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Free News Unsustainable, Says Warren Buffett

Koreantoast writes "Warren Buffett, whose Berkshire Hathaway recently purchased 63 newspapers and plans to purchase more over the next few years, noted during an interview that the current free content model is unsustainable and will likely continue pushing toward more electronic subscription models. This coincides with moves by other newspaper companies like Gannett and the New York Times, which are also erecting paywall systems. Buffett notes that newspapers focusing on local content will have a unique product, which would succeed even if they lose subscribers, because their services are irreplaceable. Is this the beginning of the end of 'free content' for local news?"

10 of 198 comments (clear)

  1. The End of Free? by Mikkeles · · Score: 3, Insightful

    Maybe, but if it's good local news (well researched and useful to me), I'm willing to pay reasonably for it.

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    1. Re:The End of Free? by dintech · · Score: 4, Insightful

      One of the oldest local newspapers in London, the Evening Standard used to be 50 pence and is now free. It's online content isn't behind a paywall either. They still seem to be doing ok so it can work out in some cases.

  2. hardly by Anonymous Coward · · Score: 4, Insightful

    Why would anyone pay to be lied to

  3. He doesn't get it by Vintermann · · Score: 5, Insightful

    I'd wager a lot of the price of media companies now reflects their control, not their profitability. Sure, making money by selling news is great, but the power to set society's agenda, and frame events for the history books, is infinitely more valuable.

    If you think of that as the raison d' etre of the big media companies, it becomes obvious why they offer "news" free on the internet. Also, that Buffet will pay a premium for these shares...

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  4. Buffet should be smarter than this... by mspohr · · Score: 3, Insightful

    Guy buys a lot of newspapers and now is discovering that he can't make money with them?
    He doesn't think they have a viable business model?

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  5. Online or offline? by war4peace · · Score: 4, Insightful

    I'd venture to differentiate between online news and offline news. A paper magazine, sure, I'd pay for it more than the paper it's written on if I consider it a collectible. But online... I'm more interested in the hard data itself rather than the way it's written, and with all the portals publishing user-generated content (and some of those are REALLY good), I am not afraid of lacking any news sources any time soon.
    So what if I won't get informed about Justin Bieber's latest deeds right now? Some blog would republish the news in some way or another, if it's important enough, and Google's your friend. And of course, there's always Slashdot. As a matter of fact, I'm regularly visiting just Slashdot, Wikipedia, Wimp, Failblog and a couple local news sites (which are both awesome). Everything else can go to hell, as far as I'm concerned, and if any of the above go to hell themselves, well, I'll look for the next best thing.

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  6. Grassroots reform by Tommy+Bologna · · Score: 3, Insightful

    Local news coverage is abysmal in most American towns. Subscription support would at least allow them to hire a handful of professional reporters, and might even breathe life back into the field of journalism. God knows we need better journalists at all levels. Rebooting the minor leagues might eventually benefit us by trickling up to the national level too -- but let's not get ahead of ourselves. I would be ecstatic if Philadelphia had some quality reporting instead of the wasteland of fluffy features and regurgitated national news service stories.

  7. And yet he posits this notion on a free site... by mark-t · · Score: 4, Insightful

    Anyone else see the irony here?

  8. Ultimately we're tired of over paying for AP crap by Karmashock · · Score: 4, Insightful

    The vast majority of "news" is reprocessed news hey pulled off the news wire. If the newspapers do investigative reporting and generate unique content that people actually want to see they won't have a problem. If they have interesting or knowledgable people that contribute or comment on the news they can probably build a business model on that. If all they're doing is reading internet news and then republishing it as their own then that isn't going to work.

    Is free news really not sustainable? I don't know if even that is true. Companies especially local businesses are DESPERATE for relevant advertising options. Absolutely desperate. Radio, newspapers, park benches... anything. And that has always been a big part of newspaper revenue. When newspapers started they were little more then glorified classified ads. Maybe one or two pages of local news followed by forty pages of classifieds.

    And yet crag's list exists. Why is that? How could Crag's list have a viable business in cities with major newspapers? Because they offered a better classified ad. And that sort of thing is evident throughout the newspaper business. They're generally bad at the internet. Even their ipad apps are bad. Seen the new york times app? Horrible. When most people bring up a news paper app they want it to be the actual newspaper and not what is basically a webpage configured roughly into the shape of a newspaper. It would be really easy to do this. Hell, you could literally scan the pages vertabim jewelry ads and all into the system. A lot of people would prefer it that way... especially those willing to pay for an online new york times subscription.

    Anyway, Buffet just bought 63 news papers across the country. So we'll see how he does but I'm predicting epic failure. This is sort of like the time Bill Gates tried to reform American public schools and found so many useless dicks in the system that he figured it would be more practical to cure Malaria in Africa.

    Have fun with the newspapers Warren... at the very least then you can say it was entertaining.

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  9. In other news.... by JustNiz · · Score: 3, Insightful

    Free News Unsustainable, Says Warren Buffett

    Billionaires Unsustainable, says Free News...