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Facebook Smartphone a Dumb Idea, Says Farhad Manjoo

beaverdownunder writes "Farhad Manjoo examines Facebook's rumoured entry into the smartphone market, concluding, 'So what would be the point in using the Facebook phone? Well, remember, it will be cheap. But so are lots of Android phones. If Facebook makes a phone, then, the device will necessarily spark a battle for the low end of the phone market, with each company offering ever-cheaper devices in the hopes of cashing in on some future advertising bonanza. If you're looking for a cheap, ad-heavy phone based on a dubious business model, you should rejoice. Otherwise, try to stifle your yawns.'"

26 of 128 comments (clear)

  1. Will it be easier to manage my farm? by sgraar · · Score: 5, Funny

    If so, I'm in.

    1. Re:Will it be easier to manage my farm? by spire3661 · · Score: 5, Funny

      Im just going to pretend you meant 'server farm'.

      --
      Good-bye
    2. Re:Will it be easier to manage my farm? by flyneye · · Score: 4, Funny

      Server Farmville?

      --
      *Repent!Quit Your Job!Slack Off!The World Ends Tomorrow and You May Die!
  2. Disagree by LingNoi · · Score: 3, Insightful

    Facebook is probably one of the most well known brands in the world. A facebook branded phone would get lots of sales regardless of how well the phone performed.

    1. Re:Disagree by Anonymous Coward · · Score: 5, Insightful

      So is Coca-Cola and McDonalds but I sure as hell wouldn't buy a phone of either of them.

    2. Re:Disagree by w.hamra1987 · · Score: 2

      *you* wouldn't... the majority of the world's sheeple would be drooling at its sight, though...

      --
      my sig pwns your sig
    3. Re:Disagree by AngryDeuce · · Score: 5, Insightful

      I had the same problem for the short time I was in a commissioned sales position. I simply could not sell people products and service packages that I knew they did not need, a fact that put me squarely on the shit list of the higher-ups in the department. I underwent a lot of "sales training" and "workshops" at their command, the main gist of them being "whatever the customer tells you they need, you tell them they need more and don't stop until they're so pissed off that there is a danger of losing the sale entirely."

      As a customer, the "hard sell" always just turns me off, and I've seen first hand how much it turns off the bulk of the general public, so I really wonder where the hell people are seeing the success that warrants this mindset being pushed in the first place. Is it really worth one customer being upsold if we're alienating five other customers in the process? I guess it is to some people, but not to me...

    4. Re:Disagree by Surt · · Score: 5, Informative

      Commissioned sales are done exclusively in intensely competitive markets. Why? Because the only money to be made is off the suckers who will fall for high pressure sales. Even if you alienate the other 80% of the market, you're just driving them to your competitors, where their negotiating prowess will make them a net COST to your competitor. As an example, the moment a dealership figures out you are a '500 over dealer price' negotiator, they should stop talking to you. Their net on those deals is risking going negative (and the situation gets worse the longer it takes you to haggle them to that price, so it's best if they can figure you out quickly and send you on your way). That frees them up to focus on the people from whom they can actually extract some profit.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    5. Re:Disagree by jbengt · · Score: 4, Interesting

      Commissioned sales are done exclusively in intensely competitive markets. Why? Because the only money to be made is off the suckers who will fall for high pressure sales.

      My experience is a counterexample. Commissioned sales is the norm in the construction industry, but that does not include suckers who fall for high pressure sales. On the contrary, the sellers relying on commissions are the ones who are pressured. They often help the buyers design the systems and select the equipment they are selling, yet still have to come with the low price under several other suppliers in order to get the sale. The buyers often play the sellers bids' against the others in order to lower the price of the equipment and materials they would prefer - or just go with the cheaper crap if they think they can get away with it.

  3. Duh by AmiMoJo · · Score: 4, Funny

    Facebook is making a phone because Facebook is a huge brand and people will buy it just because it has the Facebook logo on the case. The target market is clueless Facebook users, the same ones who click "yes" when asked if they would like the latest Zynga crap to invade their privacy and waste their time.

    Christ, Farhad Manjoo is thick.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    1. Re:Duh by rtfa-troll · · Score: 5, Interesting

      Facebook is making a phone because Facebook is a huge brand and people will buy it just because it has the Facebook logo on the case.

      The thing about that is that mobile phones are incredibly difficult products. You can easily make a good in shop demo. The first few people may well buy the phone and try it. However, as Microsoft is finding out with Windows Phone, once the early adopters find they have a dud, no amount of marketing can fix that. Your phone is with you all the time; it represents you. If you pull out a Windows based mobile phone you look like a dork and people laugh at you behind your back. Bad mobile phones have a real potential to destroy great brands and have done so many times over; think of Ericsson, Benefon, Sendo, Siemens, Hewlett-Packard, etc. etc.Think about how Microsoft has fallen from about 38% smart phone market share to below 5% even with all their resources available. Think about how Nokia is being totally destroyed by their Windows Phone failures.

      Facebook can make a success about this, but they will need many things:

      • at least one, preferably two of the tier one manufacturers; Samsung, HTC, Sony Ericsson or even Nokia*
      • a fully functional OS platform controlled by Facebook
      • a clear way to persuade the manufacturers that Facebook can't use that control against them
      • a complete mobile ecosystem
      • a way to differentiate strongly from Microsoft and Google
      • serious levels of developer involvement and open source efficiency
      • top levels of operator buy in

      Microsoft is desperate enough that they might give Zuck a deal that looks almost good enough; certainly lots better than the deal Nokia seems to have got. However, I think Zuck already knows he's getting associated with being a loser and so the risk of such a deal would be far too great. In any case, Microsoft having brought Nokia down after the "Burning Platforms" memo; they will have great difficulty delivering even close to most of the points above and there's no real sign that they will ever get it together so there may be nothing that could ever fix their platform.

      My feeling? This is possible, but you would have to do something like

      • Make an Android fork, but add in WebOS and/or Mer features to make it different
      • Move lots of new Android code under the GPLv3 or equivalent in order to stop Google from benefiting in turn
      • push lots of Facebook interfaces into the OS
      • Make a more iOS like walled garden app store than the Google one.

      By going with Android binary compatibility Zuck would guarantee that he starts with the apps base he needs. By going with the GPLv3 he knows he will piss off Google who hates that license more than anything. By pissing off Google he will get allies and differentiation.

      In the end, however, it's the operators who will decide. They know that there can be no more than three smartphone operating systems. They had hoped Microsoft would take over Blackberry's and Symbian's position as those two fail. With Microsoft's Skype strategy the operators became afraid that Microsoft will come for them. Now that MS is clearly going to fail in the market, they will be happy to look for a new alternative. A Facebook Android fork would look like a cheap way to get that.

      * Motorola ruled out from potential partners since I doubt Google will play. Apple ruled out since I'm pretty sure they won't play. LG, NEC, ZTE etc. ruled out as just too small or too regional.

      --
      =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
    2. Re:Duh by rtfa-troll · · Score: 2

      So wait; you trust a googlebomb (how do you think Siri gets it's results?) and a survey taken before WP7 was widely available (at which time most users were MS employees) as sources of quality for a phone. You believe this proves you aren't a dork?? Let's just point out that there are very few good Windows Phone applications now. At the time of that survey there were practically none except for porno site reskins. Yet, this survey showed that the users were satisfied with WP7.

      --
      =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
  4. The FacePhone may be a dumb idea . . . by PolygamousRanchKid+ · · Score: 5, Insightful

    . . . but consumers are even dumber.

    --
    Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
  5. who is Farhad Manjoo by Anonymous Coward · · Score: 5, Insightful

    And why should I care what he thinks?

    1. Re:who is Farhad Manjoo by snsh · · Score: 4, Informative

      He's the guy who writes about how everyone doing space-space at the end of a sentence is "wrong".

      Basically, he's a famous Troll.

    2. Re:who is Farhad Manjoo by AthanasiusKircher · · Score: 3, Informative

      He's the guy who writes about how everyone doing space-space at the end of a sentence is "wrong".

      Yep, and that article has been completely refuted as BS, at least in terms of its historical claims and the reasons why many modern publishers have mostly adopted a single-space standard. See, for example: http://www.heracliteanriver.com/?p=324

      Basically, he's a famous Troll.

      Pretty much.

  6. irrelevant by Anonymous Coward · · Score: 2, Informative

    Not to disagree with Farhad's thesis, but none the less, Farhad may be the worst tech pundit ever. At least pundits of yore, even where their crystal balls were a little cloudy, had some actual tech bona-fides and did at least a bit of original research. Things like, you know, ingratiating themselves into the tech industry they report on. Farhad sits at home and reads tech blogs and summarizes his opinions. You know, like anyone with a computer and an internet connection could do. And do do. You'll learn as much about the tech industry reading random slashdot comments as you ever will by reading Farhad. Maybe Farhad thinks he's doing actual reporting, a new age requires a new approach, blah blah. But the truth is, there's nothing there. Nothing original at all. Nothing but audience-seeking ad-revenue generating blather about popular tech topics. He's the Mary Elizabeth Williams of tech blogs: find out what people are talking about, assemble a bare modicum of knowledge with a few google searches, and write an opinion piece. Slate is completely wasting a perfectly good opportunity to inform and educate.
     

  7. Not dumb at all by zome · · Score: 5, Interesting

    This is what facebook will do to their phone. It will create a new phone platform with its own API. This API will be compatible with the phone AND the web. In another word, you write a game using this API once, and it will run in your browser, and on your phone. When people make in-game purchase, facebook gets a cut. This is how they will make money on the mobile platform. They won't make any money if facebook is just an app on any phone facebook doesn't own. This is why MarkZ is worrying.

    Given that there are far more facebook users than iphone or android combined, if you are mobile game/app developer, would you write your program using this API? I would. Suddenly, facebook can compete with iOS and android for developers attentions. Something RM and MS are trying so hard to do for sometime.

  8. Re:dumb ideas often succeed by gstrickler · · Score: 2

    FB is successful because it's orders of magnitude better than MySpace ever was. Despite it's flaws, it's far better than it's would be competitors.

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    make imaginary.friends COUNT=100 VISIBLE=false
  9. Caring what Farhad Manjoo thinks a Dumb Idea by MasterPatricko · · Score: 5, Insightful

    Says random Slashdot poster

    --
    I'd tell a UDP joke, but you may not get it. I'd tell a TCP joke, but I'd have to keep repeating it until you got it.
  10. Re:dumb ideas often succeed by Nidi62 · · Score: 2

    Facebook was actually a good idea, back when it first started. You had to have a .edu email address to join up, and it became a great way for high school friends that had split up to go to college to stay in touch. Once they started opening it to everyone, companies, and advertisers, it became a bad idea.

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
  11. integration? by sribe · · Score: 2

    As far as I can tell, this entire rumor started because FaceBook was allegedly having discussions with and/or recruiting former/current iPhone/Android engineering staff. Which would also be the case if they were looking to integrate FaceBook and services deeper into the core software of phones--which would make a lot more sense.

  12. A smart phone for less smart people by swb · · Score: 5, Interesting

    The Facebook phone is for people who look at the Internet and communications through a social media lens. They aren't thinking about a smart phone from a technology perspective or even so much as an app perspective. For them, their phone (likely a feature phone with a slideout keyboard, used primarily for texting) is really a social connector used to send text messages. For them, the internet is the web only and social media almost exclusively. They use Facebook a lot, and Facebook messaging and chat instead of email and IM.

      I think there are a lot of people out there like this, especially in less well educated circles, lower income groups, among younger people and the technologically unsophisticated.

    I know people who had computers but seldom used them -- emailing them was never a good idea, they might read email once a week. Once they discover Facebook, they're on the computer all the time, but almost exclusively on Facebook. It's become their predominant computer activity.

    Their cell phone? Probably some ancient flip. When their carrier EOLs it and they have to upgrade, they might find a Facebook phone -- subsidized by advertising to keep it cost competitive with the lowest end phones from both a device AND service perspective.

    Anyway, I think this locus of groups would probably find a Facebook phone appealing. To anyone else who remotely knows what a smartphone is or has a use for one otherwise? A non-starter. But thinking of a Facebook phone only in terms of direct competition with other phones is a mistake.

  13. Re:Who is Farhad Manjoo? by unixisc · · Score: 2

    Precisely what I was wondering. /. just dropped his name like he was a Brin, Page, Cerf or someone of that fame.

  14. Re:Contrarian view... by arisvega · · Score: 3, Insightful

    FB stock got its ass kicked last week and there is just constant bad press [..] I'm beginning to think that maybe FB stock price may turn upward.

    Of course it may. And then it will crumble, and rise again, and so forth in this fashion. Now before you think that I am being a smartass, here is what I mean (albeit a bit off-topic):

    I can see four basic components in this company, and by increasing order of importance they are: a) the server hardware, b) the marketing profile, c) the lawyer layer and d) exploitable user data.

    The fact that the stock is "rising" or "dropping" in value is irrelevant: what is relevant, is that there is a stock, and that fb is in the stockmarket: it is essentially now an "immortal" in a corporate sense. Fb may very much so change ownership in the future, and perhaps even see a revamp of its logo (as in a "new-and-changed" product), and that may happen a lot: so the core of it, which is what investors are willing to pump money into, which is user data and profiles, will be "immortal" as well.

    That alone guarantees that your data will never ever be deleted, as they have become a valuable commodity- and unless you are a "player" in the stockmarket, or a billionaire looking to acquire it, I don't see why you should care about fb stocks.

    --
    The three laws of thermodynamics:(1) You can't win. (2) You can't break even. (3) You can't even quit.
  15. It might work by sokk · · Score: 2

    Considering all the technology Facebook has accrued directly and through partners a phone with a lot of nice features should be possible for them to implement. It's also a logical next step. Phones are social nodes in themselves, and mapping the Facebook 'world-in-a-world' onto this should be possible.

    It could even be data-only if they wanted to (wifi/data traffic), but I don't think they would take it that far.

    Technology mapping from the Facebook's technology chest to the mobile:
    Text messaging - Replaced/complemented by Facebook Messenger
    Audio chat - Integrated Skype version
    Video chat - Integrated Skype version (Technology now in the hands of MS/Skype. Apple has shown us that this is feasible)
    Group video chat / audio chat - Integrated Skype version.
    Status of your friends reflected on your phone (Eg. approx. location, busy, last locations visited).
    Contact list - Facebook friends.