The Billions In Mobile Ad Money Nobody Can Grab

jfruh writes "Here's a pressing mystery: despite users spending an increasing amount on their mobile phones, mobiile advertising only produces 20% of the revenues per page that web advertising does. This seems like a big opportunity for somebody, but a whole complex of reasons might mean that it isn't just a matter of someone being smart enough to do mobile ads right. The whole advertising industry, which in many ways still resembles the Mad Men-era old boy's network, simply may not be equipped to cope."

Comments

Re:Acceptable Ads

[lightknight]

"your ad flashes yellow flying monkeys and blares music" -> But, then, how is it going to get your attention that you're their one millionth winner?

Re:Cant be done "right".

[bitt3n]

The screen real-estate on a mobile device is too tight for an add to be non-intrusive and simply piss people off. Annoyed customers are not paying customers.

they should take advantage of the speaker phone, so when your GPS detects you're walking by CVS, your phone announces "TIRED OF DEALING WITH THAT EMBARRASSING INCONTINENCE PROBLEM YOU GOOGLED ABOUT? WHY NOT PICK UP SOME DEPENDS AT 5% OFF WHEN BUNDLED WITH YOUR HERCEPTIN PRESCRIPTION?"

It works here, too

[Lord Grey]

"The whole advertising industry, which in many ways still resembles the Mad Men-era old boy's network, simply may not be equipped to cope."

Or vagina.

Imaginary money

[sideslash]

I think those billions in potential ad revenue are currently hidden in the same account with the unrealized potential profits of the *AA recording companies.