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Facebook Smartphone a Dumb Idea, Says Farhad Manjoo
beaverdownunder writes "Farhad Manjoo examines Facebook's rumoured entry into the smartphone market, concluding, 'So what would be the point in using the Facebook phone? Well, remember, it will be cheap. But so are lots of Android phones. If Facebook makes a phone, then, the device will necessarily spark a battle for the low end of the phone market, with each company offering ever-cheaper devices in the hopes of cashing in on some future advertising bonanza. If you're looking for a cheap, ad-heavy phone based on a dubious business model, you should rejoice. Otherwise, try to stifle your yawns.'"
If so, I'm in.
Facebook is making a phone because Facebook is a huge brand and people will buy it just because it has the Facebook logo on the case. The target market is clueless Facebook users, the same ones who click "yes" when asked if they would like the latest Zynga crap to invade their privacy and waste their time.
Christ, Farhad Manjoo is thick.
const int one = 65536; (Silvermoon, Texture.cs)
SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
So is Coca-Cola and McDonalds but I sure as hell wouldn't buy a phone of either of them.
. . . but consumers are even dumber.
Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
And why should I care what he thinks?
This is what facebook will do to their phone. It will create a new phone platform with its own API. This API will be compatible with the phone AND the web. In another word, you write a game using this API once, and it will run in your browser, and on your phone. When people make in-game purchase, facebook gets a cut. This is how they will make money on the mobile platform. They won't make any money if facebook is just an app on any phone facebook doesn't own. This is why MarkZ is worrying.
Given that there are far more facebook users than iphone or android combined, if you are mobile game/app developer, would you write your program using this API? I would. Suddenly, facebook can compete with iOS and android for developers attentions. Something RM and MS are trying so hard to do for sometime.
Says random Slashdot poster
I'd tell a UDP joke, but you may not get it. I'd tell a TCP joke, but I'd have to keep repeating it until you got it.
I had the same problem for the short time I was in a commissioned sales position. I simply could not sell people products and service packages that I knew they did not need, a fact that put me squarely on the shit list of the higher-ups in the department. I underwent a lot of "sales training" and "workshops" at their command, the main gist of them being "whatever the customer tells you they need, you tell them they need more and don't stop until they're so pissed off that there is a danger of losing the sale entirely."
As a customer, the "hard sell" always just turns me off, and I've seen first hand how much it turns off the bulk of the general public, so I really wonder where the hell people are seeing the success that warrants this mindset being pushed in the first place. Is it really worth one customer being upsold if we're alienating five other customers in the process? I guess it is to some people, but not to me...
The Facebook phone is for people who look at the Internet and communications through a social media lens. They aren't thinking about a smart phone from a technology perspective or even so much as an app perspective. For them, their phone (likely a feature phone with a slideout keyboard, used primarily for texting) is really a social connector used to send text messages. For them, the internet is the web only and social media almost exclusively. They use Facebook a lot, and Facebook messaging and chat instead of email and IM.
I think there are a lot of people out there like this, especially in less well educated circles, lower income groups, among younger people and the technologically unsophisticated.
I know people who had computers but seldom used them -- emailing them was never a good idea, they might read email once a week. Once they discover Facebook, they're on the computer all the time, but almost exclusively on Facebook. It's become their predominant computer activity.
Their cell phone? Probably some ancient flip. When their carrier EOLs it and they have to upgrade, they might find a Facebook phone -- subsidized by advertising to keep it cost competitive with the lowest end phones from both a device AND service perspective.
Anyway, I think this locus of groups would probably find a Facebook phone appealing. To anyone else who remotely knows what a smartphone is or has a use for one otherwise? A non-starter. But thinking of a Facebook phone only in terms of direct competition with other phones is a mistake.
Commissioned sales are done exclusively in intensely competitive markets. Why? Because the only money to be made is off the suckers who will fall for high pressure sales. Even if you alienate the other 80% of the market, you're just driving them to your competitors, where their negotiating prowess will make them a net COST to your competitor. As an example, the moment a dealership figures out you are a '500 over dealer price' negotiator, they should stop talking to you. Their net on those deals is risking going negative (and the situation gets worse the longer it takes you to haggle them to that price, so it's best if they can figure you out quickly and send you on your way). That frees them up to focus on the people from whom they can actually extract some profit.
"Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
My experience is a counterexample. Commissioned sales is the norm in the construction industry, but that does not include suckers who fall for high pressure sales. On the contrary, the sellers relying on commissions are the ones who are pressured. They often help the buyers design the systems and select the equipment they are selling, yet still have to come with the low price under several other suppliers in order to get the sale. The buyers often play the sellers bids' against the others in order to lower the price of the equipment and materials they would prefer - or just go with the cheaper crap if they think they can get away with it.