Microsoft Tests Social Search Waters With 'so.cl' Network
benfrog writes "Microsoft just quietly launched so.cl in an experiment to more closely unite web searches and social networking. It's not intended as a stand-alone social network — users can log in with Facebook or Windows Live IDs, and it will share your searches publicly by default. "As students work together, they often search for the same items, and discover new shared interests by sharing links. We see this trend today on many social networks, such as Twitter, where shared links spread virally and amplify popular content. So.cl experiments with this concept by automatically sharing links as you search." They've also (wisely?) put Bing Search at the center of the site."
Another go-nowhere project from Microsoft's social research group Fuse Labs, following in the footsteps of Live Labs, a previous group that disbanded in 2010. Anyone remember Pivot? Deepfish? Listas? Photosynth? And about 10 other discontinued products.
We all know this will be swept under the rug and forgotten faster than you can say "Google Wave", but it's amusing seeing Betteridge's Law of Headlines at play in the coverage, such as this gem from Fox News: "Is this the next Facebook? Microsoft unveils so.cl social network" The best part is that the article spends its first six paragraphs definitely answering its own headline with a no. Mainstream tech coverage is barely above tabloids.
This seems like a fun idea from Microsoft. The data should also be great for researchers who can now dig deeper into looking how people use the internet and search.
You could also help grandma with her searches or even random people if they are struggling with theirs.
It's great they still innovate while Google mostly spends time making their search engine worse. In fact, this should also give Bing competitive edge since it's a good data entry. (like they don't already kick Google's ass, amirite?)
Yeah, FB jumped the shark a long time ago, and look for it to become even more careless about user privacy now that it's publicly traded. No other network, not even Google+, has been able to knock it down yet though. Myspace died because Facebook was 'cooler'. You can't put that in a bottle. Or, if you think you know how, billions of dollars await you.
So, you need to provide Microsoft with your login credentials to do this. Brilliant. Bet that violates Facebook's TOS.
I rank that right up there with trusting Facebook with my gmail password so they can find me new friends ... sorry there skippy, but WTF do you think makes me want to trust you with the password to my account? Sure, I believe you when you tell me you won't save it. Oh, wait, I don't.
I have no idea of why I would want Microsoft to allow Facebook to know all of the searches I do on Bing. In fact, I have no idea of who would want this.
This just sounds like one of those solutions in search of a problem.
Lost at C:>. Found at C.
"Open require Javascript, please enable the javascript in your browser and try again"
Sounds like an outsourced job.
No.
There are some things about my friends I'd rather not know.
My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
If this sentence was a headline, would the answer be "no"?
with a bad case of ADHD.
Dear Mr. Microsoft.
Since you already have penetrated my life so fully, I also want you to have access to a list of my friends and their information too. I know you will never use this information in a bad way, or to profit off of me.
Sincerely, The Ignorant Masses
sudo make me a sandwich
At my frrelance accounts for less
Timestamp: 5/22/2012 12:06:38 PM Error: uncaught exception: [Exception... "Security error" code: "1000" nsresult: "0x805303e8 (NS_ERROR_DOM_SECURITY_ERR)" location: "http://www.so.cl/ Line: 185"]
That site has such intrusive code that Firefox 12 with high security settings won't even display it.
It's like someone shit a cheap Chinese knockoff of Google+ all over my screen. What an abomination.
I for one welcome automated sharing of the terrible things I search for when bored.
...which is the biggest problem with many of these schemes: friends giving away other friends' data. Is that term still correct in that case ?
Slashdot: stuff for news, nerds that matter, matter for news, stuff that nerd
As students work together, they often search for the same items, and discover new shared interests by sharing links. We see this trend today on many social networks, such as Twitter, where shared links spread virally and amplify popular content.
Yes, the above is true and I'm sure the reader is suppose to think kids are researching academic topics like Dr Martin Luther King Jr's speeches and the metabolic pathways of the TCA cycle, but lets be realistic, its going to be used to search for pr0n. And there's nothing really wrong with that, either.
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
The only thing worse than a search engine knowing everything you've searched for is your social network knowing everything you've searched for.
...tickets for the "How many days does Ballmer have left" sweepstake went on sale today.
Windows 10 is great - I used it to download Linux.
Seriously, I don't care what my friends are searching, and honestly, knowing some of the shit i search for, I don't want to know what my friends are searching for.
Social Networking is cool, i guess, but seriously, do we fucking need to share everything we do online?
If I find something cool, I can easily tell my friends. I can email them, twitter them, facebook wall it, text them, and probably some other ways also. In fact, it gives me a chance to actually communicate with them, instead them getting some automated message about what I'm doing.
I'm sure all this social stuff is really cool, but really, aren't we going a bit overboard on it? Is this the way to communicate by not actually communicating?
For example:
Joe: "Hey, how is your brother doing, Dave?"
Dave: "According to so.cl, he's got crabs, is looking for a new job, and seems to be interested in Chicks with Dicks."
Joe: "So you haven't actually talked to him lately?"
Dave: "Talk about what? Everything we do is recorded and sent to all my friends, nothing to talk about."
Be seeing you...
- 1 Offtopic
Hmmm.
A post about a SEARCH on an article about SHARABLE SEARCHES is "offtopic" how?
My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
...that Internet Explorer will be required to participate. @_o
anybody else first pronounced it in their head as "Suckle"?
Obama's legacy: (N)othing (S)ecure (A)nywhere and (T)error (S)imulation (A)dministration
Another contender for the world's most empty social network.
What do I know, I'm just an idiot, right?
in eternity...romEeo
I have two questions:
1. Why would I want to share my search results with everyone?
and more importantly,
2. Why would I want everyone to share their search results with me?
Proverbs 21:19
No doubt. Social isn't always cool. STDs come to mind.
Proverbs 21:19
Now if they could just fix their crap software. All my XP machines at home are stuck in update loops for 3 updates.
Research shows this to be a chronic problem for microsoft.
There is no -1 Offbase
Now if they could just fix their crap software. All my XP machines at home are stuck in update loops for 3 updates.
lol @ you expecting Microsoft to address software issues in a decade-old operating system. Also, lol @ you for having more than one XP machine (or at this point, more than zero) at home.
Insert generic "Microsoft sucks" comment.
Seriously guys?
Regardless of whether so.cl succeeds or fails, by having another "giant" enter the social networking arena will drive up innovation.
When Google released Google+, yes we can agree that its kind of stillborn and lacking, but if forced Facebook to innovate and provide additional features. Google+ then also followed suit by making its features better.
I have no doubt that Microsoft is capable of doing a few things better then the rest, so if those things are disruptive to the way the current "standards" deliver social networking, then it will be a win for everyone when social networking improves as a whole.
Lets put it this way, Google, Apple and Facebook are ALL paying close attention. Its the reason why the are billion dollar companies and you drive a used Corolla, they don't just say "Microsoft sucks" and move on, they made something better.
Sure its easy and safe to say that Microsoft does not have a chance to displace Facebook, or even Google+, but this is only a research project and I think a few ideas will most likely trickle their way into Facebook and Google+ and social networking in general. Its interesting to see their take on social networking and foolish to assume they are completely irrelevant.
I haven't thought of anything clever to put here, but then again most of you haven't either.
Shared searches with your friends?
would have prefer sear.cl :)
anybody else first pronounced it in their head as "Suckle"?
no
"Oh no the popcorn man is asking me money for popcorns" really people do you ever think that the only reason FB, G+, Twitter, ... is free is because they use all your data as THEY see fit. After you register everything you do in their system is theirs, so if you don't want that you simply don't register.
Now if they could just fix their crap software. All my XP machines at home are stuck in update loops for 3 updates.
lol @ you expecting Microsoft to address software issues in a decade-old operating system. Also, lol @ you for having more than one XP machine (or at this point, more than zero) at home.
To be fair, my relative's brand new Toshiba notebook w/ Win7 has such update error loop problems. User error? Nope, I restored to factory default and did nothing but update, several fail, then it goes into an update loop. I thought it was due to OEM crapware, so after haggling on the phone with support about giving us a clean OS (which they couldn't do), we bought a very expensive version of Win7 (Note: we already have a license w/ the PC purchase). Fresh install, same issue. After a certain update it just gets stuck in a cycle. The PC is usable if we turn off the updates, or ignore that the OS isn't getting patched...
Furthermore, after the install, the OS already had the majority of the updates and was fully up to date in about 10min of updates (no reboot), unlike with Windows which took several hours and multiple reboots before it even failed to patch.
lol @ BSA members wondering why people pirate their shite software -- It's not really worth the asking price.
lol @ me replying to AC -- Meh, my code's compiling...
Seriously, I don't care what my friends are searching, and honestly, knowing some of the shit i search for, I don't want to know what my friends are searching for.
I don't think that's the main purpose of the research. I think the main purpose is to see whether there's a way for people to informally collaborate on things by searching and bundling different content of interest for those things they are collaborating on. That's why they kept it closed for so long. Having said so, I don't think it will work. For one reason, exactly because of your reaction: most people will think that the main purpose is to peek into other people interests by looking at their searches and that gets immediately boring. As for the main purpose, people already collaborate using a lot of other means and I don't see any real value proposition in this stuff.
Something has to replace Facebook. Not this but something has to. I am sure most Slashdotters would prefer some open/free/libre thing. Where is it?!
Which is quite an obnoxious chemical... thionyl chloride.
If Google did this would it be an invasion of our privacy?
AccountKiller
YESLER WAY, Seattle,, Saturday (MSBBC) — Microsoft today stealth-released its new social network, Bing Minus, automatically adding every person in the world still using Internet Explorer, such as your mother.
The Bing Minus software was distributed Friday morning in an automatic urgent mandatory critical Windows security update. It will also be available on Windows Phone 7 and BlackBerry.
“Social networking is the new primary focus Microsoft is betting the business on,” said CEO Steve Ballmer, defining “the business” as “my job.” “It’s already banned in China!” he proudly declared, although Chinese contacts deny this. Productivity has also increased in offices containing Bing Minus users.
Bloggers and tweeters are already swapping tips on how not to obtain Bing Minus invitations every time you click on anything whatsoever in IE or Windows itself.
“Facebook is definitely quaking in its boots. Who are users going to want to give all their information to, Facebook or Microsoft? I think the choice is obvious.”
Ballmer looks forward to a bright future for Bing Minus. “Whatever happens,” he said, “it’s going to suck less than Buzz.”
http://rocknerd.co.uk
Many people seem to be confused that this is some kind of privacy invasion, with Microsoft sharing your search queries with all of your friends.
No. You must specifically log in to so.cl and perform a search. It is only these searches which are made public and (if you allow it) to your social networks.
The site is definitely geared to students and to help them collaborate on search results. It even offers features similar to Pinterest and a video chat room surrounding specific terms.
-David
Also available on both models of Kin phone!
Ofcource.. every thread about Microsoft would not be complete without some neckbeard linux cheerleader proudly shouting from the rooftops about "saving" some relative/friend from the horrible hell of Windows. Jesus.. you'd think that Linux market share was actually increasing if you read this drivel every single time, but nobody wants to trade one set of problems for another. When Linux UI catches up to Windows 95 in terms of usability, then I might actually switch my folks to it.