can comment on them and the poster sometimes comments back or you have a discussion with other commenters. Never could do this effectively on Twitter. But mostly it's working for larger names, bloggers, etc. William Shatner posted today that he has 1.4 million followers, and there were 74 comments to that post (Vic Gundotra of Google being the first poster).

    So in a nut shell, the big names get lots of viewers and commenters. But yes, if I post I'm competing with a lot of big names and lots of posts for attention. That is why few people get +1s or comments on their posts. You have to really develop a following of dedicated readers.

    If I post to a select group of friends, or a circle, they will not get notified unless I mention them by name or post just to them (and still have to have the right settings for this). And if they don't get notified then my post risks getting lost in the flood of their stream.

    Anyway, the point of all this, is that there are some issues with the design of posts/circles/notifications that have lead to the exact condition we are seeing. I think some of these can be fixed, maybe not all.

    Oh, also, Google+ Hangouts rock, so just use it for that if nothing else.

  29. Re:Google doesn't want participation... by wjousts · · Score: 5, Funny

    Even the use of "+1" comes off as mathematical and robotic. Grandma doesn't want to "+1 something".

    Maybe it's my engineering brain, but I never thought of it like that. I think you are right. +1 insightful!..oops..I mean "like"?

  30. Re:One are I *do* see participation... by MisterSquid · · Score: 5, Insightful

    I see a lot of participation with the photography community within G+ - something I don't really see on Facebook, although my FB set of friends is pretty small, and I know all of them in real life.

    I'm pretty much the same camp. I don't use my normal browser when I need to do something in Facebook as Facebook have proven themselves very interested in playing the shell game with users' privacy settings. Not interested.

    However I use/surf G+ pretty regularly. The people in my circles are mainly users I know from a web-based discussion forum (not /.) and the posts are decidedly more intellectually engaging. I prefer G+'s pace where posts come in at about the rate of a dozen or so per day. The people in my circles are more thoughtful in their posts and the posts are of greater topical interests (as opposed to "Here's a pic of my cat eating my adorable offspring").

    If preferring G+ to Facebook is wrong I don't want to be right.

    --
    blog
  31. Re:Restore Google Reader! by JobyOne · · Score: 4, Informative

    It tailors the recommended section to each person. Maybe you should try harder not to be a person Google thinks will like just a bunch of Lifehacker posts.

    I get all manner of interesting things in mine.

    --
    Porquoi?
  32. Re:Google doesn't want participation... by kiwimate · · Score: 4, Insightful

    By December 2010, Instagram had one million registered users. In June 2011 Instagram announced it had five million users and it passed ten million in September of the same year. In April 2012, it was announced that over 30 million accounts were set up on Instagram.

    Instagram announced that 100 million photos had been uploaded to its service as of July 2011. This total reached 150 million in August 2011.

    If that's a poor company in your view, how do you define a good company? It's pretty brazen to claim Facebook did this just to test reactions, when you consider what Facebook does and how neatly Instagram slots in to that user work flow.

    And "no one really knows what their books look like"? Did you look at the SEC filing? Or their published balance sheets on their web site?

    What do you want to see in terms of financial disclosures that's not out there and which is typical for a company to provide? Be specific.

    Otherwise your whole post is just flamebait.