The Billions In Mobile Ad Money Nobody Can Grab

jfruh writes "Here's a pressing mystery: despite users spending an increasing amount on their mobile phones, mobiile advertising only produces 20% of the revenues per page that web advertising does. This seems like a big opportunity for somebody, but a whole complex of reasons might mean that it isn't just a matter of someone being smart enough to do mobile ads right. The whole advertising industry, which in many ways still resembles the Mad Men-era old boy's network, simply may not be equipped to cope."

Comments

CPM=thousand not million?

[vlm]

The real mystery is why CPM = cost per thousand not cost per million.

As for why costs on mobile are cheaper, I think it boils down to "cell phone is for 99 cent apps and desktop is for $1000 autocad installations". Its just not a serious marketplace. Also desktops are for work so a message can be snuck in while defenses are down, but phones are for getting voice spammed and text spammed so people are very used to ignoring messages from a phone.