IE10 Will Have 'Do Not Track' On By Default
An anonymous reader writes "As Microsoft released the preview of the next version of its Internet Explorer browser, news that in Windows 8 the browser will be sending a 'Do Not Track' signal to Web sites by default must have shaken online advertising giants. 'Consumers can change this default setting if they choose,' Microsoft noted, but added that this decision reflects their commitment to providing Windows customers an experience that is 'private by default' in an era when so much user data is collected online.' This step will make Internet Explorer 10 the first web browser with DNT on by default. And while the websites are not required to comply with the users' do-not-track request, the DNT initiative — started by the U.S. Federal Trade Commission — is making good progress."
It's nice on the one hand that Microsoft is making the privacy option the default, but if DNT is unenforceable, wouldn't "DNT by default" give certain entities an excuse to ignore the DNT flag by default?
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Google makes it money from tracking users and selling customized ads. Google would look bad if they didn't honor DNT. Microsoft is setting the standard that DNT should be on by default, which reduces the ability for Google to track you all over the web. MS is not an ad company, so they really won't feel this as much.
"I have never let my schooling interfere with my education." - Mark Twain
Sorry, but Windows has phoned home for at least 10 years, and sent data without user knowledge to 3rd party companies that could be traced to MS. IE may claim to have DNT on by default, but let's be clear. You will still be sending all kinds of tracking information to MS.
Seems to me to be a ploy to make money selling data to Google perhaps that Google gets now on their own.
-The wise argue that there are few absolutes, the fool argues that there are no probabilities.
Will the next version of Windows be the first in decades to not collect personally identifiable information from every user, by way of activation and other control schemes?
It might make the marketeers feel all good inside to spout platitudes like "private by default' in an era when so much user data is collected online," but let MS apply the same sacrosanct wisdom to its own practise.
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It's nice on the one hand that Microsoft is making the privacy option the default, but if DNT is unenforceable, wouldn't "DNT by default" give certain entities an excuse to ignore the DNT flag by default?
Expect browser add-ons to work around this. Their EULAs will mention this so there may be no DNT enforceability issue, the user clicked yes. Google, Facebook, etc will surely have various add-ons that will "enhance" the IE10 experience.
They hacked Safari's privacy measures previously.
http://www.huffingtonpost.com/2012/02/17/google-tricked-apples-saf_n_1284551.html
They also ignored IE's p3p setting.
http://blogs.msdn.com/b/ie/archive/2012/02/20/google-bypassing-user-privacy-settings.aspx
Expect Google fanboys/employees to slag MS for protecting the users' privacy in the comments.
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Yeah, both the FTC guidelines and the current W3C DNT draft both state that users should opt-out of tracking, not opt-in. Furthermore, the advertizing industry groups like that have had the most successful with self-regulation efforts have flat-out said that while they will respect the user's chose to opt-out, they will ignore any system that opts users out automatically.
Microsoft's decision here is completely counter productive. At best, it means that sites will add code to ignore theDNT header if the UA is IE. At worst it will derail the entire process.