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The Billions In Mobile Ad Money Nobody Can Grab
jfruh writes "Here's a pressing mystery: despite users spending an increasing amount on their mobile phones, mobiile advertising only produces 20% of the revenues per page that web advertising does. This seems like a big opportunity for somebody, but a whole complex of reasons might mean that it isn't just a matter of someone being smart enough to do mobile ads right. The whole advertising industry, which in many ways still resembles the Mad Men-era old boy's network, simply may not be equipped to cope."
The screen real-estate on a mobile device is too tight for an add to be non-intrusive and simply piss people off. Annoyed customers are not paying customers.
"Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
Be honest those of you who have a smart phone, when is the last time you saw an ad on it and seriously thought about even clicking it, much less spending money on what was shown?
What do I know, I'm just an idiot, right?