Game of Thrones The Most Pirated TV Show of the Season
TheGift73 sends this excerpt from TorrentFreak:
"With nearly 4 million downloads per episode, the HBO hit series Game of Thrones is the most pirated TV-show of the season. Worldwide hype combined with restricted availability are the key ingredients for the staggering number of unauthorized downloads. How I Met Your Mother and The Big Bang Theory complete the top three, albeit with significantly fewer downloads than the chart topper. ... While there are many reasons for people to download TV-shows through BitTorrent, airing delays and HBO's choice not to make it widely available online are two of the top reasons."
Game of Thrones, one of the best selling TV shows on blu-ray.
The oatmeal covers this pretty well. When people complain and are waving money at you and you don't want to take it, you have no one to blame but yourself.
Om, nomnomnom...
Why does it matter? Haven't we had enough discussions on this particular topic?
HBO hates money.
I can't think of any online TV show viewers that buffer the video in any appreciable way. Downloading the show via BitTorrent is pretty much the only way to guarantee the show can be watched on a slow connection, or, in the case of HD video, viewed at all without constant underruns.
Can you think of a model better than artificial scarcity for financing the sort of production values seen in such a series?
We've had a 1000+ post flamewar over this not even a month ago.
your thin skin doesn't make me a troll
$900/year is NOT cheaper than buying something that receives OTA HD.
Last night's NBA semifinal game was not shown OTA. It was shown on ESPN, another network that, like HBO, refuses to sell Internet streaming subscriptions a la carte. WatchESPN.com uses the same sort of verification of cable television subscription that HBO Go uses.
I can sort of get why people pirate GoT (although I don't agree with it... I can understand it)... because it's my understanding that it otherwise requires a subscription that isn't necessarily practical or convenient for many people.
But the other two are on network television, and I'm not sure why a person would bother pirating that when there are almost certainly more legitimate ways to access it I'm not a fan of HIMYM, but I do like Big Bang Theory, and I've had absolutely no difficulty watching it online this season, completely legally, every single week.
Maybe this is just a Canadian thing, but CTV, the Canadian network that carries Big Bang Theory, puts a lot of their programs online one day after airing it, and people have 7 to 14 days to watch it. BBT is up every Friday.
File under 'M' for 'Manic ranting'
I just downloaded the entire second season a few days ago and began watching it. I have no interest in overpriced cable/satellite television. I'll probably pick it up on Blu-Ray next year, just like I did after pirating the first season. That's a lot better treatment than most of my pirated goods get. :P
"He who can destroy a thing, controls a thing." --Paul Atreides, Dune
+1 for you.
I have an antenna and don't miss cable at all. In fact I travel a lot and see cable almost every day in the hotel..... rarely do they have anything I want to see. Syfy used to have a great block of Stargate SG1, Atlantis, Galactica back-to-back but now it's devolved into some weird reality/gameshow/carbuilding channel. The last good show, Eureka, got canceled.
The other channels are pretty dismal too. I'm glad I don't pay for cable at home and just get my TV free (supplemented by hulu and fiction magazines). That's good.
My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
Well, to speak for all the so-called free market dick-wavers "the market" . Which has. It appears most people are willing to pay $0, and they can find an agent that will supply at that price point.
The typical Cable channel only charges 50 cents per month (less for news channels, more for TNT/USA). Even expensive channels like ESPN are only $3/month. There's no way I'm paying 90 for HBO
HBO is only $10 if you're already buying ESPN and the rest of the $80 expanded basic package that your cable operator makes you buy before you're allowed to buy HBO. I was referring to the price for people who have "cut the cord", that is, dropped pay TV in favor of Internet-only service.
If I want Thrones I will buy the DVD for considerably less money.
And stay a season behind, which other people who have posted comments to this story find unacceptable.
I paid the silicon price to watch GoT!
If I were to pay $90 a month for that, I would consider it a ripoff because I could neither resell nor refund my purchase. DVDs are slightly less of a rip-off in that regard.
Oh, I'm paying for a service? I pay my ISP enough as it is; I don't need another money sink.
It's not a right, it's a simple business practice called Price elasticity of Demand.
In a nutshell, the lower the price of something the more demand there will be. It's not necessarily a linear graph (i.e. 10 people will pay $100 but 100 people will pay $10) and it varies depending on the product, what time of year it is, the market in general etc. but the principal is always the same.
In this case, all people want is the ability to pay for just the standalone service that they want rather than having to buy bundles of crap they don't need.
I'm not even from the US, I can't get "HBO" and I support this philosophy - I have 165 TV channels due to my provider's "packages" and I find myself switching between about the same 10 or 15 in the average week, some of which are free to air anyway.
To make matters worse, with my current provider there is absolutely no way I can watch Game of Thrones, no matter how much money I throw at them - they don't have the channel that shows it, only one provider does and its exclusive to them and only them (for those wonder, I live in the UK, use Virgin Media for their broadband and Sky Atlantic is the Channel that shows Game of Thrones, which Sky refuses to share with Virgin).
To use an analogy, you want to buy a music track. That music track is part of an album of 12 other songs, most of which are terrible and 1 or 2 are maybe "listenable". Not only this, but there's only one music service that sells this album and it's not compatible with your current MP3 player.
You COULD buy a new mp3 player, switch to the new music service (or carry multiple devices) and spend 5x more than the one song is actually worth OR just download the MP3 of the song illegally.
+1 IDisagreeSoHeMustBeATrollOrAnAstroturferOrAShill
Yes, and I won't. Most others won't, either.
HBO can wake up and come to terms with the fact they can't fully control distribution, or they can continue to lose sales. Piracy is a market pressure that keeps prices low. HBO can react to that pressure or stick their collective heads in the sand and look like buffoons. Currently, they're engaged in the latter.
Besides, I fully expect HBO to pill the plug at the end like Deadwood anyway. Why? Because apparently they were afraid they wouldn't be ably to sell enough copies of Deadwood elsewhere. Your $900 a year meant fark all. Hooray!
semantics are everything!
Thing is, when you combine Price Elasticity with virtual goods that do not have scarcity, you end up in a situation where you almost always make more money by charging less money.
So few businesses understand this, but it is 100% the new way things work. Look at Valve, they just discovered it accidentally with the summer sale, and they've been going SALE CRAZY ever since. They realize that charging $50 for video games, especially ones that aren't gigantic blockbusters, is INSANE. Instead, if you go to (what the traditional businessmen would call insane) $5 per game, you get SALES LIKE CRAZY. People can't get enough! I buy games that I'm not even sure I want, because, fuck, $5? Take my money. They get SO many more sales, that it ends up being worth much, much, much more than selling a $50 box to a few thousand. $5 from millions of customers = millions of dollars. And with virtual goods the cost of each additional sale is next to negligible, with digital distribution anyways. It is almost always beneficial to make another sale, at ANY cost. Even if that is $1, that's $1 of profit. ALL the costs of digital goods, movies, music, games, can be considered R&D. The costs of distribution and production just keep coming down, and with digital distribution the costs per copy are completely negligible.
We're going to see something EXACTLY like Steam for movies, it is only a matter of time. We'll be able to buy Game of Thrones for $1 an episode, and HBO will make FAR, FAR more money that way then they ever have.
I just don't understand why its taking so long. The movie/tv industry is like Polaroid, trying to insist that the world keep using analog cameras when EVERY consumer so obviously is demanding digital.
GCS/MU/P d- s:- a-- C++++$ UL++ P+ L++ E+ W++ N o K- w--- O M+ V- PS+++ PE Y+ PGP t+ 5- X R++ tv+ b++ DI++ D++ G+ e++ h-
The best, perfect example of this, is the Humble Indie Bundle / Royal Bundle.
They let you PAY WHAT YOU WANT, because they realize if you give them $1, that's $1 of profit, and is better than 0. Each person pays what they can afford, what they feel is an appropriate value.
What happened? Did everybody choose 0? Nope, they made millions. They're printing money.
Shit isn't rocket science, guys. Get over your damn egos and accept that this is the cost of doing business.
"You want us to sell the TV show our blood, sweat, and tears went into for $1?!?"
Yes, Yes I do. And you'll make millions, so shush.
Shooting themselves in the foot right now.
GCS/MU/P d- s:- a-- C++++$ UL++ P+ L++ E+ W++ N o K- w--- O M+ V- PS+++ PE Y+ PGP t+ 5- X R++ tv+ b++ DI++ D++ G+ e++ h-
Incidentally, many people in the uk live in residences which do not permit the installation of satellite dishes, and thus CANNOT get sky, and therefore cannot legally watch game of thrones irrespective of how much they are willing to pay.
There are people in other countries in a similar boat...
For many people, piracy is the only option available to them at all.
http://spamdecoy.net - free throwaway anonymous email - avoid spam!
Not true. Blu-ray sales of the show are at record levels. The market is apparently willing to pay plenty. There is just no way for studios to reconcile the idea that all those people who were exposed to the show via torrents turned around and bought copies afterward.
Since it is completely inconsistent with the argument they make and will continue to make about piracy costing them revenue they will naturally do the right thing and give the profits they've made due to free viral exposure due to piracy back.
How it is possible to not watch, when all social media are abuzz? All friends, colleagues are talking about it??
That's the whole point/problem of the current media model: they try to earn money by abusing part of human nature, which is to share an experience. That's also why the models are guaranteed to never last long: they are against the human nature.
All hope abandon ye who enter here.
You complete prat. The sentence is written to imply that piracy is the only option available to watch the show. Meaning, 'not watching it' is not an optional answer to the sentence.
If you are ignoring a particular method of distributing your show to people, just because it has some superficial stigma attached to it, yours is the issue. People want the fucking thing beamed to their computers, that doesn't mean that they area against the idea of paying towards it. Look at itunes, steam, whatever!
Crap. This is a classic argument that falls down. Let me spell it out for you.
Your argument: The customer can:
The reality: The customer can:
Yes. There are some people who will pirate something regardless of what you do. The reality is that most people, given the opportunity to get something good in a form they want for a reasonable price will jump on it (Steam, Good old Games, Louis C.K., etc... have proved this). Most of those that do end up pirating are kids who probably couldn't afford it anyway (who later become paying fans), or people who wouldn't pay for it whatever. I'm not saying there are not sales lost to piracy, but there are far, far more lost to giving us content in a rubbish way for too much. Inconvinience us and of course we'll take it for free without the inconvinience. Not only that, but you are giving people a way to justify it to themselves morally.
-- Lattyware (www.lattyware.co.uk)
Exactly, you hit the nail right on the head there...
Media is marketed in such a way so as to put a lot of pressure on people to watch it, and make them feel bad if they haven't seen it while all their friends have. People who have not seen the latest shows are stigmatised as being "out of touch".
If you do this, and then don't provide a method by which people can actually buy the content, then they will have no recourse but to pirate it.
It's also now common to have friends in different countries, thanks to the internet... So the old model of releasing content significantly later in different countries becomes extremely damaging too... When participating in multinational forums on the internet, you are considered to be behind the times, from a backwater and looked down upon if you have to wait 6 months to see the shows everyone else is watching.
http://spamdecoy.net - free throwaway anonymous email - avoid spam!
HBO has actually responded to the Take My Money HBO campaign in a way, albeit via Twitter.
The TechCrunch article in question basically goes over the math based on the fact that the average person is willing to pay $12/month, and comes to the conclusion that it's not enough to replace the revenue they would lose, on top of the higher costs of having to directly serve up content.
The Atlantic also has a good article up covering the revenue and business realities, and is a good companion piece to the TechCrunch article.
TL;DR: HBO responded saying that cord cutters wouldn't pay enough
The primary axiom of business: Your business has nothing to do with what you want to sell; it has everything to do with what your customer wants to buy.
Fascism: An authoritarian and nationalistic right-wing system of government and social organization. See also: NAZI's
Yes, not watching is always an option. For most TV, this is exactly the option I choose these days. Not only is it very poorly made for the most part, but the bombardment of advertisements every 10 mins is beyond irritating.
However, should the people at HBO be surprised when they make a top end TV series, market the hell out of it to create great demand, then distribute it in a manner that costs far too much to be possible, let alone practical for most potential viewers, and of course impossible for a vast number of potential viewers. If GOT is the most "pirated" TV show at the moment, it has been caused by HBO and its marketing deals, and almost no one else.
If I could pay $1 an episode and watch it online I would probably do that. It is not an option though, the cost to me using my available options is to spend hundreds of dollars - which I cannot afford. Yet I want to watch the series.
"The first time I got drunk, I got married. The second time I bought a chimpanzee, after that I stayed sober" Arian Seid
You are deliberately pretending that not watching it, or buying/renting a DVD aren't options. Which they are. Your (+4 informative, really?) comment is just a classic justification rant. You want instant, and free gratification. Just admit it, and carry on with your day while enjoying that fresh and honest feeling.
Don't disappoint your bird dog. Go to the range.
-what you think it means. Nobody feels 'entitled' to a movie.
I've thought about this for quite a bit and I think a better word to throw around is 'opportunity'. For both parties. People have the 'opportunity' to download something they desire for free and somewhat easily vs. paying a lot of money and jumping through hoops. If DRM/no infringment was perfect, I think HBO would still only see a minor uptick in subscribers.
On the other side- it is a missed 'opportunity' to make more money off of something that obviously has a lot of demand at a better price and availability. The math example in the GP (GGP) above is a perfect example of the missed opportunity. Another example- think of the 'Angry Birds' game at $1, loads o cash, very little infringement (who's gonna download a cracked version for a $1 game?), lots of sales.
I think the Game of Thrones will go down in history this year as an example of change in the entertainment history in digital business models; or if they don't, an example of a great missed opportunity by HBO.