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In Australia, Apple Fined $2.5 Million For '4G' Advertising Claims

Whiney Mac Fanboy writes "Apple has agreed to pay a $2.25 million (AUD) fine (along with 300k legal costs) to the Australian Competition & Consumer Commission for misleading advertising. Apple misrepresented their iPad product as being a '4G' device, when in fact they're only compatible with a very small percentage of 4G networks around the world. The Age online has the full story."

154 comments

  1. So, that's about... by Anonymous Coward · · Score: 4, Insightful

    10 minutes of iPad sales?

    1. Re:So, that's about... by Anonymous Coward · · Score: 2, Interesting

      We really are talking about 3-4 minutes of Apple profits. That's how much money they're raking in.

    2. Re:So, that's about... by cpu6502 · · Score: 3, Informative

      Apple earned about 25,000 million last year, which comes to 2.8 million per *60* minutes..... not a mere 3-4. I can't help wondering why the judge is worried about the fine being too large. Apple won't be hurt by this.

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    3. Re:So, that's about... by Anonymous Coward · · Score: 2, Informative

      Apple earned about 25,000 million last year, which comes to 2.8 million per *60* minutes..... not a mere 3-4. I can't help wondering why the judge is worried about the fine being too large. Apple won't be hurt by this.

      The judge specifcally said he was worried about the scale, not that it was too small, that the upper ranges he was talking about was a $300million company would suggest to me that if the numbers they do present show what you are saying he will flip his lid and up the penalty.

      http://www.theaustralian.com.au/australian-it/judge-wants-data-on-wealth-before-he-rules-on-apple/story-e6frgakx-1226389535095

      "I don't know whether we're talking about a corporation that makes $10m or $300m," he said. "How do I know that it (the penalty) is meaningful for Apple if you don't put before me any idea of what its financial position is?"

    4. Re:So, that's about... by Anonymous Coward · · Score: 1

      The fine will be paid by Apple's Australian arm of the business.

      $2.25 million is over 2000 iPhones if you cost them at $900.

      Now if the markup over costs on that is 100% (the phone costs Apple $450) then that's 4000 iPhone sales lost.

      So whilst $2.25 million is small change for Apple, for the Australian branch of the company that is selling iPhones, it will be significant.

    5. Re:So, that's about... by shione · · Score: 1

      And don't forget the slashdot article on how apple sidesteps paying taxes the world over.
              http://apple.slashdot.org/story/12/04/28/2330225/how-apple-sidesteps-billions-in-global-taxes?sdsrc=popbyskidbtmprev

              I wonder how much tax apple has evaded in Australia alone. Maybe this fine isn't big enough but it will crawl some of those dollars back.

    6. Re:So, that's about... by Anonymous Coward · · Score: 0

      But it still makes a dent in the most evil corporation's ability to fight the superior Android.

    7. Re:So, that's about... by GofG · · Score: 1

      As stated above, apple makes 2.8mil per hour. The fine was for less than that. This made no dent.

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  2. It's not finalized yet by barvennon · · Score: 2

    A reviewer judge has called for info on how much investment Apple has in Oz also how many ppl were affected.

    1. Re:It's not finalized yet by TheGratefulNet · · Score: 1

      Serious?

      (sorry. I'll be quiet, now).

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  3. Pocket change... by __Paul__ · · Score: 3, Interesting

    ...and the resulting exposure probably saved them tens of millions in advertising.

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    1. Re:Pocket change... by geekoid · · Score: 1

      To all those people who would hear this in the media, but not know about Apple?

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    2. Re:Pocket change... by Anonymous Coward · · Score: 0

      Nope, to all those people that dont own an iPhone 4G that they are missing out on something big, and it reminds them to add it to their shopping list.

  4. 3g, 4g advertising scams by Anonymous Coward · · Score: 1

    All carriers play pretty fast and loose with claims of wireless speeds, 3G, 4G, and associated coverage areas.
    There is no "4g" coverage in my area, yet every phone retailer sells and advertises 4G phones.

    Why does only Apple get called on this nonsense?

    1. Re:3g, 4g advertising scams by jibjibjib · · Score: 2

      Because this isn't just about a lack of coverage or network capacity. There are actual 4G LTE networks in Australia, and Apple was selling a device that wouldn't connect to them but advertising it as 4G.

    2. Re:3g, 4g advertising scams by bloodhawk · · Score: 1

      Because only Apple's 4g devices don't actually work on 4g networks in Australia. While you may not have coverage for 4g, if you go to an area that has it at least the 4G phones you buy will work, The ipad will not.

    3. Re:3g, 4g advertising scams by MichaelSmith · · Score: 1

      Because this device can't work on 4G in Australia at all.

    4. Re:3g, 4g advertising scams by Maxx169 · · Score: 1

      Ever! The US has a different frequency allocation scheme to Australia. The iPad will never-ever-ever work on any LTE network that Australia rolls out. P.S. US frequency allocation scheme is bat-shit crazy (but that's a completely different and much longer rant).

  5. "Apple had offered to provide full refunds" by cpu6502 · · Score: 5, Informative

    Funny how these markets and lawyers and politicians always leave-out relevant facts. "Alan Archibald, QC, acting for Apple, told the court it was irrelevant how many iPads had been sold or returned because Apple had offered to provide full refunds, so there was no loss to customers. "What conceiveable damage might there be?", he said."

    The guy forgets that Apple only offered these refunds AFTER the government started prosecuting them. That alone is reason enough to fine them, because had the government not existed, then Apple would have happily lied with its "iPhone 4G" campaign and refused to refund the cash to the ripped-off Australians. (Also refunding the phone doesn't mean customers are exempt from the 2-3 year contracts. Now they are phoneless, but still stuck with a bill.)

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    1. Re:"Apple had offered to provide full refunds" by Anonymous Coward · · Score: 0

      Except it wasn't for the iPhone - it was for the iPad which has a pay-as-you-go mobile plan (in most countries at least not certain about Australia).

    2. Re:"Apple had offered to provide full refunds" by Chuck+Chunder · · Score: 2

      The "offer" is also rather moot given that Australian law would oblige them to take them back if they were not fit for purpose (ie connecting to a customers 4G provider)

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    3. Re:"Apple had offered to provide full refunds" by mjwx · · Score: 2

      Funny how these markets and lawyers and politicians always leave-out relevant facts. "Alan Archibald, QC, acting for Apple, told the court it was irrelevant how many iPads had been sold or returned because Apple had offered to provide full refunds, so there was no loss to customers.

      This doesn't matter under Australian law. They aren't being sued by customers, they are being fined by the authorities for breaking the law.

      Apple knew it's "4G" would not work on Australian LTE networks (the frequencies used by Telstra and planning to be used by other telcos are not secret by a long shot) but advertised it anyway, misleading advertising is the law they were charged with breaking.

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    4. Re:"Apple had offered to provide full refunds" by Anonymous Coward · · Score: 0

      And the buyers aren't the only party damaged by this illegal action. Competitors with actual 4G capable parts were also damaged. They likely lost sales due to Apple's false advertising.

  6. Loosing fans by Anonymous Coward · · Score: 3, Insightful

    "This piece of plastic wont work on our networks?"

    I doubt it's the kind of advertising they either wanted or needed frankly. That being said it is their own fault and they deserve every lick the ACCC feels like giving them, certainly very few/if any people in the Australian community are supporting them in this, even the most rabid applebois that I know were saying that Apple was pretty stupid with their actions. That they are trying to block the galaxy s3 here also hasn't made them very many friends either.

    1. Re:Loosing fans by catmistake · · Score: 0

      That they are trying to block the galaxy s3 here also hasn't made them very many friends either.

      Let's examine this statement, shall we?

      Why would Apple want to block sales of such a blatent knock off of their own product?

      If anything can be learned from this story, its that Australian consumers aren't exactly discrimating when it comes to spending money on technology. It's not too far a stretch that consumers might purchase the Samsung believing it is an Apple product, and then suing Apple and fining them when they determine that it sucks. So Apple has interest in preventing that.

    2. Re:Loosing fans by marsu_k · · Score: 2

      The phone you are linking to is not the S III. Here. If you confuse that with an iPhone you need to get your eyes and/or brain checked.

    3. Re:Loosing fans by catmistake · · Score: 1

      I don't think its necessarily the hardware Apple is taking issue with... there were candy bar phones prior to iPhone... but its the interface that has been copied. Prior to iPhone, there was no iPhone-like interface. After the iPhone, every other phone manufactuer ripped it off as fast as they could... the distinctive rows of colorful icons. Apple has a right to protect their brand and recognition of such.

    4. Re:Loosing fans by marsu_k · · Score: 1

      You do realize that the "distinctive rows of colourful icons" is not what you see on Android unless you start the app launcher (which is not that different from Windows 3)? There are these things called widgets which populate the home screen(s). I know this sounds unbelievable from appleland.

    5. Re:Loosing fans by TheRaven64 · · Score: 1

      What do you mean by an 'iPhone-like' interface? One with colourful icons arranged in a grid, like every Palm or Nokia device for the last decade? One with a home screen with a few widgets on it and shortcuts to applications, like every Nokia S60 device for the last decade? One with a touchscreen interface, like any phone produced after capacitive touchscreens got cheap enough to be used on mobile phones?

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    6. Re:Loosing fans by Anonymous Coward · · Score: 0

      Australian Patent Application No. 2009200366: "list scrolling and document translation, scaling and rotation on a touch screen display"
              Australian Patent Application No. 2008201540: "list scrolling and document translation, scaling and rotation on a touch-screen display"
              Australian Patent Application No. 2006330724: "unlocking a device by performing gestures on an unlock image"
              Australian Patent Application No. 2007283771: "portable electronic device for photo management"

      These are the patents at issue with the Galaxy S3

      Cat, considering your 20 or so replies to this, you are working for Apple right? Or even Australian or upto date with Australian consumer protection laws? Not to be a dick, but you really dont know your sh*t, or have been brainwashed to believe that a sovereign nation cannot, and should not, enforce consumer protection laws on companies trying to sell into their market.

      Australia has alot of these types of laws, and as yet I have not heard a single Australian citizen claim that the ACCC is too strong, if anything the complaints are about the ACCC not having enough power.

    7. Re:Loosing fans by quacking+duck · · Score: 1

      It annoys me when Apple defenders use poor examples to back up their position. "Distinctive rows of colorful icons" made me cringe.

      Large parts of the modern mobile touchscreen user interface, however, *were* seen integrated together for the first time when the iPhone was introduced and live-demo'ed in January 2007. Some people trot out the LG Prada as a touchscreen phone that was announced before the iPhone, but only by a month, and it was obviously in no way an inspiration for the latter.

      The Prada had no virtual keyboard (text input via T9). There was no swipe to scroll (they used desktop-style scrollbars that a reviewer had a hell of a time using), or multitouch, or pinch-zoom. The traditional contacts and other phone programs looked like they'd been transplanted from a traditional candybar phone, and didn't take advantage of the larger screen space at all. Setting up mobile internet on it looked like instructions for setting a dial-up connection in Windows 3 Trumpet Winsock. And the browser was so bad anyway, I couldn't find any review that ever touched on it except to say it was a disaster.

      The iPhone also used subtle effects to make the interface polished. For all the protestations that this is useless fluff, didn't add anything, and form over function, all the major Android competitors did the same thing and then some, some including animated "wallpapers" that truly didn't add any functionality.

      Obviously, not every feature seen in 2012 smartphones were inspired from iPhone. The pull-down notifications page in iOS5 came from either Android or the iPhone jailbreaking community, for example. And there's parts of iOS that seem dated next to some Android UI features.

      But, there should be no doubt that Apple's iPhone was the dividing line that separated pre- and post-2007 smartphone+touchscreen interfaces, as clear as the Iridium layer marks the end of the age of dinosaurs (an apt analogy there, too).

    8. Re:Loosing fans by TheRaven64 · · Score: 1

      The Prada had no virtual keyboard (text input via T9)

      The Nokia 770, introduced in 2006 did, however.

      There was no swipe to scroll (they used desktop-style scrollbars that a reviewer had a hell of a time using), or multitouch, or pinch-zoom

      These are all cool, but they were first demoed in a TED talk around 2001. Small, cheap, capacitive touchscreens made them possible.

      The traditional contacts and other phone programs looked like they'd been transplanted from a traditional candybar phone, and didn't take advantage of the larger screen space at all.

      That's probably a valid criticism, and the current Android phone and contact programs certainly don't make me disagree that there's some very poor UI going on there. I'm not sure what iOS does in this regard, but if Android is copying it then it's nothing to be proud of, and if Android isn't copying it then Android isn't copying it.

      Setting up mobile internet on it [knowyourmobile.com] looked like instructions for setting a dial-up connection in Windows 3 Trumpet Winsock. And the browser was so bad anyway, I couldn't find any review that ever touched on it except to say it was a disaster.

      Not sure about the Prada, but setting up mobile Internet on my old N80 was trivial: the information was all in the SIM, just select the relevant profile. The browser was about as good as it could be on a device with a tiny screen. On the 770 it was better, but it lacked some of the nice UI additions, again largely because it had a stylus-driven resistive touchscreen. Many of the interface elements on modern phones are copied quite literally from iOS: Apple puts them in the public webkit repository and other people just download and use them.

      But, there should be no doubt that Apple's iPhone was the dividing line that separated pre- and post-2007 smartphone+touchscreen interfaces, as clear as the Iridium layer marks the end of the age of dinosaurs (an apt analogy there, too).

      The availability of cheap capacitive touchscreens is a big UI dividing lines, just as the availability of cheap small TFTs was in replacing the older text-driven interfaces with more pictorial ones in earlier phones. The original iPhone came out at around the same times as this, but most of the UI elements people claim were copied are obvious extensions of older ideas to the newer hardware. Most of the really original UI models in iOS have not been copied: for example, I've not seen anything on Android that uses the sideways swiping navigation model for exploring nested menus.

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    9. Re:Loosing fans by quacking+duck · · Score: 1

      Before I begin, I'll repeat this for context: "Large parts of the modern mobile touchscreen user interface, however, *were* seen integrated together for the first time when the iPhone was introduced and live-demo'ed in January 2007. Some people trot out the LG Prada as a touchscreen phone that was announced before the iPhone, but only by a month, and it was obviously in no way an inspiration for the latter."

      Notes: 1) "large parts of", not "all of" the modern mobile UI; and 2) "LG Prada [...] was obviously in no way an inspiration for [iPhone]."

      The Prada had no virtual keyboard (text input via T9)

      The Nokia 770, introduced in 2006 did, however.

      Some Windows PDAs seem to have had virtual keyboards before the Nokia 770. And as you note later on, its input was via stylus, not finger-touch. I shouldn't have to say that by "touchscreen", in this context I mean direct-finger, and excludes anything requiring stylus input. Otherwise, we'll go at least as far back as the Apple Newton in the early 90s.

      Anyway I'm not saying a v-keyboard was an iPhone first (a claim that'd be as ridiculous as the "rows of colourful icons"), just that the lack of one is one reason the Prada can't be claimed as an iPhone-level smartphone that came before the iPhone was announced.

      There was no swipe to scroll (they used desktop-style scrollbars that a reviewer had a hell of a time using), or multitouch, or pinch-zoom

      These are all cool, but they were first demoed in a TED talk around 2001. Small, cheap, capacitive touchscreens made them possible.

      After a quick search on TED the closest demo I could find was this: http://www.ted.com/talks/lang/en/jeff_han_demos_his_breakthrough_touchscreen.html

      That was presented Feb 2006, though, not 2001. And although 11 months after this demo might have been enough for Apple to copy Hans' work, this patent application for a multi-point touchscreen, filed in May 2004 by Apple, shows that they were working on it for years before Hans' demo. And in 2005 Apple also bought Fingerworks, acquiring all of its multi-touch patents too.

      Can you source the TED talk you're referring to? Video preferable; if they weren't recorded back then, then at least a write-up that shows the speaker *actually demo'ed* those features.

      The traditional contacts and other phone programs looked like they'd been transplanted from a traditional candybar phone, and didn't take advantage of the larger screen space at all.

      That's probably a valid criticism, and the current Android phone and contact programs certainly don't make me disagree that there's some very poor UI going on there. I'm not sure what iOS does in this regard, but if Android is copying it then it's nothing to be proud of, and if Android isn't copying it then Android isn't copying it.

      This, as well as my comments on the Prada's internet setup and browser comments which I've snipped for brevity, were to debunk the baseless claim that Prada was in any way an iPhone-level smartphone that preceded the iPhone (other than having a full-front capacitive touchscreen). It was not a comment on Android PIM apps.

      But, there should be no doubt that Apple's iPhone was the dividing line that separated pre- and post-2007 smartphone+touchscreen interfaces, as clear as the Iridium layer marks the end of the age of dinosaurs (an apt analogy there, too).

      The availability of cheap capacitive touchscreens is a big UI dividing lines, just as the availability of cheap small TFTs was in replacing the older text-driven interfaces with more pictorial ones in earlier phones. The original iPhone ca

  7. The fine was probably less than the lawyers. by Anonymous Coward · · Score: 1

    Delimiter – an independent, Australia-focued tech news site – have been covering this story:

    To your writer, a $2.2 million fine appears fairly ridiculous in the larger context of the issue, given the fact that Apple made some $4.88 billion in revenue from Australia in the past financial year. $2.2 million, in that context is less than a blip on Apple’s radar; and it’s certainly not a disincentive to do the same thing again. We’re talking about pocket change here.

    However, as I’ve previously also written, there have been questions raised about this issue from the start of the legal process. Why, for instance, is the ACCC still pursuing Apple over the issue, when Apple has already agreed to give anyone who complains about its new iPad (of which we expect there will be almost nobody) a refund, and modified its 4G marketing materials quickly, as soon as it became apparent the wording was an issue? The whole issue seems like the regulator is making a mountain out of a molehill. I think Apple is probably being too nice to the ACCC on this one, in agreeing to pay a fine at all. Perhaps the amount it’s agreed to be fined is merely less than the cost of its legal team having to seriously fight the case.

  8. Judge wants more than the $2.5mil by Anonymous Coward · · Score: 2, Insightful

    >Apple has agreed to pay a $2.25m fine and $300,000 towards the ACCC's legal costs but Federal Court judge Mordy Bromberg, who must approve the settlement, questioned why there was no information for him about the number of affected customers and Apple's total worth.

    >"I don't know whether we're talking about a corporation that makes $10m or $300m," he said. "How do I know that it (the penalty) is meaningful for Apple if you don't put before me any idea of what its financial position is?"

    From the article you linked, which suggests the judge is saying, "we are going to smack these folks around, and love it, but are we smacking them around hard enough, maybe you should raise the bar ACCC or tell me why we are only going this hard then i'll let them off light."

    1. Re:Judge wants more than the $2.5mil by sd4f · · Score: 2

      You have to know how the ACCC works, they're a fairly noble in intentions organisation, but alas, run by bureaucrats and government types. They don't chase the real culprits, only the easy targets when hey can see a bit of cash raising is available, and getting their name plastered in the media to justify their existence. The groceries business is a duopoly, and it appears that the ACCC do absolutely nothing to those two companies who exploit that situation, nor do they do anything to the four major banks, who seem to be so extremely in step, that I wonder if they aren't really just one major bank.

    2. Re:Judge wants more than the $2.5mil by ATMAvatar · · Score: 4, Insightful

      No, it's a rational observation that a fine must be meaningful to a corporation for it to have any hope of affecting change.

      If the fine is too small (as fines generally are), it is dismissed as a simple cost of business. The immediate problem is remedied (so as not to piss off the authoritative body that caught them), but similar problems are guaranteed to arise again in the future. After all, if it wasn't profitable to break the law in the first place, the company wouldn't have done it. If the fine is going to be a small fraction of that profit each time, the smart business decision is to continue the practice of doing something which breaks the law, preparing for the inevitable "whoops - we'll fix that, your honor" for when someone catches on, and milking the ill-gotten profits until then.

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    3. Re:Judge wants more than the $2.5mil by TheGratefulNet · · Score: 1

      the process should be streamlined. can't we have the companies *pay in advance* to the authorities, in order to seek their favor.

      (oh. right. they already do this. quite effectively, too.)

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    4. Re:Judge wants more than the $2.5mil by drsmithy · · Score: 1

      The obvious solution being, of course, to fine business entities as a proportion of annual profits averaged over, say, the last 5 years.

    5. Re:Judge wants more than the $2.5mil by Anonymous Coward · · Score: 1

      >If the change hoped for is that Apple develops hardware specifically to interface with Australian networks

      No, the change hoped for is that Apple (and any company watching these proceedings) pays more attention to their advertising, in future making sure they're not offering things (in this case, 4G access) to Australian consumers that they can't deliver. The intention is to stop deceptive business practices, and hitting a corporation in the wallet is far and away the best way to get the point across.

      Our consumer watchdogs exist to put a stop to that sort of thing.

    6. Re:Judge wants more than the $2.5mil by TheRaven64 · · Score: 2

      "The iPad WiFi + 4G" is the name

      And if this device didn't support 802.11, would you also consider that it wasn't misleading?

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    7. Re:Judge wants more than the $2.5mil by Anonymous Coward · · Score: 0

      No i think you seriously misunderstand whats happening here, Australia has strong consumer protection laws, he ACCC as far as it goes doesnt care whether apple opperates in Australia or not, same with any company, what they care about is misleading advertising, you dont sell a product saying that it is 4G without it being 4G, especially when they have close partners with the only carrier in the country to provide 4G.

      No one wants apple products to be made for Australia, and if apple upstumps and walked off, alot of people wouldnt care, what we do not like, and wish to send a strong message about at all times, is deceptive conduct in relation to advertising.

      If you say your product is 4G, but will never run on the 4G network that is current available [and will never run on any planned 4G network] then you are selling snake oil, prepare to be stung by the ACCC.

      As far as it goes with their tax avoidence, and fail patent claims to force injunctions against other products within the Australian market, I would say good riddence personally.

    8. Re:Judge wants more than the $2.5mil by catmistake · · Score: 0

      wtf... You're not Australian. You're an Apple troll, TheRaven64. It wouldn't matter what the issue is, you will argue against Apple relentlessly even if you believe you are wrong. Kindly, piss off.

  9. Socialist paradise by Anonymous Coward · · Score: 1, Funny

    >Why does only Apple get called on this nonsense?

    I would say that it is because it is Australia, and we can.

    1. Re:Socialist paradise by Anonymous Coward · · Score: 2, Insightful

      Socialist paradise

      Immigrating recently from Europe in Australia, I can tell you Australia isn't at any rate a socialist country, much less a paradise for socialists.

    2. Re:Socialist paradise by Anonymous Coward · · Score: 1

      Living in Australia all my life, I can only sadly point out that irony is one of our national passtimes, as is sarcasm and satire, equally that consumer protection laws and bodies [like the ACCC] are often passed of by our American brethren as Communist.

    3. Re:Socialist paradise by Vaseline+Hero · · Score: 1

      Believe it or not, Socialism and Communism are not the same thing. Calling something 'socialist' is not necessarily meant as an insult. Consumer protection laws and bodies (Both exist in America, albeit in different forms. OSHA, labor unions, the FDA, and similar bodies of government are good examples) are a part of a socialist government. Communism has nothing to do with that, since Communism is an ecomomic system, and nothing more. Communist countries have Socialist governments, but Socialist countries don't always have a Communist economic structure.

    4. Re:Socialist paradise by sd4f · · Score: 1

      Socialism is an economic system, the main aim is to achieve socialised ownership of the means of production and of the economy. The only real difference is, the communist implementation of socialism was disasterously inhumane, and pretty much ever since the end of european communism, lots of sympathisers have had to backpeddle, and try to isolate themselves from the realities of what a socialist agenda is, by attributing it and burying it with communism; that's why trotsky gets floundered around so much these days, because he hasn't got the social stigma of mass murders that lenin and stalin have. The main problem with socialism is, it tries to break down self reliance, and place it completely in the hands of the state or government, and that can be good if people want to do that themselves, but not good when others ideals are forced on other people, and the system can't be escaped from.

      I digress from the topic, Apple got caught out because they made a mistake, and it was easy for the ACCC to capitalise on this, i'm no apple lover, i don't own any apple products, but i think, while having an organisation like the ACCC is useful, they don't pursue targets unless they're open and shut cases, and the organisation seems to be in the pocket of some other large companies, who seem to get away with significantly more.

      I like having government organisations like this in australia, particularly the industry ombudsmen, they've been invaluable in some persoanl cases, particularly dealing with telecommunications companies, who insist on squashing the rights of the consumer at every possible turn, the attitude i've seen from telecoms industry is largely that the consumer is reliant, and they must be screwed, they really appear to be an entitled industry, that feels they are entitled to make money, without satisfying the customer, or hold up to their end of the deal.

  10. I wonder... by samoanbiscuit · · Score: 0

    Do you think they'll get a fine every time they dress up an old feature with slick GUI/hardware and call it "new"?

  11. a little understated by slashmydots · · Score: 2

    They sort of buried the lead a bit phrasing it that way. The last I heard, there are zero 4G towers in the entirety of Australia. Yeah, none. So now the law suit makes a lot of sense. A normal person would have removed "4G" from advertising if the entire country didn't have it. When it rolled out on phones and tablets in the US, only large cities had it and even that was controversial and had some small, local law suits. But zero towers in the country? That's just stupid. I see why Apple got fined.

    1. Re:a little understated by O('_')O_Bush · · Score: 3, Informative

      There are zero 4G towers in any countries, including the U.S. The best we have are technically 3.5 G, as no service yet meets the 4G standard.

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    2. Re:a little understated by maglor_83 · · Score: 1

      Telstra has a 4G network here. But not one that is compatible with the iPad.

    3. Re:a little understated by Anonymous Coward · · Score: 0

      I don't really get the problem. It's still a 4G capable device. Isn't it the carriers that should not advertise it for 4G? People can still bring it to other countries with them and use 4G.
      I mean I could buy a wireless laptop and I couldn't use the wireless at home without a router, but I don't complain it isn't really wireless.
      Or maybe I just don't understand the issue.

    4. Re:a little understated by Anonymous Coward · · Score: 5, Informative

      Australia has 4G; quite an extensive LTE network in fact and one that can be used with most new Android phones, it's just that we don't yet use the frequencies that only the USA uses and that Apple solely targeted. Europe is in the same boat, they have 4G but don't use the USA frequencies.

      Apple clearly said "* You can have 4G if you are in America" however the * statements that would be allowed in America are not allowed here. Disclaimers in Australia cannot, under law, substantially change the headline of an advertisement. That is, you can't say 4G Capable in the headline then disclaim it as "Only in America" in the Australian market.

      I'm surprised Apple didn't use an LTE chip with a larger number of bands. Restricting it to AT&T frequencies seems counter-productive.

    5. Re:a little understated by Anonymous Coward · · Score: 0

      Incorrect. LTE 4G is available but on the 1800mhz frequency which the phone does not operate on. When the analog television band is auctioned (next year I believe) our carriers will have the ability to use the lower frequencies that are more common globally.

    6. Re:a little understated by Kalriath · · Score: 2

      Carriers don't directly advertise the iPad, Apple does. So it's their own marketing that was misleading (in that they claimed it supported 4G LTE, but Telstra's 4G LTE network was incompatible by virtue of being a different frequency, so it was in fact not 4G LTE compatible in Australia. The reality is that it's not 4G compatible, it's AT&T compatible).

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    7. Re:a little understated by ThatsMyNick · · Score: 1

      WiMAX is 4G. Plenty of countries including US have WiMAX networks.

    8. Re:a little understated by jamesh · · Score: 1

      Telstra has rolled out 4G in Bendigo (central Victoria) and the Samsumg Galaxy S2 4G works on it just fine. I don't know whether it's a coincidence but 3G has been pretty much useless since they started rolling out 4G. Can't even load a web page a lot of the time.

    9. Re:a little understated by stephanruby · · Score: 2

      Restricting it to AT&T frequencies seems counter-productive.

      No, that's not the problem. Even if they had the same AT&T bands in Australia, they'd still be skating on thin ice.

      The real problem is our US consumer watchdog agencies. They simply don't care anymore. If they did care, there would be a minimum font size for disclaimers shown on television (that I currently can't even read on my huge television), and the carriers wouldn't call their services "unlimited" (and Sprint, which calls all the other major carriers liars, wouldn't have a bs "data premium" fee itself tacked on top of its existing advertised rates for its so-called "unlimited data plans").

      Personally, I am not a Apple fanboy, not in the least, but I wouldn't blame Apple for this. If you want to blame someone, blame the US advertising environment the Apple executives are coming from. Advertising in the US has become a race to the bottom. Since almost every large US company is lying in their ads to consumers, and most of those companies are getting away with those lies, the only companies that are getting hurt in the marketplace are the ones that are not lying enough (or that don't have a large enough advertising budget compared to their competitors).

    10. Re:a little understated by MichaelSmith · · Score: 1

      a minimum font size for disclaimers shown on television

      I worked for a company which ran a 1900 service (in aus that means you pay with your phone bill). The law said we had to put disclaimers in 4 point type when we advertised on big roadside signs. We used a bigger font for our disclaimers.

    11. Re:a little understated by FireFury03 · · Score: 1

      WiMax2 is 4G. WiMax is somewhere around 3.9G (by the ITU's criteria for 4G networks). Wimax2 hasn't been deployed anywhere yet.

    12. Re:a little understated by Splab · · Score: 1

      I feel for you.

      In Denmark a telecom was recently fined for showing too small a disclaimer text.

      (We also have same rules as Australia wrt 4G)

    13. Re:a little understated by shione · · Score: 2

      the ACCC also warned apple before they shipped that the way they were promoting the ipad could leadthem to trouble but apple chose to go ahead anyway because it was cheaper for them this way.

    14. Re:a little understated by Anonymous Coward · · Score: 0

      4 point type for a huge road sign? That's also ridiculous. I could imagine 4 point type could work for fine print on a restaurant menu, a magazine, or a small wall poster (assuming a good enough printer) , so that may have been the initial rational behind that decision (but obviously that kind of size would never work for a huge road side that's designed to be viewed from far away).

  12. AT&T made a similar mistake... by LostCluster2.0 · · Score: 1

    AT&T Mobility made the same error in some online ads on their site because the computer programming adding the 4G logo saw the 4 in "iPhone 4" and assumed that meant 4G mistakenly.

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  13. Re:Wow, AU... just when I though you guys made sen by Anonymous Coward · · Score: 3, Insightful

    We have 4G LTE, they sell and advertise the product as 4G but it will never run on a 4G network in this country.

    As far as it being a slap on the wrist, the judge seems to agree and has suggested that numbers need to be provided so that he can make the fine meaningful for apple.

    BTW Consumer protection laws, don't you guys try to stop snake oil salespeople on your side of the ditch, or do you prefer to just let them roll with it?

  14. Re:Wow, AU... just when I though you guys made sen by icebraining · · Score: 2

    Just because they're technically right doesn't mean it isn't misleading advertising, which is what they were fined for.

  15. Re:Wow, AU... just when I though you guys made sen by Arker · · Score: 1

    Actually no 4g networks or devices exist on earth. And the article you linked substantiates that. So not only is AU right in this instance to slap down Apple, their next step should be to slap down all the idiots currently advertising 4g service in australia but not delivering it.

    Of course, that's where it breaks down. Giving fanbois a consolation prize. You can always defend Apple by attacking everyone else in the market.

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  16. HSPDA+? by etresoft · · Score: 0

    This is just the typical "Apple effect". Apple uses industry standard marketing tactics and gets in trouble. Everyone conveniently fails to notice that that the "non-4G" iPad3 is 6 times faster than the old iPad. Any other company would have gotten away with marketing just that as 4G even without LTE.

    1. Re:HSPDA+? by ThatsMyNick · · Score: 1

      6 times faster != 4G. If it is 6 six times faster call it what it is, not 4G

    2. Re:HSPDA+? by jamesh · · Score: 1

      Maybe these guys worked on their marketing campaign? http://dilbert.com/fast/2011-05-10

  17. Re:Wow, AU... just when I though you guys made sen by AK+Marc · · Score: 2

    It's a 4G device that's not compatible with the 4G network in AU. The physical device will not work at 4G in AU, even if it does in Canada. Read your own link. 4G is defined for networks only, not devices. It isn't a 4G device unless it's carrier equipment. User devices can be 4G compatible, but it's the network, not the device, that defines 4G. And iPad can't use 4G in AU, yet is being advertised as such. That's a lie.

    And yes, it is a moving target. 4G has changed greatly from when it was first used. Yes, the ITU never changed it's oficial definition, but took what, 10 years from the first use of the term until they approved a definition? And they don't define any interoperability, so "4G" is locally defined for devices, as an international standard is useless for defining interoperability (And the ITU definition doesn't concern interoperability anyway) if every country uses unique frequencies and the device doesn't use the local frequencies.

  18. Risky buisness by Anonymous Coward · · Score: 3, Informative

    In Australia we don't take to kindly to snake oil salesmen, it is why we have institutions like the ACCC.

    Next we will be coming for their profits that they are shuffling off overseas to avoid taxation, the public discontent is growing with both Google and Apple about this, and the more they mess around and make themselves targets with things like this and trying to get injunctions against the galaxy S3, the closer they come to turning the public against them.

    Australia is not like the USA in regards to loving/respecting companies ripping off the system.

    1. Re:Risky buisness by gnasher719 · · Score: 1

      Australia is not like the USA in regards to loving/respecting companies ripping off the system.

      And next you will complain if prices are higher in Australia, because the cost of doing business in Australia is higher. The cost to Apple of selling iPads in Australia has just gone up by two million dollars. So what do you think will that do to the price that customers pay?

    2. Re:Risky buisness by beaverdownunder · · Score: 1

      The price disparity is already so broad it could pay for the ACCC fine and much, much more...

    3. Re:Risky buisness by Anonymous Coward · · Score: 0

      as stated $1 au is around $1 us (eg. rasberry Pi $25US is $38AU) any product you buy is the same, I don't care about the welfare of US or other forign owned companies, The profits are syphoned off overseas no re-investment back in Australia if they want to sell here it better work as advertised --- NO LAWER DOUBLESPEAK

  19. Long Term Evolution == 4G Lite by tepples · · Score: 1

    Actually no 4g networks or devices exist on earth.

    But at least all the commercials for "4G Lite" are truthful, aren't they? ;-)

  20. Re:Wow, AU... just when I though you guys made sen by Kalriath · · Score: 4, Insightful

    This is a consumer protection organisation. They don't give a fuck about your pedantic nitpicking. Australia has 4G* LTE networks. The iPad was advertised as supporting 4G* LTE networks. The iPad did not support Australia's 4G* LTE networks. Ergo, the iPad did not support 4G* LTE networks. End of story. The CONSUMER protection organisation should not have to give a fuck about whether it supports 4G* LTE somewhere else, the question is, could the advertising be expected to give a consumer a reasonable belief that it would work with their 4G* LTE service. The answer is yes, so Apple broke the law. That you believe this is somehow OK for Apple to market in such a misleading way is telling of how little your government protects your consumers, and how brainwashed your consumers are by your corporations.

    * Whether LTE is actually 4G is not addressed by this post, and is beside this point for the purposes of this discussion.

    --
    For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
  21. Re:Wow, AU... just when I though you guys made sen by Anonymous Coward · · Score: 0

    Actually no 4g networks or devices exist on earth.

    Of course, that's where it breaks down. Giving fanbois a consolation prize. You can always defend Apple by attacking everyone else in the market.

    http://www.telstra.com.au/mobile-phones/coverage-networks/network-information/4g/

    http://www.telstra.com.au/mobile-phones/coverage-networks/our-coverage/mobile-broadband/

    That you do not have it, does not mean that others do not have it, atm though you are right it is only in capital cities [where the majority of our population lives] and some major regional centers.

  22. Re:Wow, AU... just when I though you guys made sen by joocemann · · Score: 1

    You should be one of those scumbag corporate lawyers if you aren't already. You've got the twisting of words, expanding of grey area, and the deniability of intent down pat!

  23. Re:Wow, AU... just when I though you guys made sen by ixuzus · · Score: 1

    So.. Apple makes a device in the full knowledge that it will not function on compliant 4G networks outside North America and you want them to be clearer about the deficiencies of others? Apple apologist much? The most glaring deficiencies for Apple are found in the mirror.

    Just for purposes of comparison would you be okay with a company advertising and selling cordless power tools in the US with the fact that the included charger is 230V only mentioned in the fine print? It works fine with mains electricity. The fact that it doesn't work with YOUR mains power is of little consequence to them and not their problem.

  24. Re:Wow, AU... just when I though you guys made sen by Arker · · Score: 1

    No, moron, those arent 4g. Read the fine print. 1gb/s for low mobility users? Not even close.

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  25. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 0

    Actually no 4g networks or devices exist on earth. And the article you linked substantiates that.

    I'm not sure that it does. Citation?

    So not only is AU right in this instance to slap down Apple,

    Your logic is way screwed up... again, the 4G iPad meets the specifications for 4G hardware, thus, it is 4G hardware, irregardless of the fact that, as claimed, no network on Earth can supply data to it at speeds that would define the networks as legitmately 4G. So, again, the hardware IS 4G, but the networks are not. No where in the definition of 4G does it say that if the network is not 4G that it magically physically degrades the hardware to no longer be 4G. It is still 4G hardware, and once the networks are upgrades, will perform as such.

  26. Re:Wow, AU... just when I though you guys made sen by TheGratefulNet · · Score: 1

    all apple iphone managers and bosses must dress up as chickens and repeatedly attempt crossing the road. a busy road. almost anything near cupertino qualifies.

    (and not only will apple feel a sense of punishment, we may actually find the answer to that age old riddle!)

    --

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    "It is now safe to switch off your computer."
  27. Re:Wow, AU... just when I though you guys made sen by bloodhawk · · Score: 4, Insightful

    Actually you have it backwards. There is a 4G standard definition for the rest of the world, then there is the US/Canada. Australia is not the odd one out here.

  28. Countersuit in 3...2...1.... by Random+Data · · Score: 1

    I'm now waiting for Apple to turn around and countersue Telstra for making a 4G network that is not compliant with the capabilities of the Ipad. Clearly Telstra are advertising a 4G service that isn't compatible with a 4G device, which is misleading!

  29. advertising by pbjones · · Score: 0

    a couple of issues, The iPad is 4G, it's just that there is limited access to 4G is Oz (soon to change). So when suitable 4G is available, does Apple get it's money back? Offering an exchange or refund would have satisfied most Consumer laws, so I suggest that because Apple is a big company that it was treated differently to, say, Telstra, who also shouts about 4G but it's only in the fine print that you are told that 4G is only available in small areas. I know that there is a difference, but buyers should beware,and copywriters should be aware of local conditions. Apple got extra time in the media, it's no big deal.

    --
    There was an unknown error in the submission.
    1. Re:advertising by Anonymous Coward · · Score: 0

      The iPad is NOT 4G.

      The only 4G system is LTE-Advanced, and the iPad does not support it.

  30. Re:4G not everywhere anyway.. by Anonymous Coward · · Score: 0

    Apple aren't being sued. They are being regulated so that they don't try to deliberately deceive people. Living in the US you might not understand what government regulation is. Though you do have that phrase "by the people for the people", maybe that's just ancient history now.

  31. Patent Troll Apple can get stuffed by Tough+Love · · Score: 0

    Patent troll Apple can get stuffed. This is what judge Posner is really saying. How about getting back to product design now, and leave the rest of us alone.

    --
    When all you have is a hammer, every problem starts to look like a thumb.
    1. Re:Patent Troll Apple can get stuffed by Tough+Love · · Score: 1

      Apple corporate spinmods hate it when somebody calls patent troll Apple a patent troll. Hey, maybe instead of sending out your minions to troll social geek sites you should stop patent trolling, that is a much better way to stop being called a patent troll. Sending out your minions just makes me more critical, why should you be surprised.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
  32. Mod parent uninformed by mjwx · · Score: 2

    They sort of buried the lead a bit phrasing it that way. The last I heard, there are zero 4G towers in the entirety of Australia. Yeah, none.

    You're woefully misinformed.

    The US describes HSPA+ as 4G (in reality it's a 3.5 G technology) we've had that since 2008, in fact we were the first country to have a commercial HSPA+ service.

    We've had commercial WIMAX networks since 2009.

    All three network operators are deploying LTE as we speak. One telco, Telstra has an active commercial LTE network. In fact this is where the law suit makes a lot of sense, the Ipad does not operate on the same frequency as the LTE networks in Australia so it's limited to 3G technologies (no, Australia does not consider HSPA+ to be "4G"), Apple knew this and falsely advertised the feature deliberately.
     

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  33. Judge not very bright? by Anonymous Coward · · Score: 0

    Perhaps the judge missed the news stories about how Apple is now the largest company in the world?

    A search for "apple market capitalization" on google is all he really needs to do. $580 billion dollars, judge. $11.6 billion profit in the last 3 months.

    Apple must be delighted that they got a judge that knows so little about technology or finance.

    1. Re:Judge not very bright? by WillKemp · · Score: 4, Insightful

      He probably does know. But he can't make a judgement based on what he "knows", only on the evidence that's been placed before him during the case. That's how the law works.

    2. Re:Judge not very bright? by toriver · · Score: 3, Insightful

      You cannot pay fines with "market cap". It's not actual money.

    3. Re:Judge not very bright? by TheRaven64 · · Score: 2

      The judge is only allowed to make the ruling based on the evidence presented by both sides. If the prosecution failed to enter as evidence the amount that Apple made from iPhone sales, then this is their omission, not the judge's. A fine equal to the iPhone-related profits made while the misleading advertising was running would have been a strong deterrent, but if no one tells the judge what that amount is then he is not allowed to look it up from random (possibly biased or inaccurate) sources online.

      --
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    4. Re:Judge not very bright? by Anonymous Coward · · Score: 0

      Are you telling me that this could be a mechanism against over-evaluation of big corporations? Count me in!

  34. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 0

    So.. Apple makes a device in the full knowledge that it will not function on compliant 4G networks outside North America and you want them to be clearer about the deficiencies of others? Apple apologist much? The most glaring deficiencies for Apple are found in the mirror.

    FINALLY!!! Thank you for calling me out on that. That bit, of course, was a troll. Congratulations... you have an IQ over potato. I can't say as much for the authors of the other responses to my post.

    Just for purposes of comparison would you be okay with a company advertising and selling cordless power tools in the US with the fact that the included charger is 230V only mentioned in the fine print? It works fine with mains electricity. The fact that it doesn't work with YOUR mains power is of little consequence to them and not their problem.

    Exactly. This is what the issue is. This happens all the time, FWIW, but we don't try to say that the device in question isn't electric merely because it is incompatible with our electric grid. We merely say that it is incompatible. We certainly don't try to redefine international standards to match our local circumstances.

  35. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 0

    Actually you have it backwards. There is a 4G standard definition for the rest of the world, then there is the US/Canada. Australia is not the odd one out here.

    If you read what the standard defines you'd know that its talking about data rates. It doesn't say a whit about interoperability with local networks. As far as I know, Australian consumers are the only ones with their knickers in a bunch because the international standards organization correctly left out any mention of network compatibility, becuase had they attempted to include it with so many various proticols, then the standard could never be standard, it would be an arbitrary definition based on incidental local circumstance.

  36. Re:Wow, AU... just when I though you guys made sen by bloodhawk · · Score: 1

    There are a set of acknowledged frequencies the majority of the world uses for 4g, apple DOESN'T work with them. They are not just in trouble in Australia for this, they are having legal and regulatory trouble all over the world for it. Australia has just been more direct by prosectuing them for misleading advertising, and rightly so.

  37. Re:Wow, AU... just when I though you guys made sen by Hognoxious · · Score: 1

    Again... 4G is 4G no matter what that judge thinks... he doesn't decide technological international standards

    His function is to interpret and apply Australian law, which is precisely what he did.

    Have you been skipping your meds again? You sound awfully like an aspie.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  38. Re:Wow, AU... just when I though you guys made sen by Hognoxious · · Score: 1

    If you read what the standard defines you'd know that its talking about data rates. It doesn't say a whit about interoperability with local networks.

    If it's not interoperable with local networks what will the data rate be?

    --
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  39. So crazy! by LucyMary · · Score: 1

    We are all crazy for ipad!

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  40. Re:Wow, AU... just when I though you guys made sen by AK+Marc · · Score: 1

    I can't see Polaris from a telescope in Australia... does that mean it's not a star and not a telescope?

    "Buy the Australia iTelescope, the best for viewing Polaris"

    Never mind. I had comments on your deliberate obtuseness, but didn't recognize it as deliberate until I started responding. The network is 4G, like a star is a star. If the telescope isn't a telescope, that has no effect on whether the star is a star. Austarlia has 4G. Many devices use it. the iPad can not operate in Australia as 4G, despite claiming it does 4G. They are making an untrue marketing claim. It is *not* 4G capable in Australia.

  41. Re:Wow, AU... just when I though you guys made sen by toriver · · Score: 1

    And Apple had to change their advertising in many countries as a result of the incompatibility. Of course it is deceiving to use 4G in your marketing in countries where it does not offer that capability. If I tried to sell a goose and wrote LAYS GOLDEN EGGS! with a smaller disclaimer of "may not actually lay golden eggs" underneath, that would also be misleading.

  42. Re:Wow, AU... just when I though you guys made sen by icebraining · · Score: 2

    Yes, it did match the advertising everywhere, that's why they're being investigated in other countries too.

    In Australia, it's misleading, period. Whether Apple did it "intentionally" or by gross incompetence is irrelevant.

    And a reasonable person would consider that a disclaimer saying it may not be compatible "with all worldwide networks" would apply in case they traveled abroad, because it'd absurd - or, as in this case, illegal - to make a campaign advertising a feature that doesn't work.

  43. Re:Wow, AU... just when I though you guys made sen by FireFury03 · · Score: 1

    because the international standards organization correctly left out any mention of network compatibility, becuase had they attempted to include it with so many various proticols, then the standard could never be standard

    You're correct that the definition of 4G is based on peak data rates (100Mbps for moving devices, 1Gbps for static devices).

    However, I'm not sure how you can say that they "correctly" didn't include compatibility so that they could standardise it. What's actually the point in a standard if it doesn't guarantee some kind of compatibility? In a global economy (which we are in, even if the phone vendors seem to think that its a good idea to restrict particular models of phone to particular countries), you should be able to buy a device advertised as "4G" and have it work on any network advertised as "4G" - this is the whole point of standards. This is what we have with other standards - 802.11g is 802.11g the world over (ok, there are some minor differences in frequencies at the top and bottom ends of the band, but generally you can buy an 802.11g device anywhere in the world and have it work on an 802.11g network anywhere else in the world).

    At the moment you can buy a device labelled as "4G" and find that it doesn't even work on half the 4G networks in the country you bought it from, let alone anywhere else in the world (because LTE and WiMax seem to be being rolled out in parallel, and most 4G devices only support one or the other). Whilst your average techie can research this and figure out what type of 4G he needs for his chosen network, the average consumer can't.

  44. Re:Wow, AU... just when I though you guys made sen by FireFury03 · · Score: 1

    Your logic is way screwed up... again, the 4G iPad meets the specifications for 4G hardware, thus, it is 4G hardware,

    Can it manage 1Gbps? No? Then it isn't 4G

  45. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    There are a set of acknowledged frequencies the majority of the world uses for 4g, apple DOESN'T work with them. They are not just in trouble in Australia for this, they are having legal and regulatory trouble all over the world for it. Australia has just been more direct by prosectuing them for misleading advertising, and rightly so.

    This has nothing to do with whether or not hardware is 4G as defined by an international standards body. Apple's advertising is consistent world-wide. Apple is not preying upon unsuspecting consumers. It is nothing less than irrational paranoia to suggest this. Apple's advertisements included notice that the networks in AU were incompatible with the 4G components within the 4G iPad. When consumers complained, Apple made their notice even more obvious.

    All this grievance amounts to is that the rest of the world is pissed off that an American company developed hardware that is compatible with American networks. The entire argument is ridiculous, and easily solved: don't buy it. But attempting to redefine an international standard to conveniently cast dispersion on Apple is complete anathema.

  46. Re:Wow, AU... just when I though you guys made sen by drsmithy · · Score: 2

    And here we see the deception of the Libertarian viewpoint distilled. It's ok to defraud your customers, so long as whatever you're saying can be considered true somewhere in the world.

  47. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    If you read what the standard defines you'd know that its talking about data rates. It doesn't say a whit about interoperability with local networks.

    If it's not interoperable with local networks what will the data rate be?

    Again, this is a misinterpretation of what 4G is defined as. 4G is defined as a maximum possible data rate, given by the international standards body. It is possible for the 4G iPad to achieve these rates as that's what the hardware is capable of. Even if Australia had no cellular ability whatsoever, data, voice, 2G, 3G or any identifiable network whatsoever, this would still not change the simple fact that the hardware is capable of achieving those speeds.

    Why is this so difficult to understand? Another poster used a wonderful metaphor: If in the US, I purchased an electronic drill that was only compatible with the European electrical grid, and not compatible with the electric grid in the US, no one would attempt to claim that the device, magically, was no longer and electric device. It is still an electric drill, even if it won't work in the the US. It is merely incompatible with grid. The same is true of the 4G iPad in Australia... it is still 4G, irregardless of the incompatibility with the network. Further, Apple made this clear... and then changed their advertising to make it even clearer. It's a simple thing, and simply solved: buy another brand in Australia that is compatible with the 4G networks.

  48. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 0

    Frankly, I think it's time Apple completely ignored the AU market. They should do what Google did in China.... leave. If you want Apple to specifically design and make a device that is compatible with AU 4G networks, this is just about the worst way to convince them. You'll catch more flies with honey.

  49. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 0

    They are making an untrue marketing claim.

    ...as they have since the dawn of their existence: The Apple ][ was not a fruit and the Macintosh was not either! The Apple Airport is not anything like a landing strip for planes! A mouse is an input device, not a small rodent! Shall we levy a fine against the publishers of The Australian because it is an untrue marketing claim that a periodical is a citizen of Australia? I don't see any AU lawsuits against any manufacturers of Android phones, even though it is quite obvious that a cell phone is nothing like a robot... haven't seen any that can do anything a robot can do. Or can we allow private companies to name their product whatever they want... it is, after all, their product.

  50. Re:4G not everywhere anyway.. by Anonymous Coward · · Score: 0

    Living in the US you might not understand what government regulation is. Though you do have that phrase "by the people for the people", maybe that's just ancient history now.

    You forget that in the US corporations are people too...

  51. Re:Wow, AU... just when I though you guys made sen by drsmithy · · Score: 1

    Frankly, I think it's time Apple completely ignored the AU market. They should do what Google did in China.... leave. If you want Apple to specifically design and make a device that is compatible with AU 4G networks, this is just about the worst way to convince them. You'll catch more flies with honey.

    The point being missed here (other than the whole blatant lying part) is that "4G networks in Australia" and "4G networks in parts of the world that aren't the USA" are synonymous.

    The USA is a big market, to be sure, but it's not as big as the rest of the world. The rest of the world all uses the same mobile phone networks, which are different to America's. On top of that, the rest of the world generally has actual consumer protection laws, unlike America. You lie about "4G" to Australia, you lie about "4G" to the rest of the world.

  52. Re:Wow, AU... just when I though you guys made sen by bloodhawk · · Score: 2

    Apple Advertises it as a 4G Ipad. In Australia your advertising cannot be MISLEADING. Australia has 4G networks therefore according to the laws if a person could be mislead into believing that the ipad 4G access will work in Australia then they are breaking the laws. This is not about international standards or any of that bullshit, it is purely about consumer protection. If you advertise in Australia your product does X then it bloody well better do X in Australia, not in some foreign country. If Apple don't want to change there advertising then they should live with the consequences of their actions as they have blatantly broken the law even though they were warned BEFORE the ipad was released that they would need to change their advertising.

  53. Re:Wow, AU... just when I though you guys made sen by maglor_83 · · Score: 2

    If you read what the standard defines you'd know that its talking about data rates. It doesn't say a whit about interoperability with local networks.

    If it's not interoperable with local networks what will the data rate be?

    Again, this is a misinterpretation of what 4G is defined as. 4G is defined as a maximum possible data rate, given by the international standards body. It is possible for the 4G iPad to achieve these rates as that's what the hardware is capable of. Even if Australia had no cellular ability whatsoever, data, voice, 2G, 3G or any identifiable network whatsoever, this would still not change the simple fact that the hardware is capable of achieving those speeds.

    Why is this so difficult to understand? Another poster used a wonderful metaphor: If in the US, I purchased an electronic drill that was only compatible with the European electrical grid, and not compatible with the electric grid in the US, no one would attempt to claim that the device, magically, was no longer and electric device. It is still an electric drill, even if it won't work in the the US. It is merely incompatible with grid. The same is true of the 4G iPad in Australia... it is still 4G, irregardless of the incompatibility with the network. Further, Apple made this clear... and then changed their advertising to make it even clearer. It's a simple thing, and simply solved: buy another brand in Australia that is compatible with the 4G networks.

    And if you tried to sell an electric drill in Australia that was incompatible with our grid, you'd get shot down exactly the same as Apple is. The device is not fit for purpose. If you say a product can do something, it has to be able to do it here. Australian consumer protection laws are stricter than those in the US. Is this so difficult to understand?

  54. What loss to the customer ? by Alain+Williams · · Score: 1

    Alan Archibald, QC, acting for Apple, told the court it was irrelevant how many iPads had been sold or returned because Apple had offered to provide full refunds, so there was no loss to customers.

    “What conceiveable damage might there be?”, he said.

    How about:

    1. * Time lost trying to get 4G to work. This could be considerable since most people will first assume that it not working is, somehow, their fault
    2. * Time lost by friends and work colleges
    3. * Cost of returning to the Apple shop to return the item: time and petrol
  55. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    Frankly, I think it's time Apple completely ignored the AU market. They should do what Google did in China.... leave. If you want Apple to specifically design and make a device that is compatible with AU 4G networks, this is just about the worst way to convince them. You'll catch more flies with honey.

    The point being missed here (other than the whole blatant lying part) is that "4G networks in Australia" and "4G networks in parts of the world that aren't the USA" are synonymous.

    Well I, for one, am at the edge of my seat to see if the rest of the world is as gullible as Australian technolgy consumers.

    The USA is a big market, to be sure, but it's not as big as the rest of the world.

    As far as Apple is concerned, I'm not sure that's as true as you believe it is. I'd like to see some proof of this. I can think of a lot of anecdotal evidence that strongly suggests otherwise. Hoodoo Gurus, Men at Work, and INXS were no where internationally until they came and chamed American consumers. Even The Beatles, for for that matter, weren't huge until they conquered America. The same is true of most artists, even Jimi Hendrix... toured the world before coming (back) to America and actually striking it big. The only counter example I can think of is what we call Soccar... huge money and popularity everywhere else, not so big here (but I love it, fwiw).

    The rest of the world all uses the same mobile phone networks, which are different to America's. On top of that, the rest of the world generally has actual consumer protection laws, unlike America.

    Yes, in America, it is the spender that is responsible for the spending: "buyer beware."

    You lie about "4G" to Australia, you lie about "4G" to the rest of the world.

    Your statements are tremendously prejudicial. You're lying to yourself and anyone that reads your comments if you believe and spread the libel that the "iPad WiFi + 4G" doesn't, in fact, by all the definitions of international standards, actually include 4G hardware. Geez... and I thought Americans were self-centered egotistical arrogant individuals, and before this story broke, had the greatest respect for the Australian people and spirit, and the AU government, as they always seemed to just do things right. But this event is not so much a black mark against Apple as evidence that Australians are even more intolerant of when the truth, the cold scientific truth, doesn't give them the ability to have their cake and eat it too. Capitalistically, it appears, Australia is still adolescent when it comes to international commerce.

  56. Re:Wow, AU... just when I though you guys made sen by AK+Marc · · Score: 1
    Nobody complained about the iPad name. You are just making up shit so you can argue against yourself, one you always win, and you are too stupid to notice you always lose as well.

    PRECISELY, they do not. Because if they did this then it could never be a standard... if they did this, the definition of 4G would be arbitrarily based on local circumstance. But it IS a standard, and thus NOT based on local circumstance.

    THat's the kind of incorrect and wortheless shit you spew. Do you even think before you throw up on your computer? Do you know what 802.11 is? Did you know that 802.11b frequencies are *not* standard, yet the standard is defined for interoperability? That's right, it does everything you claim is impossible in a standard. But then, it's one of the most widely used standards in the world and has only been around 30+ years, so obviously deliberately ignorant people like yourself haven't heard of it yet.

  57. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    And if you tried to sell an electric drill in Australia that was incompatible with our grid, you'd get shot down exactly the same as Apple is. The device is not fit for purpose. If you say a product can do something, it has to be able to do it here. Australian consumer protection laws are stricter than those in the US. Is this so difficult to understand?

    What is difficult to comprehend is that you'd in fact declare that the incompatible electric drill was not an electric device. There is self-delusion... and then there is self-delusion. Time to grow up, Australia.

  58. Only the first domino to fall by EmagGeek · · Score: 1

    The only reason any phones have been advertised as 4G is because the US FTC gave the industry assurances that it would not sue manufacturers for falsely labeling 3G products like LTE and HSPA+ as 4G. Call it an under-the-table economic stimulus plan - get everyone to buy new phones even though they are nothing new.

    Neither HSPA+ nor LTE are 4G technologies. The only 4G network that meets the ITU 4G specification is LTE-Advanced, and there are currently no consumer devices that support it.

  59. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    Nobody complained about the iPad name. You are just making up shit so you can argue against yourself, one you always win, and you are too stupid to notice you always lose as well.

    PRECISELY, they do not. Because if they did this then it could never be a standard... if they did this, the definition of 4G would be arbitrarily based on local circumstance. But it IS a standard, and thus NOT based on local circumstance.

    THat's the kind of incorrect and wortheless shit you spew. Do you even think before you throw up on your computer? Do you know what 802.11 is? Did you know that 802.11b frequencies are *not* standard, yet the standard is defined for interoperability? That's right, it does everything you claim is impossible in a standard. But then, it's one of the most widely used standards in the world and has only been around 30+ years, so obviously deliberately ignorant people like yourself haven't heard of it yet.

    And now you have degraded what was a perfectly good adversarial argument into a worthless spewing of fallacious ad hominem insults. Nicely played.

    Allow me to attempt to salvage this. The point was that there were many technologies being developed in parallel. The standards body needed ot create a definition for the fourth generation of cellular technology. They settled on data rates. If you're not happy with the standards set by the ITU-R, then you are welcome to convene your own standards body and redefine 4G as "compatible with AU networks" or "interoperable with local networks." Is there such an Australian standards body defining 4G as such? No? Then STFU.

  60. Re:Wow, AU... just when I though you guys made sen by AK+Marc · · Score: 1

    The standards body needed ot create a definition for the fourth generation of cellular technology.

    Right, because before they did, nobody was using the term, and after they did, nobody misused the term. A "standard" that defines something in common usage is useless. There are plenty of "standard" defnitions of color. Many of them conflict, and none of them are relevant. The Apple iPad is incapable of operating under the definition you worship in Australia. Since they sold it with that blessed moniker attached, they lied. Many other devices with that moniker attached work just fine in Australia, but the iPad doesn't.

    As Apple knew for a fact that it was impossible to get the 4G to work under 4G, they should have dropped the local marketing asserting such. Call it WiFi/cellular, rather than WiFi/4G. No more lies, everyone would be happy. But no, they persisted in using a term they knew to be false when marketing their product. That's illegal.

  61. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 0

    Apple Advertises it as a 4G Ipad. In Australia your advertising cannot be MISLEADING. Australia has 4G networks therefore according to the laws if a person could be mislead into believing that the ipad 4G access will work in Australia then they are breaking the laws. This is not about international standards or any of that bullshit, it is purely about consumer protection. If you advertise in Australia your product does X then it bloody well better do X in Australia, not in some foreign country. If Apple don't want to change there advertising then they should live with the consequences of their actions as they have blatantly broken the law even though they were warned BEFORE the ipad was released that they would need to change their advertising.

    I see. Please direct me to the Australian standards body that defines 4G as "that which connects to the 4G networks in Australia."

    The "iPad WiFi + 4G" is not marketing. That is its name. Excuse me while I bring litigation against The Australian for falsly advertising that is a citizen of Australia and not, in fact, fishwrap. (ok.. ok... I go too far... it is as I've always known it to be, a decent publication of fair journalism.... I'm just getting a bit annoyed at this accusatorial game that either Australian posters are playing, or perhaps it is merely American trolls, I can't tell. But Apple hasn't lied to anyone, and anyone mislead by their advertising has deeper issues than being swindled by Apple).

  62. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    Call it WiFi/cellular, rather than WiFi/4G.

    Then you agree that it is the name of the device, and not an attempt at deceptive marketing copy. Tell The Australian to change its name, as it is clearly guilty of the same crime that Apple is.

    No more lies, everyone would be happy.

    Yes... please stop libeling Apple by claiming that 4G technolgy is not 4G if it doesn't interface with Australian networks.

    But no, they persisted in using a term they knew to be false when marketing their product. That's illegal.

    In case of point, Apple immediately altered their advertising to make it obvious to anyone that saw it that the device was not compatible with the 4G on local Australian networks. Changing the name itself is asking for a bit much. Its about brand recognition. You don't expect Coca-Cola to change its name, even though it has not contained any cocaine for a century ... why is that not false advertising? Because its the name, it is the brand, not advertising.

  63. That's a day of salaries at the ACCC by Anonymous Coward · · Score: 0

    Close this useless government department. They failed at fixing our food and fuel prices. They fail consumers on almost every single need we have for them.

  64. Re:Wow, AU... just when I though you guys made sen by Anonymous Coward · · Score: 0

    If it is incompatible with the electric grid here in Australia it is no longer an Electric Device, but a paper weight. in no way can it be used as it intended purpose and is usefulness is reduced to well a paper weight.

  65. Re:Wow, AU... just when I though you guys made sen by marsu_k · · Score: 1

    The only counter example I can think of is what we call Soccar... huge money and popularity everywhere else, not so big here (but I love it, fwiw).

    Apparently you don't love it enough to know how to spell it (and it's football, you play handegg over there). Besides, you've yet to address another point in this thread. You maintain that "WiFi + 4G" is just a name. So if the device wouldn't include working WiFi, would that be a-ok too?

  66. Re:Wow, AU... just when I though you guys made sen by Anonymous Coward · · Score: 0

    And when apple said they had launched a supercomputer on the desktop when they plainly had not they were not lying they were only resting.

  67. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 0

    But its ok that the most popular Australian newspaper ... a NEWSPAPER... is named The Australian? And a multitudes of phones are known as Android? How about the territory of Queensland? Is the land owned by a queen? They have lots of queens running around? Coca-Cola hasn't had any cocaine for over a century, yet I don't recall any fines levied against them Why isn't that deceptive marketing? It appears that the laws in Australia are conveniently unequally applied when bratty gullible consumers don't get to have their cake and eat it too.

  68. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    If it is incompatible with the electric grid here in Australia it is no longer an Electric Device, but a paper weight. in no way can it be used as it intended purpose and is usefulness is reduced to well a paper weight.

    This is patently absurd. If I handed you an electrical adapter, suddenly and magically, your paperweight becomes an electric drill again... then, if I take the adapter away it is, beyond comprehension, no longer a product of electrical engineering. Likewise, what you are in effect saying is that if an Australian man has no offspring or is impotent or has lost his children to war or even to them relocating to Spain, then he is no longer a man, because the purpose of gender is procreation, and if a man does not procreate and have offspring locally in Australia, then he is a living paperweight and not a man. Your radical relativism and extreme psychologically egotistical subjectivism are soundly rejected by all intelligent mindful individuals, myself among them.

  69. Good! by Anonymous Coward · · Score: 0

    good I'm sick of getting calls from people (work in a call center) wanting to go to or threatening to go to other providers who claim to have 4g on a 3g phone...

  70. Fraud tax by paxcoder · · Score: 1

    When Microsoft paid that antitrust fine a long time ago I thought: This is nothing more than tax for them. Their browser's popularity owes EVERYTHING to that disloyal behavior. The Apple case sounds just like that. I think research should be conducted into how much companies earned by their unethical practices, then fine them with twice as much. If they were willing to con/force people to give them money, let them return it, and ensure they don't think of it again. Otherwise it'll be business as usual.

  71. Re:Wow, AU... just when I though you guys made sen by AK+Marc · · Score: 1

    Then you agree that it is the name of the device, and not an attempt at deceptive marketing copy

    No, I make no such agreement. It is the model, not name. The device is iPad. The model is WiFi or 4G.

    How would Nissan Xterra 4x4 go over if it wasn't a 4x4? That would be deceptive marketing copy.

    Changing the name itself is asking for a bit much. Its about brand recognition. You don't expect Coca-Cola to change its name, even though it has not contained any cocaine for a century ... why is that not false advertising?

    My understanding is that Coca-Cola sold in the US does contain coca-plant derivatives (active ingredient removed). It's in the ingredient list under "natural flavors". Thus, it started out as a cocaine tonic, which was outlawed in the US and removed less than 100 years ago (about 1929), but still managed to contain cocaine for about 50 years before that, as opposed to the iPad 4G which operated as 4G for 0 years before being labeled as such in marketing copy.

    Because its the name, it is the brand, not advertising.

    One of the issues is that in the US "Xterra 4x4*" with the * being "not actually 4x4" is legal. But in Australia, it is not. If the small print directly contradicts the big print, the truthiness of the statements are evaluated with the conflicting small print essentially removed.

  72. Re:Wow, AU... just when I though you guys made sen by bloodhawk · · Score: 0

    You seem intentionally dense or perhaps just another fanboi. As has been pointed out to you. This is all about misleading advertising. The standards are irrelevent, As is whether it is WiFI+4G because that is what they chose to name it is also completely irrelevent. Every Company is subject to the laws of the countries they do business in. How would you feel if an Australian phone company started selling 4g phones in the US and you brought one only to find it only works on Australian networks?.
    The ACCC in Australia is strict but extremely even handed, these laws apply as strictly to Australian companies as it does to US ones, many Australian companies have run afoul of them too, I only find it sad that you seem to think that a government organisation that actually works for the consumer interests is a bad thing, companies using small print and excuses to excuse lies in adverts while acceptable overseas is NOT acceptable here.
    . http://www.accc.gov.au/content/index.phtml/itemId/815335

  73. Re:Wow, AU... just when I though you guys made sen by drsmithy · · Score: 1

    Well I, for one, am at the edge of my seat to see if the rest of the world is as gullible as Australian technolgy consumers.

    I guess you must have missed the part where consumer groups in Europe have also been attacking the "4G" label.

    As far as Apple is concerned, I'm not sure that's as true as you believe it is. I'd like to see some proof of this. I can think of a lot of anecdotal evidence that strongly suggests otherwise. Hoodoo Gurus, Men at Work, and INXS were no where internationally until they came and chamed American consumers. Even The Beatles, for for that matter, weren't huge until they conquered America. The same is true of most artists, even Jimi Hendrix... toured the world before coming (back) to America and actually striking it big.

    You mean they weren't big in America until they made it big in America ? Amazing !

    Americans have a nasty habit of assuming just because something isn't popular there, it isn't popular anywhere else. Not to mention all your examples above are 20+ years old.

    Yes, in America, it is the spender that is responsible for the spending: "buyer beware."

    For the buyer to "beware", the seller must not misrepresent their product.

    Your statements are tremendously prejudicial.

    Because I think deceptive advertising should be stamped out ?

  74. Re:Wow, AU... just when I though you guys made sen by Anonymous Coward · · Score: 0

    The Apple ][ was sold as a fruity computer not as a fruit.

  75. Re:Wow, AU... just when I though you guys made sen by Anonymous Coward · · Score: 0

    Aspie? Nah, he's a fucking libertarian of the "corporations are without fault, and anything the government does is intrinsically evil" variety.

  76. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    And The Australian? Your 4x4 counter example is inapplicable. The hw in the iPad WiFi + 4G is not deceptive, but in fact, by all definitions and standards of 4G, actually 4G hardware. If Australian consumers wish to convene their own standards organization and redefine 4G, they are welcome to do so, but they have not. So as it stands there is ONLY ONE DEFINITION of 4G, and the new iPad meets the definition, regardless of the self-deception of Australian consumers. The model name is NOT marketing... it's a name. If you examine the marketing, Apple makes it clear that it will be unable to interface with AU 4G infrastructure... but THIS IS INCIDENTAL, not intentional deceptive marketing.

  77. Re:Wow, AU... just when I though you guys made sen by AK+Marc · · Score: 1

    The hw in the iPad WiFi + 4G is not deceptive, but in fact, by all definitions and standards of 4G, actually 4G hardware.

    But it doesn't work on 4G, and thus isn't, under the Australian definition, where this case is being heard.

    The model name is NOT marketing... it's a name.

    Liar. If you believe that, you wouldn't have ignored the 4x4 example, as that's the name, and not "marketing" (which is another lie, as names are marketing as well). You've stopped responding and just say what makes you feel better, so there's no reason for me to even read your response to this, which I presume will be filled with further lies and not actually address the issue (iPad 4G will not work as a 4G device in Australia, but was marketed as such).

  78. Re:Wow, AU... just when I though you guys made sen by catmistake · · Score: 1

    The hw in the iPad WiFi + 4G is not deceptive, but in fact, by all definitions and standards of 4G, actually 4G hardware.

    But it doesn't work on 4G,

    As I said, this is incidental. It is 4G by the only definition of 4G.

    and thus isn't, under the Australian definition, where this case is being heard.

    There is no "Australian definition" of 4G!! If there is such a thing, by all means, show it... don't just arbitrarily make one up. In point of fact, none of the Australian networks even meet the standard to be called 4G.

    The model name is NOT marketing... it's a name.

    Liar. If you believe that, you wouldn't have ignored the 4x4 example, as that's the name, and not "marketing" (which is another lie, as names are marketing as well).

    I am not a liar and I did not ignore the example, I dismissed it as inapplicable, i.e. a poor metaphor. For it to be a proper metaphor, the 4x4 would need to be a 4x4 somewhere and meet the definition of what a 4x4 is... then, for some reason, it would need to be incompatible with Australia. As I said... poor metaphor... does not fit.

    You've stopped responding and just say what makes you feel better, so there's no reason for me to even read your response to this, which I presume will be filled with further lies and not actually address the issue (iPad 4G will not work as a 4G device in Australia, but was marketed as such).

    Well, I can easily degrade a perfectly good argument into ad hominem attacks as well (you're an idiot!), except that I don't need to, because my argument is strong.

    To recap: It is the Australian providers that are engaging in misleading marketing, because no data network in Australia meets the definition of what 4G is, yet they are using the standard term. Apple's hardware meets the only definition of 4G that exists! It is incidental that it will not reach 4G speeds on Australia's networks... it doesn't change Apple's hardware.

    The case is being tried in what is by definition, and ironically enough, a kangaroo court, and will have little effect on international consumers.

  79. Re:Wow, AU... just when I though you guys made sen by Falconhell · · Score: 1

    To anyone but a moron it would be plainly obvious that the following are facts.
    In Australia our major carrier advertises and sells 4G (by our definintion) access it does not matter if someone else defines that differently. The ipad 4G does not work with our 4G network.
    How you can deny the bleeding obvious truth that Apple deliberately lied in its ad's is nothing short of stupid, or to put it another way an Apple fanboy.

  80. FakeG by Anonymous Coward · · Score: 0

    Telstra FakeG is implemented as LTE-Basic (not LTE-Advanced) because that is all the Ericsson retards who supply Telstra's equipment had on offer (Telstra are locked in). Telstra FakeG operates on a non standard frequency because that was the spectrum Telstra already owned. The end result is a network that is not 4G, does not operate on a standard frequency, and requires custom handsets to be manufactured for it to work. Telstra's network is wrong on so many levels which is hardly Apple's fault.